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Job outlook for marketing specialist interns in the United States
Marketing specialist internship job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing specialist internship job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing specialist interns are projected over the next decade.
Marketing specialist internship salaries have increased 5% for marketing specialist interns in the last 5 years.
There are over 6,471 marketing specialist interns currently employed in the United States.
There are 140,930 active marketing specialist internship job openings in the US.
The average marketing specialist internship salary is $39,639.
Are marketing specialist internship jobs in demand?
Marketing specialist internship job and salary trends over time
Marketing specialist internship jobs over time
Marketing specialist internship job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 6,471 | 0.00% |
| 2020 | 6,138 | 0.00% |
| 2019 | 6,034 | 0.00% |
| 2018 | 5,676 | 0.00% |
| 2017 | 5,305 | 0.00% |
Average marketing specialist internship salary over time
Marketing specialist internship salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $39,639 | $19.06 | +3.2% |
| 2024 | $38,423 | $18.47 | +1.1% |
| 2023 | $38,019 | $18.28 | --0.2% |
| 2022 | $38,085 | $18.31 | +1.1% |
| 2021 | $37,682 | $18.12 | +0.7% |
Marketing specialist internship jobs by state
Most common states for marketing specialist interns
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 343 | 55% |
| 2 | District of Columbia | 693,972 | 354 | 51% |
| 3 | Wyoming | 579,315 | 279 | 48% |
| 4 | Rhode Island | 1,059,639 | 463 | 44% |
| 5 | Delaware | 961,939 | 416 | 43% |
| 6 | North Dakota | 755,393 | 314 | 42% |
| 7 | South Dakota | 869,666 | 342 | 39% |
| 8 | New Hampshire | 1,342,795 | 512 | 38% |
| 9 | Maine | 1,335,907 | 466 | 35% |
| 10 | Alaska | 739,795 | 258 | 35% |
| 11 | Utah | 3,101,833 | 1,039 | 33% |
| 12 | Nebraska | 1,920,076 | 605 | 32% |
| 13 | Idaho | 1,716,943 | 539 | 31% |
| 14 | Montana | 1,050,493 | 325 | 31% |
| 15 | Washington | 7,405,743 | 2,108 | 28% |
| 16 | Connecticut | 3,588,184 | 1,000 | 28% |
| 17 | Massachusetts | 6,859,819 | 1,839 | 27% |
| 18 | Iowa | 3,145,711 | 825 | 26% |
| 19 | Minnesota | 5,576,606 | 1,422 | 25% |
| 20 | Colorado | 5,607,154 | 1,408 | 25% |
Most common cities for marketing specialist interns
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Frankfort | 1 | 4% | $32,263 |
| 2 | Annapolis | 1 | 3% | $39,328 |
| 3 | Dover | 1 | 3% | $54,197 |
| 4 | Juneau | 1 | 3% | $48,684 |
| 5 | Boca Raton | 2 | 2% | $30,778 |
| 6 | Broomfield | 1 | 2% | $42,937 |
| 7 | Des Plaines | 1 | 2% | $40,000 |
| 8 | Burbank | 1 | 1% | $46,457 |
| 9 | Decatur | 1 | 1% | $38,405 |
| 10 | Hartford | 1 | 1% | $42,421 |
| 11 | Atlanta | 2 | 0% | $35,826 |
| 12 | Indianapolis | 2 | 0% | $40,320 |
| 13 | Baton Rouge | 1 | 0% | $32,122 |
| 14 | Boston | 1 | 0% | $39,233 |
| 15 | Colorado Springs | 1 | 0% | $42,213 |
| 16 | Denver | 1 | 0% | $42,788 |
| 17 | Des Moines | 1 | 0% | $40,586 |
Marketing Specialist Internship job outlook: Expert opinions
Our panel of marketing specialist internship experts
University of Louisiana at Monroe
Arizona State University
Northeastern University
University of Colorado at Colorado Springs
The University of Texas at San Antonio
San Jose State University
Stonehill College
Webster University
University of South Florida
University of San Francisco
Texas Woman's University
University of Akron
Saint Xavier University
What general advice would you give to a Marketing Specialist Internship?
