Marketing specialist vs digital marketing specialist

The differences between marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing specialist vs digital marketing specialist overview

	Marketing Specialist	Digital Marketing Specialist
Yearly salary	$54,942	$60,359
Hourly rate	$26.41	$29.02
Growth rate	19%	19%
Number of jobs	87,145	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Marketing specialist vs digital marketing specialist salary

Marketing specialists and digital marketing specialists have different pay scales, as shown below.

	Marketing Specialist	Digital Marketing Specialist
Average salary	$54,942	$60,359
Salary range	Between $36,000 And $82,000	Between $44,000 And $81,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Meta
Best paying industry	Technology	Finance

Differences between marketing specialist and digital marketing specialist education

There are a few differences between a marketing specialist and a digital marketing specialist in terms of educational background:

	Marketing Specialist	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing specialist vs digital marketing specialist demographics

Here are the differences between marketing specialists' and digital marketing specialists' demographics:

	Marketing Specialist	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 35.5% Female, 64.5%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing specialist and digital marketing specialist duties and responsibilities

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Marketing specialist vs digital marketing specialist skills

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Marketing Specialist
Marketing Specialist vs Digital Marketing Specialist

Updated January 8, 2025

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