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The differences between marketing specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing specialist and a marketing & events coordinator. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Specialist | Marketing & Events Coordinator | |
| Yearly salary | $54,942 | $41,447 |
| Hourly rate | $26.41 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,145 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing specialists and marketing & events coordinators have different pay scales, as shown below.
| Marketing Specialist | Marketing & Events Coordinator | |
| Average salary | $54,942 | $41,447 |
| Salary range | Between $36,000 And $82,000 | Between $31,000 And $54,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | A.T. Kearney | |
| Best paying industry | Technology | Start-up |
There are a few differences between a marketing specialist and a marketing & events coordinator in terms of educational background:
| Marketing Specialist | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and marketing & events coordinators' demographics:
| Marketing Specialist | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |