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When I think of a marketing specialist, I think of Dale Carnegie. We all know him from his/her famous self-improvement and leadership books. If we zoom out from his/her writing accomplishments, we see Dale Carnegie's marketing brilliance in promoting people skills through his/her corporate training and public speaking, a soft skill that was undervalued and undertaught.

Daily, a marketing specialist is involved in developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Besides that, they also manage marketing budgets and track marketing performance metrics. A marketing specialist also designs marketing materials, conducts marketing training, and manages social media content development.

Employers require that a marketing specialist has a bachelor's degree relating to business and at least two to three years' worth of work experience. This role earns, on average, $22 per hour and suits individuals who are excellent at promoting a business.

What Does a Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Learn more about what a Marketing Specialist does

How To Become a Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Marketing Specialist Career Paths

Average Salary for a Marketing Specialist

Marketing Specialists in America make an average salary of $51,470 per year or $25 per hour. The top 10 percent makes over $75,000 per year, while the bottom 10 percent under $35,000 per year.
Average Marketing Specialist Salary
$51,470 Yearly
$24.75 hourly
$35,000
10 %
$51,000
Median
$75,000
90 %

What Am I Worth?

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Marketing Specialist Education

Marketing Specialist Majors

23.5 %
20.2 %

Marketing Specialist Degrees

Bachelors

77.8 %

Masters

9.0 %

Associate

8.6 %

Top Colleges for Marketing Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.5% of marketing specialists listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Specialist Resume templates

Zippia allows you to choose from different easy-to-use Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Specialist Demographics

Marketing Specialist Gender Distribution

Female
Female
65%
Male
Male
36%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing specialists, 64.5% of them are women, while 35.5% are men.

  • The most common race/ethnicity among marketing specialists is White, which makes up 70.1% of all marketing specialists.

  • The most common foreign language among marketing specialists is Spanish at 40.3%.

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Best States For a Marketing Specialist

Some places are better than others when it comes to starting a career as a marketing specialist. The best states for people in this position are Washington, Delaware, New Jersey, and Alaska. Marketing specialists make the most in Washington with an average salary of $96,211. Whereas in Delaware and New Jersey, they would average $84,566 and $67,543, respectively. While marketing specialists would only make an average of $65,421 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Specialist Jobs:
201
Highest 10% Earn:
$126,000
Location Quotient:
1.47 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. North Dakota

Total Marketing Specialist Jobs:
122
Highest 10% Earn:
$86,000
Location Quotient:
1.2 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Marketing Specialist Jobs:
185
Highest 10% Earn:
$87,000
Location Quotient:
1.4 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Specialists

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Top Marketing Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing specialists and discovered their number of marketing specialist opportunities and average salary. Through our research, we concluded that Amazon was the best, especially with an average salary of $74,312. Arrow Electronics follows up with an average salary of $85,485, and then comes Bank of America with an average of $71,233. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing specialist. The employers include Panasonic, Stantec, and Colgate-Palmolive

Most Common Employers For Marketing Specialist

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Microsoft$122,958$59.1176
2LivingSocial$89,048$42.8141
3Apple$88,696$42.6436
4Arrow Electronics$85,485$41.10160
5IBM$84,816$40.7881
6General Electric$79,352$38.1537
7Target$75,174$36.1443
8Amazon$74,312$35.73186
9Accenture$73,414$35.3058
10Bank of America$71,233$34.25134

Marketing Specialist Videos

Becoming a Marketing Specialist FAQs

How do I become a successful marketing specialist?

To become a successful marketing specialist, you typically need a college degree, a good eye for market trends, and social media competency. Most employers ask for a bachelor's degree, majoring in business, marketing, communication, or other related fields.

How much do marketing specialists get paid?

Marketing specialists get paid about $52,097 yearly or $25.05 per hour. On the lower end of the salary range, they can get paid $35,000 a year, usually for an entry-level position. On the higher end, they can make about $76,000.

What are the duties of a marketing specialist?

The duties of a parking specialist typically entail developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Additionally, they may manage marketing budgets and track marketing performance metrics.

What qualifications do you need to be a marketing specialist?

The minimum qualifications for a marketing specialist is a bachelor's degree in marketing, communications, or a similar related field. They must also have a lot of experience in conveying messages using different mediums while also being able to deal with urgent and crisis situations.

What skills does a marketing specialist need?

The skills of a marketing specialist are usually analytical, communication, and project management. Marketing specialists generally need strong analytical skills as they must research, comprehend large amounts of data and information, and utilize it to develop or implement strategies or solutions.

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