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Based on recent jobs postings on Zippia, the average salary in the U.S. for a Marketing Specialist is $52,097 per year or $25 per hour. The highest paying Marketing Specialist jobs have a salary over $76,000 per year while the lowest paying Marketing Specialist jobs pay $35,000 per year
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
Marketing specialists make a variety of salaries due to the variety of job types in this field. A marketing specialist in a small company may only earn $30,000 annually while serving other administrative functions. An event marketing specialist makes an average of $52,000, in contrast to a digital marketing specialist in a larger company earning between $72,000 to $100,000 annually.
This pay range gives you an idea of the potential career growth in this field, where you can start at a basic level, acquire skills and move up, or efficiently work freelance. A good marketing specialist is marketing products, brands, and services to the right target audience. This industry is a growing market that offers annual bonuses in addition to base pay.
The skills of a marketing specialist are usually analytical, communication, and project management. Marketing specialists generally need strong analytical skills as they must research, comprehend large amounts of data and information, and utilize it to develop or implement strategies or solutions.
They also present information to clients and other stakeholders, so they should have great verbal and written communication skills.
Additionally, they should have effective leadership, team-building, and management skills to assist brand managers in ensuring timely executions of brand campaigns and programs.
Also, because many companies have gone digital to promote themselves and their brand, marketing specialists typically understand social media and SEO best practices.
Ultimately, a marketing specialist understands the market and utilizes that information to best help a company's brand and sell its products.