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The differences between marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a marketing communications specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $54,942 | $53,993 |
| Hourly rate | $26.41 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,145 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $54,942 | $53,993 |
| Salary range | Between $36,000 And $82,000 | Between $36,000 And $80,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing specialist and a marketing communications specialist in terms of educational background:
| Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing specialists' and marketing communications specialists' demographics:
| Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |