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The differences between marketing specialists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing specialist, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Specialist | Marketing Supervisor | |
| Yearly salary | $54,942 | $64,304 |
| Hourly rate | $26.41 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 87,145 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing specialists and marketing supervisors have different pay scales, as shown below.
| Marketing Specialist | Marketing Supervisor | |
| Average salary | $54,942 | $64,304 |
| Salary range | Between $36,000 And $82,000 | Between $45,000 And $90,000 |
| Highest paying City | Seattle, WA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Halliburton | |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing specialist and a marketing supervisor in terms of educational background:
| Marketing Specialist | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing specialists' and marketing supervisors' demographics:
| Marketing Specialist | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |