Log In

Log In to Save

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Become A Marketing Specialist

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $45,000

    Average Salary

What Does A Marketing Specialist Do

A Marketing Specialist is responsible for designing, creating, and delivering marketing programs. They research and analyze demographics, pricing schedules, market trends, and other information relevant to the company's marketing objectives.

How To Become A Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Show More

Show Less

52 Marketing Specialist jobs

Oracle
Ashburn, VA
Oracle Utilties - Content Marketing Specialist

$45,000 Estimated

Mommy Jobs On Line
Ashburn, VA
Email Marketing Specialist - (Contract)

$62,150 Estimated

Verizon Wireless
Ashburn, VA
Email and Digital Marketing Specialist

$53,000 Estimated

Mommy Jobs Online
Ashburn, VA
Email Marketing Specialist - (Contract)

$62,150 Estimated

Mommy Jobs Online
Ashburn, VA
EMAIL MARKETING SPECIALIST

$62,150 Estimated

Verizon
Ashburn, VA
Email and Digital Marketing Specialist

$53,000 Estimated

Verizon Wireless
Ashburn, VA
Email and Digital Marketing Specialist

$53,000 Estimated

Mommy Jobs Online
Ashburn, VA
Email Marketing Specialist - Work From Home

$62,150 Estimated

Mommy Jobs Online
Ashburn, VA
Email Marketing Specialist - (Contract)-WORK FROM HOME

$62,150 Estimated

Mommy Jobs Online
Ashburn, VA
Email Marketing (Remote)

$62,150 Estimated

Mommy Jobs Online
Ashburn, VA
Shasmi Beauty Email Marketing Processor

$62,150 Estimated

Mommy Jobs Online
Ashburn, VA
Email Marketing Processor - (Flexible Schedule)

$62,150 Estimated

Etsms
Ashburn, VA
Sales Marketing

$127,104 Estimated

Hy.Ly Inc.
Ashburn, VA
Research & Content Marketing at a Marketing Technology Firm

$83,750 Estimated

Verizon Communications
Ashburn, VA
Contract & Account Based Marketing Manager

$81,245 Estimated

Verizon Communications
Ashburn, VA
Product Marketing Manager

$106,551 Estimated

Oracle
Ashburn, VA
Applications Sales ~ Insurance Vertical~ Oracle Marketing Cloud ~ Northeast

$127,104 Estimated

Hy.Ly Inc.
Ashburn, VA
Writer: Marketing Technology stories, blogs, books, social media

$83,750 Estimated

Oracle
Ashburn, VA
Oracle Utilities - Product Marketing Analyst

$70,000 Estimated

Jobleads
Ashburn, VA
VP Product Marketing - Enterprise Asset Management

$146,910 Estimated

Add To My Jobs

Real Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Strategy Specialist Bong Hwa USA, Inc. Garfield, NJ Aug 04, 2015 $204,194
Marketing Specialist Apple Inc. Cupertino, CA May 23, 2016 $185,000 -
$233,900
Principal Marketing Specialist Ponti, Inc. Vernon, CA Jul 12, 2016 $174,700
Marketing Specialist Avocados From Mexico, Inc. Irving, TX Apr 25, 2016 $166,837
Marketing Specialist Arris Solutions, Inc. Suwanee, GA Jun 20, 2016 $163,696
Marketing Specialist III Amazon Corporate LLC Seattle, WA Aug 29, 2016 $155,000
Marketing Specialist Mishle Home Health Care, Inc. Glen Ellyn, IL Aug 11, 2016 $150,259
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Feb 23, 2016 $145,912
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Jan 10, 2016 $145,192
Marketing Specialist Motorino East Village Inc. New York, NY Jan 06, 2016 $144,608
Show More

Top Skills for A Marketing Specialist

CompanyWebsiteOnlinePresenceEmailCampaignsStrategyFacebookPressReleasesCustomerServiceTwitterTradeShowsFinancialMarketResearchCRMWebContentROIInternalCommunicationsLinkedinBusinessDevelopmentProjectManagementProductLinesSpecialEvents

Show More

Top Marketing Specialist Skills

  1. Company Website
  2. Online Presence
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Assisted in strategic planning and development of online marketing campaigns and content planning for new company website.
  • Work with a team to improve online presence and efficiency.
  • Experience in writing brochures, web content, advertisements and direct/ email campaigns.
  • Tripled projected books sales by spearheading all marketing efforts including strategy development and managing social media marketing, advertising, etc.
  • Created a variety of successful global Facebook/Google campaigns.

Top Marketing Specialist Employers

What Kind Of Companies Hire a Marketing Specialist

  1. Bank of America
  2. Comcast
  3. Canon USA
  4. Telenet Marketing Solutions
  5. Livingsocial
  6. Sodexo
  7. Whole Foods Market
  8. IKEA
  9. Meijer
  10. Keller Williams Realty
What type of job are your looking for?
Full Time
Part Time
Internship
Temporary

Marketing Specialist Videos

What is Internet Marketing? A Day in the Life of an Internet Marketer.

A Day In The Life: Marketing Manager

Getting a job in digital marketing