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Marketing specialist jobs in Canton, MI

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  • Marketing and Research Analyst

    Lippincott Real Estate Advisors

    Marketing specialist job in Birmingham, MI

    Lippincott Real Estate Advisors is looking for a detail-oriented Market & Research Analyst to support our investment sales team from initial valuation through listing launch and ongoing marketing. This role owns the research, property setup, financial review, and marketing prep that power our deal flow and client engagement. You'll work closely with brokers to keep the pipeline moving, materials polished, and information accurate. Candidate must be detail oriented, well organized, interested in learning and contribute to a positive / upbeat work environment. Within this role, responsibilities include supporting the company's investment brokerage team by assisting producers and analysts in preparing marketing materials, conducting market research and comparable analyses, and managing social media marketing initiatives. Additional duties involve utilizing Photoshop, coordinating and distributing email blasts, maintaining internal databases (Salesforce), collaborating with third-party providers, scheduling appointments and conference calls, and liaising with vendors to ensure smooth operations. LREA is a growing / entrepreneurial company. As a result, this role may also include special projects. Required Skills: Strong working knowledge of Microsoft Excel, Microsoft Word and Adobe Photoshop. Preferred Skills: Proficiency with Sales Force and Microsoft Access Location: Downtown Birmingham, MI (100% in Office) Compensation: Dependent Upon Experience About Lippincott Real Estate Advisors LREA is a national broker of Affordable and Workforce Housing Properties (typically ranging from $5,000,000 to $100,0000,000 in asset value). Clients represented range from individual investors and single property 501(c)(3) boards to multi-billion dollar institutional organizations. It's track record includes the sale of over 50,000 apartment units valued at over $5.0 billion. Contact: Collin Hanson Lippincott Real Estate Advisors Phone: ************ Email: *************************
    $48k-78k yearly est. 4d ago
  • Marketing Manager - Talent Brand

    Rocket Companies Inc. 4.1company rating

    Marketing specialist job in Detroit, MI

    As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success. About the role * Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives * Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences * Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance * Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans * Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints * Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities * Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence About you Minimum Qualifications * 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth * Bachelor's degree in marketing or a related field, or equivalent competency * Knowledge of project management principles * Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution Preferred Qualifications * Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth * Advanced knowledge in analyzing and interpreting marketing related data * Experience with AI tools to deliver marketing excellence * Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools. What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
    $86k-130k yearly est. Easy Apply 27d ago
  • Marketing Manager - Talent Brand

    Quicken Loans 4.1company rating

    Marketing specialist job in Detroit, MI

    As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success. About the role Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence About you Minimum Qualifications 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth Bachelor's degree in marketing or a related field, or equivalent competency Knowledge of project management principles Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution Preferred Qualifications Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth Advanced knowledge in analyzing and interpreting marketing related data Experience with AI tools to deliver marketing excellence Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools. What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at ************************** .
    $77k-102k yearly est. Auto-Apply 28d ago
  • Assistant Marketing Manager, Onstar

    General Motors 4.6company rating

    Marketing specialist job in Warren, MI

    As the **Assistant Marketing Manager, OnStar,** the primary purpose is to provide support and oversee the lifecycle management of OnStar products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager. **Main Duties and Responsibilities include:** + Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar products + Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights. + Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information. + For product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams. + Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions. + Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making. + Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages. + Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training. + Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more. + Leverage strong Data & Analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information obtained from PDM and insights teams. + Implement innovative strategies to elevate the customer experience, to achieve brand goals including total subscribers, customer engagement/utilization, attach and more. + Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar umbrella positioning. **Requirements:** + Bachelor's degree required + 5+ years of product marketing or marketing COE functional experience + Proven working experience in project management + Ability to travel, 10-15% Domestically **Skills and Abilities:** + Ability to work well in a complex team environment + Ability to work effectively with others + Ability to effectively manage multiple assignments and prioritization to meet deadlines + Ability to synthesize data into critical information + Ability to make/recognize effective trade-off decisions that balance multiple considerations + Excellent oral and written communications skills + Highly developed presentation skills both in the development and delivery of presentation + Proven ability to use complex data to form in-depth analytical insights + High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint + \#LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $87k-113k yearly est. 60d ago
  • Brand Operations & Marketing Manager

    Dacut

    Marketing specialist job in West Bloomfield, MI

    Job Title: Brand Operations & Marketing Manager About the Role We are looking for a dynamic and strategic Brand Operations & Marketing Manager to take ownership of our multi-brand presence across diverse markets. This leader will not only drive operational excellence but also elevate brand visibility through innovative marketing strategies, project execution, and creative oversight. You'll oversee field teams, manage cross-functional initiatives, and ensure every aspect of brand execution-sales growth, marketing, and in-market presence-runs seamlessly. This is an opportunity to step into a high-impact leadership role where you'll influence growth, strengthen market position, and build lasting brand recognition. What You'll Do Lead & Inspire: Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable success. Operational Excellence: Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints. Strategic Growth: Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines. Marketing Leadership: Collaborate with internal teams to design and roll out brand campaigns, manage promotional calendars, and ensure field marketing aligns with overall brand vision. Creative Oversight: Provide direction for minor graphic design projects, branded assets, and promotional materials to maintain consistency and quality across channels. Data-Driven Insights: Utilize CRM data, sales reports, and market analysis to forecast trends, identify opportunities, and track ROI on marketing initiatives. Relationship Management: Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize impact in the marketplace. Project Management: Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and goals are met. What You Bring Bachelor's degree in Marketing, Business, or related field. 7+ years of progressive experience in brand management, operations, or marketing leadership. Demonstrated success overseeing multi-market teams and driving growth initiatives. Strong background in both operational oversight and strategic marketing execution. Working knowledge of CRM systems and data analysis for decision-making. Hands-on experience in managing creative projects or minor graphic design assets (Adobe Suite, Canva, etc. preferred). Excellent leadership, communication, and project management skills. Willingness to travel as needed to support teams and brand activations. Why Join Us? Competitive base salary with quarterly performance-based bonuses. Comprehensive health, dental, and vision insurance. Opportunity to shape and grow multiple brands in expanding markets. A collaborative environment where your operational expertise and creative input are valued equally.
    $77k-113k yearly est. Auto-Apply 60d+ ago
  • Jeep Brand Marketing Manager

    FCA Us LLC 4.2company rating

    Marketing specialist job in Auburn Hills, MI

    The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners. Key Responsibilities: Go-to-Market Leadership Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. Incentive Direction & Analysis Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. Marketing Collaboration & Execution Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. Key Deliverables: Monthly Go-to-Market Deck Cross team collaboration with Brand Managers related to incentive direction and comms Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator Purchase Order Reviews Cross-Functional Partners Engagement: Drive Days/Training Advertising PR Experiential Auto Shows BC/Field Staff Global Team Agency Partners
    $89k-126k yearly est. 2d ago
  • Jeep Brand Marketing Manager

    Stellantis

    Marketing specialist job in Auburn Hills, MI

    The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners. Key Responsibilities: Go-to-Market Leadership Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. Incentive Direction & Analysis Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. Marketing Collaboration & Execution Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. Key Deliverables: Monthly Go-to-Market Deck Cross team collaboration with Brand Managers related to incentive direction and comms Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator Purchase Order Reviews Cross-Functional Partners Engagement: Drive Days/Training Advertising PR Experiential Auto Shows BC/Field Staff Global Team Agency Partners
    $77k-113k yearly est. 2d ago
  • Employee Experience Specialist - Content Creation

    ITC Holdings 4.7company rating

    Marketing specialist job in Novi, MI

    Elevates the employer brand and shapes meaningful employee experiences through strategic storytelling. Supports internal HR communications, guides change management messaging and leads the creation of authentic, engaging content that reflects ITC's values, culture and employee experience. Through thoughtful and creative storytelling, the Content Creation Specialist strengthens employee connection and pride while showcasing ITC as an employer of choice to attract top talent. Drives campaigns that amplify employee voices, spotlight ITC's purpose and bring the culture to life across platforms-ultimately improving both recruitment and retention. ESSENTIAL DUTIES & RESPONSIBILITIES Develops and executes strategic HR communications that maintain a consistent tone, voice and messaging style across all channels. Owns and manages a strategic HR communications calendar in collaboration with Marcom, ensuring alignment with key HR initiatives, milestones and campaigns throughout the year. Creates engaging social content that highlights employees' experiences, showcasing ITC's people, purpose and culture to strengthen the employer brand and enhance candidate attraction and brand affinity. Designs and delivers campaigns with Marcom that celebrate employee milestones, achievements and stories to build connection and community. Explores and implements innovative storytelling formats-such as video, reels, takeovers and behind-the-scenes content-tailored to resonate with key audiences. Partners with Talent Acquisition to align content strategy with recruiting goals and position ITC as an employer of choice. Collaborates with Marcom to ensure brand consistency and strengthen content across all brand channels. Drives campaigns that amplify employee voices, spotlight ITC's purpose and bring the culture to life across platforms to improve recruitment and retention. REQUIREMENTS Bachelor's degree in communications, business administration, change management or relevant, equivalent experience and/or education. Minimum of three (3) years of experience in communication, change management or HR related role Demonstrates exceptional writing, editing and storytelling skills with a sharp eye for tone, clarity and detail. Shows proficiency in creative tools such as Adobe Creative Suite, Canva and video editing platforms to produce compelling visual content. Applies knowledge of employer branding best practices and recruitment marketing strategies to strengthen ITC's position as an employer of choice. Manages multiple priorities with creativity and efficiency while collaborating effectively across functions. Exhibits strong interpersonal skills and a genuine passion for creating positive and engaging employee experiences. Applicants must be authorized to work in the United States for any employer. ITC does not sponsor employment visas, such as H-1B or TN visas.
    $56k-64k yearly est. Auto-Apply 22d ago
  • Senior Email Marketing Specialist

    AAA Life Insurance Company 4.5company rating

    Marketing specialist job in Livonia, MI

    Why join? Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand. Purpose: A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis. Growth: We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base Focus is on “working families”, “everyday Americans”, “ordinary citizens”, “mainstream population” “average income households”, providing life insurance products that truly impact people's lives (more information will be provided in the interview). Team (Culture): USA Today named us a 2024 and 2025 top US workplace Who are we looking for? The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Life's acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life's marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life's overall email marketing capabilities. This is a hybrid role in our Livonia, MI office Responsibilities How will you contribute? Campaign Development & Execution - Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring. Performance Analysis - Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement. Testing & Experimentation - Lead AAA Life's email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns. Quality Assurance - Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability. Strategy - Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations. Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one to one communication channels including SMS programs. Qualifications What do you offer? Bachelor's degree in Marketing, Advertising, Communications, Business or similar field of study. Minimum of ten (10) years of professional experience in digital marketing or email marketing. Hands-on experience writing campaign workflows in Adobe Campaign or Adobe Campaign Classic, Salesforce Marketing Cloud, Hubspot Marketing Hub, Marketo, Zeta, Blueshift, Iterable, Braze, Klaviyo and Adobe Journey Optimizer. Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization. Proficient in HTML, CSS, and JavaScript development for email design and customization. Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests. Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media. Proficient in Microsoft Excel, PowerPoint, and Word. Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR). Additional Experience Preferred: Insurance or Financial Services industry experience is highly desirable. Email Marketing, Marketing Automation and/or Digital Marketing Certified. Experience with Power BI for data analysis and reporting. What can we offer? Enjoy a hybrid work environment that promotes work-life balance. Comprehensive medical, dental, and vision coverage starting from your first day. Employer 401k match and employer contribution to a pension plan. Generous PTO and paid parental leave to support your family needs. Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company. #LI-Hybrid
    $50k-58k yearly est. Auto-Apply 60d+ ago
  • Digital Marketing Assistant for Growing eCommerce Business

    J & B Tools Sales Inc. 3.9company rating

    Marketing specialist job in Livonia, MI

    Job DescriptionBenefits: 401(k) 401(k) matching Competitive salary Dental insurance Health insurance Paid time off Vision insurance We are seeking a Digital Marketing Assistant to join our team! We sell automotive tools & equipment and other items on our website, *************** as well as various online marketplaces. Knowledge of tools is not required. We are a small business with less than 60 employees. This is an in-person position in Livonia, MI. Responsibilities: Edit and update product pages/product variations as needed when product changes, deletions, or updates are submitted by the customer service team, tech team, or a supplier Collect and organize product information, then add new products/product variations in bulk to the website using Excel/Google Spreadsheets. Manage website redirects, including creating, editing, or removing redirects to maintain proper site navigation Run GAP analysis by gathering product details from suppliers or other websites to help add new or remove items from our site. Format and publish approved blog posts, including applying backlinks, adjusting fonts, optimizing image placement, and refining layout for visual consistency. Update existing brand and product pages with keywords, meta titles, and descriptions to help improve search rankings. Upload/Maintain accurate product documentation including datasheets, manuals, and instructional videos on the website. Edit current images on the website, whether removing the grey background, resizing, or optimization for web display. Optimize on-site merchandising, cross-sells, upsells, and promotional banners to drive sales. Manage and improve the Affiliate program Assist in developing a B2B sales program, including onboarding businesses, pricing, sales quotes, and B2B specific marketing. Collaborate with customer service and fulfillment teams to improve post-purchase satisfaction and the return experience using a return portal. Monitor customer comments and messages on Instagram and Facebook by escalating issues to the Customer Service Manager to ensure timely resolution. Implement SEO, GEO, CRO, and UX/UI best practices to improve search, visibility, and conversion rates. Design new graphics for Facebook and Instagram ads, updating them quarterly to keep content fresh and relevant, and update cover photos that reflect current campaigns and branding. When a customer leaves a negative review, capture a screenshot and forward it to the Customer Service team to initiate follow-up and resolution efforts. Qualifications: Marketing experience at another company Familiarity with many of the programs listed below Ability to stay organized and strong attention to detail Experience with online retail / eCommerce knowledge Working on a small team and willing to wear multiple hats and learn new things Programs/Software (not all required) Google Suite (Google Spreadsheets, Google Docs, Google Slides) Adobe Creative Suite (Illustrator, Photoshop) Social Media: (Instagram, Facebook, Pinterest, Youtube) Chat GPT or similar AI platform Yotpo Reviews Impact Affiliate BigCommerce Google Merchant Center EDI Searchspring ShipperHQ Benefits: Health, dental, vision, life insurance - HAP and Humana Paid holidays Vacation time 401K with 4% employer match Small business environment with low turnover Opportunity to grow and advance in the growing small business
    $27k-39k yearly est. 12d ago
  • Marketing Analyst/Specialist

    Apidel Technologies 4.1company rating

    Marketing specialist job in Toledo, OH

    Job Description 8 plus years of experience in Graphic Design and Leading project of various sizes in a crossfuntional environment Interview: Onsite interview Monday to Friday 8am to 5pm Job Title: Marketing Specialist - Graphic Design Purpose Of The Job The Marketing Specialist - Graphic Design will be a valuable partner with the () strategic marketing and sales teams. The primary function of this role is to create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. The role is a mix of strategy and execution on graphic content, involving members of the strategic marketing team, corporate, sales and outside resources. This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand. Span of Control: Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. Marketing Specialist Products Supported: All Roofing Products Primary Targets: Contractor, Strategic Marketing Reports to: Strategic Marketing Leader Working model: Hybrid, with Tuesday, Wednesday, and Thursday in the office Job Responsibilities Lead and create new and elevated marketing content that drives a best-in-class roofing brand: Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy. Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives. Understand the highest impact projects to prioritize requests accordingly. Have a solution mindset that helps drive initiatives to completion that accomplish business objectives using additional resources, if needed. Analyze and track metrics to gage success and identify new opportunities and communicate across the internal teams. Job Requirements Minimum Qualifications: Bachelors degree in graphic design, art or related discipline 8+ years of experience of graphic designer experience. 8+ years experience leading projects of various sizes in a cross-functional environment. Experience: Project management skills and understanding how to manage the priorities of multiple stakeholders in a matrix environment, with focus on the delivery of results. Familiarity with building materials and construction category applications is preferred. Knowledge, Skills & Abilities: Highly motivated and results-oriented with a high-energy level and passion for digital marketing. Strong communication skills, relationship building. High aptitude to learn quickly, assimilates to new projects and teams and works well under pressure with appropriate attention to detail. Good presentation skills small groups and large settings. Willing and able to operate \'hands on\' to get results; shows a can-do-attitude and able to operate under pressure to meet deadlines. Articulate, approachable, and candid; shows appreciation for and understanding of the feelings of others; aware of personal impact on others. Ability to be successful in a highly matrixed structure across functional, business, geographic and cultural boundaries. Functions effectively with ambiguity and change. Organized, deliberate and reliable in structuring work and effective as a problem solver.
    $40k-60k yearly est. 30d ago
  • Entry Level- Event Communications Assistant & Brand Marketing Manager

    Optimum Retail Dynamics

    Marketing specialist job in Flint, MI

    Our business is growing rapidly with expansion in every direction. We are looking for people with a student mentality and are determined as well as competitive. There is no seniority so you don't have to worry about not getting the promotion you DESERVE! Our office is hiring entry-level marketing representatives who will have the opportunity to quickly advance into a management position. Job Description MAJOR RESPONSIBILITY AREAS • Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights. • Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc. • Marketing opportunity for revenue • Provide product/service support in order to establish proper channels of information and communication. • Responsible for branding, advertising, trade shows, company events and promotional collateral • Work with management on projects dealing with media relations, business communications, success stories CORE COMPETENCIES: These are personal traits that will best help the associate to successfully perform the essential functions of the job. • Judgement and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one. • Integrity - Job requires being honest and ethical. • Initiative - Job requires a willingness to take on responsibilities and challenges. • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction. • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations. • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job. • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks. • Cooperation - Job requires being pleasant with others on the job and displaying a good-nature, cooperative attitude. • Candidate must be very articulate, have a sense of humor, easygoing, but very disciplined. We need a culture fit! Qualifications ENTRY QUALIFICATIONS • Bachelor's degree preferred but not required • Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training • Must have wide range of experience and understanding of the marketing including product positioning, pricing, promotions, market research, sales and distribution. • Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure. • Experience working with agency/client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction. Additional Information All your information will be kept confidential according to EEO guidelines. Send in your resume today or call Kaylyn in the HR Department at ************** for Immediate Consideration!
    $37k-62k yearly est. 60d+ ago
  • Marketing Intern

    Rolls Royce 4.8company rating

    Marketing specialist job in Novi, MI

    Duration: Minimum 12 weeks Why join Rolls-Royce? At Rolls-Royce we are proud to be a business that has truly helped to shape the modern world and are committed to always being a force for progress; powering, protecting and connecting people everywhere. By joining Rolls-Royce in an Emerging Talent program, you'll have the opportunity to work on world-class solutions, supported by a culture that believes individuality is our greatest strength, and all perspectives, experiences and backgrounds help us innovate and enable our high-performance culture. Position summary: Power Systems is the Rolls-Royce business which provides world-class power solutions and complete life-cycle support under our product and solution brand mtu. Through digitalisation and electrification, we strive to develop drive and power generation solutions that provide answers to the challenges posed by the rapidly growing societal demands for energy and mobility. We deliver and service comprehensive, powerful and reliable systems, based on both gas and diesel engines, as well as electrified hybrid systems. These technologically advanced solutions serve our customers in the marine and infrastructure sectors worldwide. What you'll be doing: * Supporting the implementation of regional internal events such as employee engagement activities and a company picnic * Working on migration of regional intranet content from old template to new Sharepoint format * Supporting optimization of global marketing tools such as MediaPool and department folder structure on Microsoft Teams * Keeping management informed on current workload, issues and future assignments * Adhering to company work hours, policies, procedures, and rules governing professional staff behavior * Adhering to company and professional ethics governing the handling of confidential information and the observation of confidentiality * Maintaining professional relationships with company employees, clients and customers, both internal and external * Representing the company professionally in all interactions both internally and externally Who we're looking for: * Good oral and written communication skills * Good interpersonal skills and the ability to work effectively with others * Good organizational, planning and follow-up skills * Proficient in Microsoft Office Preferred: * Familiarity with Microsoft Teams and/or Sharepoint Our behaviors drive us - we put safety first, do the right thing, keep it simple and make a difference. We'll expect that of you, too. Relevant majors: Attending an accredited college/university and will be continuing your education after the internship. You must be working towards a minimum of a bachelor's degree in Marketing, Communications, Hospitality Management or related field. Minimum GPA: 3.0 Our vision is to ensure that the excellence and ingenuity that shaped our history continues into our future. Our multi-year transformation programme aims to turn Rolls-Royce into a high-performing, competitive, resilient and growing company. Join us, and it can be your future vision too. Rolls-Royce is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any protected characteristics. Closing Date: 12/9/2025 #EmergingTalent Job Posting Date 12 Dec 2025; 00:12 Pay Range $18.50-$39.00-Hourly Location Novi, MI Benefits Interns are eligible for Paid Time Off; and a housing stipend.
    $19k-32k yearly est. Auto-Apply 5d ago
  • Marketing Associate/Intern

    Rollingedge Strategy Partners

    Marketing specialist job in Livonia, MI

    Marketing associate needed for a Michigan based Corporate Strategy Firm. This person will be responsible for ensuring achievement of revenue objectives for the assigned branding and service model. Revenue is to be generated from a variety of Sales and Marketing duties, including researching and pursuing new referral sources and enhancing and maintaining relationships with existing referral sources. This position is also responsible for reporting results in moving relationships forward to Manager on a weekly basis, discussing successes and opportunities,and demonstrating documented progress and inquiry production in Sales\/Marketing\/Networking areas. Related business or sales experience (consultative sales a plus) is preferred but not required. Will train if needed. Must possess a valid driver's license. Must be organized, creative and target oriented. "}}],"is Mobile":false,"iframe":"true","job Type":"Any","apply Name":"Apply Now","zsoid":"635827680","FontFamily":"Verdana, Geneva, sans\-serif","job OtherDetails":[{"field Label":"Industry","uitype":2,"value":"Business Management"},{"field Label":"Work Experience","uitype":2,"value":"0\-1 year"},{"field Label":"City","uitype":1,"value":"Livonia"},{"field Label":"State\/Province","uitype":1,"value":"Michigan"},{"field Label":"Zip\/Postal Code","uitype":1,"value":"48150"}],"header Name":"Marketing Associate\/Intern","widget Id":"**********00072311","is JobBoard":"false","user Id":"**********00128003","attach Arr":[],"custom Template":"3","is CandidateLoginEnabled":false,"job Id":"**********00202065","FontSize":"12","location":"Livonia","embedsource":"CareerSite","indeed CallBackUrl":"https:\/\/recruit.zoho.com\/recruit\/JBApplyAuth.do","logo Id":"t2f804c7**********e8eafdb9b672b0e1ebd"}
    $22k-31k yearly est. 60d+ ago
  • Marketing Specialist

    University of Toledo 4.0company rating

    Marketing specialist job in Toledo, OH

    Title: Marketing Specialist Department Org: Auxiliary Administration - 111880 Employee Classification: U1 - Unclassified PSA FT Bargaining Unit: Professional Staff Association Shift: 1 Start Time: 8:15 am End Time: 5:00 pm Posted Salary: Starting at $49,900 Float: False Rotate: False On Call: False Travel: False Weekend/Holiday: False Job Description: This marketing specialist is central to the University's ability to protect its brand and reputation to internal and external stakeholders. The position impacts the University's ability to attract and retain students; promote the institution's successful outcomes and philanthropic efforts and contribute to ongoing efforts to stakeholders in programs that support student, faculty and staff satisfaction. Minimum Qualifications: Education/experience: * Bachelor's degree required - May accept five-seven (5-7) years applicable experience in lieu of higher education. * Prefer minimum of four years of marketing and/or project management experience * Excellent computer skills in Microsoft Office -- strong Excel, Power Point and Word skills and experience required. Communication and other skills: * Excellent written (including editing) and oral communication skills * Knowledge of or ability to learn and adhere to AP Style guidelines * Self-motivated with the ability to follow directions while working independently * High proficiency in project management, attention to detail, prioritization of work and organizational skills required. * Ability to build relationships and develop trust with stakeholders * Ability to contribute to team projects * A high degree of professionalism and strong work ethic coupled with a sense of responsibility and integrity required. * Ability to work under minimal supervision, tight time constraints, and periodic high-volume circumstances. * Willingness and ability to take direction from various sources required. * Must be flexible and available outside of normal business hours. May be required to respond to urgent matters at all times of the day and/or on scheduled days off. Preferred Qualifications: Conditions of Employment: To promote the highest levels of health and well-being, the University of Toledo campuses are tobacco-free. Pre-employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position. Equal Employment Opportunity Statement: The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation. The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect. The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at ************************ or ************ between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request. Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus. Advertised: 26 Nov 2025 Eastern Standard Time Applications close:
    $49.9k yearly 21d ago
  • Marketing & Sales Promotion Specialist

    Jam Best One Tire and Service

    Marketing specialist job in Toledo, OH

    JAM BEST-ONE IS SEEKING A MARKETING & SALES PROMOTION SPECIALIST! Competitive Pay $60k/yr based on experience Hybrid Work Schedule Available Part-time & Full-time Positions Available Full Benefits Package Paid Time Off Holiday Pay And More!! Here at JAM Best One, our mission is to Create Raving Fans, and this is not just a commitment to our customers! We believe that our greatest asset is our talented and dedicated team, and we strive to create a work environment that fosters growth, collaboration, and personal fulfillment. We believe in open communication, recognizing and celebrating achievements, and promoting a healthy work-life balance. Join us and become a valued member of our team, where your contributions are valued, and your potential is encouraged. Position Overview This position oversees all marketing, promotional, and advertising functions across JAM Best One locations. The role will develop, implement, and manage marketing programs and campaigns across multiple channels to drive sales, tell our story, and ultimately enhance both customer and employee experiences. The position will report directly to the Head Coach, and collaborates closely with operations, sales, and finance teams to align strategies with market needs and business objectives. Accountabilities Develop and manage the annual marketing budget, analyze monthly results, and create strategies to meet or exceed sales targets across all locations Create and execute a yearly marketing calendar, managing all marketing, advertising, and promotional campaigns across multiple channels (digital, print, in-store, and social media) Develop marketing materials including flyers, signage, email campaigns, and digital advertisements to drive sales and enhance customer and employee experiences Conduct market research and competitive analysis, including ongoing price shops for each location, to identify opportunities and make pricing recommendations Develop and maintain customer feedback systems using multiple platforms (social media, website, Google reviews, surveys) to measure satisfaction and the JAM Best One brand perception Address customer feedback promptly, identify training needs, and coordinate the development and delivery of sales and customer service training programs to minimize quality issues Manage and monitor online commercial breakdown sites (NTTS, Truck Down, Find Truck Service, etc.) and ensure accurate, up-to-date information Develop pricing strategies, year-end rebate programs, and incentive programs for key customers and accounts; monitor and communicate changes in customer purchasing patterns to relevant stakeholders Conduct cost-benefit analyses on marketing initiatives, promotional campaigns, and advertising spending to evaluate return on investment (ROI) and effectiveness Maintain the JAM Best One brand standards and ensure consistent messaging across all locations and marketing materials Coordinate with vendors, suppliers, and advertising agencies to execute marketing initiatives Manage social media accounts and create engaging content to drive brand awareness and tell the company story Follow all administrative procedures accurately and work proactively with administrative staff to ensure seamless operations and continuous process improvement Requirements: Preferred bachelor's degree in marketing, communications, business administration, or related field Preferred 2-5 years of progressive marketing and sales promotion experience, preferably in retail, or multi-location operations Experience or training in developing and executing successful marketing campaigns Must have excellent written and verbal communication skills Familiarity with graphic design and video editing tools such as Adobe Creative Suite, Canva, and DaVinci Resolve. Proficiency in general office software (email, internet, data entry) with understanding of marketing software and tools (CRM systems, email marketing platforms, social media management tools) . Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Must have strong project management and organizational skills Must have a current valid drivers license and a satisfactory driving record. The ability to work a full shift, come to work on time, and work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. JAM Best One is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Compensation details: 40000-60000 Yearly Salary PI1bfcbacf0f2f-31181-39090898
    $60k yearly 8d ago
  • Marketing / Communications / Media / PR Intern

    Lazar Spinal Care

    Marketing specialist job in Ann Arbor, MI

    We are seeking a highly motivated and creative individual to join our team as a Marketing / Communications / Media / PR Intern. In this role, you will have the opportunity to gain hands-on experience in various aspects of marketing, communications, media, and public relations. Key Responsibilities: - Assist in the development and implementation of marketing campaigns to promote our products, services, and brand - Assist in growing listenership and producing Dr. Lazar's radio show and podcast - Create engaging content for social media platforms, blog posts, press releases, and other marketing materials - Assist in managing and updating our company website, including writing and editing website content - Support the public relations efforts of our company by building and maintaining relationships with media outlets and influencers - Monitor and track the success of marketing campaigns, analyzing data and making recommendations for improvement - Collaborate with team members on various projects and initiatives to support overall business goals Qualifications: - Currently enrolled in a Bachelor's degree program in Marketing, Communications, Journalism, or related field - Strong written and verbal communication skills - Proficiency in using Google Workplace, Microsoft Office Suite, HubSpot CRM, and Adobe Creative Suite - Experience with social media platforms such as Facebook, Twitter, Instagram, Tik Tok, and LinkedIn - Passionate about high-touch healthcare messaging - Ability to work independently and as part of a team - Creative thinking and problem-solving skills - Strong attention to detail and organizational skills This internship offers valuable hands-on experience in the marketing, communications, media, and public relations fields. If you are a proactive and enthusiastic individual looking to kickstart your career in these areas, we encourage you to apply. JOB CODE: 1000006
    $22k-31k yearly est. 60d+ ago
  • Marketing Intern

    Judson Center 3.8company rating

    Marketing specialist job in Farmington Hills, MI

    POSITION DESCRIPTION Administration - Executive Office Position: Marketing Intern Reports To: Director of Marketing Status: Full Time FLSA Status: Salaried Exempt Our Mission: To provide expert, comprehensive services that strengthen children, adults and families impacted by abuse and neglect, autism, developmental, behavioral and physical health challenges so they can achieve whole health, well-being and maximum potential. General Acknowledgement: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and /or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Job Summary: The Marketing Intern is an integral member of the Marketing team. The Marketing Intern supports the Department's goals by serving internal programs across the organization. This full-time paid internship offers hands-on experience across multiple marketing disciplines, including social media, graphic design, copywriting, email marketing, and website management. The ideal candidate is a college student or recent graduate who is resourceful, eager to learn, and ready to contribute to real-world projects. This role reports to the Director of Marketing. Primary Duties and Responsibilities: The primary responsibilities of the Marketing Intern are: Assist in developing and scheduling content for social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) Create basic graphics, image assets, and simple video edits using tools like Adobe Creative Suite or Canva Draft copy for social posts, blog excerpts, email campaigns, and website updates Support the execution of email marketing campaigns (list segmentation, template updates, A/B tests) Assist with updating and maintaining website content via CMS (e.g., WordPress, Drupal) Conduct research on industry trends, competitor activities, and audience insights Monitor and report on campaign performance metrics (social engagement, email opens, website traffic) Help capture, manage, and track marketing requests via marketing email and other forms of requests such as in meetings communicating status and updates with staff, entering, and managing via project management tool (CoSchedule) and ensuring deadlines are met within organizational priorities. Collaborate with the marketing team on special projects and events as needed Maintain a focus on continuous improvement helping to identify and develop opportunities to improve quality, efficiency, reporting and outcomes. Assisting with special event promotion and collaborating with Development on events, mailings, brochures, and other solicitation and stewardship materials. Participates in required trainings and attends all scheduled team meetings. Perform other duties as assigned. Job Qualifications: Proficient in Word, PowerPoint, Excel, and Outlook required, Ability and desire to learn to navigate unfamiliar information systems and applications with little or no guidance. Currently enrolled in a college program or recent graduate (within the past 12 months) in Marketing, Communications, Graphic Design, or related field Basic familiarity with social media platforms and best practices Working knowledge of graphic design tools (Adobe Creative Suite, Canva) or willingness to learn Strong writing and editing skills with attention to detail Interest in email marketing platforms (e.g., Constant Contact) Proactive, resourceful, and able to take initiative in a fast-paced environment Excellent organizational and time-management skills Team player with strong communication skills Have a thirst for learning and keeping abreast of the latest marketing trends Ability to provide culturally competent services what shows sensitivity to the service population's cultural and socioeconomic characteristics Education, Certificates, Licenses, Registrations: The requirements listed below are representative of the knowledge, skill, and/or ability required. Minimum Requirements: Valid Michigan Driver's License, appropriate insurance and use of own vehicle. Working Conditions: Job requires long-term concentration and focus; Able to work in an office setting; Flexible schedule required; including rare evenings and weekends; Use of personal vehicle with mileage reimbursement Physical requirements: Mental demands of this position can be high. Must be able to organize and prioritize work. Required to perform activities that entail: sitting, standing, bending, some lifting, and communicating verbally and in writing, use of fine motor skills, driving. Specific vision abilities required by this job include close vision and ability to adjust focus. Direct reports: None.
    $20k-30k yearly est. 60d+ ago
  • 2026 Digital Marketing Summer Internship Program

    United Wholesale Mortgage Corp.(DBA UWM 4.6company rating

    Marketing specialist job in Pontiac, MI

    UWM's 12-week internship program offers an immersive experience with over 200 interns, job shadowing, access to senior leaders, and extensive networking opportunities. Experience our one-of-a-kind workplace that thrives on collaboration, teamwork, and innovation. This internship is designed to give you a running start, not one that has you running errands. Join the Marketing team at UWM for an immersive summer internship program designed to provide students with hands-on experience in various aspects of marketing. This program offers an excellent opportunity to work on real projects and gain valuable insights into the marketing strategies of a leading mortgage lender. WHAT YOU WILL BE DOING RECRUITMENT MARKETING This team focuses on attracting top talent by creating and executing strategic marketing campaigns that highlight the company's unique culture and opportunities. WHAT YOU WILL BE DOING: * Research recruitment marketing best practices, trends, and market conditions. * Monitor, analyze and report on the performance of past and current campaigns & identify areas of opportunity. * Conceive develop and deliver campaign strategies supporting brand goals. * Project manage the development of new marketing assets across multiple digital platforms (i.e., social media, email, websites or job boards). * Collaborate on projects that strengthen the local brand awareness and reputation of UWM. * Execute and manage ad hoc requests to support initiatives in marketing and talent. WHAT WE NEED FROM YOU * Graduating with a bachelor's degree in 2026 or 2027 (current junior/senior status) * The ability to work Monday thru Friday, 40-hours a week, fully on-site in Pontiac, MI from May 18th - August 7th * An openness to learning, willingness to be coached, and ability to be flexible in our every-changing industry * Ability to thrive in a team environment * A strong work ethic * A drive to succeed THE PLACE & THE PERKS Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It's all happening on UWM's campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement. It's no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It's at the very heart of how we treat each other, our clients and our community. Whether it's providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life. From the team member that holds a door open to the one that helps guide your career, you'll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you'll be welcomed here. Accepted here. And empowered to Be You Here. More reasons you'll love working here include: * Paid Time Off (PTO) after just 30 days * Additional parental and maternity leave benefits after 12 months * Adoption reimbursement program * Paid volunteer hours * Paid training and career development * Medical, dental, vision and life insurance * 401k with employer match * Mortgage discount and area business discounts * Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court * Wellness area, including an in-house primary-care physician's office, full-time massage therapist and hair salon * Gourmet cafeteria featuring homemade breakfast and lunch * Convenience store featuring healthy grab-and-go snacks * In-house Starbucks and Dunkin * Indoor/outdoor café with Wi-Fi DISCLAIMER All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer. By selecting "Apply for this job online" you provide consent to UWM to record phone call conversations between you and UWM to be used for quality control purposes.
    $28k-34k yearly est. Auto-Apply 15d ago
  • Assistant Marketing Manager, Onstar

    General Motors 4.6company rating

    Marketing specialist job in Warren, MI

    As the Assistant Marketing Manager, OnStar, the primary purpose is to provide support and oversee the lifecycle management of OnStar products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager. Main Duties and Responsibilities include: * Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar products * Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights. * Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information. * For product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams. * Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions. * Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making. * Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages. * Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training. * Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more. * Leverage strong Data & Analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information obtained from PDM and insights teams. * Implement innovative strategies to elevate the customer experience, to achieve brand goals including total subscribers, customer engagement/utilization, attach and more. * Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar umbrella positioning. Requirements: * Bachelor's degree required * 5+ years of product marketing or marketing COE functional experience * Proven working experience in project management * Ability to travel, 10-15% Domestically Skills and Abilities: * Ability to work well in a complex team environment * Ability to work effectively with others * Ability to effectively manage multiple assignments and prioritization to meet deadlines * Ability to synthesize data into critical information * Ability to make/recognize effective trade-off decisions that balance multiple considerations * Excellent oral and written communications skills * Highly developed presentation skills both in the development and delivery of presentation * Proven ability to use complex data to form in-depth analytical insights * High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint * #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $87k-113k yearly est. Auto-Apply 7d ago

Learn more about marketing specialist jobs

How much does a marketing specialist earn in Canton, MI?

The average marketing specialist in Canton, MI earns between $36,000 and $84,000 annually. This compares to the national average marketing specialist range of $36,000 to $82,000.

Average marketing specialist salary in Canton, MI

$55,000
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