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The differences between marketing specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing specialist, becoming a media specialist takes usually requires 2-4 years. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a marketing specialist include digital marketing, marketing campaigns and project management. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Marketing Specialist | Media Specialist | |
| Yearly salary | $54,942 | $50,832 |
| Hourly rate | $26.41 | $24.44 |
| Growth rate | 19% | 8% |
| Number of jobs | 87,145 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Marketing specialists and media specialists have different pay scales, as shown below.
| Marketing Specialist | Media Specialist | |
| Average salary | $54,942 | $50,832 |
| Salary range | Between $36,000 And $82,000 | Between $35,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | BP America Inc | |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing specialist and a media specialist in terms of educational background:
| Marketing Specialist | Media Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing specialists' and media specialists' demographics:
| Marketing Specialist | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 35.5% Female, 64.5% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |