Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing specialists in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 405,911 marketing specialists currently employed in the United States.
  • 64.5% of all marketing specialists are women, while 35.5% are men.
  • The average age of an employed marketing specialist is 36 years old.
  • The most common ethnicity of marketing specialists is White (65.9%), followed by Hispanic or Latino (12.5%), Asian (11.2%) and Black or African American (5.2%).
  • In 2021, women earned 96% of what men earned.
  • 10% of all marketing specialists are LGBT.
  • Marketing specialists are 48% more likely to work at public companies in comparison to private companies.

Marketing Specialist Statistics By Gender

64.5% of marketing specialists are women and 35.5% of marketing specialists are men.

  • Female, 64.5%
  • Male, 35.5%

Marketing Specialists By Gender

GenderPercentages
Female64.5%
Male35.5%

Gender Pay Gap For Marketing Specialist

Women Earn 96¢ For Every $1 Earned By Men

male-income
Male Income
$53,763
female-income
Female Income
$51,380

Marketing Specialist Gender Over Time

This data shows how men and women predominate in the marketing specialist position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Marketing Specialist Gender By Year

YearMaleFemale
201043.56%56.44%
201141.14%58.86%
201241.38%58.62%
201338.04%61.96%
201438.07%61.93%
201540.15%59.85%
201639.41%60.59%
201739.38%60.62%
201838.46%61.54%
201937.17%62.83%
202034.85%65.15%
202135.52%64.48%

Marketing Specialist Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.

Job TitleMaleFemale
Wedding Coordinator9%91%
Conference Planning Manager9%91%
Human Resources Administrative Assistant9%91%
Marketing Specialist36%64%
Electronic Security Specialist94%6%
Chief Estimator95%5%
Timber Buyer97%3%

Marketing Specialist Statistics By Race

The most common ethnicity among marketing specialists is White, which makes up 65.9% of all marketing specialists. Comparatively, there are 12.5% of the Hispanic or Latino ethnicity and 11.2% of the Asian ethnicity.

  • White, 65.9%
  • Hispanic or Latino, 12.5%
  • Asian, 11.2%
  • Black or African American, 5.2%
  • Unknown, 5.0%
  • American Indian and Alaska Native, 0.2%

Marketing Specialist Race

Marketing Specialist RacePercentages
White65.9%
Hispanic or Latino12.5%
Asian11.2%
Black or African American5.2%
Unknown5.0%
American Indian and Alaska Native0.2%

Marketing Specialist Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing specialists.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Specialist Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201074.86%5.41%8.99%8.91%
201173.16%5.41%9.42%9.87%
201273.21%5.61%8.71%10.10%
201372.97%5.83%8.16%10.12%
201473.30%5.26%9.33%9.57%
201572.26%4.84%9.62%10.27%
201670.48%6.01%9.85%11.17%
201770.46%5.86%9.92%10.78%
201869.76%5.52%9.93%11.37%
201970.10%5.42%10.14%11.43%
202068.19%4.87%10.22%12.29%
202165.92%5.22%11.24%12.48%

Marketing Specialist Wage Gap By Race

Asian marketing specialists have the highest average salary compared to other ethnicities. Black or african american marketing specialists have the lowest average salary at $49,878.
$60,000
$58,000
$56,000
$54,000
$52,000
$50,000
$48,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$52,498
White$54,462
Black or African American$49,878
Asian$59,200
Hispanic or Latino$53,204

Average Age of a Marketing Specialist

We determined the average age of marketing specialists based on ethnicity and gender.

Male
Female

Marketing Specialist Age By Race

RaceMale AgeFemale Age
Unknown3429.5
White3734
Black or African American33.531
Asian3535
Hispanic or Latino3133

Marketing Specialist Age Breakdown

This chart breaks down the ages of marketing specialist employees. Interestingly enough, the average age of marketing specialists is 30-40 years old, which represents 35% of the population.

40+ years

30-40 years

20-30 years


Marketing Specialist Age

Marketing Specialist YearsPercentages
40+ years35%
30-40 years35%
20-30 years30%

Types of Marketing Specialist Degree Levels

The most common degree for marketing specialists is bachelor's degree 78% of marketing specialists earn that degree. A close second is master's degree with 9% and rounding it off is associate degree with 9%.

  • Bachelors, 78%
  • Masters, 9%
  • Associate, 9%
  • High School Diploma, 2%
  • Other Degrees, 2%

Marketing Specialists By Education

Marketing Specialist DegreePercentages
Bachelors78%
Masters9%
Associate9%
High School Diploma2%
Other Degrees2%

Marketing Specialist Jobs You Might Like

Marketing Specialist Wage Gap By Education

Marketing specialists with a Doctorate degree earn more than those without, at $65,649 annually. With a Masters degree, marketing specialists earn a median annual income of $64,979 compared to $56,233 for marketing specialists with an Bachelors degree.
$67,000
$65,000
$63,000
$61,000
$59,000
$57,000
$55,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$64,979
Bachelor's Degree$56,233
Doctorate Degree$65,649

Marketing Specialist Employment Statistics

This section highlights information about where marketing specialists work. We found most marketing specialists work for a public company. In addition, the industry that employs the most marketing specialists is the technology industry.

Company Size

We created this chart to show you the average size of companies that typically hire marketing specialists.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Marketing Specialist Jobs By Employer Size

Company SizePercentages
< 50 employees3%
50 - 100 employees8%
100 - 500 employees10%
500 - 1,000 employees5%
1,000 - 10,000 employees25%
> 10,000 employees49%

The Types Of Companies Marketing Specialist Work In

Employees with the marketing specialist job title have their preferences when it comes to working for a company. For instance, most marketing specialists prefer to work at public companies over private companies.

Education

Public

Private

Government

Marketing Specialist Jobs By Sector

Company TypePercentages
Education4%
Public48%
Private45%
Government3%

Top Industries Hiring Marketing Specialists

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing specialists. Those industries include technology, finance and professional.

Fortune 500

Technology

Finance

Professional

Media

Marketing Specialist Turnover And Employment Statistics

Marketing Specialist Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing specialists changed.

  • Unemployment rate

Marketing Specialist Unemployment Rate By Year

YearMarketing Specialist Unemployment Rate
20107.74%
20115.95%
20126.43%
20134.82%
20144.69%
20153.53%
20164.06%
20173.47%
20183.02%
20193.21%
20205.42%
20215.17%

The Average Number of Years That Marketing Specialist Stay in a Job

By looking over 24,320 marketing specialists resumes, we figured out that the average marketing specialist enjoys staying at their job for 1-2 years for a percentage of 39%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Specialist Tenure

Number or YearsPercentages
Less than 1 year23%
1-2 years39%
3-4 years13%
5-7 years14%
8-10 years5%
11+ years6%

Comparing The LGBT Ratio of Marketing Specialists with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing specialists.

Job TitleLGBTJob Openings
Crating And Moving Estimator4.41%11,371
Logistics Team Member8.65%166,519
Recruiting Coordinator8.93%56,602
Marketing Specialist10.00%-
Corporate Ethics Officer11.05%65,366
Methods Examiner11.64%2,129
Director Of Capital Giving19.25%6,717

Marketing Specialist LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Crating And Moving Estimator4.41%11,371
Logistics Team Member8.65%166,519
Recruiting Coordinator8.93%56,602
Corporate Ethics Officer11.05%65,366
Methods Examiner11.64%2,129
Director Of Capital Giving19.25%6,717

Foreign Languages Spoken By Marketing Specialists

The most common foreign language among marketing specialists is Spanish at 40.3%. The second-most popular foreign language spoken is French at 11.1% and Chinese is the third-most popular at 10.4%.

  • Spanish, 40.3%
  • French, 11.1%
  • Chinese, 10.4%
  • Mandarin, 10.4%
  • Portuguese, 3.8%
  • Other, 24.0%

Marketing Specialist Languages Spoken

Foreign LanguagePercentages
Spanish40.3%
French11.1%
Chinese10.4%
Mandarin10.4%
Portuguese3.8%
Other24.0%

Marketing Specialist Jobs

Marketing Specialist Heatmaps

The amount you can make as a marketing specialist can depend on where you live. For example, the highest salary of marketing specialists is $95,348. Use our chart to find out where that salary is located.

Where Do Marketing Specialists Earn The Most?

Marketing specialists earn the most in Washington, where the average marketing specialist salary is $91,651. The map here shows where marketing specialists earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Which State Has The Most Marketing Specialists?

By looking through more than 24,320 resumes, we found that the most popular places for marketing specialists are New York, NY and Atlanta, GA.

Number of Marketing Specialists

Number Of Marketing Specialist Jobs By State

Where Are Marketing Specialists In High Demand?

Marketing specialists are in high demand in New York, NY. There are currently 74 job openings for marketing specialists here. We looked over job openings to determine where in the country marketing specialists are in the most demand.

Jobs Openings

Marketing Specialist Demographics FAQs

How Many Marketing Specialist Are There In The Us?

There are over 405,911 Marketing Specialists in the United States.

What Percentage Of Marketing Specialists Are Black?

5.2% of Marketing Specialists are Black or African American

What Race Are Most Marketing Specialists?

Most a are White, with 65.9% of Marketing Specialists belonging to this ethnicity. 12.5% of Marketing Specialists are Hispanic or Latino, 11.2% of Marketing Specialists are Asian, 5.2% of Marketing Specialists are Black or African American, 5.0% of Marketing Specialists are Unknown, and 0.2% of Marketing Specialists are American Indian and Alaska Native

Are Marketing Specialist Jobs Male - Dominated?

No, Marketing Specialist jobs are not male - dominated. 64% of Marketing Specialists are female, and 35% are male, so there are more female Marketing Specialists than male Marketing Specialists in the United States.

How Old Is The Average Marketing Specialist?

The average Marketing Specialist is 37 years old. 35% of Marketing Specialists are 40+ years old or older, 35% are between the ages of 30-40 years, and 30% are between 20-30 years old

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