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Best states for a marketing specialist
Quoted expert
Marlene Kahla Ph.D.
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Are you wondering which place in the United States is the best state for marketing specialists? Knowing how challenging it is to figure out where to start your career or where to move to advance your career, we decided to bring you a list of best states for marketing specialist jobs.As marketing specialists are popular in the U.S., we wanted to bring you a list of the best states for marketing specialists. In case you are trying to decide where to start your career as a marketing specialist, or if you are considering moving to a different city or state, we got you covered.
In order to get you the best states for marketing specialists, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.If you are currently seeking employment as a marketing specialist, you can find open job positions using Zippia's search tools.
10 best states for marketing specialists in 2025
1. Delaware
Total marketing specialist jobs: 201 Average annual salary: $82,655 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $124,000 Location Quotient: 1.472. Minnesota
Total marketing specialist jobs: 904 Average annual salary: $66,383 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $100,000 Location Quotient: 1.253. Maine
Total marketing specialist jobs: 177 Average annual salary: $64,153 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $90,000 Location Quotient: 1.224. New Hampshire
Total marketing specialist jobs: 255 Average annual salary: $62,785 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $89,000 Location Quotient: 1.345. Rhode Island
Total marketing specialist jobs: 185 Average annual salary: $59,204 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $85,000 Location Quotient: 1.46. New York
Total marketing specialist jobs: 1,703 Average annual salary: $63,908 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $94,000 Location Quotient: 1.227. North Dakota
Total marketing specialist jobs: 122 Average annual salary: $58,038 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $86,000 Location Quotient: 1.28. Washington
Total marketing specialist jobs: 653 Average annual salary: $91,651 Lowest 10 percent earn: $56,000 Highest 10 percent earn: $149,000 Location Quotient: 0.829. Idaho
Total marketing specialist jobs: 208 Average annual salary: $59,498 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $96,000 Location Quotient: 1.1610. Connecticut
Total marketing specialist jobs: 478 Average annual salary: $58,996 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $86,000 Location Quotient: 1.32
Marketing specialist jobsNear Ashburn, VA
How Zippia determines the best states to be a marketing specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $82,655 | $54,000 | 961,939 | 201 |
| 2 | Minnesota | $66,383 | $43,000 | 5,576,606 | 904 |
| 3 | Maine | $64,153 | $45,000 | 1,335,907 | 177 |
| 4 | New Hampshire | $62,785 | $43,000 | 1,342,795 | 255 |
| 5 | Rhode Island | $59,204 | $40,000 | 1,059,639 | 185 |
| 6 | New York | $63,908 | $43,000 | 19,849,399 | 1,703 |
| 7 | North Dakota | $58,038 | $38,000 | 755,393 | 122 |
| 8 | Washington | $91,651 | $56,000 | 7,405,743 | 653 |
| 9 | Idaho | $59,498 | $36,000 | 1,716,943 | 208 |
| 10 | Connecticut | $58,996 | $40,000 | 3,588,184 | 478 |
| 11 | New Jersey | $66,389 | $44,000 | 9,005,644 | 842 |
| 12 | Oregon | $60,831 | $37,000 | 4,142,776 | 491 |
| 13 | District of Columbia | $63,773 | $41,000 | 693,972 | 213 |
| 14 | Arkansas | $57,886 | $37,000 | 3,004,279 | 279 |
| 15 | Vermont | $54,474 | $38,000 | 623,657 | 132 |
| 16 | Wyoming | $51,828 | $33,000 | 579,315 | 96 |
| 17 | Colorado | $56,222 | $36,000 | 5,607,154 | 745 |
| 18 | Pennsylvania | $54,194 | $36,000 | 12,805,537 | 1,414 |
| 19 | Illinois | $56,458 | $37,000 | 12,802,023 | 1,260 |
| 20 | Massachusetts | $57,606 | $39,000 | 6,859,819 | 1,024 |
| 21 | Michigan | $56,091 | $37,000 | 9,962,311 | 699 |
| 22 | Wisconsin | $55,587 | $36,000 | 5,795,483 | 563 |
| 23 | Tennessee | $54,885 | $35,000 | 6,715,984 | 543 |
| 24 | North Carolina | $50,915 | $32,000 | 10,273,419 | 1,181 |
| 25 | California | $57,812 | $35,000 | 39,536,653 | 3,235 |
| 26 | Alaska | $54,512 | $44,000 | 739,795 | 94 |
| 27 | Virginia | $54,130 | $35,000 | 8,470,020 | 1,110 |
| 28 | Ohio | $52,430 | $34,000 | 11,658,609 | 972 |
| 29 | Utah | $49,157 | $30,000 | 3,101,833 | 428 |
| 30 | Nebraska | $50,240 | $32,000 | 1,920,076 | 267 |
| 31 | South Dakota | $47,857 | $31,000 | 869,666 | 133 |
| 32 | Texas | $49,544 | $31,000 | 28,304,596 | 2,482 |
| 33 | Maryland | $53,419 | $35,000 | 6,052,177 | 677 |
| 34 | Nevada | $49,006 | $30,000 | 2,998,039 | 232 |
| 35 | Iowa | $51,469 | $33,000 | 3,145,711 | 272 |
| 36 | Indiana | $50,330 | $32,000 | 6,666,818 | 493 |
| 37 | Montana | $47,757 | $30,000 | 1,050,493 | 136 |
| 38 | Kansas | $46,298 | $30,000 | 2,913,123 | 316 |
| 39 | Hawaii | $37,775 | $30,000 | 1,427,538 | 113 |
| 40 | New Mexico | $47,205 | $30,000 | 2,088,070 | 169 |
| 41 | Kentucky | $45,693 | $29,000 | 4,454,189 | 349 |
| 42 | West Virginia | $45,361 | $29,000 | 1,815,857 | 137 |
| 43 | Missouri | $46,230 | $30,000 | 6,113,532 | 489 |
| 44 | Georgia | $44,209 | $28,000 | 10,429,379 | 1,149 |
| 45 | Arizona | $45,547 | $29,000 | 7,016,270 | 599 |
| 46 | Florida | $39,638 | $25,000 | 20,984,400 | 1,700 |
| 47 | South Carolina | $44,087 | $28,000 | 5,024,369 | 342 |
| 48 | Alabama | $39,835 | $25,000 | 4,874,747 | 283 |
| 49 | Louisiana | $39,553 | $25,000 | 4,684,333 | 221 |
| 50 | Mississippi | $38,190 | $24,000 | 2,984,100 | 177 |
| 51 | Oklahoma | $38,654 | $25,000 | 3,930,864 | 189 |
Highest paying states for marketing specialists
| Rank | State | Avg. Marketing Specialist Salary |
|---|---|---|
| 1 | Delaware | $82,655 |
| 2 | Minnesota | $66,383 |
| 3 | Maine | $64,153 |
| 4 | New Hampshire | $62,785 |
| 5 | Rhode Island | $59,204 |
| 6 | New York | $63,908 |
| 7 | North Dakota | $58,038 |
| 8 | Washington | $91,651 |
| 9 | Idaho | $59,498 |
| 10 | Connecticut | $58,996 |
| 11 | New Jersey | $66,389 |
| 12 | Oregon | $60,831 |
| 13 | District of Columbia | $63,773 |
| 14 | Arkansas | $57,886 |
| 15 | Vermont | $54,474 |
| 16 | Wyoming | $51,828 |
| 17 | Colorado | $56,222 |
| 18 | Pennsylvania | $54,194 |
| 19 | Illinois | $56,458 |
| 20 | Massachusetts | $57,606 |
| 21 | Michigan | $56,091 |
| 22 | Wisconsin | $55,587 |
| 23 | Tennessee | $54,885 |
| 24 | North Carolina | $50,915 |
| 25 | California | $57,812 |
| 26 | Alaska | $54,512 |
| 27 | Virginia | $54,130 |
| 28 | Ohio | $52,430 |
| 29 | Utah | $49,157 |
| 30 | Nebraska | $50,240 |
| 31 | South Dakota | $47,857 |
| 32 | Texas | $49,544 |
| 33 | Maryland | $53,419 |
| 34 | Nevada | $49,006 |
| 35 | Iowa | $51,469 |
| 36 | Indiana | $50,330 |
| 37 | Montana | $47,757 |
| 38 | Kansas | $46,298 |
| 39 | Hawaii | $37,775 |
| 40 | New Mexico | $47,205 |
| 41 | Kentucky | $45,693 |
| 42 | West Virginia | $45,361 |
| 43 | Missouri | $46,230 |
| 44 | Georgia | $44,209 |
| 45 | Arizona | $45,547 |
| 46 | Florida | $39,638 |
| 47 | South Carolina | $44,087 |
| 48 | Alabama | $39,835 |
| 49 | Louisiana | $39,553 |
| 50 | Mississippi | $38,190 |
| 51 | Oklahoma | $38,654 |
Expert opinions on the best states for marketing specialists
Are there any particularly good places in the United States for marketing specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025