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Become A Marketing Specialist

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Working As A Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $55,534

    Average Salary

What Does A Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Specialist Jobs

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Marketing Specialist Career Paths

Marketing Specialist
Marketing Consultant Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Business Development Manager Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Marketing Consultant Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Manager Web Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Sales Manager Office Manager Marketing Coordinator
Events Marketing Manager
5 Yearsyrs
Project Manager Product Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
General Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Project Manager Program Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Sales Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Product Manager Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Communications Manager Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Product Manager Sales Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Account Manager Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Manager Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
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Do you work as a Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 8.3%
Manager 2.4%
Top Employers After
Manager 3.5%
Owner 3.2%
Consultant 3.1%

Do you work as a Marketing Specialist?

Marketing Specialist Demographics

Gender

Female

63.3%

Male

34.0%

Unknown

2.8%
Ethnicity

White

61.3%

Hispanic or Latino

14.5%

Black or African American

10.7%

Asian

9.7%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

39.0%

French

12.4%

Mandarin

10.5%

Chinese

9.8%

Portuguese

3.8%

German

3.6%

Russian

3.4%

Italian

3.1%

Japanese

3.1%

Cantonese

2.6%

Arabic

2.0%

Korean

1.5%

Hindi

1.2%

Vietnamese

1.0%

Ukrainian

0.7%

Gujarati

0.6%

Polish

0.6%

Turkish

0.5%

Romanian

0.4%

Hebrew

0.4%
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Marketing Specialist Education

Schools

University of Phoenix

16.3%

Michigan State University

6.6%

Northeastern University

5.1%

San Jose State University

5.0%

Pennsylvania State University

4.9%

University of Central Florida

4.8%

Southern New Hampshire University

4.5%

DePaul University

4.5%

University of North Texas

4.4%

Florida State University

4.3%

West Virginia University

4.2%

Iowa State University

4.2%

New York University

4.1%

Ohio State University

4.0%

University of Texas at Austin

4.0%

Northern Illinois University

3.9%

Arizona State University

3.9%

Brigham Young University

3.9%

Liberty University

3.8%

University of Missouri - Columbia

3.7%
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Majors

Business

25.9%

Marketing

22.6%

Communication

12.0%

Management

5.1%

Public Relations

4.8%

Graphic Design

4.0%

English

3.9%

Journalism

3.4%

Psychology

2.8%

Finance

2.2%

Advertising

2.0%

Political Science

1.9%

Fine Arts

1.4%

Accounting

1.3%

Liberal Arts

1.2%

Business Communications

1.1%

Education

1.1%

Economics

1.1%

Human Resources Management

1.0%

Kinesiology

1.0%
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Degrees

Bachelors

56.5%

Masters

21.7%

Other

12.8%

Associate

4.5%

Certificate

2.9%

Doctorate

0.8%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Strategy Specialist Bong Hwa USA, Inc. Garfield, NJ Aug 04, 2015 $204,194
Marketing Specialist Apple Inc. Cupertino, CA May 23, 2016 $185,000 -
$233,900
Principal Marketing Specialist Ponti, Inc. Vernon, CA Jul 12, 2016 $174,700
Marketing Specialist Avocados From Mexico, Inc. Irving, TX Apr 25, 2016 $166,837
Marketing Specialist Arris Solutions, Inc. Suwanee, GA Jun 20, 2016 $163,696
Marketing Specialist III Amazon Corporate LLC Seattle, WA Aug 29, 2016 $155,000
Marketing Specialist Mishle Home Health Care, Inc. Glen Ellyn, IL Aug 11, 2016 $150,259
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Feb 23, 2016 $145,912
International Marketing and Management Specialist Compass Medical, Inc. Keller, TX Jan 10, 2016 $145,192
Marketing Specialist Motorino East Village Inc. New York, NY Jan 06, 2016 $144,608
Marketing Specialist Siparadigm, LLC Oradell, NJ Jul 29, 2016 $144,500
Marketing Specialist Elprosys USA Inc. Kearny, NJ Dec 05, 2016 $144,123
Marketing Specialist Margo Manhattan Too Ltd New York, NY Apr 24, 2015 $60,445
Marketing Specialist The Sake Club, Inc. New York, NY May 13, 2015 $60,445
Marketing Specialist Hillstone Networks Corp. Sunnyvale, CA Jul 09, 2016 $60,445 -
$70,000
Marketing Specialist San Jose Sharks (San Jose Arena Management, L.P.) San Jose, CA Jun 09, 2016 $60,445 -
$70,000
Marketing Specialist Lulutrip, Inc. San Jose, CA Jan 09, 2016 $60,445
Marketing Specialist Flights With Friends Inc. Austin, TX Jan 09, 2016 $60,258
Marketing Specialist Suiteness Inc. Austin, TX Jan 09, 2016 $60,258
Marketing Specialist Mediaradar Inc. New York, NY Sep 19, 2015 $60,202
Marketing Specialist Alta Vista Public Charter Riverside, CA Dec 21, 2016 $48,000
Global Marketing Specialist, Asia Phenomenex, Inc. Torrance, CA Sep 20, 2016 $48,000
Healthcare Marketing Specialist Bloomex LLC New York, NY Oct 09, 2016 $48,000
Marketing Specialist Vassit Services Us, Inc. Miami, FL May 01, 2015 $48,000
Marketing Specialist Actuant Corporation Menomonee Falls, WI Feb 09, 2015 $48,000
Marketing Specialist Save Your Sole, Inc. New York, NY Dec 01, 2016 $48,000
Marketing Specialist Nii Foods LLC Oceanside, CA Aug 03, 2015 $48,000
Marketing Specialist Proexpress Distributor, LLC Derwood, MD Sep 03, 2015 $48,000

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Top Skills for A Marketing Specialist

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  1. Company Website
  2. Email
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Managed company website using Red Dot Content Management System.
  • Performed A/B testing for Email Marketing Campaign materials using Marketing Automation Systems.
  • Developed and implemented marketing plans in support of the corporate marketing strategy and business forecasts while driving awareness of marketing initiatives.
  • Advertised company's information on Twitter/Facebook and other local media sites.
  • Produced educational brochures, press releases, and external outreach materials to publicize and promote positive news to the local public.

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Top 10 Best States for Marketing Specialists

  1. Delaware
  2. Rhode Island
  3. Washington
  4. Massachusetts
  5. Michigan
  6. Minnesota
  7. Tennessee
  8. New Jersey
  9. Connecticut
  10. California
  • (86 jobs)
  • (112 jobs)
  • (696 jobs)
  • (1,219 jobs)
  • (735 jobs)
  • (696 jobs)
  • (408 jobs)
  • (863 jobs)
  • (322 jobs)
  • (4,064 jobs)

Top Marketing Specialist Employers

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Jobs From Top Marketing Specialist Employers

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