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Marketing/social media manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical marketing/social media manager skills. We ranked the top skills for marketing/social media managers based on the percentage of resumes they appeared on. For example, 17.0% of marketing/social media manager resumes contained social media marketing as a skill. Continue reading to find out what skills a marketing/social media manager needs to be successful in the workplace.

15 marketing/social media manager skills for your resume and career

1. Social Media Marketing

Here's how marketing/social media managers use social media marketing:
  • Implemented and managed social media marketing campaigns to increase sales and customer engagement.
  • Developed and maintained Social Media Marketing for multiple properties targeting new tenants.

2. Instagram

Here's how marketing/social media managers use instagram:
  • Managed the social media and marketing for the company via Instagram and Facebook and weekly E-mail.
  • Manage Social Media accounts on Instagram and Twitter for Natural Magazine and Natural Gains Magazine.

3. Facebook

Here's how marketing/social media managers use facebook:
  • Managed social media accounts including Facebook and Twitter focusing on increasing fan activity, innovative strategy and building brand awareness.
  • Designed and managed a multifaceted marketing and advertising campaign utilizing SEO, Facebook and Twitter.

4. Twitter

Here's how marketing/social media managers use twitter:
  • Improved Twitter follower engagement by providing fresh content, relevant links and domain registration tips.
  • Established global social media strategies that grew Twitter followers by 5000 in under 30 days.

5. Digital Marketing

Here's how marketing/social media managers use digital marketing:
  • Developed digital marketing campaign on social media to increase online engagement with clients and related companies.
  • Reported to Vice-President of Digital Marketing; supervised the digital marketing team and creative agencies.

6. Content Strategy

Here's how marketing/social media managers use content strategy:
  • Conceived and executed content strategy as a way to generate brand interest at little to no cost.
  • Developed and executed content strategy for all organic and paid social media campaigns.

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7. Linkedin

Here's how marketing/social media managers use linkedin:
  • Executed and maintained the company s LinkedIn Ads and Google Adwords campaign.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.

8. Social Strategy

A social media strategy is a summarized plan of everything you hope to accomplish on social media. This strategy will be used as stepping stones to guide actions and monitoring trajectory. Having a concise yet specific plan ensures its efficiency and effectiveness. The foundation of social strategy like any other plan is to establish objectives and goals which are measurable, attainable specific, relevant and time-bound. These goals will provide a measurable return on investment (ROI) and success.

Here's how marketing/social media managers use social strategy:
  • Helped define social strategy and implementation with the company lead Developed content, voice and editorial calendars - updated daily
  • Shared best practices, trends, and news, and contributed to Autodesk's company-wide community/social strategy and goals.

9. Marketing Campaigns

Here's how marketing/social media managers use marketing campaigns:
  • Managed internal and outsourced copywriters for various projects and facilitated ongoing content management and project administration for all online marketing campaigns.
  • Developed and managed online marketing campaigns to effectively drive brand awareness, engagement and traffic to social media pages.

10. Project Management

Here's how marketing/social media managers use project management:
  • Project management of personal finance education programs including research, writing, assessments, outcomes tracking, and effectiveness.
  • Managed 4 Direct Reports - Strong mentoring and project management skills, built upon team-focused approach.

11. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how marketing/social media managers use content development:
  • Lead website and social media platform and content development, manage execution and grow reach.
  • Test and quality control during the content development cycle.

12. YouTube

Here's how marketing/social media managers use youtube:
  • Created and edited videos for use on YouTube, all linking back to the company homepage.
  • Created a successful YouTube channel that is popular.

13. Social Platforms

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how marketing/social media managers use social platforms:
  • Created & maintained brand voice across all social platforms; scheduled weekly social content.
  • Develop, schedule, execute daily content across all digital and social platforms.

14. Social Media Management

Here's how marketing/social media managers use social media management:
  • Manage and schedule social media accounts Coordinate with hosts for content management Enterprise social media management Web promotions etc
  • Freelance web consulting and social media management for small businesses.

15. Media Management

Here's how marketing/social media managers use media management:
  • Directed brand awareness and development activities through social media management, sponsorship organization, and trade show execution.
  • Conceptualized, planned and initiated all communication activities including media management, advertising, and sales training.
top-skills

What skills help Marketing/Social Media Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing/social media manager resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all marketing/social media managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for marketing/social media managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing/social media manager skills would you recommend for someone trying to advance their career?

Dr Rick BaldwinDr Rick Baldwin LinkedIn profile

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young marketing/social media managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing/social media manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.
Do you want to know more?
Read more about what experts have to say about marketing/social media manager

List of marketing/social media manager skills to add to your resume

Marketing/social media manager skills

The most important skills for a marketing/social media manager resume and required skills for a marketing/social media manager to have include:

  • Social Media Marketing
  • Instagram
  • Facebook
  • Twitter
  • Digital Marketing
  • Content Strategy
  • Linkedin
  • Social Strategy
  • Marketing Campaigns
  • Project Management
  • Content Development
  • YouTube
  • Social Platforms
  • Social Media Management
  • Media Management
  • Social Campaigns
  • Google Analytics
  • Email Campaigns
  • Social Channels
  • KPIs
  • Content Creation
  • Email Marketing
  • Content Marketing
  • Photography
  • Hootsuite
  • Graphic Design
  • Brand Awareness
  • ROI
  • Pinterest
  • Editorial Calendar
  • Snapchat
  • Brand Marketing
  • Community Management
  • Social Media Analytics
  • Creative Content
  • Integrated Marketing
  • Web Content
  • Press Releases
  • SEM
  • Blog Posts
  • PPC
  • Social Networks
  • Adobe Photoshop
  • E-Commerce
  • Media Planning
  • HTML
  • Google Adwords
  • Product Launches
  • Adobe Indesign
  • Sprout Social

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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