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What does a marketing specialist internship do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.
What does a marketing specialist internship do

A marketing specialist internship involves a trainee who wants to gain working experience in marketing by helping companies develop marketing programs and strategies. Marketing specialist interns collaborate with marketing professionals in researching target markets and analyze trends to identify new marketing opportunities. They assist in developing marketing materials to ensure that brand guidelines are being achieved. Marketing specialist interns are also required to help professionals in writing, proof-reading, and editing technical and creative content across different mediums.

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Marketing specialist internship responsibilities

Here are examples of responsibilities from real marketing specialist internship resumes:

  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Pick product samples data from database using SQL.
  • Create and edit existing pages in both WYIWYG view and HTML editor.
  • Check facility for open windows, lock doors, malfunctioning smoke detectors and safety hazards.
  • Participate in the design and development of mini sites from scratch using HTML and CSS.
  • Modify and implement programming for injure military and NFL athletes in conjunction with medical staff.
  • Work closely with NFL and NCAA athletes during their off season strength and conditioning programs.
  • Assist in the design and development of a SharePoint site using appropriate tools and methods.
  • Implement weekly follow-ups with group members utilizing Facebook and Skype until the next schedule meeting.
  • Edit all responses to reviews post on Facebook or other industry specific social media sites.
  • Create and maintain databases for the GIS unit focusing on spatial analysis, research and design.
  • Design SQL database for proving efficacy of data gain from clinical trials and other department initiatives.
  • Install and configure windows computers and associate peripherals at numerous on-site locations.
  • Develop edge digital imaging detection program with advance algebraic model using MATLAB language
  • Learned and utilize SharePoint to its full potential to implement new process documentation.

Marketing specialist internship skills and personality traits

We calculated that 24% of Marketing Specialist Interns are proficient in Customer Service, PowerPoint, and Community Resources. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Specialist Interns that have these skills listed on their resume here:

  • Customer Service, 24%

    Implemented process improvements that increased efficiency; reduced duplication, expanded productivity, and enhanced customer service.

  • PowerPoint, 8%

    Prepared a PowerPoint presentation to attract investors given the exceeding amount of opportunities available.

  • Community Resources, 4%

    Answered phones and referred calls to appropriate person Referred callers to appropriate community resources Maintained telephone log daily

  • Intake Assessments, 4%

    Lead group therapy with homeless youth-Perform intake assessments for new residents coming to the shelter-Phone assessments leading to possible intake-Overnight observations

  • Mental Health, 4%

    Provided weekly therapy, vocational rehabilitation and counseling to individuals with developmental and mental health diagnosis.

  • Child Abuse, 4%

    Completed a community child abuse awareness event.

"customer service," "powerpoint," and "community resources" are among the most common skills that marketing specialist interns use at work. You can find even more marketing specialist internship responsibilities below, including:

Analytical skills. To carry out their duties, the most important skill for a marketing specialist internship to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing specialist interns often use analytical skills in their day-to-day job, as shown by this real resume: "provided written analysis for the sharepoint site used by department for wan collaboration. "

Communication skills. Another essential skill to perform marketing specialist internship duties is communication skills. Marketing specialist interns responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Marketing specialist interns also use communication skills in their role according to a real resume snippet: "mentored and provided guidance for young children at residential substance abuse treatment center observed communication with patients and everyday job responsibilities"

Detail oriented. This is an important skill for marketing specialist interns to perform their duties. For an example of how marketing specialist internship responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing specialist internship: "advocated for parents in court and provided detailed reports pertaining to clients' substance abuse cases. ".

Most common marketing specialist internship skills

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Marketing Specialist Internship Resume
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Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
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Marketing Specialist Internship Resume
Marketing Specialist Internship Resume
Marketing Specialist Internship Resume

Compare different marketing specialist interns

Marketing specialist internship vs. Outreach specialist

An outreach specialist is primarily responsible for organizing and managing social service programs that promote health and wellness within a community. They typically conduct research and assessments to determine the community's needs, thoroughly plan events and programs, participate in hiring staff and volunteers, and liaise with sponsors and suppliers. Often reporting to a manager or supervisor, an outreach specialist must also perform clerical tasks such as producing progress reports, preparing necessary documentation, managing schedules, arranging appointments, and even responding to inquiries and concerns.

We looked at the average marketing specialist internship salary and compared it with the wages of an outreach specialist. Generally speaking, outreach specialists are paid $2,224 higher than marketing specialist interns per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both marketing specialist internship and outreach specialist positions are skilled in customer service, powerpoint, and community resources.

These skill sets are where the common ground ends though. The responsibilities of a marketing specialist internship are more likely to require skills like "intake assessments," "child abuse," "group therapy," and "background checks." On the other hand, a job as an outreach specialist requires skills like "patients," "social work," "veterans," and "scheduling appointments." As you can see, what employees do in each career varies considerably.

Outreach specialists earn the highest salaries when working in the government industry, with an average yearly salary of $47,346. On the other hand, marketing specialist interns are paid more in the manufacturing industry with an average salary of $39,914.On average, outreach specialists reach similar levels of education than marketing specialist interns. Outreach specialists are 3.6% more likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.

Marketing specialist internship vs. Internship

Interns are trainees who are engaged by a company to work for them for a brief period. Interns usually use this opportunity to gain actual work experience, fulfill university or college requirements, and ensure that they are working towards the right career path for them. They sign on for a fixed amount of time. The responsibilities of interns depend on the company and the department that handles them. They do a variety of tasks that exposes them to the type of work that the company is engaged in and to the different aspects of the professional world.

On average, interns earn a $4,385 lower salary than marketing specialist interns a year.Only some things about these jobs are the same. Take their skills, for example. Marketing specialist interns and interns both require similar skills like "powerpoint," "community resources," and "mental health" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing specialist internship responsibilities requires skills like "customer service," "intake assessments," "child abuse," and "group therapy." But an internship might use other skills in their typical duties, such as, "financial statements," "c++," "data analysis," and "r."

On average, interns earn a lower salary than marketing specialist interns. Some industries support higher salaries in each profession. Interestingly enough, interns earn the most pay in the telecommunication industry with an average salary of $36,977. Whereas marketing specialist interns have higher pay in the manufacturing industry, with an average salary of $39,914.In general, interns achieve similar levels of education than marketing specialist interns. They're 0.7% less likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for marketing specialist internships in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Marketing specialist internship vs. Specialist

Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.

On average, specialists earn higher salaries than marketing specialist interns, with a $18,374 difference per year.Using the responsibilities included on marketing specialist interns and specialists resumes, we found that both professions have similar skill requirements, such as "customer service," "powerpoint," and "community resources.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing specialist internship resumes include skills like "intake assessments," "child abuse," "group therapy," and "background checks," whereas a specialist is more likely to list skills in "patients," "work ethic," "patient care," and "exceptional client. "

When it comes to education, specialists tend to earn similar degree levels compared to marketing specialist interns. In fact, they're 1.2% less likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.

Marketing specialist internship vs. Product engineering internship

A product engineering internship involves a trainee who gains work experience in the field of product building and improving a company's products to be used by target consumers. Product engineering interns collaborate with product managers to brainstorm ideas on product designs and develop design verification and test plans to ensure that the product meets the high-quality standards and agency requirements. To meet the product's quality standards, product engineering interns must be proficient in using lab equipment and debug techniques. They also serve as a liaison among the development team, manufacturing team, and compliance agency.

Product engineering interns average a higher salary than the annual salary of marketing specialist interns. The difference is about $3,742 per year.According to resumes from marketing specialist interns and product engineering interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "powerpoint," "market research," and "twitter. "Each job also requires different skills to carry out their responsibilities. A marketing specialist internship uses "customer service," "community resources," "intake assessments," and "mental health." Product engineering interns are more likely to have duties that require skills in "python," "c++," "c #," and "data analysis. "product engineering interns reach similar levels of education compared to marketing specialist interns, in general. The difference is that they're 3.8% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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