Top Marketing Specialist Skills

Below we've compiled a list of the most important skills for a Marketing Specialist. We ranked the top skills based on the percentage of Marketing Specialist resumes they appeared on. For example, 18.8% of Marketing Specialist resumes contained Company Website as a skill. Let's find out what skills a Marketing Specialist actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Specialist resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing Specialist jobs:
  • Provided content for weekly industry newsletter and company website, including development of Internet marketing campaigns and company marketing collateral.
  • Managed internal communications on employee intranet website as well as company website writing content related to our various verticals.
  • Updated company website, designed special event invites and industry advertising utilizing innate creative design skills.
  • Edit company website, managed social media and utilized email marketing to maintain client communications.
  • Developed and managed a brand new company website with continually updating with new content and information
  • Received international awards promoted on company website to establish expertise in the industry.
  • Maintained websites, coordinated merger of company websites, and enhanced user accessibility.
  • Provided editorial consulting for company publication and worked closely with company website.
  • Created promotional strategy, managed company website, and increased online promotions.
  • Designed and implemented all company website graphics and other digital content.
  • Search engine and social media optimization dramatically improved the company website.
  • Revised marketing plan to include company website initiatives and branding strategies.
  • Develop marketing strategies for projects, including company website and social media
  • Conducted training sessions on proprietary marketing portal system and company website.
  • Managed and designed all functional digital graphics for company websites.
  • Managed company website including upload and entering accurate-updated information daily.
  • Re-designed and enhanced company website in collaboration with technical team.
  • Maintained and optimized multiple company websites so that traffic continually increased
  • Redesigned company website and created and launched several companion sites.
  • Partnered with Information Technology group to develop our company website.

Show More

2. Email

high Demand
Here's how Email is used in Marketing Specialist jobs:
  • Coordinated logistics on lead generating initiatives, including email marketing campaigns, division events, partner co-marketing and cross marketing.
  • Increased effectiveness and reduced costs of our email marketing efforts through the creation of consolidated and well-organized monthly digests.
  • Coordinated and tracked email marketing campaigns, search engine optimization, and other marketing and communications activities.
  • Manage email campaign efforts including setup and management of automated drip campaigns using Marketing Automation Platforms.
  • Directed permission-based email marketing; drafted bulk emails; managed email database; monitored activities.
  • Developed initiatives to improve email list management * Developed initiatives to improve lead tracking
  • Create product release announcements and company announcements using Constant Contact email marketing software.
  • Communicated Bentley email best practices to a globally distributed team of regional marketers.
  • Performed A/B testing for Email Marketing Campaign materials using Marketing Automation Systems.
  • Credited with significantly expanding customer base through email marketing campaign.
  • Produced weekly email marketing communication to target groups of interest.
  • Managed all marketing email communication campaigns sent to existing employees.
  • Designed and produced bi-monthly email newsletter for client database.
  • Developed and executed email campaigns and promotional giveaways.
  • Managed email marketing campaigns using Constant Contact.
  • Oversee email campaign and determine campaign effectiveness.
  • Manage online advertising and email marketing.
  • Developed and managed emails and newsletters.
  • Utilized Act-On marketing automation software to develop and send regularly scheduled email marketing campaigns to target and nurture prospects and leads.
  • Initiate web marketing through email/promo channels, and viral marketing, while managing social networking, affiliate, and partner marketing efforts

Show More

3. Customer Service

high Demand
Here's how Customer Service is used in Marketing Specialist jobs:
  • Established quality customer service metrics & service improvement measures to improve patient satisfaction and retention for reconstructive and cosmetic surgery patients.
  • Mass mailing/data source creation/maintenance, plan marketing strategies, resolution of human resource issues, answer telephones and internal/external customer service
  • Support Customer Service Manager on business projects as such as strategic partner relationship management, training and systems development.
  • Provided exceptional customer service to Dish Network customers as well as internal customers, the Customer Service representatives.
  • Monitored public relations and promotional initiatives to increase census and quality of customer service in respective hospital departments.
  • Demonstrated proven customer service abilities by handling several difficult accounts that had previously had customer service problems.
  • Developed and implemented marketing initiatives, customer service scripting and customer incentives to increase existing customer retention.
  • Participated in daily program planning and deployment of marketing activities to assist with lead generation Customer Service.
  • Maintained high level of customer service by interfacing with shipping departments to ensure timely delivery of products.
  • Performed daily analysis of customer service specialists via monitoring and review of statistics and contact management reports.
  • Marketed proprietary retirement products, completed client proposal requests and provided exceptional customer service to financial advisers.
  • Coordinate with operations and clinical leadership to ensure exceptional customer service and follow through with patients/physicians.
  • Conducted and maintained the highest level of customer service to all association affiliated publications published.
  • Developed content for Canadian website; created marketing collateral and replicated US customer service operations.
  • Utilized training and communication skills in order to develop competent and effective customer service representatives.
  • Deliver exceptional customer service to both external and internal clients by expediently resolving service issues.
  • Service and Support Supervisor - Managed daily operations of National Resource Center Customer Service Department.
  • Collaborate with marketing customer service and office admin teams toward successful project completions.
  • Provide excellent customer service and display courteous and professional attitude towards all customers.
  • Major contributor towards receiving several customer service awards for major million dollar accounts.

Show More

4. Facebook

high Demand
Here's how Facebook is used in Marketing Specialist jobs:
  • Created and maintain company Facebook and Twitter accounts Graphic Design for online and magazine publishing Direct Marketing
  • Develop and manage social media marketing strategy, including Facebook and Twitter advertising.
  • Advertised company's information on Twitter/Facebook and other local media sites.
  • Established a social media presence and managed targeted advertising through Facebook.
  • Managed Facebook and Twitter accounts with regular consistent updates.
  • Created a variety of successful global Facebook/Google campaigns.
  • Assisted with management of paid Facebook advertising campaigns.
  • Developed Facebook Advertisements for Small Business Owner clients.
  • Better understanding of web design and Facebook/social media.
  • Increased daily average of Facebook reach from 1 to 175 people, daily average Facebook page visits from 1 to 14.
  • Push content out for over 100 and counting loan officer's social media channels (Facebook, Twitter, LinkedIN).
  • Integrated retail company website and Facebook pages for blogging and spotlighting weekly and monthly promotions; thereby increasing sales 20%.
  • Initiated online marketing plans, including promotional events on Facebook or blogs to help Da-Long develop its start-up e-commerce website.
  • Research topics, write and manage blog, FaceBook and Twitter updates and website copy for a mail forwarding service.
  • Managed and created the entire Chamber's social media: Twitter, Facebook, YouTube, LinkedIn, and TumblR.
  • Create and develop all web and social media content including Facebook, YouTube, Twitter, LinkedIn and blog posts.
  • Managed $30,000 annual advertising budget across paid search, display and social media (Facebook and LinkedIn) channels.
  • Conducted research on the best social media practices and achieved high engagement utilizing free marketing channels on Twitter and Facebook.
  • Launched and grew the company's LinkedIn, Facebook and Twitter, resulting in more website traffic, brand awareness.
  • Designed GoDaddy collateral for multiple marketing channels including, radio, job boards, Facebook, Linked in and print.

Show More

5. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Specialist jobs:
  • Helped various types of other independent contractors to gain clientele and credibility with the creation of personalized promotional materials and websites.
  • Coordinated and implemented marketing strategies, including planning, designing and managing marketing and sales promotional materials.
  • Developed and reviewed copy for monthly membership magazine, member e-newsletter, and other promotional materials.
  • Managed schedule and provided feedback on promotional materials to ensure positioning and messaging objectives met.
  • Assisted in designing, creating and distributing monthly promotional materials to support company development.
  • Maintained control of promotional materials; collected, analyzed and prepared proprietary client information.
  • Developed marketing promotional materials, including writing copy, brochure design and print production.
  • Created cross-divisional collateral and promotional materials used for trade show booths and literature inserts.
  • Created sales tools and designed promotional materials in collaboration with the Communications Team.
  • Developed promotional materials and facilitated marketing strategies based on current summarized market needs.
  • Distribute GGC Athletics promotional materials to corporate sponsors and other local businesses.
  • Collaborate with non-profits to develop promotional materials for fund raising and events.
  • Assist the Marketing Manager with logistics related to giveaways and promotional materials.
  • Proofread and edited advertising and promotional materials to ensure successful marketing communications.
  • Organized information sessions, created promotional materials, and identified potential attendees.
  • Coordinated all promotional materials to be printed with outside production/printing companies.
  • Developed a wide variety of marketing strategies and supporting promotional materials.
  • Prepared graduate studies catalog, promotional materials, advertising and newsletters.
  • Created corporate marketing and event promotional materials and employee communications.
  • Develop marketing plan and promotional materials to execute departmental goals.

Show More

Job type you want
Full Time
Part Time
Internship
Temporary

6. Special Events

high Demand
Here's how Special Events is used in Marketing Specialist jobs:
  • Developed and sustained relationships with casino guests via private/special events, marketing campaigns, and personal/phone interactions.
  • Developed in-house seminars and developed and promoted special events within the Oklahoma City and Tulsa metro communities.
  • Managed and developed special events budget and provided weekly re-forecasts to assure budgetary parameters are met.
  • Served as marketing contact for executives and physicians regarding specific marketing projects and special events.
  • Organized and actively increased participation among student body during special events in dining halls.
  • Coordinated special events, seminars and promotions for medical centers and individual physicians.
  • Interfaced with Advertising and Entertainment for promotions, special events collateral materials.
  • Coordinated special events, including public relations campaigns and community outreach events.
  • Created and executed strategic marketing campaigns for seasonal menus and special events.
  • Coordinated special events and represented CTCA at seminars and public engagements.
  • Collaborate with team to customize university mascot for special events.
  • Conducted meetings, presented proposals, promotion and facilitated special events/business
  • Planned special events for associates including customer service recognition programs.
  • Organized and executed special events throughout Coca-Cola Consolidated's footprint.
  • Managed media and vendor relationships and coordinated special events.
  • Organized numerous special events for recruitment and volunteer training.
  • Planned and executed special events to increase company visibility.
  • Fulfilled collateral marketing needs for special events and promotions
  • Coordinated and executed on-site special events.
  • Develop and implement marketing plans for special events, event project management and production of marketing materials for businesses and non-profits.

Show More

7. Market Research

high Demand
Here's how Market Research is used in Marketing Specialist jobs:
  • Performed market research on potential and existing customer demographics and identified ideal market segments to sell products and create effective advertisements.
  • Market Research Performed ongoing market research and demographic profiling to identify and capitalize on competitor performance and leaders in the industry.
  • Propelled development of 1998 executive marketing plan through comprehensive market research study boosting awareness among competitive local exchange companies.
  • Conducted in-depth market research to assemble persuasive and high-impact direct mail campaigns and introductory packets for prospective customers.
  • Developed market research questionnaire, vetted potential strategic business partners and consultants related to marketing services.
  • Conduced market research analyzing competitors, consumer insights and demographics using primary and secondary research.
  • Conducted market research and analyzed data to identify potential markets and factors affecting product demand.
  • Conducted competitive/industry market research to determine industry trends, product advantages, and market potential.
  • Complete market research and data collection in developing sales strategy for new business quoting opportunities.
  • Performed ongoing consumer/market research and demographic profiling to identify and capitalize on unmet market needs.
  • Researched properties, compiled market research reports and prepared investment materials both for Senior Management.
  • Conducted and analyzed market research to identify marketing opportunities in support of campaign initiatives.
  • Conducted competitive market research to identify opportunities for expansion into other key health markets.
  • Managed outside vendor relations, tracked and analyzed promotion results and conducted market research.
  • Conducted market research and analysis, marketing collateral development, and media planning services.
  • Conduct market research/data mining/market segmentation and analysis to key targeted industries and geographies 2.
  • Developed and monitored multiple direct marketing campaigns, Executed all market research projects.
  • Coordinated monthly briefings, market research request, and performed product/services analysis.
  • Formulated market research models to identify potential clients, and business opportunities.
  • Conducted market research to uncover product competition and evaluate best positioning.

Show More

8. Press Releases

high Demand
Here's how Press Releases is used in Marketing Specialist jobs:
  • Create and distribute internal and external marketing communications, including advertising, press releases, media relations and positioning videos.
  • Planned and executed event marketing initiatives, public relations, press releases, established advertising programs and acquired sponsorship.
  • Prepared PR/Communication plan including advertising, press releases, external newsletter and conferences; prepared annual PR/Communication budget.
  • Managed simultaneous communication projects for press releases, interviews, brochures and other marketing material.
  • Handled public relations functions including writing and editing press releases, and industry-related articles.
  • Crafted press releases to generate publicity of new shopping centers and promote occupancy availability.
  • Devised market communication activities by preparing press releases, advertisements, and literature.
  • Distributed athlete press releases and event recaps for company's internal communication.
  • Execute media relations activities including writing and distributing press releases.
  • Managed customer reference program; coordinated customer press releases.
  • Press releases regularly reprinted in area newspapers.
  • Prepared press releases and targeted faxes/emails.
  • Developed, programmed, and sent global press releases and email campaigns that have reached over one million contacts for clients.
  • Proofread press releases, publications, brochures, and all other distributed work, assuring accuracy and production deadlines were met.
  • Produce and write marketing communications, such as product launches, press releases, how-to content for videos and product descriptions.
  • Research and write press releases, newspaper articles and articles for the ski area's internal newsletter and other external publications.
  • Produced educational brochures, press releases, and external outreach materials to publicize and promote positive news to the local public.
  • Fostered all PR relationships, produced press releases, and directed PR agency in assisting with advertising campaign and promotional efforts.
  • Managed projects for $150 million division, including collateral system, sales tools, promotions, advertising and press releases.
  • Assisted in all communications, including the creation of press releases, C-level media quotations, strengthening corporate tone and character.

Show More

9. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Specialist jobs:
  • Organized and executed company representation at domestic and international trade shows, conferences, and seminars.
  • Plan and execute company and district lead-generating events including trade shows and customer appreciation days.
  • Collected and archived competitor information from trade shows, education publications and competitor websites.
  • Coordinated all event-production activities, including trade shows and marketing collateral.
  • Coordinated trade shows, prepared marketing briefings, literature and proposals
  • Created advertising collateral for distribution at national industry trade shows.
  • Provided Event Management for trade shows and Company-sponsored events.
  • Managed trade shows and representation at nationwide conferences.
  • Represented company at numerous industry trade shows.
  • Organized national and international trade shows.
  • Organized and planed trade shows/ conferences/events.
  • Coordinated trade shows, advertising and marketing plans; collaborated with R&D for product development and user interface design.
  • Executed promotional campaigns, developed materials, and attended industry trade shows targeting brokers, buyers, distributors, and owners.
  • Represented the Credit Union at trade shows, credit union functions, and meetings with groups to promote products and services.
  • Organized and coordinated national and regional industry trade shows and conferences including planning, logistics, and staffing and on-site set-up.
  • Created and managed the company's marketing communications for the sales forces, online marketing campaigns, and industry trade shows.
  • Provided marketing support to Control Laser's international dealer network and development of trade shows and lead generation from the website.
  • Coordinated and prepared materials for 50 trade shows per year, including booth layout, product/display selection, and vendor coordination.
  • Researched, tracked, and compiled competitor information, new products/services, upcoming seminars and trade shows to brainstorm new ideas.
  • Planed, coordinated and executed four large trade shows and 38 regional shows with a budget of over $1.5mm annually.

Show More

10. Twitter

high Demand
Here's how Twitter is used in Marketing Specialist jobs:
  • Monitored and managed real-time communications for Twitter and LinkedIn client community group.
  • Increase post reach and follower count of profiles - increased Medical Web Experts' Twitter followers by over 100%.
  • Grow social media following on client accounts using Facebook, Twitter, and Google + through interactive and engaging posts.
  • Increased MOI's social media presence on Twitter and LinkedIn by over 250 and over 900 followers respectively.
  • Developed social media plan which increased Facebook likes and Twitter followers by 10% in 6 months.
  • Helped drive social networking strategy for Maxim recruitment efforts via Facebook, Twitter, LinkedIn and MySpace.
  • Manage Facebook and Twitter communication for events sponsored by SSM Health Care St. Louis and service lines.
  • Applied viral networking and social media marketing though use of Twitter, Blogs, Facebook, etc.
  • Managed blogs, internet marketing projects, including website redesign and social media presence (Twitter).
  • Designed and executed the social media strategies for Twitter, LinkedIn, AngelList, and CrunchBase.
  • Trained over 150 sales reps to use Twitter and LinkedIn for social selling and relationship development.
  • Linked in is now at over 2,200 followers and Twitter is at over 4,500 followers.
  • Added Twitter feed to make the site more informative about industry trends and breaking news.
  • Redesign Website * Establish presence on FB, Twitter, Google+, LinkedIn and Yelp.
  • Market website on different social media such as Facebook, Twitter, Google+ etc.
  • Created process to promptly manage mentions, messages, and participant discussion on Twitter.
  • Created and maintained social media profiles, including LinkedIn, Twitter, and Facebook.
  • Updated company's Twitter and Facebook pages to keep prospects and residents engaged.
  • Maintain CMI website to include answering web inquiries and social media Twitter account.
  • Update and maintain website Facebook, Twitter, and all social media.

Show More

11. New Product Development

high Demand
Here's how New Product Development is used in Marketing Specialist jobs:
  • Worked in close collaboration with sales and marketing departments to uncover opportunities for new product development and monitored SEO activities.
  • Conducted demographic research, vehicles segment analysis, and global market analysis that assisted in new product development.
  • Formulated and implemented strategies involving new product development, advertising, promotion, pricing and distribution.
  • Manage supply chain activities including purchasing, inventory management, and new product development.
  • Developed internal and client-facing documentation informing stakeholders of new product developments and improvements.
  • Investigated and evaluated new product development opportunities and associated suppliers.
  • Maintained records for new product development documents.
  • Conducted research for new product development
  • Managed new product development for core numismatic limited edition set from initial statement of work brief through coin and packaging production.
  • Directed new product development line extensions, managed pricing lists, and conducted market research for plastic closure products.
  • Work collaboratively with internal departments and areas such as Food Service, New Product Development, and Category Management.
  • Partnered with VP of Sales and VP of New Product Development to address declining sales in satellite product.
  • Work closely with upper management in setting price points, writing specifications, and new product development.
  • Directed pricing for individual companies, encompassing new product development inputs to technical and product launch.
  • Managed hardware beta test programs and collected feedback from beta testers to aid new product development.
  • Directed marketing, advertising, PR, new product development, and strategic planning initiatives.
  • Ensured translation quality and schedule to keep up with the new product development and release.
  • Conducted market research for new product development opportunities within the personal and health care markets.
  • Managed the marketing campaign and marketing new product development process for AGSVX drive panel.
  • Focused sales support and new product development to reverse 3 year sales decline.

Show More

12. Web Content

high Demand
Here's how Web Content is used in Marketing Specialist jobs:
  • Managed distribution of company marketing materials including company promotional literature, ads, and web content.
  • Managed advertising deadlines, updated web content, compiled monthly Newsletter and procured promotional giveaways.
  • Performed data mining, statistical analysis, social media marketing and web content management.
  • Maintain web content throughout property portfolio through building advertising websites and property websites.
  • Composed content for key marketing communications including newsletter articles, member announcements, social media, web content, and brochures.
  • Translated marketing messages into web content and directed the re-branding for multiple web properties and re-organization of products and product content.
  • Researched and produced case studies, Web content, white papers, articles, presentations and collateral for various market segments.
  • Created and wrote all digital marketing communications which included web content, email communications, event materials and event landing pages.
  • Conceive and execute written and photographic promotional material including web content, internet based ads, and social media presentations.
  • Develop original web content, copy writing, social media, and creative design plans and proposals incorporating marketing strategies.
  • Drafted and structured strategic web contents and tailored online video for project Scrubber, helped project successfully doubled the sales.
  • Write, edit and review marketing collateral and communications including web content, blogs, email campaigns and case studies.
  • Collaborated with Creative Services, Production, and Web Development departments to implement e-mail promotions and create web content.
  • Lead in the redesign of the marketing collateral including product profiles, fact sheets, commentaries and web content.
  • Write accurate, meaningful, and readable copy for publications, presentations, electronic/web content and other assigned formats.
  • Web Content Management / Development - Focused levering technology in order to accomplish goals of more catalog product adoption.
  • Directed the development of marketing collateral, web content and social media messages for conferences and member programs.
  • Assisted in managing web content; including editing and contributing to blog, social media and emails.
  • Develop supporting web content relevant to our distributor base to be implemented on our distributors' websites.
  • Collaborated with graphic designer(s) on print, web content, multimedia and video development.

Show More

13. CRM

high Demand
Here's how CRM is used in Marketing Specialist jobs:
  • Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.
  • Led email marketing initiatives including email integration into proprietary CRM and design/delivery of campaigns averaging a 17% open rate.
  • Piped valuable company and executive information directly into CRM and filtered incoming marketing leads to the appropriate territory/sales associate.
  • Represented Home Health Care/Hospice at community events, fairs, hospitals, physicians offices- Generated referrals and utilized CRM database
  • Sustained CRM system by updating leads/contacts information, managing reports and assignment of leads/contact to appropriate sales individual.
  • Communicate with marketing CRM to understand needs of business unites and determine most effective tactical execution.
  • Implemented and managed as system administrator all CRM, marketing automation and proposal management software systems.
  • Coordinated content distributions, worked on new CRM selection and development and coordinated event invitations.
  • Reconstructed company's CRM system to streamline overall operations and improve customer satisfaction.
  • Maintained SalesLogix CRM database system including query development and mass import/export operations.
  • Pulled analytic reports from CRM and event management databases as necessary.
  • Managed and utilized Customer Relationship Management (CRM) database.
  • Maintained database information using Bullhorn software and Microsoft CRM.
  • Measured new customer lead generation using SalesLogix CRM.
  • Facilitated integration of corporate website forms into CRM.
  • Collaborated on Microsoft Dynamics CRM implementation.
  • Track status of leads, maintaining the information in CRM system including lead follow-up to facilitate effective use of viable leads.
  • Contributed to the Agency's asset growth, by helping secured 40% of total client base trough effective CRM strategies.
  • Researched and managed proper database integration and field mapping for new CRM system upgrade to optimize current business processes and sales.
  • Key Accomplishments: I leveraged the CRM system (AddressTwo) to accelerate the sales cycle and increase closing ratios.

Show More

14. Internal Communications

high Demand
Here's how Internal Communications is used in Marketing Specialist jobs:
  • Designed internal communications pieces such as monthly newsletters and external communications documents used to inform customers of upcoming sales and events.
  • Partner with employee engagement department to manage internal communications within department and organization related to employment brand and system wide recruitment efforts
  • Managed internal communications regarding monthly merchandising of all retail bank branches, and created and updated regulatory branch signage.
  • Leverage strong comprehension of exceptionally complex technical concepts to translate them into clear and concise external and internal communications.
  • Oversee corporate communications content schedule, including internal communications regarding industry updates and available marketing materials for sales teams.
  • Developed communications material including articles for internal communications, advertisements, brochures, website content and layout.
  • Increased customer readership by developing written content for web assets, email marketing and internal communications.
  • Managed statewide internal communications, including production and management of electronic newsletters and executive communications.
  • Composed public relations announcements, business correspondences, memos and internal communications.
  • Managed internal communications projects, developing intranet sites and communicating competitive information.
  • Facilitated internal communications and celebrations and posted updates on company's intranet.
  • Produced and published internal communications and maintained Intranet site.
  • Assist with internal communications on specifically assigned HR topics.
  • Review internal communications and execute company initiatives as needed.
  • Generate and distribute monthly internal communications.
  • Managed all corporate wide internal communications.
  • Complete budget management and internal communications.
  • Created messaging and wrote all campaign components, including internal communications, brochures, white papers, and scripts.
  • Supervised all media relations and internal communications and implemented strategies to promote the services offered at the Resort.
  • Manage internal communications including weekly reports, contest updates, new hires and promotions.

Show More

15. Business Development

average Demand
Here's how Business Development is used in Marketing Specialist jobs:
  • Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.
  • Results-oriented Sales Professional with exposure to business development, marketing, strategic planning, client relationship management, and customer service.
  • Supported seven managing directors with business development efforts, including writing and redesigning marketing collateral and ensuring compliance with brand standards.
  • Worked directly with Senior Executives writing speeches, designing dynamic PowerPoint presentations and planning ongoing marketing and business development activities.
  • Improved strategic positioning and messaging for products and services by collaborating with marketing, product management and business development teams.
  • Collaborate with Business Development and Distributor Sales Teams to execute and direct external communication plans aligned with their business goals.
  • Communicated and worked with executive management in all aspects of business development, product/service presentations, and marketing efforts.
  • Key responsibilities included business development, direct marketing and promotion of company services to the Central Valley medical community.
  • Collaborated with international partners from government personnel to international organization's executives to execute events and business development initiatives.
  • Presented market changes and trends to International Business Development team to increase efficiency of prospecting and sales operations.
  • Increased direct and cross-sell business development opportunities through development of highly effective sales and marketing tools.
  • Supported business development and product marketing of 22-person start-up company designing and manufacturing miniature linear motors.
  • Created and implemented worldwide business development process which generated and delivered 11 proposals in one year.
  • Directed a marketing assistant through developing a regional marketing plan to assess business development goals.
  • Devised and implemented business development and marketing communication initiatives for a $90MM business line.
  • Collaborate with business development, operations and senior staff to ensure strategic branding and messaging.
  • Collaborated with the Inside Sales Team and Business Development Managers to develop improved business metrics.
  • Created new business development strategies including telemarketing, direct mail marketing and print advertisement.
  • Developed and executed strategic marketing initiatives to grow membership and support business development goals.
  • Participated in all business development activities including on-site visits, events and group presentations.

Show More

16. ROI

average Demand
Here's how ROI is used in Marketing Specialist jobs:
  • Developed and implemented an in-house customer event and reservation tracking system for sales and marketing that measured ROI of advertiser participation.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Executed all dollar and percentage-off promotions from creation to cross-functional dissemination, to reporting ROI, and future recommendations.
  • Direct care marketing specialist, driven to establish and facilitate new business relationships within the Detroit metropolitan area.
  • Delivered business analysis of click through, ROI analysis and new customer acquisition to Marketing/Sales Executive team.
  • Researched events opportunities that provide a high ROI within a specific target audience/demographic.
  • Facilitated standardized post-event lead follow-up to increase ROI analysis and effective lead management.
  • Developed iterative testing plans to optimize digital marketing tactics and increase ROI.
  • Managed 11 million dollar marketing budget including development and ROI responsibility.
  • Performed ROI analysis and designed business tools to support corporate objectives.
  • Coordinated with directors to construct fiscally efficient marketing initiatives increasing ROI.
  • Automated various campaign reporting, execution and ROI evaluation using SAS macros
  • Collected and presented data regularly supporting ROI for marketing strategies.
  • Defined product branding/messaging, developed value propositions, ROI analyses.
  • Established business-development focused plan for tracking events and ROI.
  • Performed essential ROI research and designed necessary proposals.
  • Evaluated and maintained sponsorship database and ROI analysis.
  • Conducted analysis to identify ROI.
  • Worked closely with designers, merchants, and in-house print and embroidery facility; created innovative new designs and marketing techniques.
  • Develop and provide reporting on activity results including ROI, key metrics, traffic and other metrics required to measure performance.

Show More

17. Linkedin

average Demand
Here's how Linkedin is used in Marketing Specialist jobs:
  • Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.
  • Managed LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Administrated all CBIZ LinkedIn pages relevant to our Business Unit and updated with accurate and complete information.
  • Assisted in managing the CIO and Technology Professionals (end users) closed LinkedIn group.
  • Managed all social media, including LinkedIn profiles for company and employees and maintained groups.
  • Launched a LinkedIn website for our WEBB (Women s Executive Business to Business) group
  • Created copy for pieces including LinkedIn best practices and blog promoting SIFMA industry event.
  • Designed and lead the first joint effort between LinkedIn and a major brokerage firm.
  • Doubled the amount of LinkedIn followers in one year from 1,734 to 3,254.
  • Helped train sales team in promotional product sales and LinkedIn Sales Navigator.
  • Develop and test ads on social networking sites such as LinkedIn
  • Created and maintained the company LinkedIn page.
  • Managed our advertising strategy: LinkedIn Sponsored Updates, Google Adwords, Media Planning.
  • Managed Google Adwords and LinkedIn ads for advertising company with multiple campaigns.
  • Lead training for Commercial Sales Managers on utilizing Linkedin for sales leads.
  • Created Linkedin group The Social Employee.
  • collected data analytics for targeting marketing viewership and reach- Developed design and content for business blog and LinkedIn articles
  • Managed and tracked online reputation on Google Places, Yelp, LinkedIn, Quora and Reddit !
  • Content management oversight for Quanex.com, Quanex LinkedIn, etc.

Show More

18. New Clients

average Demand
Here's how New Clients is used in Marketing Specialist jobs:
  • Prepared and submitted Statement of Qualifications and Pre-Qualifications for potential new clients.
  • Identified new partnership opportunities and established relationships with new clients.
  • Planned business after hours events for 42 store locations Baltimore MD and Washington DC in order to secure new clients.
  • Prospect new clients by preparing and presenting marketing campaigns to include traditional over the air commercial spots and digital solutions.
  • Conceptualized and instituted a division wide welcome process for new clients and managed a cross-functional project team to complete project.
  • Increased Advanced Spine & Wellness Center's publicity by meeting with strategic partners, existing and new clients monthly.
  • Developed, carried out, and tracked marketing strategies for new products and services to gain new clients nationwide.
  • Created decks for CEO; executed successful sales pitches that resulted in two new clients and seven qualified leads.
  • Keep up to date on possible networking events in the community to leverage these events to get new clients.
  • Leveraged strong communication skills to create 20 new clients, which represent $60,000 in new revenue annually.
  • Provided existing accounts with information on new products and conducted market research to identify potential new clients.
  • Create promotions for CTI to engage with audiences and attract new clients to join the CTI channel.
  • Utilized constant contact and social media to gain new clients, also set up online booking system.
  • Initiate cold-calling strategies to develop and maintain new clients and retain existing clients from an office base.
  • Generated 10 new clients within the eight months I was there through social media outlets and networking.
  • Contributed over $170K to company profit every year through the implementation of contracts with new clients.
  • Coordinated direct marketing efforts to reach the public, particularly construction workers to attain new clients.
  • Develop sales agreements with new clients including editing, updating, and closing out the agreements.
  • Meet with companies / new clients focusing on product and services that would benefit both parties.
  • Assisted in the acquisition of new clients, targeting the right corporate profile and competencies sought.

Show More

19. Project Management

average Demand
Here's how Project Management is used in Marketing Specialist jobs:
  • Demonstrated effective leadership, team-building, project management skills while assisting brand managers to ensure timely execution of brand campaigns and programs
  • Subject matter included digital photography and imaging, programming, operating systems, technical certification and project management.
  • Conceptualized and implemented corporate project management system to ensure accuracy, project tracking and accountability across departments.
  • Provided assistance and coordination of all marketing department initiatives with exceptional project management and tactical marketing skills.
  • Researched and implemented comprehensive project management software system and introduced agency to strategic project marketing briefs.
  • Developed account management, project management, and strategic planning expertise while supporting marketing services clients.
  • Project management and execution of marketing activities including advertising, direct marketing, collateral and promotions.
  • Project management to include generating an idea for a marketing campaign and monitoring its execution.
  • Key responsibilities include comprehensive project management of strategic, engaging and timely marketing communications.
  • Provide coordination and project management to ensure event success and on-site management of events.
  • Provide project management support on tactics and execution of additional direct mail campaign initiatives.
  • Provided project management support for initiatives spearheaded by the management and director level teams.
  • Supervised project management and associated deadlines once a client relationship had been established.
  • Project management of new product marketing campaigns with Product Managers and internal customer.
  • Led overall project management initiatives, including design, organization, and maintenance.
  • Developed, promoted, and managed several marketing initiatives through effective project management.
  • Specialized in marketing, corporate communications, project management and special event planning.
  • Project management with multiple departments spanning 20-30 sales development and ongoing marketing initiatives.
  • Project management oversight for all proposal management activities within the proposal project.
  • Completed training sessions in both six sigma methodology and marketing project management.

Show More

20. Sales Goals

average Demand
Here's how Sales Goals is used in Marketing Specialist jobs:
  • Drafted trend analysis reports, predicted sales goals for month, year to date, statistical data, and weekly recaps.
  • Conducted knowledgeable and influential presentations resulting in surpassing yearly sales goals by 20% and achieved the highest sales award.
  • Increased sales revenue and obtained target sales goals; simplified purchasing process; built and maintained customer relationships.
  • Manage annual marketing budget to strategically allocate per real estate development to achieve brand awareness and sales goals.
  • Partnered with leadership team to proactively achieve sales goals, high conversion rates and higher average transactions.
  • Assisted with researching and creating proposed weekly sales goals based on region and company's sales objectives.
  • Developed regional sales, market and quoting scorecard to provide guidance for the product line sales goals.
  • Awarded Most New Business distinction for six consecutive months, consistently exceed sales goals by 115%
  • Achieved monthly and quarterly sales goals on a consistent basis leading the team by 110%.
  • Developed and implemented a marketing strategy to meet sales goals for large installed and competitive accounts.
  • Delivered creative, effective advertising with a given budget and time frame to support sales goals.
  • Developed and managed the collegiate outreach initiative to meet the needs of corporate wide sales goals.
  • Earned Champion's Club 6 times for hitting sales goals in half the required time.
  • Developed and coordinated media campaigns within a specified budget to help branch reach sales goals.
  • Planned and developed short-term and long-term strategic marketing and sales goals, initiatives and programs.
  • Created and implemented sales strategies for team to exceed sales goals by 10%.
  • Meet and exceed monthly sales goals and objectives and maximize all revenue growth opportunities.
  • Closed digital and print advertising sales goals in the amount of $540,000 yearly.
  • Designed effective systems for accomplishing sales goals, in the context of small teams.
  • Monitored annual marketing budget with sales goals and translated it to create business plan.

Show More

21. Powerpoint

average Demand
Here's how Powerpoint is used in Marketing Specialist jobs:
  • Designed, produced and trafficked marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items.
  • Coordinated trade show appearances and demonstrated products offerings through PowerPoint presentations; networked with companies spanning several industries and segments.
  • Prepared PowerPoint presentations and coordinated handouts given by executive management team members at various investor conferences across the country.
  • Managed various projects for sales and recruiting, developed PowerPoint presentations and provided marketing support for national sales meetings.
  • Created and developed Microsoft PowerPoint presentations to report information to Vice Presidents, concerning marketing and sales stratagems.
  • Re-designed corporate style guide that included new PowerPoint presentation slides for both Recovery and Customer Service divisions.
  • Designed development proposals and PowerPoint templates for the executive vice president of housing and economic development.
  • Developed PowerPoint presentations and organized the preparation of proposals to be given to potential clients
  • Provide weekly executive testing reports and quarterly PowerPoint presentation for marketing clients.
  • Developed Product Training, Corporate Overview, and Market-Specific Sales PowerPoint Presentations.
  • Provided Word and PowerPoint graphics and support for customer-facing presentations and proposals.
  • Developed PowerPoint presentations for customers, including Emirates and Air Canada.
  • Designed visually pleasing PowerPoint presentations to create an informative learning environment.
  • Developed proposals and PowerPoint presentations for all regional sales meetings.
  • Designed PowerPoint presentations and creative for C-level executives.
  • Created and updated PowerPoint presentations for senior managers.
  • Created and edited PowerPoint based presentations for conferences.
  • Created customized presentations and plan reviews using PowerPoint.
  • Prepared proposals and created Microsoft PowerPoint presentations.
  • Developed and edited PowerPoint and Keynote presentations.

Show More

22. Salesforce

average Demand
Here's how Salesforce is used in Marketing Specialist jobs:
  • Monitored practices for process compliance within SalesForce and educated Lawson employees to reduce reporting errors.
  • Leveraged SalesForce to manage company data and provide revenue analysis and forecasts.
  • Designed and distributed mass emails using Vertical Response-Salesforce application.
  • Planned, wrote and implemented periodic mass email communications to multiple audiences through SalesForce's ExactTarget platform.
  • Worked closely with the SalesForce administrator, product managers, design, events, and trade-show teams
  • Qualify, maintain and enhance lead generation programs by nurturing open leads via SalesForce.
  • Managed sales cycle with CMS system SalesForce to ensure proper reporting of sales activity.
  • Managed all lead generation processes, qualification, nurturing and databases on SalesForce.
  • Pull lists using SalesForce for leads and Microsoft Dynamics CRM for members.
  • Researched SalesForce data for status updates on published video games.
  • Provide support to SalesForce project for Pet Care transition.
  • Developed and administrated depository of competitive knowledge in Salesforce, used for development of marketing programs tracking dealer sales with competitors.
  • Measured success of campaigns by utilizing salesforce and tracked dollars spent by customers targeted in specific marketing campaigns.
  • Collaborated with inside sales team to boost telemarketing efficiency through SalesForce CRM and telemarketing dialer programs.
  • Developed Software Requirements Document for a highly customized, complex Enterprise Content Management System resembling Salesforce.
  • Performed as a Marketing Specialist, building strategically targeted prospect lists using LinkedIn Navigator and Salesforce.
  • Established secure user data management between Salesforce and in-house data warehouse using Oracle identity management.
  • Contributed to sales by monitoring, reviewing and promoting incoming leads via Salesforce.com.
  • Facilitated the fulfillment of a key promotional strategy utilizing tools such as Salesforce.com.
  • Established critical criteria for qualifying leads in addition to normal tracking in Salesforce.com.

Show More

23. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Marketing Specialist jobs:
  • Designed company marketing material in Adobe Photoshop and Illustrator.
  • Designed product packaging using Adobe Photoshop and Illustrator.
  • Created BCI's official general information brochure, product line card, and various promotional e-mails utilizing Adobe Photoshop & Acrobat.
  • Used Adobe Photoshop and Illustrator to design and distribute current production promotions weekly over MailChimp to over 80,000 customers worldwide.
  • Worked with Adobe Photoshop and Illustrator on a limited basis to create basic collateral materials and web graphics.
  • Designed newsletters, posters, and brochures using Adobe Photoshop and Illustrator in addition to Quark Express.
  • Designed and distributed marketing materials outside the creative agency's duties utilizing Adobe Photoshop and InDesign.
  • Gained considerable practical experience with all Microsoft Office applications, Adobe InDesign, and Adobe Photoshop.
  • Produced artwork from original and stock photography and images, using Adobe Photoshop and Illustrator.
  • Design creative marketing ads with Adobe Photoshop, Illustrator and Fireworks to drive customer engagement.
  • Designed/Edited graphics for distribution across print and social media outlets using Adobe Photoshop and InDesign.
  • Create internal and external marketing materials for print and web using Adobe Photoshop and Illustrator.
  • Generate emails and newsletters in Adobe InDesign, Adobe Photoshop, and Constant Contact.
  • Experience in Adobe Illustrator, Adobe Photoshop, MS Access, and MS Dynamics AX
  • Create marketing materials & brochures with Adobe Photoshop & Acrobat.
  • Edited photos on Adobe Photoshop CC for social media posts.
  • Revised pictures for our websites using Adobe Photoshop.
  • Created a variety of web and print advertisements for tradeshow events and web seminars via Adobe Photoshop and InDesign.
  • Designed monthly published ads in Phone + Magazine utilizing Adobe Photoshop, Quark, and Macromedia Fireworks.
  • Design workflows and banner images for multiple products and solutions through Adobe Photoshop & illustrator Software.

Show More

24. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Marketing Specialist jobs:
  • Contributed to search engine optimization project; performed keyword research and followed the statistics of website activity.
  • Spearheaded a search engine optimization program which significantly increased traffic to targeted pages.
  • Develop and maintain company website and conduct search engine optimization efforts.
  • Formulate web development and search engine optimization packages for potential clients.
  • Developed content for company website ensuring high Search Engine Optimization rankings.
  • Planned and executed search engine optimization marketing techniques.
  • Provided website management for search engine optimization.
  • Played an integral role in planning, starting, developing and growing the Search Engine Optimization department of Logic Marketing.
  • Managed the interactive media plan, which included website redesign, search engine marketing campaigns and search engine optimization initiatives.
  • Conducted research on keyword analysis and search engine optimization to generate web traffic and improve ranking on search engine results.
  • Designed, developed and edited web sites and web advertisements, social media marketing and Search Engine Optimization campaigns.
  • Utilize skills in Search Engine Optimization (SEO) to help the business grow and meet business objectives.
  • Planned and implemented twelve month marketing plans for Search Engine Optimization for Logic Marketing's three core clients.
  • Used various search engine optimization tactics throughout the company website and beyond to improve major search engine rankings.
  • Maintain and update the website and social media platforms, improve search engine optimization (SEO) rankings.
  • Implemented Search Engine Optimization (SEO) to company website dramatically increasing Google Analytic statistics and page rankings.
  • Increased annual sales by approximately 24% from personal referrals and developing advanced web search engine optimization skills.
  • Increased search engine optimization (SEO) and product sales by photo manipulation, merchandising and copy writing.
  • Optimize digital marketing assets and web pages for search engine optimization (SEO) growing organic search results.
  • Manage all back-end search engine optimization efforts for Institute online properties to improve rankings in natural organic search.

Show More

25. Real Estate

average Demand
Here's how Real Estate is used in Marketing Specialist jobs:
  • Maintained close personal relationships with individuals within real estate organizations throughout Austin to ensure the satisfaction of our partners.
  • Created and delivered ongoing educational training to enhance real estate professionals understanding of policies and procedures.
  • Collected, reviewed and audited final residential real estate title insurance policies for accuracy.
  • Monitored, analyzed and maintained market trends and consumer expectation in commercial real estate.
  • Provided marketing support for approximately twenty commercial real estate sales professionals.
  • Managed the acquisition and disposition of residential real estate.
  • Processed and published mortgage real estate rate documentation.
  • Assist real estate agents with legal documentation
  • Performed strategic marketing real estate properties.
  • Analyze potential real estate acquisitions.
  • Teamed with successful retail real estate agent who assisted clients with the acquisition and disposition of institutional grade retail shopping centers.
  • Produced digital marketing assets designated to reach larger audiences resulting in quality lead generation, & closed real estate transactions.
  • Supported marketing team in driving brand awareness and maximizing exposure in real estate marketing for both print and digital segments.
  • Prepared properties to be sent over to the Corporate Real Estate Services group once they went through the foreclosure process.
  • Trained real estate brokers how to build social media platforms, plan content strategies, and the importance of engagement.
  • Manage all corporate advertising and marketing efforts across the Mid Atlantic region for 12,000 real estate agents in 180 offices.
  • Create custom marketing plans, presentations and marketing collateral for high-end luxury real estate listings throughout Connecticut and Rhode Island.
  • Proposed and executed personalized marketing plans for residential and commercial real estate sales consultants and the company as a whole.
  • Develop and implement marketing plan, through relationship building with dealerships, CPA, loan and real estate brokerages.
  • Selected speaker at OLTA Annual Convention in 2011 on social media marketing in the title and real estate industries.

Show More

26. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Specialist jobs:
  • Co-managed website upgrade and monitored Google Analytics keyword campaigns with vendors.
  • Produced performance reports using Google Analytics and internal software.
  • Provided reports on website performance utilizing Google Analytics.
  • Analyzed business performance using Google Analytics.
  • Implemented and interpreted Google analytics reporting.
  • Provide monthly Google Analytics reports as well as coordinate SEO through keyword tracking, organic search tracking and Google AdWord bidding.
  • Utilized Social Mention, Who's Talking, HootSuite, and Google Analytics to monitor website stats and social media buzz.
  • Coordinate Google AdWords, home page banner ad placements and measuring effectiveness of online catalog offerings using customized Google Analytics reports.
  • Completed monthly reports using Sprout Social and Google Analytics based on new and existing marketing campaigns and overall community growth.
  • Developed and managed a Google Analytics strategy that coordinated data collection for corporate as well as our 97 local offices.
  • Use Google Analytics to monitor web traffic and identify divisions requiring improvement, with a major focus on lead conversion.
  • Utilized Google Analytics to increase the visibility of our business in search engine results to increase traffic to our site.
  • Track website traffic through Google Analytics & Webmaster platforms, write weekly and monthly report based on the statistics.
  • Set up and update social media accounts, and utilize Google Analytics for website localization and mobile applications projects
  • Offered valuable resources such as Google analytics, SEO, SMS text coupons, and additional marketing campaigns.
  • Manage, update and provide follow-up campaign analyses on Client KPI's using Google Analytics and social Insights.
  • Tracked and analyzed monthly metrics using Google Analytics to gain insight on e-commerce audience and establish best practices.
  • Analyze, track and monitor success of all marketing initiatives utilizing Google Analytics and tracking phone numbers.
  • Utilize Google Analytics to generate weekly insights and propose suggestions to optimize website functions and display.
  • Developed weekly-standardized reporting structure for online marketing activities with the use of Google Analytics, WebTrends.

