Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing specialists in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 405,911 marketing specialists currently employed in the United States.
- 64.5% of all marketing specialists are women, while 35.5% are men.
- The average age of an employed marketing specialist is 36 years old.
- The most common ethnicity of marketing specialists is White (65.9%), followed by Hispanic or Latino (12.5%), Asian (11.2%) and Black or African American (5.2%).
- In 2021, women earned 96% of what men earned.
- 10% of all marketing specialists are LGBT.
- Marketing specialists are 48% more likely to work at public companies in comparison to private companies.
Marketing Specialist Statistics By Gender
64.5% of marketing specialists are women and 35.5% of marketing specialists are men.
- Female, 64.5%
- Male, 35.5%
Marketing Specialists By Gender
| Gender | Percentages |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
Gender Pay Gap For Marketing Specialist
Women Earn 96ยข For Every $1 Earned By Men
Marketing Specialist Gender Over Time
This data shows how men and women predominate in the marketing specialist position over time.
Marketing Specialist Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 43.56% | 56.44% |
| 2011 | 41.14% | 58.86% |
| 2012 | 41.38% | 58.62% |
| 2013 | 38.04% | 61.96% |
| 2014 | 38.07% | 61.93% |
| 2015 | 40.15% | 59.85% |
| 2016 | 39.41% | 60.59% |
| 2017 | 39.38% | 60.62% |
| 2018 | 38.46% | 61.54% |
| 2019 | 37.17% | 62.83% |
| 2020 | 34.85% | 65.15% |
| 2021 | 35.52% | 64.48% |
Marketing Specialist Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Specialist | 36% | 64% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Marketing Specialist Statistics By Race
The most common ethnicity among marketing specialists is White, which makes up 65.9% of all marketing specialists. Comparatively, there are 12.5% of the Hispanic or Latino ethnicity and 11.2% of the Asian ethnicity.
- White, 65.9%
- Hispanic or Latino, 12.5%
- Asian, 11.2%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing Specialist Race
| Marketing Specialist Race | Percentages |
|---|---|
| White | 65.9% |
| Hispanic or Latino | 12.5% |
| Asian | 11.2% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing Specialist Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing specialists.
- White
- Asian
- Hispanic or Latino
- Black or African American
Marketing Specialist Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.86% | 5.41% | 8.99% | 8.91% |
| 2011 | 73.16% | 5.41% | 9.42% | 9.87% |
| 2012 | 73.21% | 5.61% | 8.71% | 10.10% |
| 2013 | 72.97% | 5.83% | 8.16% | 10.12% |
| 2014 | 73.30% | 5.26% | 9.33% | 9.57% |
| 2015 | 72.26% | 4.84% | 9.62% | 10.27% |
| 2016 | 70.48% | 6.01% | 9.85% | 11.17% |
| 2017 | 70.46% | 5.86% | 9.92% | 10.78% |
| 2018 | 69.76% | 5.52% | 9.93% | 11.37% |
| 2019 | 70.10% | 5.42% | 10.14% | 11.43% |
| 2020 | 68.19% | 4.87% | 10.22% | 12.29% |
| 2021 | 65.92% | 5.22% | 11.24% | 12.48% |
Marketing Specialist Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $52,498 |
| White | $54,462 |
| Black or African American | $49,878 |
| Asian | $59,200 |
| Hispanic or Latino | $53,204 |
Average Age of a Marketing Specialist
We determined the average age of marketing specialists based on ethnicity and gender.
Marketing Specialist Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing Specialist Age Breakdown
This chart breaks down the ages of marketing specialist employees. Interestingly enough, the average age of marketing specialists is 30-40 years old, which represents 35% of the population.
Marketing Specialist Age
| Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Types of Marketing Specialist Degree Levels
The most common degree for marketing specialists is bachelor's degree 78% of marketing specialists earn that degree. A close second is master's degree with 9% and rounding it off is associate degree with 9%.
- Bachelors, 78%
- Masters, 9%
- Associate, 9%
- High School Diploma, 2%
- Other Degrees, 2%
Marketing Specialists By Education
| Marketing Specialist Degree | Percentages |
|---|---|
| Bachelors | 78% |
| Masters | 9% |
| Associate | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Marketing Specialist Jobs You Might Like
Marketing Specialist Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $64,979 |
| Bachelor's Degree | $56,233 |
| Doctorate Degree | $65,649 |
Marketing Specialist Employment Statistics
This section highlights information about where marketing specialists work. We found most marketing specialists work for a public company. In addition, the industry that employs the most marketing specialists is the technology industry.
Company Size
We created this chart to show you the average size of companies that typically hire marketing specialists.
Marketing Specialist Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 49% |
The Types Of Companies Marketing Specialist Work In
Employees with the marketing specialist job title have their preferences when it comes to working for a company. For instance, most marketing specialists prefer to work at public companies over private companies.
Marketing Specialist Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 4% |
| Public | 48% |
| Private | 45% |
| Government | 3% |
Top Industries Hiring Marketing Specialists
Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing specialists. Those industries include technology, finance and professional.
Marketing Specialist Industry Statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 23% |
| Technology | 11% |
| Finance | 9% |
| Professional | 8% |
| Media | 6% |
| Manufacturing | 6% |
| Retail | 6% |
| Hospitality | 3% |
| Health Care | 3% |
| Telecommunication | 3% |
| Real Estate | 3% |
| Education | 3% |
| Insurance | 3% |
| Government | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Agriculture | 1% |
Marketing Specialist Turnover And Employment Statistics
Marketing Specialist Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing specialists changed.
- Unemployment rate
Marketing Specialist Unemployment Rate By Year
| Year | Marketing Specialist Unemployment Rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
The Average Number of Years That Marketing Specialist Stay in a Job
By looking over 24,320 marketing specialists resumes, we figured out that the average marketing specialist enjoys staying at their job for 1-2 years for a percentage of 39%.
Marketing Specialist Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 6% |
Comparing The LGBT Ratio of Marketing Specialists with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing specialists.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics Team Member | 8.65% | 166,519 |
| Recruiting Coordinator | 8.93% | 56,602 |
| Marketing Specialist | 10.00% | - |
| Corporate Ethics Officer | 11.05% | 65,366 |
| Methods Examiner | 11.64% | 2,129 |
| Director Of Capital Giving | 19.25% | 6,717 |
Marketing Specialist LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics Team Member | 8.65% | 166,519 |
| Recruiting Coordinator | 8.93% | 56,602 |
| Corporate Ethics Officer | 11.05% | 65,366 |
| Methods Examiner | 11.64% | 2,129 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign Languages Spoken By Marketing Specialists
The most common foreign language among marketing specialists is Spanish at 40.3%. The second-most popular foreign language spoken is French at 11.1% and Chinese is the third-most popular at 10.4%.
- Spanish, 40.3%
- French, 11.1%
- Chinese, 10.4%
- Mandarin, 10.4%
- Portuguese, 3.8%
- Other, 24.0%
Marketing Specialist Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 40.3% |
| French | 11.1% |
| Chinese | 10.4% |
| Mandarin | 10.4% |
| Portuguese | 3.8% |
| Other | 24.0% |
