Marketing Specialist job description

The Marketing Specialist will be responsible for developing, executing, and optimizing targeted Email, Direct Mail and SMS programs to support Atlantic Health System's marketing and business objectives. This role reports into the Sr. Manager of CRM and will play an integral role in driving personalization, segmentation, and customer journey mapping to deliver the right message to the right audience at the right time.
This is a hybrid position with the flexibility to work from home a few days each week.
Responsibilities
Partner with internal creative teams and external production partners to develop and deploy Email, Direct Mail and SMS programs Manage Email, Direct Mail and SMS production schedules and marketing calendars Develop and execute multi-touch, cross-channel automated campaigns Maintain and continually optimize always-on nurture/trigger streams and customer journeys Execute test plans and make recommendations based on response data and test results Support CRM Analytics Manager ensuring email blasts, campaigns and nurtures are set up accurately to support all reporting needs Analyze, manage, and improve email and SMS acquisition, response and conversion metrics, and opt-out/unsubscribe rates
Increase email address acquisition, open rates, click-thru rates, new patient conversion, engagement, and retention. Manage segmentation and targeting to build and select audience files Identify and refine target audiences by leveraging CRM platform and partnering with external vendors, including direct mail list brokers when necessary
Support automation and personalization capabilities development Contribute to copywriting, editing, image selection and template design Proofread each touchpoint to ensure quality, accuracy and appropriateness for each intended audience; route rounds of revisions to key stakeholders for review and approval Maintain, optimize all web forms and associated user journey's reporting out to the business on performance
Produce response reporting and socialize insights and test results Support CRM team in data-related enterprise initiatives, opportunities to streamline the MarTech stack, and development of a 360-degree view of the customer Track Email, Direct Mail and SMS expenses against the marketing budget
Complete additional responsibilities and/or duties as assigned
Qualifications
Required Qualifications
• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of hands-on experience with email development, execution, and deliverability
• Experience in direct mail, email and/or SMS marketing
• Experience with marketing automations tools (e.g. Marketo, Marketing Cloud, etc)
• Exceptional project management, collaboration, and communication skills
• Deadline oriented and comfortable handling multiple initiatives simultaneously
• Knowledge of customer data analytics and segmentation
• Experience with data privacy regulations (e.g. CAN-SPAM, CCPA, GDPR, HIPAA, TCPA)
• Health care experience preferred
Preferred Qualifications
• Marketo Certified Expert
• Basic HTML experience
• Experience with project management tools
About Us
Atlantic Health System aims to deliver the highest quality, safety and care combined the best experience for our patients and their families. We are confident that you will find success within Atlantic Health System, which has been named for the 14th year in a row to Fortune's “Top 100 Best U.S. Companies to Work For” list. We believe you will find that our culture of collaboration and care exemplifies the value we place on our patients, their families and our employees.
EEO Statement
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and, therefore, abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual or affectional orientation, national origin or nationality, citizenship status, disability, age, genetics, protected veteran status, ancestry, marital status.
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The Digital Marketing Specialist will assist the Digital Marketing Manager with projects concerning both internal and external digital initiatives and communications. The Digital Marketing Specialist's role is to design, create, and deliver on marketing initiatives to support the expansion and growth of Motion Industries services and products. This role requires proficiency in email marketing, graphics, web advertising, and social media.
• Manages multi-channel campaigns in our marketing automation platform Adobe Campaign.
• Assisting with Motion Industries' email, social, and web marketing campaigns from start-to-finish.
• Tracks the success of all Motion Industries' campaigns using reporting on proper KPIs for email, social, and web.
• Establishes a range of automated marketing campaigns based on various criteria.
• Manages email list hygiene by maintaining good IP reputations for different ISPs.
• Writes content for successful social media campaigns, manages social media advertisements, and has a solid understanding of social media marketing.
• Crafts and develops email marketing campaigns including automated messaging and drip campaigns.
• Works with a team to craft digital campaigns to target new customers and generate business with existing clients.
• Makes updates to Motion Industries Knowledge Links blog sites.
• Monitors and develops new A/B testing initiatives on the web, email, and social media campaigns.
• Helps with new digital initiatives.
• Covers social media for various company events and community givebacks.
• Proofs and writes scripts for product demonstration videos.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE
Typically requires a bachelor's Degree in Marketing, Business, or Advertising with three (3) to (5) years of experience.

KNOWLEDGE, SKILLS, ABILITIES
• HTML, HTML5, CSS knowledge is preferred.
• Deep understanding of digital marketing.
• Ability to organize multiple overlapping projects.
• Ability to prioritize areas of responsibility.
• Motivated self-starter who is capable of working both individually and with a team.
• Proficient with Microsoft Office.
• Proficient with Adobe Photoshop, InDesign, Illustrator, Adobe After Effects
• Detail oriented but able to work within a strategic plan.
• Ability to learn from analytics and suggest improvements.
• Knowledge and ability to pull audiences and segmentation to increase campaign effectiveness.
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

You could be the one who changes everything for our 26 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose: Develop and produce marketing materials and coordinate website changes. Provide support to implement the strategic public relations and communication plan for the organization.

• Work closely with Senior Management to implement strategic communications plan and marketing initiatives in support of business development, brand management and competitive positioning goals.

• Interface with Corporate Marketing & Communications Department on an ongoing basis to ensure consistency in branding and image.
• Lead large marketing/communication projects/initiatives.

• Act as liaison to subsidiaries and perform day-to-day activities as well as develop annual marketing programs.

• Write, design and produce materials, including brochures and other collateral.

• Develop, coordinate and promote new healthcare initiatives.

• Write and edit letters and other communication materials.

• Write and coordinate changes for company websites.

• Develop promotional opportunities for health plans and specialty companies through participation in health fairs and other events.

• Support sales initiatives, create potential client outreach materials, and plan for trade shows and conferences.

Education/Experience: Bachelor's degree in Marketing, Communications or related field. 3+ years of experience in an advertising agency, marketing communications or healthcare department. Healthcare and practical design (Quark, Photoshop, etc.) experience a preferred.

Our Comprehensive Benefits Package: Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

**TITLE:** Marketing Specialist

**LOCATION:** Woodland Hills, California

**REQNUMBER:** 1335815