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A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

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Marketing Specialist Responsibilities

Here are examples of responsibilities from real marketing specialist resumes representing typical tasks they are likely to perform in their roles.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Implement and manage SEO, and SEM initiatives to drive traffic to companies website and blog
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage web presence & create organic engagement with PPC ads, resulting in 2K additional followers over 8 months.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Manage e-commerce demand generation programs for www.ToshibaDirect.com.
  • Used table-less CSS to construct site, and jQuery to facilitate interactive elements.
  • Develop HTML5/CSS3 and find/modify JavaScript and jQuery code for files to be used by front and back-end developers.
  • Create content for social media platforms, including Facebook and Instagram; design monthly email templates and all mail content.
  • Research and initiate social media initiatives including Facebook and LinkedIn.
  • Overhaul YouTube video collection, organizing by products and services.
  • Create, implement Wordpress intranet site in conjunction with server upgrade.
  • Upload videos to YouTube and website along with captivating copy to engage viewers.
  • Assist in training the incoming co-op as well as leaving behind resources and learning materials.
  • Optimize SEO, SEM, and display advertising efforts across key digital channels to drive marketing-qualify lead conversion.

Marketing Specialist Job Description

Between the years 2018 and 2028, Marketing Specialist jobs are expected to undergo a growth rate described as "much faster than average" at 20%, according to the Bureau of Labor Statistics. So if the thought "should I become a Marketing Specialist?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of Marketing Specialist opportunities that are projected to become available by 2028 is 139,200.

A Marketing Specialist annual salary averages $51,470, which breaks down to $24.75 an hour. However, Marketing Specialists can earn anywhere from upwards of $35,000 to $75,000 a year. This means that the top-earning Marketing Specialists make $40,000 more than the lowest-earning ones.

Once you've become a Marketing Specialist, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a Marketing And Communication Consultant, Marketing Communications Coordinator, Digital Marketing Consultant, and Marketing Internship.

Marketing Specialist Jobs You Might Like

12 Marketing Specialist Resume Examples

Marketing Specialist Skills and Personality Traits

We calculated that 6% of Marketing Specialists are proficient in Project Management, Powerpoint, and Customer Service. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Specialists that have these skills listed on their resume here:

  • Project Management, 6%

    Demonstrated effective leadership, team-building, project management skills while assisting brand managers to ensure timely execution of brand campaigns and programs

  • Powerpoint, 6%

    Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.

  • Customer Service, 5%

    Established quality customer service metrics & service improvement measures to improve patient satisfaction and retention for reconstructive and cosmetic surgery patients.

  • CRM, 5%

    Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.

  • Market Research, 4%

    Performed market research on potential and existing customer demographics and identified ideal market segments to sell products and create effective advertisements.

  • Analytics, 4%

    Developed and executed strategies for advertising, promotions, budgeting, functionality requirements, testing, and website analytics.

"Project Management," "Powerpoint," and "Customer Service" aren't the only skills we found Marketing Specialists list on their resumes. In fact, there's a whole list of Marketing Specialist responsibilities that we found, including:

  • Analytical skills can be considered to be the most important personality trait for a Marketing Specialist to have. According to a Marketing Specialist resume, "Market research analysts must be able to understand large amounts of data and information." Marketing Specialists are able to use Analytical skills in the following example we gathered from a resume: "Managed content development of client's internal database and created monthly company newsletters. "
  • While it may not be the most important skill, we found that many Marketing Specialist duties rely on Communication skills. This example from a Marketing Specialist explains why: "Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." This resume example is just one of many ways Marketing Specialists are able to utilize Communication skills: "Content development for marketing communications and collateral. "
  • Marketing Specialists are also known for Detail oriented, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a Marketing Specialist resume: "Market research analysts must be detail oriented because they often do precise data analysis." We also found this resume example that details how this skill is put to the test: "Translate market research, forecasting and industry trends into detailed graphic illustrations and written presentations for senior management and investors. "
  • See the full list of Marketing Specialist skills.

    We've found that 77.8% of Marketing Specialists have earned a bachelor's degree. Furthermore, 9.0% earned their master's degrees before becoming a Marketing Specialist. While it's true that most Marketing Specialists have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every nine Marketing Specialists did not spend the extra money to attend college.

    The Marketing Specialists who went onto college to earn a more in-depth education generally studied Business and Marketing, while a small population of Marketing Specialists studied Communication and Public Relations.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a Marketing Specialist. We've found that most Marketing Specialist resumes include experience from Deloitte, CBRE Group, and Accenture. Of recent, Deloitte had 199 positions open for Marketing Specialists. Meanwhile, there are 179 job openings at CBRE Group and 81 at Accenture.

    But if you're interested in companies where you might earn a high salary, Marketing Specialists tend to earn the biggest salaries at Facebook, Microsoft, and Citigroup. Take Facebook for example. The median Marketing Specialist salary is $133,936. At Microsoft, Marketing Specialists earn an average of $122,958, while the average at Citigroup is $122,698. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on Marketing Specialist salaries across the United States.

    In general, Marketing Specialists fulfill roles in the Technology and Finance industries. While employment numbers are high in those industries, the Marketing Specialist annual salary is the highest in the Technology industry with $71,306 as the average salary. Meanwhile, the Finance and Professional industries pay $65,211 and $64,562 respectively. This means that Marketing Specialists who are employed in the Technology industry make 21.2% more than Marketing Specialists who work in the Retail Industry.

    The three companies that hire the most prestigious marketing specialists are:

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    What Marketing And Communication Consultants Do

    In this section, we take a look at the annual salaries of other professions. Take Marketing And Communication Consultant for example. On average, the Marketing And Communication Consultants annual salary is $28,555 higher than what Marketing Specialists make on average every year.

    While their salaries may differ, one common ground between Marketing Specialists and Marketing And Communication Consultants are a few of the skills required in each craft. In both careers, employees bring forth skills like Powerpoint, Market Research, and Analytics.

    There are some key differences in responsibilities as well. For example, a Marketing Specialist responsibilities require skills like "Project Management," "Customer Service," "CRM," and "Company Website." Meanwhile a typical Marketing And Communication Consultant has skills in areas such as "Strategic Communications," "Healthcare," "Communications Plans," and "Financial Services." This difference in skills reveals how truly different these two careers really are.

    The education levels that Marketing And Communication Consultants earn is a bit different than that of Marketing Specialists. In particular, Marketing And Communication Consultants are 7.5% more likely to graduate with a Master's Degree than a Marketing Specialist. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Marketing Communications Coordinator?

    Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

    Now we're going to look at the Marketing Communications Coordinator profession. On average, Marketing Communications Coordinators earn a $6,912 lower salary than Marketing Specialists a year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both Marketing Specialists and Marketing Communications Coordinators are known to have skills such as "Project Management," "Powerpoint," and "CRM. "

    But both careers also use different skills, according to real Marketing Specialist resumes. While Marketing Specialist responsibilities can utilize skills like "Customer Service," "Salesforce," "A/B," and "Target Audience," some Marketing Communications Coordinators use skills like "SEO," "Adobe Creative Suite," "Communications Strategies," and "Community Outreach."

    It's been discovered that Marketing Communications Coordinators earn lower salaries compared to Marketing Specialists, but we wanted to find out where Marketing Communications Coordinators earned the most pay. The answer? The Technology industry. The average salary in the industry is $50,978. Additionally, Marketing Specialists earn the highest paychecks in the Technology with an average salary of $71,306.

    When it comes to the differences in education between the two professions, Marketing Communications Coordinators tend to reach similar levels of education than Marketing Specialists. In fact, they're 0.1% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

    What technology do you think will become more important and prevalent for Marketing Specialists in the next 3-5 years?

    Randall Manner

    Vice President, Marketing & Public Relations, Acadian Companies

    Video conferencing and telecommunications have taken on a much more significant role with social distancing. I'd encourage employees to focus on the etiquette of using technology, such as proper lighting and backgrounds for video conferencing, professional writing verses abbreviations, and professional social media profiles, etc.Show more

    How a Digital Marketing Consultant Compares

    A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.

    The third profession we take a look at is Digital Marketing Consultant. On an average scale, these workers bring in higher salaries than Marketing Specialists. In fact, they make a $25,850 higher salary per year.

    By looking over several Marketing Specialists and Digital Marketing Consultants resumes, we found that both roles utilize similar skills, such as "Project Management," "Customer Service," and "CRM." But beyond that the careers look very different.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from Marketing Specialists resumes, they are more likely to have skills like "Powerpoint," "Salesforce," "Marketing Collateral," and "Trade Shows." But a Digital Marketing Consultant might have skills like "Online," "Digital Strategy," "Digital Solutions," and "Hubspot."

    Additionally, Digital Marketing Consultants earn a higher salary in the Media industry compared to other industries. In this industry, they receive an average salary of $87,930. Additionally, Marketing Specialists earn an average salary of $71,306 in the Technology industry.

    Digital Marketing Consultants typically study at similar levels compared with Marketing Specialists. For example, they're 4.3% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

    Description Of a Marketing Internship

    Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

    Marketing Interns tend to earn a lower pay than Marketing Specialists by about $21,077 per year.

    According to resumes from both Marketing Specialists and Marketing Interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "Powerpoint," "Market Research," and "Analytics. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a Marketing Specialist might have more use for skills like "Project Management," "Customer Service," "CRM," and "Marketing Collateral." Meanwhile, some Marketing Interns might include skills like "Communication," "Internet," "Administrative Tasks," and "New Ideas" on their resume.

    In general, Marketing Interns make a higher salary in the Finance industry with an average of $35,498. The highest Marketing Specialist annual salary stems from the Technology industry.

    In general, Marketing Interns reach similar levels of education when compared to Marketing Specialists resumes. Marketing Interns are 3.0% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.

    What a Marketing Specialist Does FAQs

    How much do marketing specialists get paid?

    Marketing specialists get paid about $52,097 yearly or $25.05 per hour. On the lower end of the salary range, they can get paid $35,000 a year, usually for an entry-level position. On the higher end, they can make about $76,000.

    What are the duties of a marketing specialist?

    The duties of a parking specialist typically entail developing marketing programs, creating pricing schedules, researching market trends, and creating marketing campaigns. Additionally, they may manage marketing budgets and track marketing performance metrics.

    What qualifications do you need to be a marketing specialist?

    The minimum qualifications for a marketing specialist is a bachelor's degree in marketing, communications, or a similar related field. They must also have a lot of experience in conveying messages using different mediums while also being able to deal with urgent and crisis situations.

    What skills does a marketing specialist need?

    The skills of a marketing specialist are usually analytical, communication, and project management. Marketing specialists generally need strong analytical skills as they must research, comprehend large amounts of data and information, and utilize it to develop or implement strategies or solutions.

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