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The differences between marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a marketing and sales coordinator. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Specialist | Marketing And Sales Coordinator | |
| Yearly salary | $54,942 | $45,306 |
| Hourly rate | $26.41 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,145 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing specialists and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Specialist | Marketing And Sales Coordinator | |
| Average salary | $54,942 | $45,306 |
| Salary range | Between $36,000 And $82,000 | Between $33,000 And $61,000 |
| Highest paying City | Seattle, WA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | AIG | |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing specialist and a marketing and sales coordinator in terms of educational background:
| Marketing Specialist | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and marketing and sales coordinators' demographics:
| Marketing Specialist | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |