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Become A Marketing Specialist Internship

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Working As A Marketing Specialist Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $67,396

    Average Salary

What Does A Marketing Specialist Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Specialist Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Specialist Internship Jobs

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Marketing Specialist Internship Career Paths

Marketing Specialist Internship
Personal Trainer General Manager Account Executive
Brand Manager
5 Yearsyrs
Social Worker Project Coordinator Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Social Worker Specialist Human Resources Manager
Business Partner
8 Yearsyrs
Contracts Specialist Project Manager President
Chief Marketing Officer
11 Yearsyrs
Specialist Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager Online Marketing Manager
Ecommerce Manager
7 Yearsyrs
Medical Assistant Clinical Research Coordinator Research Manager
Market Research Manager
7 Yearsyrs
Marketing Coordinator Operations Coordinator Account Coordinator
Marketing Account Manager
5 Yearsyrs
Office Manager Project Coordinator Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Coordinator Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Case Manager Account Manager Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Program Coordinator Senior Project Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Case Manager Program Manager Product Manager
Marketing Manager
5 Yearsyrs
Program Coordinator Account Executive Marketing Consultant
Marketing Strategist
6 Yearsyrs
Office Manager Branch Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Personal Trainer Account Executive Marketing Manager
Product Marketing Manager
7 Yearsyrs
Contracts Specialist Purchasing Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Specialist Account Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
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Marketing Specialist Internship Demographics

Gender

Female

60.1%

Male

36.5%

Unknown

3.4%
Ethnicity

White

59.3%

Hispanic or Latino

14.8%

Black or African American

11.1%

Asian

11.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

46.6%

French

9.5%

Chinese

7.3%

Mandarin

6.0%

Arabic

3.5%

German

3.3%

Cantonese

3.0%

Portuguese

3.0%

Japanese

2.7%

Hindi

2.4%

Italian

2.2%

Korean

1.9%

Russian

1.6%

Urdu

1.6%

Vietnamese

1.4%

Gujarati

0.8%

Braille

0.8%

Albanian

0.8%

Greek

0.8%

Carrier

0.8%
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Marketing Specialist Internship Education

Schools

University of Central Florida

6.9%

Michigan State University

6.1%

University of Phoenix

6.1%

Iowa State University

5.8%

Liberty University

5.6%

Arizona State University

5.3%

University of Southern California

5.3%

Florida State University

5.3%

Wayne State University

5.0%

Grand Valley State University

5.0%

Virginia Commonwealth University

5.0%

Central Michigan University

5.0%

Georgia State University

4.8%

Northern Illinois University

4.8%

University of Wisconsin - Milwaukee

4.5%

Temple University

4.2%

University of North Carolina at Greensboro

4.0%

George Mason University

4.0%

University of Wisconsin - Whitewater

3.7%

Illinois State University

3.7%
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Majors

Social Work

15.7%

Business

15.3%

Kinesiology

12.3%

Psychology

6.7%

Marketing

6.6%

Communication

4.6%

Health Care Administration

4.1%

Criminal Justice

3.9%

Management

3.4%

Human Services

3.2%

Finance

3.0%

Human Development

3.0%

Human Resources Management

2.8%

Mental Health Counseling

2.6%

Counseling Psychology

2.6%

Public Health

2.2%

Public Relations

2.2%

Supply Chain Management

2.0%

Information Technology

2.0%

Sociology

2.0%
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Degrees

Bachelors

50.9%

Masters

29.9%

Other

8.6%

Associate

5.3%

Certificate

2.7%

Doctorate

1.6%

Diploma

0.8%

License

0.1%
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Job type you want
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Part Time
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Temporary

Real Marketing Specialist Internship Salaries

Job Title Company Location Start Date Salary
Intern Training Specialist Sea Pines Resort LLC Hilton Head Island, SC May 29, 2014 $45,100
Intern Training Specialist Sea Pines Resort, LLC Hilton Head Island, SC Aug 22, 2015 $35,000
Intern Training Specialist Sea Pines Resort LLC Hilton Head Island, SC Mar 01, 2011 $30,750
Intern Training Specialist Sea Pines Resort LLC Hilton Head Island, SC May 30, 2011 $30,750

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Top Skills for A Marketing Specialist Internship

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  1. Procedures
  2. Data Entry
  3. Safety
You can check out examples of real life uses of top skills on resumes here:
  • Prepared patients and families for medical/surgical procedures through educational seminars Provided continuity of care from Pediatric floor to Intensive Care Unit
  • Performed data entry, data management, and calculated relevant statistical information and metrics.
  • Performed supervision duties in residential unit focused on serving children with autistic spectrum or related disorders including maintaining safety and routine.
  • Lead group therapy with homeless youth-Perform intake assessments for new residents coming to the shelter-Phone assessments leading to possible intake-Overnight observations
  • Facilitated/co-facilitated playroom activities for children and various support groups for patients and their siblings.

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