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The differences between marketing specialists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Specialist | Digital Marketing Consultant | |
| Yearly salary | $54,942 | $71,064 |
| Hourly rate | $26.41 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,145 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing specialists and digital marketing consultants have different pay scales, as shown below.
| Marketing Specialist | Digital Marketing Consultant | |
| Average salary | $54,942 | $71,064 |
| Salary range | Between $36,000 And $82,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Booz Allen Hamilton | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing specialist and a digital marketing consultant in terms of educational background:
| Marketing Specialist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and digital marketing consultants' demographics:
| Marketing Specialist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |