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The differences between marketing specialists and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing specialist, becoming an analyst takes usually requires 2-4 years. Additionally, an analyst has an average salary of $73,007, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Marketing Specialist | Analyst | |
| Yearly salary | $54,942 | $73,007 |
| Hourly rate | $26.41 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 87,145 | 253,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Marketing specialists and analysts have different pay scales, as shown below.
| Marketing Specialist | Analyst | |
| Average salary | $54,942 | $73,007 |
| Salary range | Between $36,000 And $82,000 | Between $53,000 And $99,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | The Citadel | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing specialist and an analyst in terms of educational background:
| Marketing Specialist | Analyst | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing specialists' and analysts' demographics:
| Marketing Specialist | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |