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Become A Marketing Specialist

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Working As A Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $45,000

    Average Salary

What Does A Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Specialist jobs

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Marketing Specialist Career Paths

Marketing Specialist
Sales Manager Service Representative Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Marketing Communications Manager Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Specialist Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Product Manager Sales Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Product Manager Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Consultant Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Business Development Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Sales Manager Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Communications Manager Program Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Marketing Communications Specialist Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Project Manager Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Communications Manager Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Marketing Manager
Product Marketing Manager
7 Yearsyrs
Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Manager Account Executive Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Project Manager Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Average Length of Employment
Marketing Manager 3.1 years
Marketing Designer 2.6 years
Market Specialist 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Planner 2.2 years
Marketing Advisor 2.1 years
Marketing Analyst 2.1 years
Brand Specialist 2.1 years
Marketing Writer 2.1 years
Top Employers Before
Internship 8.1%
Manager 2.4%
Top Employers After
Manager 3.1%
Owner 3.0%
Consultant 2.6%

Marketing Specialist Demographics

Gender

Female

62.6%

Male

34.7%

Unknown

2.7%
Ethnicity

White

78.3%

Hispanic or Latino

9.9%

Asian

9.4%

Unknown

1.8%

Black or African American

0.7%
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Languages Spoken

Spanish

40.3%

French

12.3%

Mandarin

10.0%

Chinese

8.9%

German

3.9%

Portuguese

3.3%

Japanese

3.3%

Russian

3.2%

Italian

3.1%

Cantonese

2.6%

Arabic

2.4%

Korean

1.3%

Hindi

1.1%

Vietnamese

0.8%

Polish

0.8%

Turkish

0.7%

Ukrainian

0.6%

Gujarati

0.5%

Hebrew

0.5%

Greek

0.4%
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Marketing Specialist Education

Schools

University of Phoenix

15.4%

Michigan State University

7.2%

San Jose State University

5.0%

Northeastern University

4.9%

Southern New Hampshire University

4.9%

Pennsylvania State University

4.8%

University of Central Florida

4.7%

Florida State University

4.4%

George Mason University

4.3%

DePaul University

4.3%

University of Missouri - Columbia

4.1%

New York University

4.1%

San Diego State University

4.1%

Liberty University

4.0%

Arizona State University

4.0%

Iowa State University

4.0%

West Virginia University

4.0%

Towson University

3.9%

University of North Texas

3.9%

Brigham Young University

3.9%
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Majors

Business

26.4%

Marketing

22.3%

Communication

12.1%

Management

5.0%

Public Relations

4.8%

English

3.8%

Graphic Design

3.5%

Journalism

3.5%

Psychology

2.9%

Finance

2.1%

Political Science

1.9%

Advertising

1.9%

Fine Arts

1.5%

Liberal Arts

1.2%

Accounting

1.2%

Economics

1.2%

Business Communications

1.2%

Education

1.2%

Kinesiology

1.1%

Writing

1.0%
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Degrees

Bachelors

56.4%

Masters

21.3%

Other

13.2%

Associate

4.5%

Certificate

3.0%

Doctorate

0.8%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Strategy Specialist Bong Hwa USA, Inc. Garfield, NJ Aug 04, 2015 $204,194
Marketing Specialist Apple Inc. Cupertino, CA May 23, 2016 $185,000 -
$233,900
Principal Marketing Specialist Ponti, Inc. Vernon, CA Jul 12, 2016 $174,700
Marketing Specialist Avocados From Mexico, Inc. Irving, TX Apr 25, 2016 $166,837
Marketing Specialist Arris Solutions, Inc. Suwanee, GA Jun 20, 2016 $163,696
Marketing Specialist III Amazon Corporate LLC Seattle, WA Aug 29, 2016 $155,000
Marketing Specialist Mishle Home Health Care, Inc. Glen Ellyn, IL Aug 11, 2016 $150,259
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Feb 23, 2016 $145,912
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Jan 10, 2016 $145,192
Marketing Specialist Motorino East Village Inc. New York, NY Jan 06, 2016 $144,608
Marketing Specialist Siparadigm, LLC Oradell, NJ Jul 29, 2016 $144,500
Marketing Specialist Elprosys USA Inc. Kearny, NJ Dec 05, 2016 $144,123
Marketing Specialist Margo Manhattan Too Ltd New York, NY Apr 24, 2015 $60,445
Marketing Specialist The Sake Club, Inc. New York, NY May 13, 2015 $60,445
Marketing Specialist San Jose Sharks (San Jose Arena Management, L.P.) San Jose, CA Jun 09, 2016 $60,445 -
$70,000
Marketing Specialist Lulutrip, Inc. San Jose, CA Jan 09, 2016 $60,445
Marketing Specialist Hillstone Networks Corp. Sunnyvale, CA Jul 09, 2016 $60,445 -
$70,000
Marketing Specialist Flights With Friends Inc. Austin, TX Jan 09, 2016 $60,258
Marketing Specialist Suiteness Inc. Austin, TX Jan 09, 2016 $60,258
Marketing Specialist Mediaradar Inc. New York, NY Sep 19, 2015 $60,202
Esprit de VIN Marketing Specialist Palm Bay International, Inc. Port Washington, NY Sep 18, 2015 $48,000
Healthcare Marketing Specialist Bloomex LLC New York, NY Oct 09, 2016 $48,000
Marketing Specialist PHAZ Associates, LLC Phoenix, AZ Sep 18, 2015 $48,000
Marketing Specialist Nii Foods LLC Oceanside, CA Aug 03, 2015 $48,000
Marketing Specialist China Telecom (Americas) Corporation Herndon, VA Jan 09, 2016 $48,000
Marketing Specialist Actuant Corporation Menomonee Falls, WI Feb 09, 2015 $48,000
Marketing Specialist Alta Vista Public Charter Riverside, CA Dec 21, 2016 $48,000
Marketing Specialist Save Your Sole, Inc. New York, NY Dec 01, 2016 $48,000

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Top Skills for A Marketing Specialist

CompanyWebsiteOnlinePresenceEmailCampaignsStrategyFacebookPressReleasesCustomerServiceTwitterTradeShowsFinancialMarketResearchCRMWebContentROIInternalCommunicationsLinkedinBusinessDevelopmentProjectManagementProductLinesSpecialEvents

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Top Marketing Specialist Skills

  1. Company Website
  2. Online Presence
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Assisted in strategic planning and development of online marketing campaigns and content planning for new company website.
  • Work with a team to improve online presence and efficiency.
  • Experience in writing brochures, web content, advertisements and direct/ email campaigns.
  • Tripled projected books sales by spearheading all marketing efforts including strategy development and managing social media marketing, advertising, etc.
  • Created a variety of successful global Facebook/Google campaigns.

Top Marketing Specialist Employers

Marketing Specialist Videos

What is Internet Marketing? A Day in the Life of an Internet Marketer.

A Day In The Life: Marketing Manager

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