Show More

27. Html

average Demand
Here's how Html is used in Marketing Specialist jobs:
  • Coordinated all outbound marketing distributions and implemented HTML newsletters.
  • Included the transfer of all content including graphics, setting up links and creating link tables as well as updating HTML.
  • Maintained all corporate website updates, including new landing pages and employment listings using HTML, PHP and revision control.
  • Optimized HTML pages and Initiated online marketing campaign with well-defined objectives and strategies that boosted the performance of PPC ads.
  • Write, design and implement e-mail campaigns and email strategies using HTML, CSS and several e-mail marketing systems.
  • E-mail Marketing: Produced, proofed, tested and deployed HTML and text online newsletters and other email communications.
  • Developed HTML code and scheduled customer email communications to support marketing campaigns and product updates on a regular basis.
  • Use XHTML, CSS, PHP and content management system to keep content refreshed and up to date.
  • Used a custom CMS tool, HTML, and Flash to manage division website for customers and dealers.
  • Created HTML landing pages and forms to increase subscriptions, membership sales and registrations for various marketing objectives.
  • Designed content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Provided technical and marketing support to affiliate members, including HTML instruction, and boating products marketing techniques.
  • Assisted in creating marketing materials for Loan Originators - Led project to create quarterly newsletter via HTML coding
  • Created full scope, front-end web development integrating HTML, JavaScript, CSS and Flash ActionScript.
  • Designed personalized Email content using Adobe Creative Suite, HTML and CSS3 in Content Builder.
  • Designed, coded, and deployed HTML communications to drive traffic to magazine web sites.
  • Worked on all aspects of the InformationWeek digital issue, from HTML creation to deployment.
  • Managed and updated company website using custom CMS, HTML, CSS and ColdFusion.
  • Developed content for websites with Adobe Creative Suite, HTML and content management systems.
  • Designed and prepared HTML newsletter to go to internal (employees) and customers.

Show More

28. Promotional Events

average Demand
Here's how Promotional Events is used in Marketing Specialist jobs:
  • Devised and implemented marketing and promotional events to foster increased awareness and usage of linen products by North American designers.
  • Worked closely with Marketing Team Leader to plan and execute large in-store promotional events based on national/regional marketing programs.
  • Execute custom marketing campaigns and third-party promotional events to build awareness, drive traffic and generate incremental revenue.
  • Set the optimal routing assignments and analyzed effectiveness of competitor s advertising and promotional events.
  • Executed promotional events in order to correspond with lead generation promotions and program focuses.
  • Organize various promotional events and assist in the development of marketing presentations.
  • Managed and executed daily promotional events around Atlanta and at local businesses.
  • Participated in company promotional events interviewing customers about programs and systems.
  • Organized promotional events for Microsoft on Northern Kentucky University's campus.
  • Planned and executed large-scale, off-premise promotional events in the community.
  • Initiated Zone retailer & non-retailer promotional events to generate leads.
  • Planned and coordinated a variety of promotional events and seminar.
  • Executed the completion of promotional events and seasonal marketing;
  • Produced banner advertisements and print artwork for promotional events.
  • Executed cross-promotional events, including creation of media/promotions/handouts.
  • Created and executed marketing and promotional events.
  • Execute and organize existing promotional events.
  • Planned and executed national promotional events.
  • Coordinated promotional events and seminars.
  • Organized and implemented promotional events.

Show More

29. Instagram

average Demand
Here's how Instagram is used in Marketing Specialist jobs:
  • Created content for social media platforms, including Facebook and Instagram; designed monthly email templates and all mailed content.
  • Developed and executed innovative marketing plans across several media platforms including blogs, website, Twitter, Instagram and Facebook.
  • Update and maintain social media networks, including support for Facebook, Instagram, Twitter, LinkedIn and Flicker.
  • Manage company's entire social media platform, including Facebook, Twitter, Instagram, and LinkedIn;.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc.)
  • Developed social media directive which included strategies for Twitter, Instagram, Facebook, Google +.
  • Created social media posts for Facebook, Instagram and Twitter with talent from consumer events.
  • Created and managed creative content for social media platforms (Instagram and Facebook).
  • Visit job sites for pictures and videos to post on Facebook and Instagram.
  • Improved social media following, and created and managed Instagram and Twitter Account.
  • Developed and Managed Pick TN Products Instagram with over 1,000 followers.
  • Increased Instagram followers by 25,000 within a five month period.
  • Launched and maintained social media presence on Twitter and Instagram.
  • Manage and create original material for social media sites such as Facebook, Twitter, Instagram, Wordpress and LinkedIn.
  • Increased artist exposure through advising content changes and introducing a social media marketing strategyusing Facebook, Twitter and Instagram.
  • Planned, wrote and implemented participation in Instagram, and integrated it into the editorial calendar content ongoing.

Show More

30. RFP

low Demand
Here's how RFP is used in Marketing Specialist jobs:
  • Maintained awareness of RFP process flows and regularly contributed process improvement ideas.
  • Developed marketing materials, including RFP and consultant questionnaire responses.
  • Created collateral documentation for RFP inclusion.
  • Developed Marketing category sourcing strategies and led a cross-functional team in executing those strategies including RFI, RFP and RFQ.
  • Coordinated RFP to vendors and played key role in overseeing the redesign and manufacturing of new national-level trade show booth.
  • Engaged business owners through in person presentations, generated RFP's, and completed closes to promote business growth.
  • Counseled major trade association of the need for Capitol Hill media presence, resulting in an RFP being issued.
  • Led RFP process for US and Canada Affiliate businesses and managed migration to new agency contributing to double-digit growth.
  • Led complex creative processes with agencies from RFP to delivery (Co-Produced Red Bull x Blake Griffin campaign).
  • Create and responded to RFI's and RFP's to negotiate and secure contracts, vendor agreements and invoicing.
  • Coordinated the collation of information for all agency presentations, RFI s and RFP s and promotional literature.
  • Administered and oversaw the completion of RFP's and Service Agreements with the aid of Marketing Assistant.
  • Converted much of the existing library into a database that was to be used for RFP automation.
  • Responded to business proposals, LOI's, contracts, lease agreements and RFP's.
  • Managed the production of sales collateral and authored customized proposals in response to RFP's.
  • Prepared portfolio holdings, asset spreadsheets and performance updates for use in RFP responses.
  • Assisted in the development and maintenance of the RFP database (WebPro).
  • Coordinated full RFP process, including negotiating rates and best and final offers.
  • Coordinated sales proposal activities including RFQ or RFP responses with all related parties.
  • Prepared and executed global RFP/RFQ submissions and maintained of global content library.

Show More

31. Youtube

low Demand
Here's how Youtube is used in Marketing Specialist jobs:
  • Manage digital media channels including website, email marketing, Facebook, Twitter, YouTube, and Linked In.
  • Directed, shot, and edited a successful online video brochure that generated over 30,000 views on YouTube.
  • Created and maintained social media presence on sites such as YouTube, FaceBook, and Twitter.
  • Established Facebook, Twitter, Google+, Yahoo Local, LinkedIn and YouTube social media.
  • Manage website and social media platforms including Facebook, Twitter, YouTube, and Google+.
  • Enhanced all product How To videos for company website, online store, and YouTube channel
  • Launched company YouTube campaign writing, producing, and editing two videos each month.
  • Upload videos to YouTube and website along with captivating copy to engage viewers.
  • Analyzed trends in social media as they related to our Facebook and YouTube pages
  • Aggregate all office reviews for YouTube, Google places, LinkedIn and Yelp.
  • Assist in production of 8 educational Stay Safe videos for YouTube.
  • Produced social media video segments for YouTube using Final Cut Pro.
  • Produced and edited videos for the company's YouTube channel.
  • Overhauled YouTube video collection, organizing by products and services.
  • Direct production of YouTube videos and commercials.
  • Implemented marketing campaigns, collaterals and produced YouTube videos for consumer awareness.
  • Assisted with implementation and management of digital Display initiatives (Outbrain, LiveIntent, Google, YouTube, etc.)
  • Shoot and edit all videos for YouTube, instructional purposes , commercials, in-store, and viral campaigns.
  • Managed Pioneer's in Engineering's Facebook, Twitter, Instagram, and YouTube pages.
  • Established HFHI's official presence on Facebook, YouTube and Flickr.

Show More

32. New Accounts

low Demand
Here's how New Accounts is used in Marketing Specialist jobs:
  • Oversee daily operation of firm operations, ensuring maintenance of accounts and establishing new accounts
  • Received recognition from corporate for bringing in and retaining new accounts/business clients.
  • Reviewed contract parameters and administrative flow of major new accounts.
  • Analyzed new accounts to determine eligibility in programs.
  • Account executive specializing in opening new accounts.
  • Conducted a bank-wide product development program and oversaw the finalized offerings for new accounts, services and training for all staff members
  • Designed, created, and distributed presentations for a variety of marketing uses which resulted in 100s of new accounts.
  • Prospect for new accounts Host educational events for seniors to inform them of our skilled and private duty services.
  • Work closely with RSM to create new accounts, maintain forecasts for existing customers and generate various reports.
  • Started as teller and in two months became personal banker due to high quality referrals for new accounts.
  • Increased sales $2.5M, cultivated 12 new accounts, and built effective sales team within two years.
  • Attracted new accounts, increasing product exposure in existing accounts to achieve a 14% increase in sales.
  • Assisted with the development of an on-line New Accounts Wizard, including document definition and web design.
  • Developed new accounts through networking with local contacts resulting in a 6% increase in territory sales.
  • Developed and managed the company's marketing strategy, which led to generation of new accounts.
  • Researched and secured 12 new accounts in the Mid-West territory within my first two months.
  • Expanded market share by servicing existing accounts and prospecting new accounts in a twelve-state territory.
  • Assisted team in successfully bringing in new accounts worth $150M-$300M each.
  • Conducted marketing to specific dealerships across the United States to acquire new accounts.
  • Review customer's profile during the initial application process for New Accounts Department.

Show More

33. Market Share

low Demand
Here's how Market Share is used in Marketing Specialist jobs:
  • Perform and implemented market research analysis to identify revenue generating products to add to existing offering and retain current market share.
  • Created and executed marketing strategy to introduce new hip and knee replacement technology and rehabilitation program to grow market share.
  • Contributed to the development and executed marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
  • Conducted market analysis overlaid with internal activity metrics to discover the most efficient and profitable route to increased market share.
  • Conducted market research and demographic profiling identifying market trends and designed targeted marketing strategies enabling market share growth.
  • Research competitive products by identifying and evaluating product characteristics, market share, pricing and advertising.
  • Analyzed and prepared profitability reports, cost analysis reports, forecasts and market share assessment.
  • Maintained and grew market share within established customers while also pursuing competitive customers and opportunities.
  • Develop and implement business strategies that increase product awareness, market share and company profitability.
  • Develop and execute marketing programs and strategies to increase domestic and international market share.
  • Conducted detailed market analysis to identify new business opportunities to drive market share growth.
  • Developed and executed customer acquisition marketing plans and channel strategies to capture market share.
  • Developed reports for monitoring competitor activity and market share.
  • Researched competitive offering and market share.
  • Identified and led launch of an additional web design service that allowed Key Marketing Group to significantly increase their market share.
  • Expanded market share to 20%, which led to, improved branch's profit margins and further grew sales revenues.
  • Support the development and execution of integrated marketing plans to promote and increase market share of NEC products and solutions.
  • Focus on expanding market share through daily client interaction's including cold calls as well as existing client follow ups.
  • Identify and assist in the development of new products/services and plans for increasing market share based on market research.
  • Created individualized marketing plans with a wide range of businesses to help them reach a more diverse market share.

Show More

34. Graphic Design

low Demand
Here's how Graphic Design is used in Marketing Specialist jobs:
  • Manage internal and external projects for marketing department staff and outside vendors, including graphic designer and promotional materials vendors.
  • Approved materials delivered from creative agency for adherence to marketing objectives, graphic design principles, messaging and consistency.
  • Coordinated production of new point-of-sale and promotional materials with outside vendors, including graphic designers, photographers and printers.
  • Retail Packaging Management, Advertising Agency Liaison, Marketing Communications, Corporate Branding, Technical Writing, Graphic Design
  • Cultivated and maintained relationships with multiple vendors, including advertising agencies, graphic designers and other contractors.
  • Directed creative agency on product strategy; managed relationships with graphic designers, copywriters and vendors.
  • Provided desktop publishing and graphic design support for offering memorandums, proposals and qualifications packages.
  • Prepared agendas and appropriate collateral materials - worked with outsourced graphic designers and exhibit houses.
  • Provide in-house graphic design utilizing Illustrator for marketing materials and special programs as needed.
  • Developed all marketing collateral material, web design, graphic design and professional photography.
  • Harnessed graphic design and industry experience to design and produce customized marketing materials.
  • Coordinated with graphic designer and web developer to create informational and mobile websites.
  • Fielded cross-collaboration with graphic designers and channel partners in support of marketing strategies.
  • Liaised between marketing team and graphic designers to ensure timely and focused delivery.
  • Collaborated with graphic designers to layout mail product catalog and marketing collateral.
  • Facilitated project development and graphic design for the marketing communications division.
  • Designed and produced marketing collateral including both graphic design and content.
  • Managed Graphic Designer in developing and completing all marketing projects.
  • Coordinate with graphic designers to develop new company branded material.
  • Developed visually effective marketing messages through collaboration with graphic designers.

Show More

35. Sales Presentations

low Demand
Here's how Sales Presentations is used in Marketing Specialist jobs:
  • Created and delivered innovative visual and oral sales presentations building strong relationships with executive level decision makers.
  • Integrated marketing initiatives with technology support, including database management, sales presentations and production reports.
  • Conducted sales presentations to specifiers, agents, and marketing department managers on technical product applications.
  • Created standard library of sales presentations and delivered customized sales presentations for prospect meetings.
  • Worked in cooperation with various departments for timely coordination and development of sales presentations.
  • Created timely and accurate sales presentations other marketing collateral as needed by Marketing Director.
  • Initiated and scheduled sales presentations with doctors, chiropractors, and clinical administration.
  • Developed and delivered sales presentations and reports to internal marketing teams and customers.
  • Created customized sales presentations and collateral for a team of over seven individuals.
  • Developed sales presentations and provided reports based on information and data collected.
  • Created telemarketing campaigns, sales presentations and demonstrations for workstation software.
  • Formatted instructional manuals in Acrobat for sales presentations and corporate training.
  • Developed business relationships through networking, sales presentations and cold-calling.
  • Traveled to customer locations and delivered on-site sales presentations.
  • Prepared and executed educational sales presentations and meetings.
  • Developed sales presentations based on marketing results.
  • Created and prepared management and sales presentations.
  • Prepared and developed marketing and sales presentations.
  • Delivered effective sales presentations to diverse audiences.
  • Enhanced graphics for Executive/Sales presentations.

Show More

36. Potential Customers

low Demand
Here's how Potential Customers is used in Marketing Specialist jobs:
  • Assisted marketing managers with product launches, marketing analysis, and marketing promotions by researching and communicating with potential customers.
  • Promoted BIM (Building Information Modeling) construction consulting businesses and reached potential customers by using digital marketing analysis.
  • Collaborated across departments and with vendors to continually improve trade show experience for potential customers and sales personnel.
  • Determine demand for specific product features offered by company and its competitors, and identify potential customers.
  • Conducted primary research by organizing voice-of-customer interviews, internal expert meetings and cold-calling potential customers/industry experts.
  • Provided one-on-one assistance to potential customers at open-house events to answer questions and resolve concerns.
  • Promote various nutrition products to potential customers while selling a multiplicity of products to customers.
  • Develop marketing material, write business proposals and distribute sales packages to potential customers.
  • Manage social media content and communication - actively interact with existing and potential customers.
  • Identify and develop new business contacts with potential customers to increase professional market share.
  • Called potential customers, operating telephone equipment by using automatic dialing systems.
  • Informed potential customers of the environmental and financial benefits of solar energy.
  • Trained potential customers on the consumer and environmental benefits of solar panels.
  • Developed optimal communications strategies to reach target audiences to drive potential customers.
  • Presented technical aspects of the mobile connectivity service to potential customers.
  • Ensured profit through sales forecasting and strategic planning Identified potential customers.
  • Collected data of potential customers for different projects.
  • Manage distribution of advertising to potential customers.
  • Identified potential customers and made initial contact.
  • Contacted and communicated with potential customers.

Show More

37. Data Entry

low Demand
Here's how Data Entry is used in Marketing Specialist jobs:
  • Reduced data entry time by 50% and eliminated significant redundancies by streamlining database usage and course certificate processing.
  • Do data entry on computer in order to reward guests based on their play and also get a daily activity count.
  • Recognized a more efficient way of processing candidates for hire including application, paperwork, interview and data entry processes.
  • Carried out marketing assignments as given, including: Data entry, campaign materials and developed documents as needed.
  • General data entry of employee attendance, office supplies, outbound FedEx, and other basic maintenance.
  • Performed secretarial duties, including phone banking, data entry, document management and archiving
  • Assisted the Sales and Accounting departments as needed, with data entry and filing.
  • Implemented Ground Pricing contracts, and performed data entry, record keeping and reporting.
  • Set up appointments via data entry and 10 key for licensed representatives.
  • Performed office duties such as data entry word processing and filing.
  • Performed administrative duties, data entry and problem solving for members.
  • Completed data entry of all referral activity for the marketing director.
  • Monitored invoices to check for errors in coding and data entry.
  • Facilitate Media Team with campaigns organization, and data entry.
  • Trained, developed, and mentored the Data Entry Specialist.
  • Performed data entry of medical billing codes when necessary.
  • Contacted members about services, Data Entry.
  • Maintained company data base and data entry.
  • Executed independent call projects and data entry.
  • Provide ad hoc reporting, analysis, or data entry for catalog usage, rate changes, scheduling, etc.

Show More

38. Customer Base

low Demand
Here's how Customer Base is used in Marketing Specialist jobs:
  • Developed and implemented an educational media presentation series addressing the value of corporate provided consumer resources to our customer base.
  • Developed a customer base by establishing advertising and marketing concepts in high traffic locations to promote Vacation-ownership resorts.
  • Increased Sales: Increased customer base through educational presentations about the federal Foreign-Trade Zone regulations.
  • Composed and managed all corporate email marketing content and campaigns targeted to existing customer base.
  • Managed content, creation and execution of quarterly e-newsletter to existing customer base.
  • Expanded customer base by designing and executing segment specific marketing campaigns.
  • Developed and implemented market strategy for PMX Distribution customer base.
  • Expanded customer based by formulating direct outside marketing efforts.
  • Implemented core marketing strategy supported by series of online ad campaigns, enabling acquisition of new and highly responsive customer base.
  • Created, managed and analyzed Sunday newspaper seasonal survey to formulate strategies to grow customer base, market share and revenue.
  • Market and seek new customer base, presenting products and services, networking, cold calling, follow up calls.
  • Manage PMX Industries, Inc. distribution customer base through developing new relationships as well as managing relationships with existing distributors.
  • Cultivated relationships with customer base, reestablishing company, products and services, as well as uncovering new customer needs.
  • Created and managed joint marketing program with local businesses to generate greater exposure of our products to another customer base.
  • Interact with GE Harris Energy's customer base in cooperation with company Product Councils, and User Group Meetings.
  • Increased customer base and profitability by expanding the scope of entertainment such as live music tailored for each location.
  • Provide quality services and planning methods to maximize selling business potential, building loyal, returning customer base.
  • Oversee event budgets ranging from $200-$2,500Expand customer base and enhance current customer's service experience
  • Analyzed marketing program effectiveness, customer acquisition rates, and usage trends among current customer base.
  • Maintained effective working relationships with customers - amplifying existing and potential customer base by 50%.

Show More

39. Company S

low Demand
Here's how Company S is used in Marketing Specialist jobs:
  • Key Accomplishments: o Redesigned and edited the company standard bid/capabilities presentation thus increasing sales opportunities and the company retention strategy.
  • Rehabilitated recently purchased, nearly useless third-party accounting system by devising methods to integrate it with company s diverse business lines.
  • Plan and facilitate engagements with industry analyst community covering areas aligned with the company s most strategic initiatives.
  • Collaborated with executives in the media/entertainment industry to provide marketing strategies to expand company sales and branding.
  • Supported company sales efforts through executing effective communication with marketing organizations and retail furniture dealers.
  • Overhauled marketing strategy for a software company specializing in trade show and event management sectors.
  • Marketed financial products and services by conducting outbound telephone calls promoting company services.
  • Created successful demand generation programs for company s large business capabilities in Virginia.
  • Implemented and customized ACT including building specialized tabs for company specific sales information.
  • Authored the company s primary info-product including sales-letter and other marketing strategies.
  • Designed company s new visual identity for all marketing and promotional materials.
  • Performed various Marketing projects ranging from industry analysis to company sales literature.
  • Promoted company strategic goals according to market segmentation utilizing various promotional campaigns.
  • Developed marketing, following policy and procedure daily as per company standards.
  • Marketed company services by interacting with property managers and event industry professionals.
  • Co-coordinated, planned and developed company sponsored events, receptions and seminars.
  • Monitor market trends and maintain awareness to adjust company strategies accordingly.
  • Managed all official company social media accounts and paid advertising campaigns.
  • Executed and implemented direct marketing strategies for company sponsored events.
  • Developed leads and overcome objections by following company scripts and protocols

Show More

40. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing Specialist jobs:
  • Provide sales leadership and counsel by training and developing Sales Representatives and Merchandisers as assigned and effectively evaluate their performance.
  • Maintained liaisons with national and international sales representatives, business representatives and other individuals as necessary to accomplish marketing objectives.
  • Develop and execute detailed strategic and tactical plans and clearly communicate all Sales and Marketing plans to assigned Sales Representatives.
  • Advised sales representatives in creating new marketing/promotional strategies to increase sales revenue in servicing real estate industry.
  • Managed catalog builder tool to support marketing needs for sales representatives and facility managers.
  • Partnered with regional sales representatives to assist in scheduling appointments and providing sales collateral.
  • Communicated with sales representatives and provided marketing assistance and expert product knowledge.
  • Completed requests before designing black and two-color marketing materials for sales representatives.
  • Provided direct assistance to the Marketplace Vice-President and thirty plus Sales Representatives.
  • Partnered with sales representatives and managers to coordinate delivery and merchandising schedule.
  • Supported and assisted sales representatives and completed secretarial duties as assigned.
  • Scheduled and confirmed appointments to support inside and outside sales representatives.
  • Manage relationships with agents/brokers and sales representatives in assigned territory.
  • Worked with key accounts/sales representatives to develop effective marketing solutions.
  • Manage US independent sales representatives and support international distributors.
  • Researched and developed marketing materials for Pension Sales Representatives.
  • Ship catalogs and promotional books/materials to outside sales representatives.
  • Research and contact prospective customers for sales representatives.
  • Shipped products to sales representatives for marketing/surgery/training purposes.
  • Maintained relationships with customers and sales representatives.

