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The differences between marketing specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a marketing communications coordinator. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Specialist | Marketing Communications Coordinator | |
| Yearly salary | $54,942 | $49,151 |
| Hourly rate | $26.41 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,145 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing specialists and marketing communications coordinators have different pay scales, as shown below.
| Marketing Specialist | Marketing Communications Coordinator | |
| Average salary | $54,942 | $49,151 |
| Salary range | Between $36,000 And $82,000 | Between $36,000 And $67,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Avid | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing specialist and a marketing communications coordinator in terms of educational background:
| Marketing Specialist | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and marketing communications coordinators' demographics:
| Marketing Specialist | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |