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The differences between marketing specialists and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing specialist, becoming a coordinator takes usually requires 6-12 months. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Marketing Specialist | Coordinator | |
| Yearly salary | $54,942 | $41,599 |
| Hourly rate | $26.41 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 87,145 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Marketing specialists and coordinators have different pay scales, as shown below.
| Marketing Specialist | Coordinator | |
| Average salary | $54,942 | $41,599 |
| Salary range | Between $36,000 And $82,000 | Between $27,000 And $61,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Alaska |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing specialist and a coordinator in terms of educational background:
| Marketing Specialist | Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing specialists' and coordinators' demographics:
| Marketing Specialist | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |