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Working As a Marketing Specialist Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $38,000

    Average Salary

What Does A Marketing Specialist Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Specialist Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Specialist Internship Career Paths

Marketing Specialist Internship
Office Assistant Consultant Account Manager
Marketing Manager
5 Yearsyrs
Office Assistant Consultant Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Office Assistant Consultant Owner
Marketing Director
7 Yearsyrs
Personal Trainer Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Personal Trainer Account Executive Account Manager
Account Director
9 Yearsyrs
Personal Trainer Account Executive Product Manager
Product Marketing Manager
7 Yearsyrs
Specialist Team Leader Account Manager
Key Account Manager
7 Yearsyrs
Specialist Team Leader Vice President
Marketing Vice President
10 Yearsyrs
Specialist Executive Assistant Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Contracts Specialist Office Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Contracts Specialist Office Manager Property Manager
Communications Director
6 Yearsyrs
Contracts Specialist Office Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Assistant Analyst Product Manager
Brand Manager
5 Yearsyrs
Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Assistant Analyst Co-Founder
President And Founder
5 Yearsyrs
Social Worker Team Leader Vice President
Chief Marketing Officer
10 Yearsyrs
Social Worker Project Coordinator Marketing Specialist
Marketing And Operations Manager
5 Yearsyrs
Therapist Program Manager Portfolio Manager
Strategist
6 Yearsyrs
Therapist Program Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Program Coordinator Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
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Average Length of Employment
Marketing Liaison 2.2 years
Top Careers Before Marketing Specialist Internship
Internship 22.2%
Volunteer 9.6%
Cashier 6.9%
Server 3.7%
Tutor 2.1%
Teacher 2.1%
Supervisor 1.9%
Manager 1.9%
Top Careers After Marketing Specialist Internship
Internship 19.9%
Volunteer 5.6%
Cashier 4.3%
Server 3.6%
Specialist 3.2%
Therapist 3.0%

Do you work as a Marketing Specialist Internship?

Average Yearly Salary
$38,000
Show Salaries
$27,000
Min 10%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$53,000
Max 90%
Best Paying Company
Blackbaud
Highest Paying City
Issaquah, WA
Highest Paying State
Delaware
Avg Experience Level
0.6 years
How much does a Marketing Specialist Internship make at top companies?
The national average salary for a Marketing Specialist Internship in the United States is $38,701 per year or $19 per hour. Those in the bottom 10 percent make under $27,000 a year, and the top 10 percent make over $53,000.

Top Skills for A Marketing Specialist Internship

  1. Data Entry
  2. Child Abuse
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Improved the Safety Behavior Observations Data-Base Information Management System to reduce costs due to data entry duplication.
  • Completed a community child abuse awareness event.
  • Implemented process improvements that increased efficiency; reduced duplication, expanded productivity, and enhanced customer service.
  • Lead group therapy with homeless youth-Perform intake assessments for new residents coming to the shelter-Phone assessments leading to possible intake-Overnight observations
  • Recorded and documented client contact regarding clinical interventions, case management, crisis intervention, and productivity statistics.

Rank:

Average Salary:

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Top 10 Best States for Marketing Specialist Interns

  1. Delaware
  2. Minnesota
  3. New York
  4. Rhode Island
  5. Michigan
  6. New Jersey
  7. District of Columbia
  8. Alaska
  9. North Dakota
  10. Massachusetts
  • (73 jobs)
  • (644 jobs)
  • (1,458 jobs)
  • (95 jobs)
  • (719 jobs)
  • (738 jobs)
  • (261 jobs)
  • (52 jobs)
  • (71 jobs)
  • (991 jobs)

Marketing Specialist Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 6,848 Marketing Specialist Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Specialist Internship Resume

View Resume Examples

Marketing Specialist Internship Demographics

Gender

Female

54.0%

Male

32.8%

Unknown

13.2%
Ethnicity

White

59.7%

Hispanic or Latino

14.9%

Black or African American

11.4%

Asian

10.2%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

46.6%

French

9.9%

Chinese

8.7%

Mandarin

7.4%

Cantonese

3.1%

Portuguese

2.9%

Arabic

2.9%

German

2.7%

Japanese

2.3%

Hindi

2.1%

Korean

2.1%

Italian

1.9%

Russian

1.6%

Vietnamese

1.2%

Urdu

1.2%

Gujarati

0.8%

Polish

0.8%

Czech

0.6%

Braille

0.6%

Albanian

0.6%
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Marketing Specialist Internship Education

Schools

University of Central Florida

8.3%

University of Phoenix

7.2%

Arizona State University

6.9%

Florida State University

6.9%

Michigan State University

5.9%

University of Southern California

5.7%

Wayne State University

4.7%

Grand Valley State University

4.5%

Liberty University

4.5%

Georgia State University

4.4%

University of North Carolina at Greensboro

4.2%

Iowa State University

4.2%

University of Pittsburgh -

4.2%

Florida Atlantic University

4.1%

Northern Illinois University

4.1%

University of South Florida

4.1%

Pennsylvania State University

4.1%

Virginia Commonwealth University

4.0%

Temple University

4.0%

University of Washington

4.0%
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Majors

Business

16.2%

Social Work

15.8%

Kinesiology

11.1%

Psychology

7.3%

Marketing

6.3%

Health Care Administration

5.0%

Communication

4.3%

Criminal Justice

4.2%

Human Services

3.7%

Finance

3.4%

Management

3.0%

Mental Health Counseling

2.8%

Human Development

2.7%

Human Resources Management

2.4%

Counseling Psychology

2.3%

Accounting

2.0%

Rehabilitation Science

2.0%

Sociology

1.9%

Political Science

1.8%

Public Relations

1.8%
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Degrees

Bachelors

51.4%

Masters

28.4%

Other

9.0%

Associate

5.5%

Certificate

3.0%

Doctorate

1.6%

Diploma

1.0%

License

0.1%
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Updated May 19, 2020