Marketing specialist vs marketing analyst

The differences between marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing specialist vs marketing analyst overview

	Marketing Specialist	Marketing Analyst
Yearly salary	$54,942	$59,380
Hourly rate	$26.41	$28.55
Growth rate	19%	19%
Number of jobs	87,145	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing specialist vs marketing analyst salary

Marketing specialists and marketing analysts have different pay scales, as shown below.

	Marketing Specialist	Marketing Analyst
Average salary	$54,942	$59,380
Salary range	Between $36,000 And $82,000	Between $41,000 And $84,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Google	Meta
Best paying industry	Technology	Finance

Differences between marketing specialist and marketing analyst education

There are a few differences between a marketing specialist and a marketing analyst in terms of educational background:

	Marketing Specialist	Marketing Analyst
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing specialist vs marketing analyst demographics

Here are the differences between marketing specialists' and marketing analysts' demographics:

	Marketing Specialist	Marketing Analyst
Average age	37	37
Gender ratio	Male, 35.5% Female, 64.5%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing specialist and marketing analyst duties and responsibilities

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing specialist vs marketing analyst skills

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Marketing Specialist vs Marketing Analyst

Updated January 8, 2025

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