Amy Mehaffey: A Marketing Specialist's daily tasks include developing and implementing marketing campaigns, analyzing market trends, and creating content for various platforms. They also coordinate with other departments at any given company to ensure brand consistency and monitor the effectiveness of marketing efforts through data analysis. Oftentimes, a marketing specialist may be the only person at a company who has an understanding of the importance of outreach, communication, marketing, and telling the business's story. Therefore, this person often becomes somewhat of an internal advocate for the purpose of marketing itself and acts as an educator to their peers on various marketing concepts and tactics. Day-to-day duties are highly dependent on the number of marketing people on the team, ranging from ad buying, writing, public relations, content creation, and more. Larger firms may have marketing specialists with specific emphasis areas like email marketing, social media, analytics, etc.
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Amy Mehaffey: There is an increasing reliance on digital marketing and data analytics in the field of marketing. Businesses understand the importance of digital technologies, online platforms, and targeted marketing, creating a high demand for skilled professionals in this dynamic and evolving field. Understanding the strategy behind marketing and the connection between data, psychology, and human behavior is crucial. Marketing offers creativity, strategic thinking, and the opportunity to see tangible results from efforts, making it a rewarding career.
What will help Marketing Specialist Interns increase their earning potential?
Amy Mehaffey: People like being a Marketing Specialist because it offers creativity, strategic thinking, and the opportunity to see tangible results from their efforts. It can be fulfilling to help a business grow. However, individuals in this field may dislike the fast-paced environment, tight deadlines, and the constant need to stay updated with rapidly changing marketing trends and technologies. It requires risk-taking, trusting instincts, and a commitment to lifelong learning to succeed in the marketing field.
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What will help Marketing Specialist Interns increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
What general advice would you give to a Marketing Specialist Internship?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Dr. Travis Simkins: There are a lot of great reasons to enter the field of marketing now. The demand for digital marketing skills is high, marketing blends creativity and strategy, marketing is about building relationships and understanding consumers, marketing is dynamic and constantly evolving.
What will help Marketing Specialist Interns increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What general advice would you give to a Marketing Specialist Internship?
Rob Durant: To truly maximize the value you derive from your career, start by clearly defining what 'value' means to you - whether it's salary, job satisfaction, work-life balance, or professional growth. Understand your priorities and align your career trajectory to meet these goals. Specific steps you can take include developing a consistent habit of enhancing your skills, actively seeking opportunities that resonate with your personal definition of success, and building a strategic network within your industry and beyond.
What will help Marketing Specialist Interns increase their earning potential?
Paul Yankey: Remember that a job is really not yours to turn down until you get an offer. Know that you are valuable, first for who you are, also for your education and experiences. Do extensive research on a company you are interviewing with. Practice your interview and self story. Be highly aware of key industry phrases and incorporate them.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What will help Marketing Specialist Interns increase their earning potential?
Dr. Nicholas Councilor D.M.A.: -Research industry standards: Understand the average salaries for your role and location to negotiate effectively.
-Highlight skills and achievements: Showcase relevant skills, experiences, and achievements during interviews and performance reviews.
-Pursue additional certifications: Obtaining certifications related to your field can increase your market value.
-Consider job offers carefully: Evaluate factors like salary, benefits, growth opportunities, and company culture before accepting a job offer.
-Avoid doing unpaid work: While taking unpaid opportunities is very common in fine arts fields, doing so often undervalues the skills and craft that you worked so hard to develop. Your work always deserves compensation.
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Dr. Mithila Guha: For a marketing graduate stepping into the field, my first advice would be to stay curious and proactive. Embrace every opportunity to learn and grow, whether it's through hands-on experience, further education, or networking with industry professionals. My second advice would be to not be afraid to take on challenges and push yourself outside your comfort zone – it's often where the most growth occurs. Develop a strong foundation in both traditional and digital marketing techniques, and stay updated on the latest trends and technologies shaping the industry. Lastly, prioritize building meaningful relationships and fostering a positive reputation within the industry. These connections can serve as valuable assets, opening doors to exciting opportunities as your career progresses.
Karen Wallach
What general advice would you give to a Marketing Specialist Internship?
Karen Wallach: Hi Alex, Happy to help! Quick question - any specific rationale for choosing 'Marketing Specialist'? There are so many different types of jobs/roles for marketing majors. I wasn't sure if you were targeting anything specific.
