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Marketing Specialist Careers

When I think of a marketing specialist, I think of Dale Carnegie. We all know him from his famous self-improvement and leadership books. If we zoom out from his writing accomplishments, we see Dale Carnegie's marketing brilliance in promoting people skills through his corporate training and public speaking, a soft skill that was undervalued and undertaught.

Daily, a marketing specialist is involved in developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Besides that, they also manage marketing budgets and track marketing performance metrics. A marketing specialist also designs marketing materials, conducts marketing training, and manages social media content development.

Employers require that a marketing specialist has a bachelor's degree relating to business and at least two to three years' worth of work experience. This role earns, on average, $22 per hour and suits individuals who are excellent at promoting a business.

What Does a Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

How To Become a Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Salary
$52,097
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
57,286
Job Openings

Marketing Specialist Career Paths

Top Careers Before Marketing Specialist

Top Careers After Marketing Specialist

Marketing Specialist Jobs You Might Like

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Average Salary for a Marketing Specialist

Marketing Specialists in America make an average salary of $52,097 per year or $25 per hour. The top 10 percent makes over $76,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$52,097
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Best Paying Cities

City
ascdesc
Average Salarydesc
Seattle, WA
Salary Range55k - 99k$74k$74,436
Englewood, NJ
Salary Range46k - 79k$61k$61,127
San Francisco, CA
Salary Range45k - 78k$60k$59,707
Washington, DC
Salary Range46k - 76k$59k$59,266
New York, NY
Salary Range44k - 75k$58k$57,911
Boston, MA
Salary Range41k - 69k$53k$53,411
$31k
$99k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Marketing Specialist
Marketing Specialist
University of Colorado
University of Colorado
06/29/2021
06/29/2021
$45,94806/29/2021
$45,948
Outreach & Marketing Specialist
Outreach & Marketing Specialist
Us Government Other Agencies and Independent Organizations
Us Government Other Agencies and Independent Organizations
06/29/2021
06/29/2021
$73,82706/29/2021
$73,827
Marketing Specialist
Marketing Specialist
Arrow Electronics
Arrow Electronics
06/29/2021
06/29/2021
$54,47106/29/2021
$54,471
Marketing Specialist
Marketing Specialist
Farnsworth Group Inc.
Farnsworth Group Inc.
06/27/2021
06/27/2021
$40,00006/27/2021
$40,000
Marketing Specialist
Marketing Specialist
Coorstek
Coorstek
06/27/2021
06/27/2021
$60,39506/27/2021
$60,395
See More Recent Salaries

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Marketing Specialist Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Specialist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Specialist Resume

At Zippia, we went through countless Marketing Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Marketing Specialist Demographics

Gender

female

60.6 %

male

34.3 %

unknown

5.1 %

Ethnicity

White

70.9 %

Hispanic or Latino

11.3 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

40.3 %

French

11.1 %

Mandarin

10.4 %
See More Demographics

Marketing Specialist Education

Majors

Business
23.5 %
Marketing
20.1 %

Degrees

Bachelors

72.3 %

Masters

8.2 %

Associate

7.9 %

Top Colleges for Marketing Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

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Top Skills For a Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.5% of marketing specialists listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Specialist

Some places are better than others when it comes to starting a career as a marketing specialist. The best states for people in this position are Delaware, Washington, New Jersey, and Rhode Island. Marketing specialists make the most in Delaware with an average salary of $76,222. Whereas in Washington and New Jersey, they would average $73,439 and $61,685, respectively. While marketing specialists would only make an average of $58,949 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Specialist Jobs:
201
Highest 10% Earn:
$122,000
Location Quotient:
1.47
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Marketing Specialist Jobs:
185
Highest 10% Earn:
$96,000
Location Quotient:
1.4
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Marketing Specialist Jobs:
478
Highest 10% Earn:
$91,000
Location Quotient:
1.32
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing specialists and discovered their number of marketing specialist opportunities and average salary. Through our research, we concluded that Amazon.com was the best, especially with an average salary of $86,274. Bank of America follows up with an average salary of $90,776, and then comes State Farm with an average of $62,098. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing specialist. The employers include Prime Therapeutics, Taylor, and ICF

1. Amazon.com
4.7
Avg. Salary: 
$86,274
Marketing Specialists Hired: 
179+
2. Bank of America
4.8
Avg. Salary: 
$90,776
Marketing Specialists Hired: 
134+
3. State Farm
4.6
Avg. Salary: 
$62,098
Marketing Specialists Hired: 
86+
4. Kettler
3.9
Avg. Salary: 
$59,359
Marketing Specialists Hired: 
86+
5. IBM
4.8
Avg. Salary: 
$95,748
Marketing Specialists Hired: 
81+
6. FedEx
4.6
Avg. Salary: 
$80,036
Marketing Specialists Hired: 
80+

Marketing Specialist Videos

Updated October 2, 2020