FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Marketing Specialist

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $52,000

    Average Salary

What Does A Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

Show More

Show Less

How To Become A Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Show More

Show Less

Do you work as a Marketing Specialist?

Send To A Friend

Marketing Specialist Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Marketing Specialist Career Paths

Marketing Specialist
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Manager Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Manager Owner Marketing Director
Brand Director
10 Yearsyrs
Marketing Consultant Sales Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Project Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Communications Manager Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Manager Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Senior Account Executive Public Relations Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Assistant Manager Communications Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Assistant Manager Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Freelance Marketing Consultant Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Freelance Marketing Consultant Senior Copywriter
Brand Strategist
5 Yearsyrs
Show More
Share

Do you work as a Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Top Careers Before Marketing Specialist
Internship 8.2%
Manager 2.5%
Cashier 2.4%
Top Careers After Marketing Specialist
Manager 3.5%
Owner 3.4%
Consultant 3.3%

Do you work as a Marketing Specialist?

Average Yearly Salary
$52,000
View Detailed Salary Report
$33,000
Min 10%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$82,000
Max 90%
Best Paying Company
Synopsys
Highest Paying City
San Francisco, CA
Highest Paying State
North Dakota
Avg Experience Level
2.2 years
How much does a Marketing Specialist make at top companies?
The national average salary for a Marketing Specialist in the United States is $52,716 per year or $25 per hour. Those in the bottom 10 percent make under $33,000 a year, and the top 10 percent make over $82,000.

Real Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Strategy Specialist Bong Hwa USA, Inc. Garfield, NJ Aug 04, 2015 $204,194
Marketing Specialist Apple Inc. Cupertino, CA May 23, 2016 $185,000 -
$233,900
Principal Marketing Specialist Ponti, Inc. Vernon, CA Jul 12, 2016 $174,700
Marketing Specialist Avocados From Mexico, Inc. Irving, TX Apr 25, 2016 $166,837
Marketing Specialist Arris Solutions, Inc. Suwanee, GA Jun 20, 2016 $163,696
Marketing Specialist III Amazon Corporate LLC Seattle, WA Aug 29, 2016 $155,000
Marketing Specialist Mishle Home Health Care, Inc. Glen Ellyn, IL Aug 11, 2016 $150,259
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Feb 23, 2016 $145,912
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Jan 10, 2016 $145,192
Marketing Specialist Motorino East Village Inc. New York, NY Jan 06, 2016 $144,608
Marketing Specialist Siparadigm, LLC Oradell, NJ Jul 29, 2016 $144,500
Marketing Specialist Elprosys USA Inc. Kearny, NJ Dec 05, 2016 $144,123
Marketing Specialist Margo Manhattan Too Ltd. New York, NY Apr 24, 2015 $60,445
Marketing Specialist San Jose Sharks (San Jose Arena Management, L.P.) San Jose, CA Jun 09, 2016 $60,445 -
$70,000
Marketing Specialist Lulutrip, Inc. San Jose, CA Jan 09, 2016 $60,445
Marketing Specialist Hillstone Networks Corp. Sunnyvale, CA Jul 09, 2016 $60,445 -
$70,000
Marketing Specialist The Sake Club, Inc. New York, NY May 13, 2015 $60,445
Marketing Specialist Flights With Friends Inc. Austin, TX Jan 09, 2016 $60,258
Marketing Specialist Suiteness Inc. Austin, TX Jan 09, 2016 $60,258
Marketing Specialist Mediaradar Inc. New York, NY Sep 19, 2015 $60,202
Healthcare Marketing Specialist Bloomex LLC New York, NY Oct 09, 2016 $48,000
Marketing Specialist Vassit Services Us, Inc. Miami, FL May 01, 2015 $48,000
Marketing Specialist Nii Foods LLC Oceanside, CA Aug 03, 2015 $48,000
Marketing Specialist PHAZ Associates, LLC Phoenix, AZ Sep 18, 2015 $48,000
Marketing Specialist China Telecom (Americas) Corporation Herndon, VA Jan 09, 2016 $48,000
Marketing Specialist Actuant Corporation Menomonee Falls, WI Sep 02, 2015 $48,000
Marketing Specialist Proexpress Distributor, LLC Derwood, MD Sep 03, 2015 $48,000
Marketing Specialist Actuant Corporation Menomonee Falls, WI Feb 09, 2015 $48,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Marketing Specialist?

Have you worked as a Marketing Specialist? Help other job seekers by rating your experience as a Marketing Specialist.

Top Skills for A Marketing Specialist

  1. Company Website
  2. Email
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Received international awards promoted on company website to establish expertise in the industry.
  • Develop strategic communication for and deploy several weekly emails for communication efforts to accomplish revenue and engagement goals.
  • Maintained high level of customer service by interfacing with shipping departments to ensure timely delivery of products.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Created cross-divisional collateral and promotional materials used for trade show booths and literature inserts.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Marketing Specialists

  1. Delaware
  2. Rhode Island
  3. Washington
  4. Massachusetts
  5. Michigan
  6. Minnesota
  7. Tennessee
  8. New Jersey
  9. Connecticut
  10. California
  • (86 jobs)
  • (112 jobs)
  • (696 jobs)
  • (1,219 jobs)
  • (735 jobs)
  • (696 jobs)
  • (408 jobs)
  • (863 jobs)
  • (322 jobs)
  • (4,064 jobs)

Marketing Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 24,320 Marketing Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Specialist Resume

View Resume Examples

Marketing Specialist Demographics

Gender

Female

58.8%

Male

32.2%

Unknown

9.0%
Ethnicity

White

61.3%

Hispanic or Latino

14.8%

Black or African American

11.0%

Asian

9.3%

Unknown

3.6%
Show More
Foreign Languages Spoken

Spanish

40.3%

French

11.1%

Mandarin

10.4%

Chinese

10.4%

Portuguese

3.8%

Russian

3.7%

German

3.7%

Japanese

3.6%

Italian

2.7%

Cantonese

2.6%

Arabic

1.6%

Korean

1.5%

Hindi

1.0%

Polish

0.7%

Vietnamese

0.6%

Romanian

0.6%

Ukrainian

0.6%

Gujarati

0.4%

Hebrew

0.3%

Turkish

0.3%
Show More

Marketing Specialist Education

Schools

University of Phoenix

15.7%

Arizona State University

6.3%

Michigan State University

5.6%

San Jose State University

5.2%

New York University

5.0%

Pennsylvania State University

4.8%

University of Washington

4.5%

Ohio State University

4.5%

University of Central Florida

4.4%

University of South Florida

4.3%

University of Texas at Austin

4.2%

Florida State University

4.2%

Georgia State University

4.1%

San Diego State University

4.1%

Northeastern University

4.1%

University of Houston

3.9%

University of Florida

3.8%

DePaul University

3.8%

University of North Texas

3.8%

Brigham Young University

3.8%
Show More
Majors

Business

26.3%

Marketing

22.4%

Communication

12.0%

Management

5.3%

Public Relations

4.4%

Graphic Design

3.9%

English

3.5%

Journalism

3.2%

Psychology

3.0%

Finance

2.2%

Political Science

2.0%

Advertising

2.0%

Fine Arts

1.4%

Accounting

1.4%

Education

1.3%

Liberal Arts

1.3%

Economics

1.2%

Business Communications

1.2%

Human Resources Management

1.1%

Sociology

1.1%
Show More
Degrees

Bachelors

56.8%

Masters

20.9%

Other

12.4%

Associate

5.1%

Certificate

3.2%

Doctorate

0.8%

Diploma

0.5%

License

0.3%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Marketing Specialist?

Are you working as a Marketing Specialist? Help us rate Marketing Specialist as a Career.

Top Marketing Specialist Employers

Jobs From Top Marketing Specialist Employers

Marketing Specialist Videos

What is Internet Marketing? A Day in the Life of an Internet Marketer.

A Day In The Life: Marketing Manager

Getting a job in digital marketing

Related to your recently viewed content