When I think of a marketing specialist, I think of Dale Carnegie. We all know him from his/her famous self-improvement and leadership books. If we zoom out from his/her writing accomplishments, we see Dale Carnegie's marketing brilliance in promoting people skills through his/her corporate training and public speaking, a soft skill that was undervalued and undertaught.
Daily, a marketing specialist is involved in developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Besides that, they also manage marketing budgets and track marketing performance metrics. A marketing specialist also designs marketing materials, conducts marketing training, and manages social media content development.
Employers require that a marketing specialist has a bachelor's degree relating to business and at least two to three years' worth of work experience. This role earns, on average, $22 per hour and suits individuals who are excellent at promoting a business.
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing specialist can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title senior director of marketing.
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The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.5% of marketing specialists listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a marketing specialist. The best states for people in this position are Washington, Delaware, New Jersey, and Alaska. Marketing specialists make the most in Washington with an average salary of $96,211. Whereas in Delaware and New Jersey, they would average $84,566 and $67,543, respectively. While marketing specialists would only make an average of $65,421 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
2. North Dakota
3. Rhode Island
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing specialists and discovered their number of marketing specialist opportunities and average salary. Through our research, we concluded that Amazon was the best, especially with an average salary of $74,312. Arrow Electronics follows up with an average salary of $85,485, and then comes Bank of America with an average of $71,233. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing specialist. The employers include Panasonic, Stantec, and Colgate-Palmolive
|Rank||Company||Average Salary||Hourly Rate||Job Openings|
|10||Bank of America||$71,233||$34.25||134|
To become a successful marketing specialist, you typically need a college degree, a good eye for market trends, and social media competency. Most employers ask for a bachelor's degree, majoring in business, marketing, communication, or other related fields.
Marketing specialists get paid about $52,097 yearly or $25.05 per hour. On the lower end of the salary range, they can get paid $35,000 a year, usually for an entry-level position. On the higher end, they can make about $76,000.
The duties of a parking specialist typically entail developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Additionally, they may manage marketing budgets and track marketing performance metrics.
The minimum qualifications for a marketing specialist is a bachelor's degree in marketing, communications, or a similar related field. They must also have a lot of experience in conveying messages using different mediums while also being able to deal with urgent and crisis situations.
The skills of a marketing specialist are usually analytical, communication, and project management. Marketing specialists generally need strong analytical skills as they must research, comprehend large amounts of data and information, and utilize it to develop or implement strategies or solutions.