What does a marketing specialist do?
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing specialist responsibilities
Here are examples of responsibilities from real marketing specialist resumes:
- Manage company twitter feed, posting new requisitions and articles of interest.
- Generate leads, create property postings, social media (Instagram, Facebook, etc . )
- Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
- Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
- Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
- Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
- Research and initiate social media initiatives including Facebook and LinkedIn.
- Assist with Pardot marketing automation system.
- Create, implement Wordpress intranet site in conjunction with server upgrade.
- Assist in training the incoming co-op as well as leaving behind resources and learning materials.
- Create and track overall business KPIs to identify strengths, weaknesses, opportunities, and threats.
- Operate campaign budget to ensure accuracy and efficiency, tracking vendor income and campaign expenditures and advising Sr.
- Assist with the update of current website, and help with the design of new VR website through WordPress.
- Hire as a promotions co-op to apprentice with the 3 heads of publishing, management, and ownership/management/real estate.
- Develop SAS and/or SQL queries base upon document business requirements to transform customer data and to create audience lists.
Marketing specialist skills and personality traits
We calculated that 13% of Marketing Specialists are proficient in Digital Marketing, Marketing Campaigns, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing Specialists that have these skills listed on their resume here:
- Digital Marketing, 13%
Work effectively with cross-functional departments to maintain liaisons and develop, re-work and standardize all in language digital marketing initiatives.
- Marketing Campaigns, 6%
Design, create and deliver marketing campaigns around specific company goals including customer retention, customer acquisition and increasing brand recognition.
- Project Management, 5%
Demonstrated effective leadership, team-building, project management skills while assisting brand managers to ensure timely execution of brand campaigns and programs
- Email Marketing, 4%
Conducted A/B testing analyzing and reporting monthly email marketing metrics and recommended modifications to overall strategies to improve messaging and functionality.
- PowerPoint, 4%
Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.
- Customer Service, 4%
Established quality customer service metrics & service improvement measures to improve patient satisfaction and retention for reconstructive and cosmetic surgery patients.
"digital marketing," "marketing campaigns," and "project management" are among the most common skills that marketing specialists use at work. You can find even more marketing specialist responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a marketing specialist to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing specialists often use analytical skills in their day-to-day job, as shown by this real resume: "handle direct marketing department multi-channel reporting, database analysis, ab testing results analysis. "
Communication skills. Many marketing specialist duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a marketing specialist will need this skill often in their role. This resume example is just one of many ways marketing specialist responsibilities rely on communication skills: "content development for marketing communications and collateral. "
Detail oriented. marketing specialists are also known for detail oriented, which are critical to their duties. You can see how this skill relates to marketing specialist responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A marketing specialist resume example shows how detail oriented is used in the workplace: "self-motivated and result-oriented work ethic. "
The three companies that hire the most marketing specialists are:
- ICF205 marketing specialists jobs
- Deloitte128 marketing specialists jobs
- Wolters Kluwer68 marketing specialists jobs
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Compare different marketing specialists
Marketing specialist vs. Marketing and communication consultant
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
There are some key differences in the responsibilities of each position. For example, marketing specialist responsibilities require skills like "digital marketing," "marketing campaigns," "project management," and "email marketing." Meanwhile a typical marketing and communication consultant has skills in areas such as "strategic communications," "healthcare," "financial services," and "communication materials." This difference in skills reveals the differences in what each career does.
The education levels that marketing and communication consultants earn slightly differ from marketing specialists. In particular, marketing and communication consultants are 7.5% more likely to graduate with a Master's Degree than a marketing specialist. Additionally, they're 0.1% more likely to earn a Doctoral Degree.Marketing specialist vs. Marketing communications coordinator
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Each career also uses different skills, according to real marketing specialist resumes. While marketing specialist responsibilities can utilize skills like "customer service," "strong project management," "salesforce," and "work ethic," marketing communications coordinators use skills like "proofreading," "seo," "adobe creative suite," and "communications strategies."
Marketing communications coordinators earn a lower average salary than marketing specialists. But marketing communications coordinators earn the highest pay in the manufacturing industry, with an average salary of $58,199. Additionally, marketing specialists earn the highest salaries in the technology with average pay of $64,666 annually.Average education levels between the two professions vary. Marketing communications coordinators tend to reach similar levels of education than marketing specialists. In fact, they're 0.1% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing specialists in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Marketing specialist vs. Digital marketing consultant
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
The required skills of the two careers differ considerably. For example, marketing specialists are more likely to have skills like "powerpoint," "strong project management," "salesforce," and "wordpress." But a digital marketing consultant is more likely to have skills like "web design," "client facing," "web presence," and "reputation management."
Digital marketing consultants earn the highest salary when working in the manufacturing industry, where they receive an average salary of $73,960. Comparatively, marketing specialists have the highest earning potential in the technology industry, with an average salary of $64,666.Most digital marketing consultants achieve a similar degree level compared to marketing specialists. For example, they're 4.3% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Marketing specialist vs. Marketing internship
Even though a few skill sets overlap between marketing specialists and marketing interns, there are some differences that are important to note. For one, a marketing specialist might have more use for skills like "project management," "email marketing," "customer service," and "strong project management." Meanwhile, some responsibilities of marketing interns require skills like "administrative tasks," "data analysis," "adobe indesign," and "market analysis. "
In general, marketing interns earn the most working in the technology industry, with an average salary of $33,333. The highest-paying industry for a marketing specialist is the technology industry.In general, marketing interns hold similar degree levels compared to marketing specialists. Marketing interns are 3.0% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Types of marketing specialist
Updated January 8, 2025