Show More

41. Pinterest

low Demand
Here's how Pinterest is used in Marketing Specialist jobs:
  • Implemented Facebook and Pinterest buttons on product pages, increasing social media interaction significantly.
  • Teamed with him to research, write, and edit social media posts for Twitter, Facebook, Pinterest, etc.
  • Increase Blog readership, social media following (Twitter, Facebook, Google+, Pinterest), and expand contact list.
  • Increase SEO through social media management including Facebook, Google +, Pinterest, Twitter, Blogging, and YouTube.
  • Establish a social media presence via Facebook, Twitter, LinkedIn, and Pinterest by creating and posting status updates.
  • Developed and executed company's inaugural social media strategy across multiple platforms, including Twitter, YouTube, and Pinterest.
  • Helped to manage the social media strategy (Google+, Facebook, LinkedIn, Twitter, Pinterest).
  • Created social marketing plans; built and maintained branded presence on Facebook, Twitter, YouTube and Pinterest.
  • Utilize social media (Facebook, Twitter, Pinterest, and blog) to highlight the catalog.
  • Created Pinterest ideas for our company to keep up to date with our social media program/trends.
  • Develop creative handouts, using Pinterest as a form of inspiration, to member groups.
  • Designed and maintain social media presence and campaigns on Facebook, Twitter, and Pinterest.
  • Manage and maintain all Social Media (Facebook, Twitter, Pinterest etc.)
  • Designed advertising units for Facebook, Twitter, Google+, Pinterest, and YouTube.
  • Created and Managed Facebook, Twitter and Pinterest pages to improve brand image.
  • Managed social media promotion across Facebook, Twitter, LinkedIn and Pinterest.
  • Generated leads via social media outlets: Twitter, Facebook, Pinterest.
  • Managed four different social media accounts: Instagram, Facebook, Pinterest and company blog to drive sales and strengthen engagement.
  • Publish videos on all social media channels (Facebook, Twitter, Instagram, Google+, Pinterest, etc.)
  • Manage content and editorial process for major social media properties including Facebook, Twitter, YouTube, Pinterest and Instagram.

Show More

42. PPC

low Demand
Here's how PPC is used in Marketing Specialist jobs:
  • Handled client print and online display advertising, SEO, PPC and Social Media programs, specializing in automotive and recruitment.
  • Increased qualified leads and decreased cost by 91% on our PPC/SEM campaigns, which made the limited budget campaigns successful.
  • Utilized paid advertisements like Google Ad Words to display specific Ads on Google, PPC strategy to drive demand generation.
  • Worked with various sources to develop marketing collateral and improve web presence through PPC campaigns, SEM and SEO improvements.
  • Sustained accurate status, forecast, and variances to budget on key business metrics for all marketing campaigns including PPC.
  • Managed PPC campaigns for Google AdWords and Twitter Ads, which contributed to 23% of all website traffic.
  • Used Social Media Marketing, Free Traffic Strategies, Email Marketing, SEO, and PPC Campaigns to sell.
  • Managed web presence & created organic engagement with PPC ads, resulting in 2K additional followers over 8 months.
  • Managed Multiple $100,000 online PPC campaign budgets for company product marketing, sales, and branding.
  • Managed an $80,000 p/month marketing budget including email, PPC, print and affiliate marketing.
  • Managed ongoing SEO and PPC programs by using Goggle AdWorks to drive traffic to websites.
  • Achieved consistent Top 3 SERP rankings for multiple product search terms using PPC ads.
  • Developed advanced web marketing program utilizing SEO and PPC programs for web design firm.
  • Create, execute, and update pay-per-click (PPC) campaigns through Google AdWords.
  • Created and continually enhanced PPC campaigns to increase overall website traffic and conversion rates.
  • Research, deploy, manage and account for multiple PPC campaigns under multiple brands.
  • Implement SEO, PPC, and banner advertising campaigns using industry best practices.
  • Increased leads generated via PPC advertising, while lowering the cost per click.
  • Managed AdWords and PPC campaigns to drive lead generation and goal conversion.
  • Created and optimized SEM/PPC campaigns to drive qualified visitors to client websites.

Show More

43. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Marketing Specialist jobs:
  • Performed competitive analysis research on products, pricing and feature comparisons to assist in developing sales promotion and positioning strategies.
  • Conducted extensive competitive analysis, focus groups, surveys, demographics research and campus mapping to uncover all business opportunities.
  • Directed several meetings with top vendors, conducted competitive analysis meetings and executed new ideas to increase business and performance.
  • Developed marketing competitive analysis, created a new market penetration scheme and successfully implemented it in the Chinese market.
  • Supported strategic pricing program through sales trend, competitive analysis and monitoring academic research funding and government bidding activities.
  • Performed an in-depth competitive analysis identifying opportunity to capture $2 million and disrupt the competitor's distribution channel.
  • Initiate and utilize market research, competitive analysis, and qualified metrics to develop effective strategies and communications plans.
  • Investigated current market trends and conducted competitive analysis through trade shows, industry publications and customer-based focus groups.
  • Educated teams on successful business strategies, competitive analysis and industry trends relevant to event planning and execution.
  • Provided Competitive Analysis reports and related marketing information as requested by Executive Management, Corporate Marketing and Sales.
  • Conducted market research and created client database for marketing, competitive analysis and evaluation of cross-selling opportunities.
  • Performed market and competitive analysis to identify target markets for launch of new engineering services division.
  • Led focus groups and competitive analysis, tracking and preparing data for engineering and management presentations.
  • Started the market research function, with an emphasis on competitive analysis/intelligence and external market information
  • Performed monthly market and competitive analysis to determine market requirements for existing and future products.
  • Coordinated trade and consumer advertising, market research, competitive analysis and database management.
  • Discover new potential opportunities through competitive analysis, industry research and sales data.
  • Conducted competitive analysis and partnered with designers to develop new products and strategies.
  • Developed competitive analysis used by the business to make key strategic product decisions.
  • Developed new marketing strategies for Value Added Services and performed competitive analysis.

Show More

44. Special Projects

low Demand
Here's how Special Projects is used in Marketing Specialist jobs:
  • Conducted extensive industry research for all marketing collateral materials including media kits, custom publications and special projects.
  • Build strategic development of marketing initiatives to support corporate initiatives, and implement special projects as assigned.
  • Provided retail consulting to diverse marketing partners for special projects and administrative functions for executive team.
  • Championed special projects utilizing social media campaigns.
  • Reported directly to VP of Marketing on special projects including targeted growth within current client base and outreach to new projects.
  • Researched and made recommendations for software applications purchases for banner ad creation software and batch image procession software for special projects.
  • Execute strategic campaigns for packaging, product design, marketing, and special projects from creative conception from completion.
  • Maintained and created databases, collected list for special projects and responsible for mail list generation for promotional material.
  • Work with outside sales managers, project managers, and other management staff on special projects as needed.
  • Worked closely with upper level management on special projects including direct mail, online and internal marketing efforts.
  • Worked special projects for customer rebates, marketing materials, catalog, and supporting PowerPro online ordering.
  • Maintained website content, promos, ad banners, seasonal content specials and other special projects.
  • Helped attorneys and legal assistants with special projects such as typing bankruptcy cases and researching.
  • Assist Sr. Marketing Director on special projects, proofing and production, and Departmental Assignments.
  • Organize new vendors in finance and BI reporting while assisting special projects and other initiatives.
  • Support sites through processing vendor invoices, facilitating training and handling special projects as needed.
  • Coordinated routinely scheduled tasks and special projects, promotions, and events with deadlines.
  • Perform other duties and special projects across different teams, such as product and sales
  • Led special projects that involved intense interaction with internal staff and external vendors.
  • Administered research and special projects in support of the vice president of marketing.

Show More

45. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Specialist jobs:
  • Developed business partnerships with local businesses/corporate clients, and provided unique marketing tools resulting in increased business traffic and revenue gain.
  • Coordinated marketing outreach with both internal and external stakeholders; who included local businesses vendors and prospective residents.
  • Synchronized events with Chamber of Commerce, military organizations and local businesses to improve visibility in marketplace.
  • Developed in-store class offerings targeted to new/expecting parents and organized in-store baby fairs to highlight local businesses.
  • Develop relationships with local businesses through networking and community outreach increasing prospect traffic visiting the community.
  • Maintain contact with all apartment locator services and local businesses to provide informational material.
  • Established and organized a network of contacts with local businesses/organizations to expand awareness
  • Cultivated relationships with media outlets, local businesses and national organizations.
  • Distributed marketing materials to local businesses.
  • Support includes marketing to local businesses to gain catering business, delivery business, and overall awareness of the Jimmy Brand.
  • Created a database of over 1000 local businesses to market business information, by utilizing the Chamber of Commerce directory.
  • Home page development for local businesses Instruct noncredit classes on desktop publishing, Microsoft Office titles and Presentation software.
  • Hired as a marketing consultant to develop additional partnerships with local businesses and Law Firms.
  • Visit and follow up with local businesses * Filled customer service and stocking roles when needed
  • Stimulated Facebook following by 1000% in first year through networking with local businesses.
  • Create new revenue streams through customer outreach and partnerships with local businesses.
  • Helped local businesses increase store traffic by promotions through radio advertising.
  • Participate in local chamber events and network with other local businesses.
  • Assessed transportation and infrastructure needs by meeting with local businesses.
  • Performed face to face marketing to local businesses and colleges.

Show More

46. Blog Posts

low Demand
Here's how Blog Posts is used in Marketing Specialist jobs:
  • Copy edit content written by staff, including all web and social media content, blog posts, and newsletters.
  • Completed website design changes and wrote original website copy (articles and blog posts) per the client's request.
  • Write weekly blog posts promoting product updates, live events, company news, as well as quarterly marketing newsletter.
  • Created over 150 articles, 80 blog posts, and 100 videos to support marketing initiatives and business blog.
  • Researched and wrote magazine articles, blog posts and material for online publications; expected to understand the SEO.
  • Created and implemented quarterly and monthly editorial calendars for blog posts, social media and PR activities.
  • Write press releases, website content, blog posts, e-blasts, and ad copy.
  • Provided SEO and customer/author content through blog posts, newsletters and social media.
  • Created newsletters, press releases, blog posts, and other scientific articles.
  • Edited and published all national company blog posts in ten major markets !
  • Created more than 20 extensively researched blog posts related to KBC activities.
  • Research, develop and compile compelling content for blog posts and newsletters.
  • Manage Facebook advertising efforts, designing ads and promoting blog posts.
  • Produced blog posts for website and cross-posted to social media sites.
  • Maintained and wrote weekly thought leadership blog posts for local blog.
  • Write weekly blog posts for multiple franchise's websites.
  • Coordinated, wrote and edited company blog posts.
  • Research and write relevant monthly blog posts.
  • Generated awareness of the brand through the creation of written articles, blog posts, & quarterly eNewsletters.
  • Write and edit blog posts, white papers, and segmented email communication for external and client-facing publication.

