Marketing Specialist Resume Examples 2023

Research Summary. We analyzed 6,225 marketing specialist resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like Amazon and Arrow Electronics. Here are the key facts about marketing specialist resumes to help you get the job:

The average marketing specialist resume is 446 words long
The average marketing specialist resume is 1.0 pages long based on 450 words per page.
Digital marketing is the most common skill found on a marketing specialist resume. It appears on 12.6% of resumes.

After learning about how to write a professional marketing specialist resume, you can make sure your resume checks all the boxes with our resume builder.

Marketing Specialist Resume Example


Janice Freeman Marketing Specialist Contact Information Houston, TX (600) 555-2462 jfreeman@example.com Skills Healthcare E-Commerce Key Stakeholders Instagram Javascript Project Management Fact Sheets Twitter Email Campaigns Powerpoint Employment History Marketing Specialist 2017 - Present HP Houston, TX Developed ROI tool to measure performance of HP Alliances; focused on measuring sell to, sell with and sell through. Assist with general marketing and content marketing tasks. Leverage Salesforce CRM as corporate cloud system to track, organize, and maintain client relationships. Assistant Marketing Manager 2015 - 2017 HP Houston, TX Manage both ROI and Branding focused campaigns. Participated in and co-authored the market research study report. Managed product development for joint alliance solutions. Created product support materials including PowerPoint presentations, on-line demonstrations, training, and tutorials. Digital Marketing Coordinator 2011 - 2015 White Castle Management Co. Columbus, OH Manage ongoing SEO enhancements to all ELS Web sites Monitor Web analytics reporting with Google Analytics and WebTrends. Processed vendor claims and resolved customer service issues daily. Maintained ongoing communication with satellite affiliates and national account executives, including bimonthly trade newsletter. Education Bachelor's Degree Business 2008 - 2011 Ohio State University Columbus, OH


Amanda Martinez Marketing Specialist Contact Info Denver, CO (660) 555-3789 amartinez@example.com Skills TwitterProject ManagementROIJavascriptCustomer ServicePrint ADSCMSFinancial StatementsNew TechnologiesCSS Employment History Marketing Specialist 2019 - Present Comcast Denver, CO Coordinate and attend weekend promotional events and interact with customers in an enthusiastic manner. Created distinct local marketing campaigns lowering cost per customer acquisition by 48%. Focused on Midwest business development and establish personal relationship with carrier's upper management. Marketing Communications Writer 2014 - 2019 Comcast Houston, TX Worked closely with sales and project management to identify customer segments and increased revenue by improved segmentation and targeted mailings. Join forces with senior leaders and business development team to identify business opportunities where marketing can affect key contracts. Marketing Project Coordinator 2011 - 2014 Comcast Houston, TX Process return payments from the bank to customer accounts. Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website. Assisted marketing managers on product development, project management, and cost control internally and externally. Education Bachelor's Degree Marketing 2008 - 2011 Texas A&M University College Station, TX


Heather Ford Marketing Specialist Trenton, NJ (710) 555-4607 hford@example.com Experience Marketing Specialist2019 - Present Social Services•Trenton, NJ Promoted events via social media outlets such as Facebook, Twitter, and LinkedIn. Maintain and post to the company website, intranet, Facebook, and Twitter. Sole provider of graphic design to entire organization servicing literally every department which encompassed two locations. Develop marketing plans for email campaigns to increase customer engagement and acquisition. Social Media & Marketing Director2009 - 2019 Social Services•Trenton, NJ Organized special events/conferences for the global Trelleborg sales team, customers, and key partners within the supply chain. Analyzed effectiveness of marketing material and measured return on investment (ROI). Led development of new customer ecommerce website which facilitated online ordering of financial services products. Maintained the company website and all online promotional efforts, resulting in increased loan sales and new members. Evaluated and recommended multiple tools and best practices for the Global Online Communications strategy. Optimized support of web business development. Advertising Coordinator1999 - 2009 Wyndham Vacation Resorts•Johnson City, TN Worked closely with local SEO and SEM team to promote internet search results. Devised yearly budgetary commitments for multi million dollar business category- special events. Lead the team for Oracle UCM and Siebel CRM Call Center Applications. Established the event s online presence. Skills Internal DepartmentsCompany WebsitePrint ADSCommunity ManagementNew CustomersContent MarketingPress ReleasesEmail CampaignsLocal BusinessesDirect Reports Education Bachelor's Degree Business1996 - 1999 Pennsylvania State University•Main, PA

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How your resume should look:

The job title on your resume should match your application for the role.
Ensure your work experience focuses on achievements, rather than responsibilities.
Recruiters and hiring managers suggest fitting your resume on one page.

Choose From 10+ Customizable Marketing Specialist Resume templates

Zippia allows you to choose from different easy-to-use Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

What Should Be Included In A Marketing Specialist Resume

1. Add Contact Information To Your Marketing Specialist Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Specialist Resume Contact Information Example #1

Dhruv Johnson

d.johnson@email.com | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

Do you want to know more?

How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

The name of your school
The date you graduated (Month, Year or Year are both appropriate)
The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

Academic awards (Dean's List, Latin honors, etc. )
GPA (if you're a recent graduate and your GPA was 3.5+)
Extra certifications
Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

If you're a recent graduate, you might opt to place your education section above your experience section
The more work experience you get, the shorter your education section should be
List your education in reverse chronological order, with your most recent and high-ranking degrees first
If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Majors

23.5%

20.2%

13.3%

4.7%

Marketing Specialist Resume Relevant Education Example #1

Bachelor's Degree In Business 2014 - 2016

Ohio State University Columbus, OH

Marketing Specialist Resume Relevant Education Example #2

Bachelor's Degree In Graphic Design 2014 - 2016

Art Center College of Design Pasadena, CA

3. Next, Create A Marketing Specialist Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

Include 6-12 skills, in bullet point form
List mostly hard skills; soft skills are hard to test
Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Specialist Skills For Resume

Customer Service Skills
Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.
CRM Skills
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
Email Campaigns Skills
Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.
Salesforce Skills
Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.
Market Research Skills
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Top Skills for a Marketing Specialist

Source: Zippia.com

Digital Marketing, 12.6%

Marketing Campaigns, 6.3%

Project Management, 4.7%

Email Marketing, 4.4%

Other Skills, 72.0%

Not sure which skills are really important?

3 Big Tips For Listing Skills On Your Resume

4. List Your Marketing Specialist Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Don't have any experience?

How To Show Your Experience On a Resume... Even When You Don't Have Any

Work History Example # 1

Marketing Specialist

Camping World

Attended corporate and community functions, outings, fundraisers and Chamber of Commerce events as Sam's Club's representative.
Monitored 15-20 associates daily for tasks and metrics.
Collaborated directly with key stakeholders and agencies to execute marketing materials and campaigns, while ensuring that brand requirements were met.
Modified existing code to maintain functionality and developed new personalization logic within the Teradata CRM tool.
Created new branding campaigns across the company through advertising, direct marketing, and social media.

Work History Example # 2

Brand Ambassador

The Mosaic Company

Represented Kyocera Communications to major technology retailers in eastern Florida.
Maintained social network communications with the client throughout rollout period both posting results and using other's successes
Conducted retail training and making sure the Google display is in order and as well as Samsung tablets display.
Prepared and managed marketing material on the CSU Dell Facebook page.
Informed consumers of Windows 8.

Work History Example # 3

Market Research Analyst

CoStar Group

Facilitated training to ease introduction of our software and metrics.
Attended board meeting with CEO and the executive team to explain current research operating procedures and how to improve them.
Increased quarterly accuracy score of team from 2.5 to 2.9 by creating and utilizing key performance metrics.
Ensured accuracy of commercial real estate listings, transactions and overall market analytics.
Worked with the leader in Commercial Real Estate Intelligence who truly revolutionized the industry.

Work History Example # 4

Advertising Coordinator

Hearst

Finished 2nd in national online sales contest for Hearst Media in 2013 with 238,000 in new online business in one month.
Researched measured data and created reports to support international advertising reps.
Prospected new business opportunities and created reports outlining possible sales strategies regarding three separate titles.
Assisted staff and customers with ad layout Created innovative advertising sale ideas for co-op retailers and manufacturers.
Orchestrated sales of various internet / digital products, such as web sites, IYP, and SEM

5. Highlight Your Marketing Specialist Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing specialist resume:

Professional Certified Marketer (PCM)
Certified Medical Interpreter - Spanish (CMI)
Certified Sales Professional (CSP)
Certified Internet Marketer (CIM)
Certified Advertising Specialist (CAS)
Project Management Professional (PMP)
Certified Management Accountant (CMA)
Certified Billing and Coding Specialist (CBCS)

6. Finally, Add a Marketing Specialist Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?

Read our guide on how to write a resume summary statement

And if you’re looking for a high-paying job, here are jobs in the top places hiring now:

Five Key Resume Tips For Writing A Marketing Specialist Resume:

Relevant Experience

Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.

Managed the implementation and training of a CRM solution.

The Right Skills

This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.

Developed web content, oversaw SEO analysis, and promoted brand awareness through print materials and email marketing efforts.

Quantifiable Achievements

Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..

Increased Facebook presence by 65% and newsletter contacts by 16%.

ATS-Friendly

An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.

Impeccable Formatting

Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.

Not sure how to make a resume that stands out?

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Marketing Specialist Resumes FAQs

How Do I Write A Marketing Specialist Resume?

You write a marketing specialist resume by highlighting your prior work experience, focusing on key soft skills and educational knowledge. Additionally, for resumes for marketing specialists, it will be important to note any relevant certifications you have earned and any required licensing.

How Do You Explain Marketing On A Resume?

You explain marketing experience on a resume in reverse chronological order, including all relevant sales and marketing-related roles. Additionally, it will be important to note any education and certifications you have obtained and the relevant hard and soft skills you have developed in marketing environments.

What Is The Role Of A Marketing Specialist?

The role of a marketing specialist is to work alongside the marketing team to develop and execute various marketing campaigns. Marketing specialists' duties often include researching, compiling, and reporting on buying trends and statistics, copywriting for marketing materials, and other marketing support.

What Should A Marketing Coordinator Put On A Resume?

A marketing coordinator should list out all the job duties and responsibilities they completed in marketing coordinator jobs on a resume. You should also be sure to note any specific achievements that you have and detail the skills you developed in your work and relevant educational experiences.

Have more questions? See all answers to common business and financial questions.

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Updated November 18, 2022