"digital marketing," "marketing campaigns," and "project management" aren't the only skills we found marketing specialists list on their resumes. In fact, there's a whole list of marketing specialist responsibilities that we found, including:
What Does a Marketing Specialist Do?
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing Specialist Responsibilities
Here are examples of responsibilities from real marketing specialist resumes representing typical tasks they are likely to perform in their roles.
- Manage company twitter feed, posting new requisitions and articles of interest.
- Generate leads, create property postings, social media (Instagram, Facebook, etc . )
- Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
- Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
- Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
- Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
- Research and initiate social media initiatives including Facebook and LinkedIn.
- Assist with Pardot marketing automation system.
- Create, implement Wordpress intranet site in conjunction with server upgrade.
- Assist in training the incoming co-op as well as leaving behind resources and learning materials.
- Create and track overall business KPIs to identify strengths, weaknesses, opportunities, and threats.
- Operate campaign budget to ensure accuracy and efficiency, tracking vendor income and campaign expenditures and advising Sr.
- Assist with the update of current website, and help with the design of new VR website through WordPress.
- Hire as a promotions co-op to apprentice with the 3 heads of publishing, management, and ownership/management/real estate.
- Develop SAS and/or SQL queries base upon document business requirements to transform customer data and to create audience lists.
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Marketing Specialist Skills and Personality Traits
We calculated that 13% of Marketing Specialists are proficient in Digital Marketing, Marketing Campaigns, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing Specialists that have these skills listed on their resume here:
- Digital Marketing, 13%
Work effectively with cross-functional departments to maintain liaisons and develop, re-work and standardize all in language digital marketing initiatives.
- Marketing Campaigns, 6%
Design, create and deliver marketing campaigns around specific company goals including customer retention, customer acquisition and increasing brand recognition.
- Project Management, 5%
Demonstrated effective leadership, team-building, project management skills while assisting brand managers to ensure timely execution of brand campaigns and programs
- Email Marketing, 4%
Conducted A/B testing analyzing and reporting monthly email marketing metrics and recommended modifications to overall strategies to improve messaging and functionality.
- PowerPoint, 4%
Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.
- Customer Service, 4%
Established quality customer service metrics & service improvement measures to improve patient satisfaction and retention for reconstructive and cosmetic surgery patients.
The three companies that hire the most prestigious marketing specialists are:
- ICF205 Marketing Specialists Jobs
- Deloitte128 Marketing Specialists Jobs
- Wolters Kluwer68 Marketing Specialists Jobs
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What Marketing And Communication Consultants Do
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
In this section, we take a look at the annual salaries of other professions. Take marketing and communication consultant for example. On average, the marketing and communication consultants annual salary is $37,275 higher than what marketing specialists make on average every year.
While their salaries may differ, one common ground between marketing specialists and marketing and communication consultants are a few of the skills required in each craft. In both careers, employees bring forth skills like powerpoint, email campaigns, and facebook.
There are some key differences in responsibilities as well. For example, a marketing specialist responsibilities require skills like "digital marketing," "marketing campaigns," "project management," and "email marketing." Meanwhile a typical marketing and communication consultant has skills in areas such as "strategic communications," "healthcare," "financial services," and "communication materials." This difference in skills reveals how truly different these two careers really are.
The education levels that marketing and communication consultants earn is a bit different than that of marketing specialists. In particular, marketing and communication consultants are 7.5% more likely to graduate with a Master's Degree than a marketing specialist. Additionally, they're 0.1% more likely to earn a Doctoral Degree.
What Are The Duties Of a Marketing Communications Coordinator?
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Now we're going to look at the marketing communications coordinator profession. On average, marketing communications coordinators earn a $5,791 lower salary than marketing specialists a year.
While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing specialists and marketing communications coordinators are known to have skills such as "digital marketing," "marketing campaigns," and "project management. "
But both careers also use different skills, according to real marketing specialist resumes. While marketing specialist responsibilities can utilize skills like "customer service," "strong project management," "salesforce," and "work ethic," some marketing communications coordinators use skills like "proofreading," "seo," "adobe creative suite," and "communications strategies."
It's been discovered that marketing communications coordinators earn lower salaries compared to marketing specialists, but we wanted to find out where marketing communications coordinators earned the most pay. The answer? The manufacturing industry. The average salary in the industry is $58,199. Additionally, marketing specialists earn the highest paychecks in the technology with an average salary of $64,666.
When it comes to the differences in education between the two professions, marketing communications coordinators tend to reach similar levels of education than marketing specialists. In fact, they're 0.1% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.
What Technology Do You Think Will Become More Important And Prevalent For Marketing Specialists In The Next 3-5 Years?
Randall Manner
Vice President, Marketing & Public Relations, Acadian Companies
Video conferencing and telecommunications have taken on a much more significant role with social distancing. I'd encourage employees to focus on the etiquette of using technology, such as proper lighting and backgrounds for video conferencing, professional writing verses abbreviations, and professional social media profiles, etc.Show more
How a Digital Marketing Consultant Compares
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
The third profession we take a look at is digital marketing consultant. On an average scale, these workers bring in higher salaries than marketing specialists. In fact, they make a $16,122 higher salary per year.
By looking over several marketing specialists and digital marketing consultants resumes, we found that both roles utilize similar skills, such as "digital marketing," "marketing campaigns," and "project management." But beyond that the careers look very different.
As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from marketing specialists resumes, they are more likely to have skills like "powerpoint," "strong project management," "salesforce," and "wordpress." But a digital marketing consultant might have skills like "web design," "client facing," "web presence," and "reputation management."
Additionally, digital marketing consultants earn a higher salary in the manufacturing industry compared to other industries. In this industry, they receive an average salary of $73,960. Additionally, marketing specialists earn an average salary of $64,666 in the technology industry.
Digital marketing consultants typically study at similar levels compared with marketing specialists. For example, they're 4.3% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.
Description Of a Marketing Internship
Marketing interns tend to earn a lower pay than marketing specialists by about $24,682 per year.
According to resumes from both marketing specialists and marketing interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "marketing campaigns," and "powerpoint. "
Even though a few skill sets overlap, there are some differences that are important to note. For one, a marketing specialist might have more use for skills like "project management," "email marketing," "customer service," and "strong project management." Meanwhile, some marketing interns might include skills like "administrative tasks," "data analysis," "adobe indesign," and "market analysis" on their resume.
In general, marketing interns make a higher salary in the technology industry with an average of $33,333. The highest marketing specialist annual salary stems from the technology industry.
In general, marketing interns reach similar levels of education when compared to marketing specialists resumes. Marketing interns are 3.0% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.
Types Of Marketing Specialist
Marketing Coordinator
Average Salary: $48,326
Bachelor's Degree
Available Jobs: 52,517
How To Become a Marketing Coordinator
Marketing Consultant
Average Salary: $70,593
Bachelor's Degree
Available Jobs: 27,179
How To Become a Marketing Consultant
Marketing Analyst
Average Salary: $59,380
Bachelor's Degree
Available Jobs: 10,475
How To Become a Marketing Analyst
Marketing And Sales Coordinator
Average Salary: $45,306
Bachelor's Degree
Available Jobs: 7,089
How To Become a Marketing And Sales Coordinator
Marketing & Events Coordinator
Average Salary: $41,447
Bachelor's Degree
Available Jobs: 5,102
How To Become a Marketing & Events Coordinator
Marketing Communications Coordinator
Average Salary: $49,151
Bachelor's Degree
Available Jobs: 3,442
How To Become a Marketing Communications Coordinator
What a Marketing Specialist Does FAQs
How Much Do Marketing Specialists Get Paid?
Marketing specialists get paid about $52,097 yearly or $25.05 per hour. On the lower end of the salary range, they can get paid $35,000 a year, usually for an entry-level position. On the higher end, they can make about $76,000.
What Are The Duties Of A Marketing Specialist?
The duties of a parking specialist typically entail developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Additionally, they may manage marketing budgets and track marketing performance metrics.
What Qualifications Do You Need To Be A Marketing Specialist?
The minimum qualifications for a marketing specialist is a bachelor's degree in marketing, communications, or a similar related field. They must also have a lot of experience in conveying messages using different mediums while also being able to deal with urgent and crisis situations.
What Skills Does A Marketing Specialist Need?
The skills of a marketing specialist are usually analytical, communication, and project management. Marketing specialists generally need strong analytical skills as they must research, comprehend large amounts of data and information, and utilize it to develop or implement strategies or solutions.
Have more questions? See all answers to common business and financial questions.