Show More

47. Content Development

low Demand
Here's how Content Development is used in Marketing Specialist jobs:
  • Directed all aspects of marketing content development from concept through completion, and supervised multiple teams in developing marketing agendas.
  • Spearheaded content development for company Intranet and managed contributing authors from various departments.
  • Work included collaboration and coordinating with Cisco marketing team for content development.
  • Content development for various marketing collateral and web.
  • Content development for marketing communications and collateral.
  • Managed Website remodel project using an external design vendor and a cross functional internal team for content development and programming.
  • Assist with content development for company website, and other print and online communications including research, writing and editing.
  • Managed creative and content development for bugaboo.com, marketing materials, presentations, Bugaboo's monthly newsletter and sales tools.
  • Led content development for press releases, social media, ads, websites, promo e-mails to ensure consistent messaging.
  • Managed the content development for and distribution of Maxim's Nursing Now and The MGS Mission monthly online newsletters.
  • Assisted in preparing internal and external communications, media pitches, content development, and other marketing efforts.
  • Create inbound and outbound marketing strategies by focusing on content development and optimization, event planning and coordination.
  • Coordinated launch of two new brands and drove positioning and content development for software and project management divisions.
  • Headed website production team, managing the process from selection of designer to content development through launch.
  • Led all online activities including strategy and implementation, SEO, content development and lead generation.
  • Cut annual calendar costs (50%) upgrading creative process and content development protocol.
  • Participate in website design and content development and serve as project manager for the Website.
  • Initiated SEO campaign through keyword research, targeted content development, and on-page optimization.
  • Led the content development and monitored social media accounts for DePersico s largest client.
  • Assist in theme and content development of various marketing and public relations projects/events.

Show More

48. CMS

low Demand
Here's how CMS is used in Marketing Specialist jobs:
  • Prepare CMS mandated marketing materials (such as Evidence of Coverage, EOC) and create the corresponding translation in Spanish.
  • Review advertising and marketing materials compliance, as per Medicare Marketing guidelines (MMG) and other CMS regulations.
  • Submitted marketing materials to CMS for approval, gaining a strong knowledge of applicable laws and regulations.
  • Learn Medicare rules and regulations as outlined by CMS and effectively convey that knowledge to customers.
  • Develop and update policies and procedures according to business needs and periodic CMS regulation updates.
  • Developed new corporate website based upon DotNetNuke CMS and seamlessly launched at national sales event.
  • Work with CMS and EOHHS reviewers on Medicare Medicaid Marketing Materials for approval.
  • Develop and manage online content via a content management system (CMS).
  • Run reports utilizing the CMS or report writing relational database software as needed.
  • Prepare Marketing for the CMS Readiness Review for the Medicare-Medicaid Plan.
  • Assisted in maintaining seven dining websites and E-comm platforms through CMS.
  • Developed a deep understanding of the in house CMS system.
  • Major role in migration of main site to new CMS.
  • Created digital newsletters using CMS, Campaign Monitor.
  • Achieved HomePage and TeamSite CMS training.
  • Constructed new website using CMS.
  • Conducted all activities in accordance with CMS and NYS DOH guidelines and submitted all Administrative work in a timely manner.
  • Maintain and update the CMS for the homepage and affiliate sites as well as creating clickable webpages from static graphics.
  • Managed the event planning process including proposal review, production, onsite logistics, CMS approval, and delivery.
  • Updated and maintained the U.S. Price Book through SAP and Content Management System (CMS) for Halword.

Show More

49. SEM

low Demand
Here's how SEM is used in Marketing Specialist jobs:
  • Planned and presented executive briefings, product seminars, demonstrations and marketing presentations for over 200 clients and independent organizations.
  • Coordinated and collaborated with contractors to develop web/print advertisements showcased in 5 major publications resulting in over 1,500 leads.
  • Created imitation magazine advertisements to help promote and sell the award-winning innovation project to over 200 prospective sponsors.
  • Secure needed artwork and/or assets as requested for retailer magazines, promotional billboards, buses and radio/cinema advertisements.
  • Reduced help-desk inquiries by developing end-user seminars, and mentoring account executives on technical materials and procedures.
  • Generated expense reports and reconciled corporate credit card, computed reimbursements, and consolidated reports to corporate.
  • Negotiated prime placement for media and print advertisements insuring maximum publicity of Tex*Rep plays and events.
  • Coordinated facility reservations and staging arrangements, dissemination of information to the public and ticket sales.
  • Developed and produced various sales support materials including advertisements, customer communications and direct mail pieces.
  • Formulated an ongoing strategic marketing plan to emphasize internal energy conservation among an 8,000-employee semi-conductor plant.
  • Conceptualized marketing campaigns and collaborated with graphic designers for the development of website and advertisement design.
  • Designed online advertisements, recommend and implemented marketing and communications strategies for online monthly catalog.
  • Create and design digital marketing publicity and promotional advertisements to attract donors and donations.
  • Produced and executed full-day seminar educational seminar geared towards the restaurant and hospitality industry.
  • Edit and assemble business proposals and qualification documents from beginning to delivery to client.
  • Create advertisements and execute publicity campaigns for community events or promotions of various products.
  • Coordinated and managed partner advertising and co-op funds for reimbursement of marketing dollars.
  • Developed print advertisements, online advertisements, email campaigns and regional marketing promotions.
  • Collaborated closely with the Marketing Manager on events and assembling proposals for pursuits.
  • Created and implemented client outreach program and assembled prospect listings utilizing Prospector.

Show More

50. Corporate Website

low Demand
Here's how Corporate Website is used in Marketing Specialist jobs:
  • Managed and developed content on an internal corporate website and refreshed the content focus through improved navigation.
  • Execute day-to-day operations of maintaining the company corporate website by publishing new content and promotions.
  • Maintained and optimized corporate website, engaged community and followed-up with all marketing leads.
  • Maintained the corporate website with marketing initiatives to optimize consumer interaction.
  • Collaborated in the development and maintenance of corporate websites.
  • Managed & implemented complete redesign of corporate website from planning to launch as part of corporate re- branding effort for IPO.
  • Developed and managed all of Goodyear's various corporate websites, retailer websites, new product micro-sites, and e-commerce sites.
  • Designed, maintained, and updated corporate website in 3 languages that included Azerbaijani, Russian, and English.
  • Updated assets on the corporate website on the regular basis and optimizing assets for the web.
  • Designed a new company logo and new corporate website for use in new corporate branding strategy.
  • Collaborated on redesign of corporate website in terms of branding, user experience and functionality.
  • Created content for corporate website, sales presentations, email campaigns and corporate sales collateral.
  • Edited and proofed all online content including corporate websites, blogs, and social media.
  • Worked with web developer to design and begin implementation of a new corporate website.
  • Project Lead for re-design, development, launch and marketing of new corporate website.
  • Assisted in web design and redevelopment as well as maintained corporate website content.
  • Designed interface, managed content and provided web support for multiple corporate websites.
  • Completed thorough re-development of corporate websites for Donnell Systems and CPFS companies.
  • Drafted copy for corporate website optimization to drive revenue and growth.
  • Developed a 20 page corporate website for growers and corporate clients.

Show More

20 Most Common Skill for a Marketing Specialist

Company Website24.7%
Email10.7%
Customer Service6.3%
Facebook5.7%
Promotional Materials5%
Special Events4.9%
Market Research4.8%
Press Releases4.8%

Typical Skill-Sets Required For A Marketing Specialist

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
18.8%
18.8%
2
2
Email
Email
8.1%
8.1%
3
3
Customer Service
Customer Service
4.8%
4.8%
4
4
Facebook
Facebook
4.4%
4.4%
5
5
Promotional Materials
Promotional Materials
3.8%
3.8%
6
6
Special Events
Special Events
3.8%
3.8%
7
7
Market Research
Market Research
3.7%
3.7%
8
8
Press Releases
Press Releases
3.6%
3.6%
9
9
Trade Shows
Trade Shows
3.5%
3.5%
10
10
Twitter
Twitter
3.2%
3.2%
11
11
New Product Development
New Product Development
2.7%
2.7%
12
12
Web Content
Web Content
2.4%
2.4%
13
13
CRM
CRM
2%
2%
14
14
Internal Communications
Internal Communications
1.7%
1.7%
15
15
Business Development
Business Development
1.7%
1.7%
16
16
ROI
ROI
1.7%
1.7%
17
17
Linkedin
Linkedin
1.6%
1.6%
18
18
New Clients
New Clients
1.6%
1.6%
19
19
Project Management
Project Management
1.5%
1.5%
20
20
Sales Goals
Sales Goals
1.5%
1.5%
21
21
Powerpoint
Powerpoint
1.4%
1.4%
22
22
Salesforce
Salesforce
1.4%
1.4%
23
23
Adobe Photoshop
Adobe Photoshop
1.3%
1.3%
24
24
Search Engine Optimization
Search Engine Optimization
1.2%
1.2%
25
25
Real Estate
Real Estate
1.2%
1.2%
26
26
Google Analytics
Google Analytics
1.1%
1.1%
27
27
Html
Html
1.1%
1.1%
28
28
Promotional Events
Promotional Events
1%
1%
29
29
Instagram
Instagram
1%
1%
30
30
RFP
RFP
0.9%
0.9%
31
31
Youtube
Youtube
0.9%
0.9%
32
32
New Accounts
New Accounts
0.8%
0.8%
33
33
Market Share
Market Share
0.8%
0.8%
34
34
Graphic Design
Graphic Design
0.7%
0.7%
35
35
Sales Presentations
Sales Presentations
0.7%
0.7%
36
36
Potential Customers
Potential Customers
0.7%
0.7%
37
37
Data Entry
Data Entry
0.6%
0.6%
38
38
Customer Base
Customer Base
0.6%
0.6%
39
39
Company S
Company S
0.6%
0.6%
40
40
Sales Representatives
Sales Representatives
0.6%
0.6%
41
41
Pinterest
Pinterest
0.6%
0.6%
42
42
PPC
PPC
0.6%
0.6%
43
43
Competitive Analysis
Competitive Analysis
0.5%
0.5%
44
44
Special Projects
Special Projects
0.5%
0.5%
45
45
Local Businesses
Local Businesses
0.5%
0.5%
46
46
Blog Posts
Blog Posts
0.5%
0.5%
47
47
Content Development
Content Development
0.5%
0.5%
48
48
CMS
CMS
0.5%
0.5%
49
49
SEM
SEM
0.5%
0.5%
50
50
Corporate Website
Corporate Website
0.5%
0.5%

23,703 Marketing Specialist Jobs

Where do you want to work?