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Marketing specialist skills for your resume and career

Q: How does price impact the marketing mix?

Price impacts the marketing mix by determining how much margin a product can make. From there, this can determine how much money is available to market that product and brand. For example, if a product has high margins, more money is available for marketing. A product sold with very little margins does not have much extra money that can be set aside to try out many marketing methods. Higher margins give more money to set aside for better marketing efforts.

Q: How much do marketing agencies charge?

Marketing agencies can charge anywhere from $50 to $600 per hour for their services. This depends greatly on the exact experience of the agency, as well as the plans for the marketing services provided. Larger agencies typically charge more than smaller agencies that are just starting.

Q: How to create a marketing campaign

To create a marketing campaign, you need to define a target, set objectives, budget, determine methods, create content, and finally launch the campaign. Being able to successfully create a marketing campaign is important because it allows a business to reach its target audience, while also creating branch awareness and building relationships with potential customers.

Q: How to make money from CPA marketing

To make money from CPA marketing, you must find a CPA network with a strong reputation, select the right offers, and drive targeted traffic. Cost Per Action (CPA) marketing is a form of affiliate marketing where you can earn a commission when an individual takes a certain action, such as:

Q: How to start online marketing

To start online marketing, you need to identify your target audience, outline your goals, and develop a strong online marketing strategy. Here are some details on these steps and others you can take to start online marketing successfully:

Q: What are marketing materials?

Marketing materials are a variety of resources and specific tools that organizations utilize to market and promote their brands, products, or services to target audiences. Marketing materials are meant to inform potential customers about a specific brand, product, or service by emphasizing benefits and features that make a customer want to buy it.

Q: What are marketing metrics?

Marketing metrics are quantifiable measurements that are utilized to assess the impact and overall effectiveness of marketing strategies and campaigns. Marketing metrics display keen insights into how well a marketing tactic is working and help companies to make data-based decisions to perfect their marketing and promotional efforts.

Q: What are the principles of marketing?

The principles of marketing include key factors and strategies used to effectively promote products or services. These principles involve understanding your target market, creating an appealing product or service that meets their needs, designing a powerful brand and value proposition, developing effective messaging, and creating a well-crafted marketing plan. On the demand side, understand consumer behavior, the impact of competition, and the power of pricing.

Q: What is AOV in marketing?

AOV in marketing stands for Average Order Value, and this is a metric used in the marketing field to gauge and measure the average amount of money consumers spend on each order or transaction. AOV is determined by dividing the total amount of revenue generated by the total number of orders.

Q: What is a marketing program?

A marketing program is a coordinated and comprehensive plan to promote a product or service. It typically includes research, advertising, public relations campaigns, direct mail, special promotions, branding efforts, customer loyalty programs, and sales activities.

Updated January 8, 2025

8 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

One of the most important hard skills a marketing specialist can possess is experience with project management, because they will likely be leading marketing projects based on strategic recommendations. It's also important for marketing coordinators to have the hard skill of customer relationship management (CRM), and experience conducting market research.

When it comes to soft skills, marketing specialists should have strong customer service skills above all else. Marketing specialists may need to manage social media profiles on sites like Twitter and Instagram, so social media literacy skills are also crucial.

Below we've compiled a list of the most critical marketing specialist skills. We ranked the top skills for marketing specialists based on the percentage of resumes they appeared on. For example, 12.6% of marketing specialist resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing specialist needs to be successful in the workplace.

15 marketing specialist skills for your resume and career

1. Digital Marketing

Here's how marketing specialists use digital marketing:

Work effectively with cross-functional departments to maintain liaisons and develop, re-work and standardize all in language digital marketing initiatives.
Managed social media and digital marketing efforts, including creation of the monthly digital newsletter with an international distribution.

2. Marketing Campaigns

Here's how marketing specialists use marketing campaigns:

Design, create and deliver marketing campaigns around specific company goals including customer retention, customer acquisition and increasing brand recognition.
Coordinated logistics on lead generating initiatives, including email marketing campaigns, division events, partner co-marketing and cross marketing.

3. Project Management

Here's how marketing specialists use project management:

Demonstrated effective leadership, team-building, project management skills while assisting brand managers to ensure timely execution of brand campaigns and programs
Subject matter included digital photography and imaging, programming, operating systems, technical certification and project management.

4. Email Marketing

Here's how marketing specialists use email marketing:

Conducted A/B testing analyzing and reporting monthly email marketing metrics and recommended modifications to overall strategies to improve messaging and functionality.
Led email marketing initiatives including email integration into proprietary CRM and design/delivery of campaigns averaging a 17% open rate.

5. PowerPoint

Here's how marketing specialists use powerpoint:

Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.
Designed, produced and trafficked marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing specialists use customer service:

Established quality customer service metrics & service improvement measures to improve patient satisfaction and retention for reconstructive and cosmetic surgery patients.
Results-oriented Sales Professional with exposure to business development, marketing, strategic planning, client relationship management, and customer service.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing specialists use crm:

Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.
Piped valuable company and executive information directly into CRM and filtered incoming marketing leads to the appropriate territory/sales associate.

8. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing specialists use email campaigns:

Developed and executed owner loyalty initiatives including direct mail, email campaigns, incentives, and strategy development.
Marketed telecommunications services directly to prospective clients in the Tri-State area through telemarketing and email campaigns

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing specialists use salesforce:

Monitored practices for process compliance within SalesForce and educated Lawson employees to reduce reporting errors.
Leveraged SalesForce to manage company data and provide revenue analysis and forecasts.

10. Facebook

Here's how marketing specialists use facebook:

Develop and manage social media marketing strategy, including Facebook and Twitter advertising.
Established a social media presence and managed targeted advertising through Facebook.

11. WordPress

Here's how marketing specialists use wordpress:

Involved in planning and launching the company's WordPress website redesign and used PHP to fix some back end issues.
Lead the design and development of Institute WordPress blog, from concept to completion, working with outside Vendor.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing specialists use market research:

Performed market research on potential and existing customer demographics and identified ideal market segments to sell products and create effective advertisements.
Perform and implemented market research analysis to identify revenue generating products to add to existing offering and retain current market share.

13. Work Ethic

Here's how marketing specialists use work ethic:

Provided exceptional work ethic and maintained a positive and charismatic attitude in call center atmosphere.
Earned one award after only 3 months of employment due to work ethic and ability to get the job done.

14. Google Analytics

Here's how marketing specialists use google analytics:

Maintained and updated company websites/blog content, optimized SEO utilizing Google Analytics.
Co-managed website upgrade and monitored Google Analytics keyword campaigns with vendors.

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What skills help Marketing Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing specialist skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing specialist skills to add to your resume

The most important skills for a marketing specialist resume and required skills for a marketing specialist to have include:

Digital Marketing
Marketing Campaigns
Project Management
Email Marketing
PowerPoint
Customer Service
CRM
Email Campaigns
Salesforce
Facebook
WordPress
Market Research
Work Ethic
Google Analytics
Social Media Marketing
Graphic Design

Integrated Marketing
Press Releases
Excellent Interpersonal
ROI
Twitter
Linkedin
Lead Generation
B2B Marketing
Marketing Collateral
HTML
Channel Marketing
Trade Shows
A/B
Business Development
Content Development
B Testing

Instagram
Content Marketing
Media Management
Social Media Management
Brand Awareness
Event Planning
Content Creation
Web Content
YouTube
Google Adwords
Real Estate
Target Audience
SEM
Marketing Mix

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Marketing Specialist skills FAQs

How does price impact the marketing mix?

How much do marketing agencies charge?

How to create a marketing campaign

How to make money from CPA marketing

How to start online marketing

What are marketing materials?

What are marketing metrics?

What are the principles of marketing?

What is AOV in marketing?

What is a marketing program?

What is a marketing tool?

What is messaging in marketing?

What is reach in marketing?

What is the American Marketing Association?

Have more questions? See all answers to common business and financial questions.

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Updated January 8, 2025

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