Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Marketing Specialist | Content Specialist | |
| Yearly salary | $54,942 | $66,018 |
| Hourly rate | $26.41 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,145 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Marketing specialists and content specialists have different pay scales, as shown below.
| Marketing Specialist | Content Specialist | |
| Average salary | $54,942 | $66,018 |
| Salary range | Between $36,000 And $82,000 | Between $52,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Technology | Health Care |
There are a few differences between a marketing specialist and a content specialist in terms of educational background:
| Marketing Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and content specialists' demographics:
| Marketing Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |