Marketing Specialist Education Requirements And Degrees

There are several education requirements to become a marketing specialist. Marketing specialists usually study business, marketing or communication. 72% of marketing specialists hold a bachelor's degree and 8% hold a master's degree. We found these by analyzing 24,320 marketing specialist resumes to investigate the topic of marketing specialist education more precisely.

The most common colleges for students to pursue their goal of becoming a marketing specialist are Michigan State University and San Jose State University.

For those who would rather stay in your pajamas during the day, we prepared some online courses that can help in marketing specialist education paths.

We prepared a list of a marketing specialist certifications that you should consider. The necessary certifications that marketing specialists must have to succeed are Professional Certified Marketer (PCM) and Google Analytics IQ Certification.

What Degree Should I Get to Become a Marketing Specialist ?

We assessed our data to determine the typical level of education for marketing specialists. The most common degree for marketing specialists is bachelor's degree. In fact, 72% of marketing specialists earn that degree. A close second is master's degree with 8% and rounding it off is associate degree with 8%.

  • Bachelors degree, 72%
  • Masters degree, 8%
  • Associate degree, 8%
  • High School Diploma degree, 2%
  • Other Degrees, 10%
What Should I Major in to Become a Marketing Specialist ?

According to our resume data, most marketing specialists, 24% to be exact, major in business. Some other common majors for a marketing specialist include marketing and communication majors.

Most Common Colleges for Marketing Specialist

Here are the most common colleges for a marketing specialist career in the US based on their resumes. Marketing specialists often get their degree in Michigan State University, San Jose State University, and Ohio State University.

Michigan State University

San Jose State University

Ohio State University

Pennsylvania State University

University of Central Florida

Average Marketing Specialist Salary by Education Level

Marketing specialists with a Doctorate degree earn more than those without, at $59,396 annually. With a Masters degree, marketing specialists earn a median annual income of $58,347 compared to $50,241 for marketing specialists with an Bachelors degree.

Bachelor's Degree

Master's Degree

Doctorate Degree

Educationascdesc
Salaryascdesc
Bachelor's Degree$50,241
Master's Degree$58,347
Doctorate Degree$59,396

Marketing Specialist Jobs You Might Like

Most Common Certifications For Marketing Specialist

There are certain things that come along with being certified. In addition to earning a credential that proves you know what you're doing, you might also receive some extra benefits or a salary raise from your company. Sometimes it pays to do the extra work. If you're interested in making more money as a marketing specialist, you might consider earning these certifications:

  • Professional Certified Marketer (PCM)
  • Google Analytics IQ Certification
  • Project Management (2005)

1. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? Every 3 year(s)
Certifying Organization
American Marketing Association
2. Google Analytics IQ Certification

The Google Analytics IQ assessment is designed to test your knowledge of digital analytics best practices and the Google Analytics platform. Passing the assessment is required to earn a Google Analytics IQ certification.

The Google Analytics IQ assessment is designed to test your knowledge of digital analytics best practices and the Google Analytics platform. Passing the assessment is required to earn a Google Analytics IQ certification.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? Every 1 year(s)
Course That Help You To Prepare For Certification
GA4 Mastery 2021 + Pass Google Analytics Certification Exam
udemy
3.8
(221)
3. Project Management (2005)

Our Project Management 2005 test measures your knowledge of how to manage projects to ensure that objectives are completed on time and within budget. The test is based on Project Management Institute's (PMI's), Project Management Body of Knowledge (PMBOK) Third Edition methodology. Designed for all professionals, this test covers the following topics: Project Costs, Project Framework, Project Human Resources and Communications, Project Integration, Project Processes, Project Procurement, Project Quality, Project Risk, Project Schedule, Project Scope.

Our Project Management 2005 test measures your knowledge of how to manage projects to ensure that objectives are completed on time and within budget. The test is based on Project Management Institute's (PMI's), Project Management Body of Knowledge (PMBOK) Third Edition methodology. Designed for all professionals, this test covers the following topics: Project Costs, Project Framework, Project Human Resources and Communications, Project Integration, Project Processes, Project Procurement, Project Quality, Project Risk, Project Schedule, Project Scope.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? 
Certifying Website
Project Management (2005)
Certifying Organization
Brainbench
Course That Help You To Prepare For Certification
Project Management Certification Training + 2 Practice Exams
udemy
4.8
(116)

Entry Level Jobs For Becoming A Marketing Specialist

Top Online Courses For Marketing Specialists

Sometimes things are just better when you get to stay in your pajamas all day. That includes school. We found top courses for marketing specialists from Udemy, Coursera, EDX, and ed2go that will help you advance in your career. Here are essential skills you need to be a marketing specialist:

  • Project management
  • Powerpoint
  • Customer service
If you want to improve marketing specialists skills these courses could help you in this.

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Salesforce Marketing Cloud Email Specialist Practice Tests
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Twitter Marketing: 1000% Engagement & More Twitter Followers
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Digital Marketing Agency Social Media Marketing Business
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Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...

The Complete Twitter Marketing Bootcamp
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Create a system to consistently generate relevant followers and business leads from Twitter marketing...

Successful Events: Event Planning, Marketing & Management
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Create a single successful event or event-series with effective event promotion, planning, management and monetization...

The Complete Facebook Marketing Masterclass
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Dominate Facebook & Instagram, Take Your Business to the Next Level. Start Using the Complete Facebook Marketing Today!...

Facebook Ads & Facebook Marketing MASTERY 2021 Coursenvy
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Facebook Marketing from beginner to advanced! Join 100,000+ students who MASTERED Facebook and are Facebook Ads experts!...

Facebook Marketing 2021: 1000% Facebook Engagement & Sales
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Go viral, get more FB sharing! Facebook marketing & advertising strategies with business groups, pages, FB Live, Pixel...

Certified Facebook Marketing 2021 (Complete Masterclass)
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Facebook Marketing: Reveal The Power of Promoted Posts
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Learn how to use promoted posts to get more exposure on Facebook even if you have only a few bucks to spend...

Email Marketing with Mailchimp + Sales Funnels & Copywriting
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Become a master at email marketing, learn 2 platform Mailchimp & GetResponse, 6-figures sales funnel & copywritin...

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Email Marketing Master Class
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The Complete Digital Marketing Course - 12 Courses in 1
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Top 10 Colleges For Marketing Specialists

In a lot of cases, a higher education can mean a higher salary or even a better job. That's why we found out the best colleges for marketing specialists. We based this list on these metrics: admissions rate, retention rate, mean earnings of students working, ratio of working vs. non-working students 10 years after admission, average cost of attendance and median debt for graduates.

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top 10 Affordable Colleges For Marketing Specialists

If those top 10 were a bit out of your price range, you might want to check these schools instead. After factoring in in-state tuition and fees, average cost of attendance, admissions rate, average net price and mean earnings after 6 years, we found that these are the most affordable schools for marketing specialists.

1. Baruch College of the City University of New York

New York, NY • Private

In-State Tuition
$7,262
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$14,046

2. SUNY Farmingdale

Farmingdale, NY • Private

In-State Tuition
$8,306
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,091

3. University of Florida

Gainesville, FL • Private

In-State Tuition
$6,381
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,034

4. Florida State University

Tallahassee, FL • Private

In-State Tuition
$5,656
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,623

5. California State University - Bakersfield

Bakersfield, CA • Private

In-State Tuition
$7,309
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,714

6. California State University - Long Beach

Long Beach, CA • Private

In-State Tuition
$6,798
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$18,306

7. California State University - Dominguez Hills

Carson, CA • Private

In-State Tuition
$6,942
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$14,469

8. Brigham Young University

Provo, UT • Private

In-State Tuition
$5,620
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$18,136

9. Florida International University

Miami, FL • Private

In-State Tuition
$6,556
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$19,434

10. California State University - Fresno

Fresno, CA • Private

In-State Tuition
$6,587
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,915

Top 10 Hardest Colleges To Get Into For Marketing Specialists

Some people like a challenge. Well, we challenge you to get into one of these schools. It's not going to be easy. We know this based on these institutions' admissions rates, average SAT scores accepted, median ACT scores accepted and mean earnings of students 6 years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions Rate
8%
SAT Average
1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions Rate
8%
SAT Average
1,492

3. Stanford University

Stanford, CA • Private

Admissions Rate
4%
SAT Average
1,497

4. Vanderbilt University

Nashville, TN • Private

Admissions Rate
10%
SAT Average
1,514

5. University of Southern California

Los Angeles, CA • Private

Admissions Rate
13%
SAT Average
1,445

6. Boston University

Boston, MA • Private

Admissions Rate
22%
SAT Average
1,420

7. Johns Hopkins University

Baltimore, MD • Private

Admissions Rate
11%
SAT Average
1,513

8. Villanova University

Villanova, PA • Private

Admissions Rate
29%
SAT Average
1,407

9. Boston College

Chestnut Hill, MA • Private

Admissions Rate
28%
SAT Average
1,429

10. Columbia University in the City of New York

New York, NY • Private

Admissions Rate
6%
SAT Average
1,512

Top 10 Easier To Apply Colleges For Marketing Specialists

Why make getting a job harder on yourself than it has to be? With these colleges, you're sure to be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores and average salary of students 6 years after graduation in order to uncover which were the easiest schools to get into.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions Rate
68%
SAT Average
964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions Rate
88%
SAT Average
1,044

3. Holy Names University

Oakland, CA • Private

Admissions Rate
70%
SAT Average
849

4. Notre Dame College

Cleveland, OH • Private

Admissions Rate
90%
SAT Average
994

5. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions Rate
92%
SAT Average
1,031

6. Kean University

Union, NJ • Private

Admissions Rate
86%
SAT Average
991

7. LIM College

New York, NY • Private

Admissions Rate
83%
SAT Average
1,061

8. Barry University

Miami, FL • Private

Admissions Rate
91%
SAT Average
1,006

9. Felician University

Lodi, NJ • Private

Admissions Rate
81%
SAT Average
999

10. Iona College

New Rochelle, NY • Private

Admissions Rate
88%
SAT Average
1,089

Marketing Specialist Internship Jobs

Marketing Specialist Jobs

Updated April 30, 2021