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Kristin McGillicuddy: The Marketing Specialist role could be considered a “springboard” position in which people experience a wide range of marketing activities before pursuing a more focused path in their career. The role is typically interesting, encompassing a wide variety of different projects, so the work is not monotonous. There is an opportunity to use both creative and analytical skills and improve time management and organizational skills. Marketing Specialists like the opportunity to learn from more senior members of the marketing team as they grow. People also like the potential that is inherent in the Marketing Specialist role, as there is the opportunity to gain experience and grow in responsibility, enjoying promotions and higher salaries. A Marketing Specialist might be dissatisfied if they are not experiencing strong mentorship and leadership on the marketing team, or if their organization does not promote their employees within a reasonable timeframe. Most Marketing Specialists are looking to advance in their careers, so understanding what this trajectory might look like within a company would be an important question to explore in an interview.
What will help Marketing Specialist Interns increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What general advice would you give to a Marketing Specialist Internship?
Julia Griffey: I think a good strategy for graduates or soon to be graduates is to reverse engineer their career. Look at positions and see what excites you. Then see what skills and experience the company or organization wants the applicant to have. Finally - figure out how to get those skills and experience. It helps if you can do this while you are in school because then you have opportunities to take additional classes or land an internship. I often hear students express fear about potentially not liking a job. Of course I would not take a job that sounds horrible - but if you are unsure and it's the best offer you have - just go for it. Sometimes getting into a position that is not perfect helps you clarify what you do want. You may also be able to get some experience which will help you land that next position.
Jay Civitillo
University of South Florida
Business/Commerce
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
What will help Marketing Specialist Interns increase their earning potential?
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Marketing Specialist Interns increase their earning potential?
Dr. Gulay Guzel PhD: Looking ahead, digital and social media marketing will continue to gain prominence, with no signs of slowing down. Similarly, influencer marketing is becoming a staple promotional tool across various platforms, especially as Gen Z consumers, who have never known a world without social media, dominate the market. Additionally, the integration of machine learning and automation, facilitated by AI, will streamline day-to-day tasks. These developments underscore the need for marketers to possess a comprehensive skill set, particularly in consumer data analysis, research methodologies, and promotion strategies. Furthermore, anticipating increased regulations, particularly in privacy and security, will shape the future landscape of marketing practices.
Esmat Sangari
University of San Francisco
Business Administration, Management And Operations
What will help Marketing Specialist Interns increase their earning potential?
Esmat Sangari: To maximize salary potential when starting a career in the field, it's important to negotiate effectively, demonstrate value to employers, and pursue opportunities for advancement. Developing specialized skills and obtaining relevant certifications can also help increase earning potential.
What general advice would you give to a Marketing Specialist Internship?
Dr. Stefanie Boyer: In the next 3-5 years, job skills will require more technical knowledge, as well as the ability to think critically about the appropriate use of AI, such as prompts, strategy, effectiveness, efficiency, ethics, and safety. Because of the AI tools we have available, you will be expected to do more in less time, and your job role will expand. Your ability to connect with others, communicate, and converse effectively will be extremely valuable because these are skills that AI can't replace.
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Dr. Stefanie Boyer: This may be the last thing a recent grad wants to hear, but always keep learning. The current marketing industry is fast-moving, so you need to stay on top of changes to remain competitive. Certifications and micro credentials are great ways to quickly add more skills to your resume. Find the thought leaders in the industry and subscribe to their newsletters and follow them on LinkedIn to keep up with trends and start to network. There’s always something new to learn so embrace curiosity, ask questions, and come to projects with an open mind. And don’t just passively consume the information – always find ways to test and implement what you learn.
What will help Marketing Specialist Interns increase their earning potential?
Dr. Stefanie Boyer: To maximize your salary potential, first choose a company that offers opportunities for advancement. Understand what it takes to make more money and talk to your boss early about company priorities and how you can take on more responsibilities if you do your job well. Keep an eye on the company's long-term goals and learn skills that will help you become the perfect candidate for those key positions. Be a self-directed learner who uses a variety of resources to continue learning and developing new skills while establishing strategic relationships within the organization. But don't get too caught up in the future; you must take the necessary steps and perform your duties well. There are no shortcuts to hard work and effort, which develop your character and experience on the job.
What general advice would you give to a Marketing Specialist Internship?
Barrie Silver M.Ed.: Get experience. Try new things. Be familiar with current trends and be open to what's next. Marketers are expected to know -- and do -- a lot. You don't have to be an expert in all things, but the more you know, the better! Skills like writing, video production, SEO, graphic design, and data analytics are particularly helpful.
What general advice would you give to a Marketing Specialist Internship?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
What will help Marketing Specialist Interns increase their earning potential?
Len Hostetter: Deliver results and demonstrate to your management team that you've earned the raise in salary and compensation that you are seeking. Remain current with your skill set. Demonstrate your leadership skills. Oftentimes, increases in compensation come with promotions. Promotions oftentimes result in managing people. Show your management team that you have the skills and interest to lead a team of people, not just manage them.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to a Marketing Specialist Internship?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
What will help Marketing Specialist Interns increase their earning potential?
Dr. Pushkala Raman Ph.D.: Building a career is based on two kinds of capital- performance and relationship capital. Performance capital is about how you execute your role in the company. Take time to understand how your role fits in with the larger goals of the unit you are working for. Show up, be a team player and go the extra mile. Don't be afraid to take on additional roles when the opportunities arise. This signals to management that you are ready for the next step and you are building your performance capital. Don't be afraid to speak up- if you have an idea, share it. Don't get emotionally vested in your ideas. Keep an open mind and evaluate what your colleagues and superiors share without being judgmental. Know your strengths and play to your strengths. You will not be good at everything and that's okay. People value you for what you are good at. If there is something you do not understand or do not know how to execute, ask questions. Asking questions is not a sign of weakness. Instead, it signals that you are willing to learn.
Relationship capital is about networking and how you relate to your team. Be supportive of your unit, your colleagues and your immediate supervisor. Any negative feedback you receive should be seen as constructive criticism and an opportunity to better yourself. Look for mentors. Mentors need not look like you or be in the same unit or even company you work in. So be intentional about finding a mentor and take your time. Mentors are those who will give you honest feedback and help you sort through the issues you face at work. You also need advocators or sponsors. They are the people within the company who can guide you to your next promotion and help your career growth. Build your relationship capital by joining professional organizations in your community. The connections you make are invaluable.
What general advice would you give to a Marketing Specialist Internship?
Sydney Chinchanachokchai: Make your profile/resume more marketable by start building them early. Seek high quality internships that will give you skills and knowledge you need for your ideal jobs. Have a couple of internships before you graduate but also focus on quality over quantity. Get involve in extracurricular activities or take leadership roles/be active in student organizations. These experiences will give you something to discuss with future employers during interviews. Hence, maximizing the chance of getting hired and salary potential.
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Sydney Chinchanachokchai: Marketing is a field that is always evolving. Your learning does not stop after you graduate from college. Most employers do not expect you to know everything, but they expect you to be willing to learn new tools, systems, and technologies. More importantly, they expect you to be coachable. So, stay hungry and curious.
What will help Marketing Specialist Interns increase their earning potential?
Sydney Chinchanachokchai: Unlike the old days, marketing has now become a field that heavily relies on data and analytics. So, the ability to understand metrics and analytics tools, as well as the ability to interpret data to improve the campaign performance and strategies are important. In the next 3-5 years, Artificial Intelligence (AI) will be more common in the field so graduates should know AI tools and their usage in marketing. More importantly, they should also know the limitations and ethical issues in AI.
Gina Rossetti PhD
Professor and Interim DeanSaint Xavier University
English Language And Literature/Letters
What Marketing Specialist Internship skills would you recommend for someone trying to advance their career?
Gina Rossetti PhD: The skills most needed are ones that English majors exemplify: critical thinking, persuasive communication in oral and written environments, and the interpretation of complex texts. English majors also have the opportunity to think through the ethical implication of sources, so the impact of AI on our culture is something that an English major would be able to address.
What will help Marketing Specialist Interns increase their earning potential?
Gina Rossetti PhD: For students with majors in English, I would encourage them to focus on pathways to careers long before graduation. First, what are the students passionate about, and how might these passions lead to internships? How might the students also enroll in courses that stretch the English major, such as courses in marketing, allowing them to transfer their abilities to write persuasively and do so by focusing on a professional audience.
What general advice would you give to a Marketing Specialist Internship?
Gina Rossetti PhD: An English major can maximize salary potential by first securing experience in prior professional internships. Additionally, the English major should also become adept with the Microsoft Office Suite, as well as gain expertise in the role of social media for corporate branding and expansion of such brands.