12 Marketing Specialist Resume Examples

Five Key Resume Tips For Writing A Marketing Specialist Resume:

1.
Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
2.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.
3.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
4.
ATS-Friendly
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
5.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
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Zippia allows you to choose from different easy-to-use Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

 
Janice Freeman
Marketing Specialist
Contact Information
Houston, TX
(600) 555-2462
jfreeman@example.com
Skills
  • Healthcare
  • E-Commerce
  • Key Stakeholders
  • Instagram
  • Javascript
  • Project Management
  • Fact Sheets
  • Twitter
  • Email Campaigns
  • Powerpoint
 
 
Employment History
Marketing Specialist2017 - Present
HP
Houston, TX
  • Developed ROI tool to measure performance of HP Alliances; focused on measuring sell to, sell with and sell through.
  • Assist with general marketing and content marketing tasks.
  • Leverage Salesforce CRM as corporate cloud system to track, organize, and maintain client relationships.
Assistant Marketing Manager2015 - 2017
HP
Houston, TX
  • Manage both ROI and Branding focused campaigns.
  • Participated in and co-authored the market research study report.
  • Managed product development for joint alliance solutions.
  • Created product support materials including PowerPoint presentations, on-line demonstrations, training, and tutorials.
Digital Marketing Coordinator2011 - 2015
White Castle Management Co.
Columbus, OH
  • Manage ongoing SEO enhancements to all ELS Web sites Monitor Web analytics reporting with Google Analytics and WebTrends.
  • Processed vendor claims and resolved customer service issues daily.
  • Maintained ongoing communication with satellite affiliates and national account executives, including bimonthly trade newsletter.
Education
Bachelor's Degree of Business2008 - 2011
Ohio State University
Columbus, OH
 
 
Sean Webb
Marketing Specialist
Contact Info
Irving, TX
(770) 555-6592
swebb@example.com
Skills
Powerpoint
Promotional Materials
Data Analysis
Strategic Plan
Potential Customers
Primary Research
Database
External Vendors
Local Businesses
Salesforce
Employment History
Marketing Specialist2015 - Present
VerizonIrving, TX
  • Designed and maintained company website and social media sites.
  • Introduced use of Twitter Vine.
  • Managed promotional writing programs, SEO web strategy.
  • Championed company products and services to the target market through attention-grabbing promotional campaigns.
  • Specialize in mobile and online platform redesigns driving self serve utilization, self-serve revenue, and cost savings.
Marketing Research Internship2014 - 2015
SyscoHouston, TX
  • Develop a sales territory through prospecting for new accounts and log activity in Salesforce.
  • Developed and implemented plans to successfully exceed sales goals.
  • Attended weekly and monthly training seminars to maintain product knowledge of an ever-changing inventory Trained new marketing associates.
  • Marketed new ideas and product with corporate chefs at customer locations.
Marketing And Promotions Internship2013 - 2014
NBCUniversalPasadena, CA
  • Created PowerPoint decks for clients that provided a summarized analysis of the life of their sponsorship.
  • Updated network specific spots on company website, and various marketing print publications.
Education
Bachelor's Degree of Graphic Design2010 - 2013
Art Center College of DesignPasadena, CA
 
 
Matthew Rogers
Marketing Specialist
Libertyville, IL
(750) 555-6590
mrogers@example.com
Experience
Marketing Specialist2018 - Present
Motorola SolutionsLibertyville, IL
  • Created and managed 1st Project Management Office (PMO) for Motorola's Consumer Products Marketing Division.
  • Developed in partnership with local application company the first real time online ticketing site that required zero human backend.
  • Act in emergency role to own and implement pilot online ad campaign.
  • Provided customer service support for 401(k) plan enrollees; acted as liaison between fund companies and retirement specialists.
  • Acquired local merchants for participation in online social media daily deal platform.
Marketing & Advertising Manager2015 - 2018
Motorola SolutionsLibertyville, IL
  • Content Marketing Manager/ Contractor Wrote fresh marketing copy for new products and uploaded materials to product support site.
  • Designed and managed the America's Government Public Safety and Homeland Security Communications Competitive Intelligence program.
  • Created and managed 1st Project Management Office (PMO) for Motorola's Consumer Products Marketing Division.
  • Developed in partnership with local application company the first real time online ticketing site that required zero human backend.
  • Managed member direct response email campaigns and doubled monthly revenue.
Market Researcher2013 - 2015
Motorola SolutionsLibertyville, IL
  • Focused on product development to sales and customer satisfaction.
  • Provided Competitive Analysis to Project Teams and upper management.
  • Team leader of the 4 person data analysis team.
Skills
Internal CommunicationsContent MarketingCustomer AcquisitionMarketing CollateralDatabaseCompany WebsiteConduct ResearchMarket SurveysDelphiLayout
Education
Bachelor's Degree In Psychology2010 - 2013
Liberty UniversityLynchburg, VA
 
 
Amanda Martinez
Marketing Specialist
Employment History
Marketing Specialist2019 - Present
ComcastDenver, CO
  • Coordinate and attend weekend promotional events and interact with customers in an enthusiastic manner.
  • Created distinct local marketing campaigns lowering cost per customer acquisition by 48%.
  • Focused on Midwest business development and establish personal relationship with carrier's upper management.
Marketing Communications Writer2014 - 2019
ComcastHouston, TX
  • Worked closely with sales and project management to identify customer segments and increased revenue by improved segmentation and targeted mailings.
  • Join forces with senior leaders and business development team to identify business opportunities where marketing can affect key contracts.
Marketing Project Coordinator2011 - 2014
ComcastHouston, TX
  • Process return payments from the bank to customer accounts.
  • Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.
  • Assisted marketing managers on product development, project management, and cost control internally and externally.
Education
Bachelor's Degree In Marketing2008 - 2011
Texas A&M UniversityCollege Station, TX
 
 
Contact Information
Denver, CO
(660) 555-3789
amartinez@example.com
Skills
Twitter
Project Management
ROI
Javascript
Customer Service
Print ADS
CMS
Financial Statements
New Technologies
CSS
 
 
Jane Cunningham
Marketing Specialist
Chicago, IL
(700) 555-8854
jcunningham@example.com
Skills
Market ResearchA/BCompany WebsiteSpecial EventsProject ManagementExternal VendorsRsvpCommunications ProjectsRFPROI
 
 
Employment History
Marketing Specialist2015 - Present
H&R BlockChicago, IL
  • Assisted with budgets, event promotional material management, and inventory for 42 store locations.
  • Performed ROI analysis of local marketing special projects.
  • included five promotions over 19 years) Provided senior-level marketing support to the Senior Vice President of Marketing and Business Development.
Marketing Communications Specialist2010 - 2015
AramarkHouston, TX
  • Executed complete redesign and launch of company website.
  • Recruited to these 3 residential real estate agencies in the US and France.
Marketing And Event Planning Internship2009 - 2010
AramarkHouston, TX
  • Train upcoming and new staff members in various techniques to fulfill clients' needs.
  • Program Experience Microsoft Word Microsoft Excel Powerpoint Kronos Compass
  • Designed and prepared many PowerPoint marketing campaigns in hopes of acquiring new project bids.
  • Develop new materials to support business development activities.
Education
Bachelor's Degree of Business2006 - 2009
Western Washington UniversityBellingham, WA
 
 
Janice Freeman
Marketing Specialist
Contact Information
Houston, TX
(600) 555-2462
jfreeman@example.com
Skills
  • Healthcare
  • E-Commerce
  • Key Stakeholders
  • Instagram
  • Javascript
  • Project Management
  • Fact Sheets
  • Twitter
  • Email Campaigns
  • Powerpoint
 
 
Employment History
Marketing Specialist2017 - Present
HP
Houston, TX
  • Developed ROI tool to measure performance of HP Alliances; focused on measuring sell to, sell with and sell through.
  • Assist with general marketing and content marketing tasks.
  • Leverage Salesforce CRM as corporate cloud system to track, organize, and maintain client relationships.
Assistant Marketing Manager2015 - 2017
HP
Houston, TX
  • Manage both ROI and Branding focused campaigns.
  • Participated in and co-authored the market research study report.
  • Managed product development for joint alliance solutions.
  • Created product support materials including PowerPoint presentations, on-line demonstrations, training, and tutorials.
Digital Marketing Coordinator2011 - 2015
White Castle Management Co.
Columbus, OH
  • Manage ongoing SEO enhancements to all ELS Web sites Monitor Web analytics reporting with Google Analytics and WebTrends.
  • Processed vendor claims and resolved customer service issues daily.
  • Maintained ongoing communication with satellite affiliates and national account executives, including bimonthly trade newsletter.
Education
Bachelor's Degree of Business2008 - 2011
Ohio State University
Columbus, OH
 
 
Sean Webb
Marketing Specialist
Contact Info
Irving, TX
(770) 555-6592
swebb@example.com
Skills
Powerpoint
Promotional Materials
Data Analysis
Strategic Plan
Potential Customers
Primary Research
Database
External Vendors
Local Businesses
Salesforce
Employment History
Marketing Specialist2015 - Present
VerizonIrving, TX
  • Designed and maintained company website and social media sites.
  • Introduced use of Twitter Vine.
  • Managed promotional writing programs, SEO web strategy.
  • Championed company products and services to the target market through attention-grabbing promotional campaigns.
  • Specialize in mobile and online platform redesigns driving self serve utilization, self-serve revenue, and cost savings.
Marketing Research Internship2014 - 2015
SyscoHouston, TX
  • Develop a sales territory through prospecting for new accounts and log activity in Salesforce.
  • Developed and implemented plans to successfully exceed sales goals.
  • Attended weekly and monthly training seminars to maintain product knowledge of an ever-changing inventory Trained new marketing associates.
  • Marketed new ideas and product with corporate chefs at customer locations.
Marketing And Promotions Internship2013 - 2014
NBCUniversalPasadena, CA
  • Created PowerPoint decks for clients that provided a summarized analysis of the life of their sponsorship.
  • Updated network specific spots on company website, and various marketing print publications.
Education
Bachelor's Degree of Graphic Design2010 - 2013
Art Center College of DesignPasadena, CA
 

What Should Be Included In A Marketing Specialist Resume

1

1. Add Contact Information To Your Marketing Specialist Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Specialist Resume Contact Information Example #1
DHRUV JOHNSON
d.johnson@email.com | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

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2

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Majors
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Marketing Specialist Resume Relevant Education Example #1
Bachelor's Degree In Business 2014 - 2016
Ohio State University Columbus, OH
Marketing Specialist Resume Relevant Education Example #2
Bachelor's Degree In Graphic Design 2014 - 2016
Art Center College of Design Pasadena, CA
3

3. Next, Create A Marketing Specialist Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Top Skills for a Marketing Specialist
Source: Zippia.com
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume
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4

4. List Your Marketing Specialist Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.


Work History Example # 1
Market Research Analyst
City of Phoenix
  • Conducted Afghan public opinions surveys through personal interviews, analyzed, reported, and briefed the results.
  • Trained and mentored five soldiers on the intelligence process and analytical procedures prior to a deployment to the Middle East.
  • Advised the Policy Development & Research Department about sustainability measures for affordablehousing and transit-oriented development.
  • Transcribed, gisted, and translated Korean language materials into English.
  • Provided alternate analysis and evaluated submissions made by the regular staff sections.

Work History Example # 2
Account Coordinator
Howard J. Rubenstein
  • Constructed budgets and buying plans to present to the client via Microsoft Excel, Word, and PowerPoint.
  • Assisted with responses to RFP's and SOQ's.
  • Implemented policies and procedures for computer use.
  • Familiarized and monitored the proper usage of varied pieces of equipment throughout each interval training session.
  • Assisted team in generating an average of 200 pitches, presentations and RFPs per year to acquire new corporate clients.

Work History Example # 3
Executive Assistant
Kelly Services
  • Produced presentation documents using MS PowerPoint, created spreadsheets using MS Excel.
  • Created sales brochures in MS Word, Adobe InDesign CS2, Photoshop CS2 and PowerPoint.
  • Created internal and external correspondence, presentations including graphs, databases and spreadsheets utilizing Word, PowerPoint and Excel.
  • Updated agenda topic(s) and speaker information in SharePoint.
  • Created a variety of Word & PowerPoint documents as well as using Excel for data recording.

Work History Example # 4
Project Coordinator
HP
  • Entered any changes from DashWorks and Manual Sheet to our SharePoint.
  • Monitored, tracked and reported district sales performance in Excel and PowerPoint for the Director.
  • Created and communicated division and subcontractor schedules relating to new designs and changes.
  • Managed documentation lifecycle and QA and served as SharePoint administrator.
  • Coordinated continuous process improvement within IT applications operations and infrastructure.

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5

5. Highlight Your Marketing Specialist Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing specialist resume:

  1. Professional Certified Marketer (PCM)
  2. Google Data Analytics Professional Certificate
  3. Certified Medical Interpreter - Spanish (CMI)
  4. Certified Sales Professional (CSP)
  5. Certified Blockchain & Digital Marketing Professional
  6. Certified Internet Marketer (CIM)
  7. Certified Advertising Specialist (CAS)
  8. Project Management Professional (PMP)
  9. Certified Management Accountant (CMA)
  10. Certified Billing and Coding Specialist (CBCS)

6

6. Finally, Add A Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

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Updated October 6, 2021