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The differences between marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Specialist | Marketing Executive | |
| Yearly salary | $54,942 | $73,499 |
| Hourly rate | $26.41 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 87,145 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing specialists and marketing executives have different pay scales, as shown below.
| Marketing Specialist | Marketing Executive | |
| Average salary | $54,942 | $73,499 |
| Salary range | Between $36,000 And $82,000 | Between $49,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Microsoft | |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing specialist and a marketing executive in terms of educational background:
| Marketing Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and marketing executives' demographics:
| Marketing Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |