Research Summary. We analyzed 6,225 marketing specialist resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like Amazon and Arrow Electronics. Here are the key facts about marketing specialist resumes to help you get the job:

  • The average marketing specialist resume is 446 words long
  • The average marketing specialist resume is 1.0 pages long based on 450 words per page.
  • Digital marketing is the most common skill found on a marketing specialist resume. It appears on 12.6% of resumes.
After learning about how to write a professional marketing specialist resume, you can make sure your resume checks all the boxes with our resume builder.


Marketing Specialist Resume Example

Choose From 10+ Customizable Marketing Specialist Resume templates

Zippia allows you to choose from different easy-to-use Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Specialist Resume
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Marketing Specialist Resume
Marketing Specialist Resume

What Should Be Included In A Marketing Specialist Resume


1. Add Contact Information To Your Marketing Specialist Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Specialist Resume Contact Information Example #1

Dhruv Johnson | 333-111-2222 |

Do you want to know more?
How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

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Marketing Specialist Resume Relevant Education Example #1

Bachelor's Degree In Business 2014 - 2016

Ohio State University Columbus, OH

Marketing Specialist Resume Relevant Education Example #2

Bachelor's Degree In Graphic Design 2014 - 2016

Art Center College of Design Pasadena, CA


3. Next, Create A Marketing Specialist Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Specialist Skills For Resume

  • Customer Service Skills

    Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

  • CRM Skills

    CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

  • Email Campaigns Skills

    Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

  • Salesforce Skills

    Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

  • Market Research Skills

    Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Top Skills for a Marketing Specialist

  • Digital Marketing, 12.6%
  • Marketing Campaigns, 6.3%
  • Project Management, 4.7%
  • Email Marketing, 4.4%
  • Other Skills, 72.0%
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume

4. List Your Marketing Specialist Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Don't have any experience?
How To Show Your Experience On a Resume... Even When You Don't Have Any
Work History Example # 1
Marketing Specialist
Camping World
  • Attended corporate and community functions, outings, fundraisers and Chamber of Commerce events as Sam's Club's representative.
  • Monitored 15-20 associates daily for tasks and metrics.
  • Collaborated directly with key stakeholders and agencies to execute marketing materials and campaigns, while ensuring that brand requirements were met.
  • Modified existing code to maintain functionality and developed new personalization logic within the Teradata CRM tool.
  • Created new branding campaigns across the company through advertising, direct marketing, and social media.
Work History Example # 2
Brand Ambassador
The Mosaic Company
  • Represented Kyocera Communications to major technology retailers in eastern Florida.
  • Maintained social network communications with the client throughout rollout period both posting results and using other's successes
  • Conducted retail training and making sure the Google display is in order and as well as Samsung tablets display.
  • Prepared and managed marketing material on the CSU Dell Facebook page.
  • Informed consumers of Windows 8.
Work History Example # 3
Market Research Analyst
CoStar Group
  • Facilitated training to ease introduction of our software and metrics.
  • Attended board meeting with CEO and the executive team to explain current research operating procedures and how to improve them.
  • Increased quarterly accuracy score of team from 2.5 to 2.9 by creating and utilizing key performance metrics.
  • Ensured accuracy of commercial real estate listings, transactions and overall market analytics.
  • Worked with the leader in Commercial Real Estate Intelligence who truly revolutionized the industry.
Work History Example # 4
Advertising Coordinator
  • Finished 2nd in national online sales contest for Hearst Media in 2013 with 238,000 in new online business in one month.
  • Researched measured data and created reports to support international advertising reps.
  • Prospected new business opportunities and created reports outlining possible sales strategies regarding three separate titles.
  • Assisted staff and customers with ad layout Created innovative advertising sale ideas for co-op retailers and manufacturers.
  • Orchestrated sales of various internet / digital products, such as web sites, IYP, and SEM

5. Highlight Your Marketing Specialist Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing specialist resume:

  1. Professional Certified Marketer (PCM)
  2. Certified Medical Interpreter - Spanish (CMI)
  3. Certified Sales Professional (CSP)
  4. Certified Internet Marketer (CIM)
  5. Certified Advertising Specialist (CAS)
  6. Project Management Professional (PMP)
  7. Certified Management Accountant (CMA)
  8. Certified Billing and Coding Specialist (CBCS)


6. Finally, Add a Marketing Specialist Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?
Read our guide on how to write a resume summary statement

Five Key Resume Tips For Writing A Marketing Specialist Resume:

Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
Not sure how to make a resume that stands out?
See sample resumes for the job you want
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Marketing Specialist Resumes FAQs

How Do I Write A Marketing Specialist Resume?

You write a marketing specialist resume by highlighting your prior work experience, focusing on key soft skills and educational knowledge. Additionally, for resumes for marketing specialists, it will be important to note any relevant certifications you have earned and any required licensing.

How Do You Explain Marketing On A Resume?

You explain marketing experience on a resume in reverse chronological order, including all relevant sales and marketing-related roles. Additionally, it will be important to note any education and certifications you have obtained and the relevant hard and soft skills you have developed in marketing environments.

What Is The Role Of A Marketing Specialist?

The role of a marketing specialist is to work alongside the marketing team to develop and execute various marketing campaigns. Marketing specialists' duties often include researching, compiling, and reporting on buying trends and statistics, copywriting for marketing materials, and other marketing support.

What Should A Marketing Coordinator Put On A Resume?

A marketing coordinator should list out all the job duties and responsibilities they completed in marketing coordinator jobs on a resume. You should also be sure to note any specific achievements that you have and detail the skills you developed in your work and relevant educational experiences.

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