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Marketing specialist jobs in West Virginia

- 141 jobs
  • Global Marketing Strategist - Citrix

    Arrow Electronics 4.4company rating

    Marketing specialist job in Charleston, WV

    The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow's market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders. **What You'll Be Doing:** + Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities + Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers + Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. + Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders. + Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers. + Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. + Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth. + Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans. **What We Are Looking For:** Requirements: + 5 to 7 years of global marketing experience + Minimum 3 years of experience in strategic marketing plan creation + Experience in the IT sector is required + Experience in developing demand generation programs to multi-persona buying groups + Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques. + Experience in developing marketing plans both to and through channel ecosystem partners. Qualities: + Team player, with strong interpersonal service skills + Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time Skills: + Strong writing, presentation and communication skills + Proficient in Microsoft Office products **Work Arrangement:** Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. **What's In It For You?** At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. + Medical, Dental, Vision Insurance + 401k, With Matching Contributions + Short-Term/Long-Term Disability Insurance + Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options + Paid Time Off (including sick, holiday, vacation, etc.) + Tuition Reimbursement + Growth Opportunities + And more! **Annual Hiring Range/Hourly Rate:** $89,900.00 - $132,000.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. **Location:** US-FL-Florida (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion. **Time Type:** Full time **Job Category:** Marketing and Communications **EEO Statement:** Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) (https://cdn.phenompeople.com/CareerConnectResources/ARELUS/documents/EqualEmploymentOpportunityPolicy\_UnitedStates\_2024-***********40.pdf) _We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application._ _In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information._ Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
    $89.9k-132k yearly 60d+ ago
  • Americas EY-Parthenon - Content Marketer Supervising Associate - Brand, Marketing and Communications

    EY 4.7company rating

    Marketing specialist job in Charleston, WV

    At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. **Americas EY-Parthenon - Content Marketer Supervising Associate - Brand, Marketing and Communications (BMC)** At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself and shape your future with confidence. Join our Brand, Marketing and Communications (BMC) team for our growing EY-Parthenon (EYP) line of business in the U.S. You will help drive our brand and reputation through thought leadership, ad campaigns, media outreach and sales materials. You'll support our team's effort to provide a wide range of marketing and communications services to internal and external audiences. And you will use data to both optimize our campaigns and support lead generation opportunities. **The opportunity** As a **Content Marketer Supervising Associate** within the BMC function, you will play a key role in building brand awareness and consideration of our EY-Parthenon business. The **Content Marketer Supervising Associate** will support the team's Transformative Strategy Pillar by directing the marketing strategy and initiatives for select EYP priorities, solutions and sectors, including working with sector/solution leaders to develop annual marketing plans, managing content and campaign development, and tracking budget. Working closely with the Senior Content Marketers in the Transformative Strategy Pillar, , this position will be a nexus of project management connectivity within the team, engaged with the team's writers, media specialists, public relations officers and internal communications officers, as well as solution and sector practice colleagues, business development functions and the Americas Sector and Global EYP Marketing teams. **Your key responsibilities** You will be expected to support and work closely with the team's Senior Content Marketers to meet their brand and go-to-market objectives by supporting the development and execution of annual marketing plans for specific solution and sector offerings, as well as driving the creation, implementation and evaluation of a wide range of marketing activities. You will support development and distribution of thought leadership, paid media, event development and management, media relations, social media, and the use of digital tools and platforms (e.g., for demand generation and email marketing). You will also contribute to the planning, content development and onsite execution of select industry sponsorships, proprietary client events, and internal training. You'll be expected to work as part of a team that collaborates with the sector, practice, industry and other firm leaders to develop market-facing initiatives that help drive EY's overall strategy around key business issues our clients face. **Skills and attributes for success** + Support the Senior Content Marketers as they: + Team with Americas SaT Leaders and sector leaders to create solution-focused and sectorized marketing and communications campaigns and initiatives aligned to key buyer issues + Align with the Global SaT Marketing team to inform and activate global campaigns in the Americas + Align with Americas Sector Marketing teams on marketing activities involving EYP + Work closely with senior level subject matter experts to create impactful content and support the management of its distribution, externally and internally, utilizing multiple formats and channels as appropriate + Adept at implementing campaigns and effectively managing multiple concurrent marketing initiatives + Exceptional writing skills + Ability to engage and collaborate with team members and senior stakeholders + Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates + Able to thrive while working within a highly matrixed and evolving organization with teammates and stakeholders based across the country + Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows + Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, agencies, other service lines, and more. **To qualify for the role, you must have:** + A least 5 to 7 years of marketing experience, with Health industry and/or professional services experience preferred + Bachelor's degree, preferably with a marketing or equivalent experience + Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages + Proven track record of success in a large, global and highly-matrixed enterprise - ideally in the professional and/or financial services organization + A solid understanding of the go-to-market and sales processes in a complex organization + Ability to work independently, as well as in virtual teams + Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders + Availability to work at an EY office (New York, Hoboken or Iselin) at 2-3 days per week + Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects + Proven talent at building relationships and influencing without authority to produce results and outcomes + Ability to track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates **Ideally, you'll also have:** + Demonstrated ability to interface with senior leaders and decisionmakers across groups of diverse stakeholders + Ability to work in a fast-paced environment, possess efficient time management and prioritization skills + Adhere to internal reporting requirements and risk management protocols + Ability to proactively share marketing insights and market knowledge **What we look for** We are looking for individuals that have a strong business acumen, work ethic and personal leadership. Innovative, creative thinkers who are strategic, collaborative, and consultative and who can bring a fresh perspective will thrive in this environment. Strong contributors to a collegial and supportive team culture. **What we offer you** At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more . + We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $72,100 to $134,900. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $86,600 to $153,300. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. + Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. + Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. **Are you ready to shape your future with confidence? Apply today.** EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. **EY | Building a better working world** EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ************************** .
    $86.6k-153.3k yearly 6d ago
  • Manager, Lifecycle Marketing

    Educational Testing Service 4.4company rating

    Marketing specialist job in Charleston, WV

    **About ETS:** ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL , TOEIC , GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide. We're looking for a versatile and hands-on Lifecycle Marketing Manager to lead customer engagement efforts across email, social media, and web content. This role is ideal for someone who thrives in a fast-paced environment, is an expert in HubSpot, and can craft and deploy compelling content tailored to multiple audience segments (B2C, B2G, B2B). You'll be responsible for building and executing email lifecycle campaigns, managing social media platforms, and maintaining a content calendar that supports blog publishing and audience engagement across three distinct customer groups. You'll also collaborate cross-functionally with Product, Brand, Growth, and Data teams to ensure lifecycle marketing efforts align with broader strategic goals. RESPONSIBILITIES: Lifecycle & Email Marketing + Own the end-to-end email marketing strategy and execution using HubSpot. + Build and launch automated and ad hoc campaigns tailored to each stage of the customer lifecycle. + Partner with creative and content team members to ensure messaging is compelling, consistent, and on-brand. + Build and optimize emails, workflows, forms, and campaigns. + Segment audiences and personalize communications based on behavior and lifecycle stage. + Monitor performance and iterate based on analytics and A/B testing. + Define success metrics and implement experimentation strategies to continuously improve campaign performance. + Oversee technical execution of lifecycle campaigns and contribute to platform optimization. Social Media Management + Partner with campaign marketing managers to manage and grow presence across LinkedIn, Facebook, and YouTube for three audiences. + Schedule content tailored to each platform and audience. + Track performance metrics and adjust strategy to improve reach and engagement. Content & Website Management + Maintain and update the content calendar across email, social, blog, and podcast channels. + Post and optimize blog content on the website, ensuring alignment with SEO and brand voice. + Coordinate with internal stakeholders to ensure timely and relevant content delivery. Cross-Functional Collaboration + Work closely with Product, Brand, Growth Marketing, and Data Science teams to align lifecycle marketing initiatives with strategic business goals. + Leverage consumer behavior insights and user research to inform campaign development and reduce churn. \#LI-NK1 \#LI-Remote SKILLS: + Familiarity with cross-channel lifecycle marketing. + Basic knowledge of SEO and web publishing best practices. + Experience with A/B testing and experimentation frameworks. + Ability to manage multiple projects and deadlines across teams and audiences. EDUCATION/EXPERIENCE: + 3+ years of experience in lifecycle marketing, CRM, or email marketing. + Expert-level proficiency in HubSpot (emails, workflows, forms, segmentation, reporting). + Strong writing skills with the ability to tailor content for different audiences and channels. + Experience managing social media platforms and content calendars. + Excellent project management and communication skills. + Passion for customer experience and data-driven marketing. + Analytical mindset with experience using performance data to drive decisions. + Experience with A/B testing and experimentation frameworks.. **ETS is mission driven and action oriented** + We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning. + We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth! + As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you! **ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.**
    $78k-111k yearly est. 3d ago
  • Sports Minded Marketing Sales & Management

    Stealth Advertising

    Marketing specialist job in Beckley, WV

    Our professional marketing strategy combined with personal customer service brings a memorable experience to the consumer. Teaming up with the world's largest electronics, retail/wholesaler superstores in the world, Stealth Advertising Inc brings customer relations to an entirely new level. In the fast paced market place, we believe in professionalism, customer relations, and our innovative marketing solutions. We look at the consumer not just as a customer but a part of our team! Training professionals in our management program is our way of creating new entrepreneurs and more successful people. APPLY TODAY for an Interview now for one of our ENTRY LEVEL Customer Service and Sales positions. Who we are: We specialize in areas of customer renewal, customer retention and customer acquisition. Our sales and marketing firm is the leader in the sales & marketing industry and in tailoring customer service & sales to their needs. Our client wants us to deliver a face to face customer service experience. We do this by taking care of the existing customer base and providing personal care with new customers. Who we are looking for: Stealth Advertising,Inc. is currently hiring entry level individuals with a customer service & sales background for the Account Manager position. We have found that candidates working customer service and sales positions are very easy to train for our Account Manager position. Job Description: We start all our sports minded consultants at entry level for the sole purpose of developing a strong management team from within; with the mentality that everyone can get from an entry level position to a management position in under a year. We do not believe in tenor or seniority, we promote to management those who get the job done. Our Sports - Minded team enjoys: Excellent work environment where fun meets success Support and backing from Fortune 100 clients Weekly bonuses and salary Upward mobility with a personal business mentor provided to each crew member Paid training bonus' and weekly leadership development meetings Team nights Travel opportunities Responsibilities include: NO D2D, NO B2B, and NO telemarketing conducted! Training in management for customer service, marketing, admin, and sales consultants Assisting in the daily operations of the client Assisting in customer retention Assisting in new business acquisition and increasing market share Developing strong leadership skills to build a high performance, cross-functional team environment Additional Information Benefits: • Exceptional Earning Potential • Generous Bonus Levels • Incentives • Full Training & Support • Fun Working Environment • Great Advancement Opportunities All your information will be kept confidential according to EEO guidelines.
    $69k-124k yearly est. 8h ago
  • Growth & Lifecycle Marketing Manager

    Datavant

    Marketing specialist job in Charleston, WV

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 15d ago
  • Director, HCP Marketing Lead

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Marketing specialist job in Charleston, WV

    The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing. **Key Responsibilities** + **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning. + **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact. + **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement. + **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan + **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics. + **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences. + **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts + **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives. + **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments. + **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment. **Qualifications & Key Competencies** + Bachelor's degree in Business, Marketing, or a related field; MBA preferred + 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement + Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred + Launch experience preferred + Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs + Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics + Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution + Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI + Excellent collaboration and communication skills, with experience working in cross-functional teams + Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives + Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 48d ago
  • Leader, Product Marketing Success, Public Sector

    Cisco 4.8company rating

    Marketing specialist job in Charleston, WV

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. **Key Responsibilities:** **Driving Product Growth and Sales Alignment:** -Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. -Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. -Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. -Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. -Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. **Team Leadership and Development:** -Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. -Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. -Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. -Mentor and coach the team to drive high performance, personal growth, and skill development. -Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. **Marketing Program Coordination and Customization:** -Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. -Partner with external agencies and internal stakeholders to design and execute regional marketing programs. --Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. **Cross-Functional Collaboration:** -Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. -Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. -Provide regular reporting on performance, insights, and forecasts to leadership. **Minimum Qualifications** -Bachelor's degree in Business, Marketing, or related field. MBA preferred. -4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. -Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. -Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. -Exceptional leadership skills with experience managing and mentoring high-performing teams. -Excellent communication, presentation, and interpersonal skills. -Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). -Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. -Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. **Preferred Skills & Experience:** -Experience in working with agencies and external vendors to execute regional marketing programs. -Knowledge of digital marketing strategies and tools. -Experience in cybersecurity sector and familiarity with regional market dynamics **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $93k-116k yearly est. 38d ago
  • Digital Marketing Specialist

    Fenwal 4.3company rating

    Marketing specialist job in West Virginia

    Job SummaryThe Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives. *Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams. This position is unable to offer sponsorship either now or in the future Base Salary Range: $80,000-85,000 Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.Responsibilities Design and execute integrated digital marketing campaigns to assist commercial business in the digital space. Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement. Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities. Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones. Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies. Implement ongoing web optimization techniques to improve web performance. Job Requirements Bachelor's degree required. 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization. Knowledge of web analytics, such as SEO/SEM, AEO, and GEO. Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva. Proficient with Microsoft Office Suite of software. Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams Additional Information We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program. Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
    $80k-85k yearly Auto-Apply 60d+ ago
  • Professional, Affiliate Marketing

    Under Armour, Inc. 4.5company rating

    Marketing specialist job in Charleston, WV

    **Professional, Affiliate Marketing** **Values & Innovation** At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. (*************************************************************************************************************************************************** **Purpose of Role** The role of Professional Affiliate Marketing will help manage the Affiliate program for North America. Key responsibilities include managing the relationships, communication and negotiation of marketing placements between affiliate partners (there are roughly 100 sales active and 200 click active partners per month). Assisting in management of the overall affiliate budget and how it will fit into the greater performance marketing budget. Working daily with our agency to ensure all marketing deliverables are met for our affiliate partners. Working on tasks that keep the affiliate program running smoothly, creating updating POs/billing, ensuring at the end of each month all orders are reviewed/approved before we pay out publishers (looking to remove any cancelled, return orders etc.) **Your Impact** - Organizing overall monthly plan (per partner spend, placements, budget etc.) Assist in developing and maintaining the monthly affiliate plan, tracking partner budgets, planned marketing placements, and ensuring spend aligns with overall performance marketing goals. - Affiliate Partner Planning. Support the planning and coordination of campaigns with affiliate partners, including scheduling promotions, setting expectations, and ensuring alignment with broader marketing initiatives. - Affiliate Partner Continued Communication. Maintain regular communication with affiliate partners, responding to inquiries, providing updates, and building strong working relationships to support campaign execution. - Reporting/Insights. Assist in gathering and analyzing performance data from affiliate campaigns, preparing reports, and highlighting trends or insights to improve program results. - Vetting/exploring new potential partners/opportunities. Help identify and evaluate new affiliate partners, researching opportunities to expand the program and enhance reach or performance. - Affiliate program billing/order review (necessary tasks). Support the monthly billing process, review orders for accuracy, remove canceled or returned items, and ensure payments to partners are correct and timely. **Qualifications** - Bachelor's degree with typically 2 years of related experience OR * Masters degree without experience OR Typically 6 years of relevant experience without degree. - Marketing, Advertising etc. - Affiliate experience, Affiliate Network experience **Workplace Location** + **Location:** This individual must reside within commuting distance from our Baltimore office. + **Work Schedule:** This role follows a hybrid work schedule, requiring 4 days in-office per week. Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time. **Relocation** + No relocation provided **Base Compensation** $61,605.61-$77,007.02 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. **Benefits & Perks** + Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community + Under Armour Merchandise Discounts + Competitive 401(k) plan matching + Maternity and Parental Leave for eligible and FMLA-eligible teammates + Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being **Our Commitment to Equal Opportunity** At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com. Requisition ID: 164258 Location: Remote, US Business Unit: Corporate Region: North America Employee Class: Full Time Employment Type: Salaried Learn more about our Benefits here
    $61.6k-77k yearly 9d ago
  • GTM Marketing Lead

    Nahc.Io

    Marketing specialist job in Ansted, WV

    Job DescriptionWe are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You'll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.This is a builder role - not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You'll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.What You Will Do US Market Expansion Lead GTM execution to expand our product into the U.S. Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem. Build relationships with U.S.-based creators, affiliates, and communities. Growth Hacking & Marketing Execution Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social). Optimize CAC and identify repeatable channels to scale. Implement and optimize viral loops, referral programs, and gamification mechanics. TikTok & Creator Marketing Run creator campaigns and affiliate activations directly on TikTok. Analyze creative performance and identify what hooks, sounds, and formats drive conversion. Build content + performance dashboards to measure growth funnel effectiveness. Cross-Functional Collaboration Work closely with Product & Ops to align marketing experiments with product launches. Feed back U.S. market insights into product development and roadmap prioritization. What You Will Need 3-5+ years of growth marketing / GTM experience in consumer apps or startups. Proven track record of expanding into the U.S. market. Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.). Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing). Data-driven: able to build dashboards, measure funnel metrics, and pivot fast. Startup mindset: scrappy, resourceful, experimental. Remote-first, with willingness to travel to Indonesia HQ as needed.
    $76k-111k yearly est. 2d ago
  • Marketing Lead

    SMR Acquisition

    Marketing specialist job in Fenwick, WV

    Full-time Description The Marketing Lead will be responsible for driving brand visibility, strengthening customer relationships, and leading the execution of marketing initiatives across global markets. This role requires extensive domestic and international travel to organize and manage trade shows, conferences, and customer events. The Marketing Lead will serve as the central coordinator for marketing strategy, creative design, and brand development while working cross-functionally with Sales, Business Development, and Executive Leadership. This is a dynamic leadership position requiring a blend of strategic marketing expertise, creative vision, and hands-on execution. The ideal candidate brings proven experience in event management, branding, digital marketing, and customer engagement. Key Responsibilities · Lead planning, coordination, and execution of trade shows, exhibitions, and customer-facing events worldwide. · Develop and implement brand strategies that enhance visibility, consistency, and recognition across all customer touchpoints. · Manage scheduling of meetings, new customer introductions, and executive engagement opportunities. · Oversee creation of marketing materials, including graphics, presentations, brochures, and digital assets. · Maintain and enhance company websites, ensuring content is accurate, engaging, and aligned with brand standards. · Drive overall branding improvements, including digital presence, social media, and customer communications. · Collaborate with internal departments to align marketing strategies with business objectives and customer needs. · Track and report marketing effectiveness, including event ROI, customer engagement metrics, and brand reach. · Serve as brand ambassador, ensuring consistent representation of company identity and messaging, along with improved customer engagement. · Manage the marketing budget and ensure efficient use of company resources. Requirements · Bachelor's degree in Marketing, Communications, Business, or related field. · Demonstrated success in organizing and managing trade shows and large-scale events. · Strong design and creative skills (graphics, presentations, digital media). · Excellent written and verbal communication skills, with the ability to represent the company to global audiences. · Willingness and ability to travel extensively, both domestically and internationally. · Demonstrated technical proficiency with the ability to clearly articulate complex concepts to diverse audiences. · Preferred: · Knowledge of social media strategy and analytics. · Familiarity with B2B marketing in aerospace, defense, or advanced manufacturing industries. · Experience collaborating with international customers and partners. · Proven ability to balance creative design with strategic marketing and measurable business outcomes.
    $76k-112k yearly est. 60d+ ago
  • Analyst, Hotel Level Marketing - Agency Solutions

    Hilton 4.5company rating

    Marketing specialist job in Charleston, WV

    based in Chicago, IL_ _\*\*\*_ As an Analyst on Hilton's Americas Marketing team \- reporting into our Manager, Hotel Level Marketing Agency Solutions- you will be part of the broader Commercial Services organization collaborating with revenue management, sales, and analytics, the core of Hilton's commercial engine, to deliver profitable growth\. Join our newly launched in\-house marketing agency, where creativity meets performance\. You'll help shape our transformation by managing multi\-channel marketing campaigns with the goal of driving commercial performance\. This strategic role blends creativity, digital marketing expertise, data\-driven execution, and hotel partnership together\. You'll manage a portfolio of hotels, improve paid media strategies, and ensure engagement in our Hotel Level Marketing Program\. **HOW WE WILL SUPPORT YOU** Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as: + Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night + Hilton Shares: Our employee stock purchase program \(ESPP\) \- you can purchase Hilton shares at a 15 percent discount + Paid parental leave for eligible Team Members, including partners and adoptive parents + Mental health resources including free counseling through our Employee Assistance Program + Paid Time Off \(PTO\) + Learn more about the rest of our benefits \(****************************************** At Hilton, we believe every Team Member is a leader\. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate\. \*\*Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans\. **HOW YOU WILL MAKE AN IMPACT** Your role is important and below are some of the fundamental job duties that make your work unique\. **What your day\-to\-day will be like:** + Strategic Hotel Partner: You will be responsible for a portfolio of hotels aligned by market, serving as a marketing advisor and crafting tailored paid media marketing strategies\. + Campaign Strategy, Execution, and Optimization: You will provide budget and investment recommendations, translate commercial performance data from analytics platforms into actionable insights, and lead the strategy of multi\-channel marketing campaigns -including the execution of paid search, paid social, metasearch, and more\. **How you will collaborate with others:** + You will meet with the hotels in your assigned portfolio and communicate campaign performance, risks, and opportunities\. + You will be the central liaison between the hotel, agency partners, and Enterprise partner teams **What projects you will take ownership of:** + Program Innovation & Advocacy: Understand hotel needs and identify opportunities for program evolution **WHY YOU'LL BE A GREAT FIT** **You have these minimum qualifications:** + One \(1\) year of professional work experience in paid media + Experience in Meta and Google Ads, including campaign strategy and optimization across Search, Display, and Video, with an understanding of audience targeting, bidding strategies, and performance measurement\. + Travel 20%\. **It would be useful if you have:** + Bachelor's degree in marketing, advertising, or a related field\. + Experience working within Salesforce and Adobe Analytics + Professional certifications from Google and Meta\. + A marketing or media agency background, including hands\-on account management experience\. + Located in Chicago, IL area **WHAT IT IS LIKE WORKING FOR HILTON** Hilton, the \#1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world\-class brands \(**************************************** \. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more\-than 100\-year history\. Hilton is proud to have an award\-winning workplace culture and we are consistently named among one of the World's Best Workplaces\. Check out the Hilton Careers blog \(************************************** and Instagram \(******************************************** to learn more about what it's like to be on Team Hilton\!\. We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law\. Please contact us \(https://cdn\.phenompeople\.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance\-English\-20************253430519\.pdf\) if you require an accommodation during the application process\. Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short\-and long\-term disability insurance, access to our employee stock purchase plan \(ESPP\) where you can purchase Hilton shares at a 15 percent discount, a 401\(k\) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non\-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program \("Wellthy"\), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre\-tax commuter benefit and our travel discount\. The annual salary range for this role is $55,000 \- $80,000 and is determined based on applicable and specialized experience and location\. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive \(Bonus\) Plan, consistent with other team members at the same level and/or position within the Company\.\#LI\-REMOTE **Job:** _Sales and Marketing_ **Title:** _Analyst, Hotel Level Marketing \- Agency Solutions_ **Location:** _null_ **Requisition ID:** _COR015G3_ **EOE/AA/Disabled/Veterans**
    $55k-80k yearly 38d ago
  • Marketing Specialist - AEC Industry

    GAI Consultants 4.6company rating

    Marketing specialist job in Charleston, WV

    GAI seeks a skilled, highly motivated, results-driven Marketing Specialist to join our dynamic Transportation & Infrastructure team. Working out of our Indianapolis, IN Charleston, WV, or Canton, OH offices. This challenging and rewarding position will include coordinating the pursuit process and preparation of winning proposals, LOIs, qualifications, and presentations; producing marketing collateral; and supporting business-development goals in collaboration with GAI's business sector leaders and marketing, technical, and administrative staff. Our ideal candidate is passionate about the Architecture, Engineering, and Construction (AEC) Industry pursuit success, process improvement, and committed to proposal excellence. If you also have excellent organizational and communication skills, perform well under deadlines, are a detail-oriented team player, and, most importantly, have a positive, client-first attitude, we want to hear from you! Join GAI and make your mark as part of a growing infrastructure firm where exceptional professionals can work, learn, lead, and achieve. Essential Duties and Responsibilities: Participate in kick-off meetings, proposal task scheduling, review, production, and delivery activities Follow through with assigned proposal tasks to meet critical deadlines Coordinate with internal and external points of contact to gather requested information and materials Track proposal efforts and ensure scheduled milestones are met Assist in writing marketing and technical content Proofread to ensure continuity and compliance with legal, technical, and marketing specifications Support presentation efforts including presentation development, rehearsals, materials, and logistics Maintain and populate detailed data in GAI's Deltek Vantagepoint database Provides assistance of marketing activities to support pursuit, client, and business plan objectives and contributes to the implementation of these activities including but not limited to conferences, events, sponsorships, design award submittals, speaker proposal/presentations, brochures, service briefs, project profiles, etc. Assist in carrying out other programs and projects as identified Qualifications: 5+ years of related experience as a proposal specialist/coordinator, prior AEC industry experience preferred Associate or bachelor's degree with a focus in business, marketing, or related area Competency Proficiency with Microsoft Word, Excel, Outlook and PowerPoint Proficiency with Adobe Creative Suite Deltek Vantagepoint (or similar database programs) experience is a plus Competent proofreading and editing skills Excellent communication and organizational skills Able to document and process information quickly and accurately, with strong attention to detail Flexible and able to balance priorities and manage multiple tasks simultaneously within tight schedules Able to work both independently and as part of a team Able to work flexible hours, including nights and weekends, on a limited basis, to meet proposal deadlines Able to travel to surrounding states (several times throughout the year) Must have a vehicle for local travel (required) **Proposal writing and layout samples are strongly encouraged - please include a URL on your resume or include PDF samples with your resume. Why GAI: At GAI, exceptional people have an exceptional place to work, grow, lead, and achieve. Explore an array of opportunities in locations across the U.S., and join accomplished colleagues in tackling challenging projects for a range of markets. Enjoy comprehensive benefits and feel good about being part of a collaborative team that's committed to support the communities we serve. Join GAI and distinguish yourself in a company poised for unlimited growth.
    $39k-53k yearly est. 40d ago
  • Marketing Firm: Now Hiring!

    Currytek Management Group

    Marketing specialist job in Morgantown, WV

    We are a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of our clients. What this means is, instead of our clients using their own internal marketing or sales force; they outsource to us and actually hire us to do it for them. They provide the different promotions and services and we are responsible for representing them in local markets. Our clients have specific fields of expertise ranging from consumer electronics to the biggest name in satellite TV services. We feel we can complement their niche with a superior marketing and sales team to keep them busy doing what they do best. With representatives nationally, our one-on-one approach allows us to get personal with our clients' customers through direct marketing. Job Description Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights Discovery of strategic business opportunities through cross functional collaboration with sales, marketing, management etc. Marketing opportunity for revenue directly to clients Provide product and service support in order to establish proper channels of information and communication Responsible for branding, advertising, promotional sales Work with management on projects dealing with media relations, business communications and success stories No experience necessary. Our training program will be provided to the ideal candidate. Familiarity with any of the following areas is considered an asset: Marketing Advertising Sales and Business Development Event Coordination Public Relations Qualifications Ability to learn basic sales and marketing techniques Detail oriented Fun and outgoing personality Strong communication skills Ability to work with a team as well as individually Excellent time management skills Student mentality Additional Information Like us on Facebook Follow us on Twitter Find us on LinkedIn Check out our website at ********************
    $49k-79k yearly est. 60d+ ago
  • Base Ads Marketing Operations Manager, US

    Coinbase 4.2company rating

    Marketing specialist job in Charleston, WV

    ***************** is planning to bring a million developers and a billion users onchain. We need your help to make that happen. *The Opportunity* We're looking for a Marketing Operations Manager to join our*Base Ads* team. This role is the backbone of campaign execution - you'll traffic ads, QA creative, refine targeting, and monitor campaign delivery across multiple channels. You'll also ensure compliance with publisher standards and regulatory requirements, while driving flawless campaign performance on both the advertiser and publisher side. If you thrive in the details, enjoy solving problems in real time, and want to directly impact the efficiency of Base's acquisition engine, this role is for you. *What You'll Do* * Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic). * Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements. * Partner with compliance teams to review and approve ads before they go live. * Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met. * Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies. * Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization. * Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency. * Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations. *What We Look For In You* * 3-5 years in ad operations, campaign trafficking, or paid media execution. * Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs. * Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking. * Experience reviewing creative against ad platform and legal/compliance standards. * Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines. * Strong communicator and collaborator with cross-functional teams. *Nice To Haves* * Experience in fintech, crypto, or other highly regulated industries. * Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management. * SQL or scripting skills for deeper campaign analysis. * Knowledge of attribution methodologies and performance measurement. REQ ID: GBAMOMUS Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the *********************************************** in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations*********************************** Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available **************************************************************** AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. *The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment*. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.
    $79k-102k yearly est. 60d+ ago
  • Marketing Startegy & Insights Specialist

    Confluent 4.6company rating

    Marketing specialist job in Charleston, WV

    **Employment Type:** FullTime Remote **Department** Marketing **Compensation:** $46.00 - $53.00 per hour _At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click_ here (****************************** _._ **Overview** We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform. **About the Role:** Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent. This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more. **What You Will Do:** + **Deliver Core Performance Reporting** : Generate and distribute standardized weekly, monthly, and quarterly reports on inbound funnel performance and pipeline generation for the APAC marketing teams, providing first-level insights on key metrics and trends. + **Answer Business-Critical Questions** : Fulfill ad-hoc analytical requests from regional stakeholders, translate requests into clear analytics outputs, and present findings to answer specific business questions. + **Own the Data Integrity and Reporting Infrastructure** : Develop, maintain, and ensure the reliability of the Tableau dashboards to give global Marketing and leadership visibility into performance and guide the insight-driven decisions. + **Execute Data Transformations (ELT)** : Write, optimize, and manage scheduled SQL queries in BigQuery to clean, model, and integrate marketing data from Salesforce for downstream reporting. + **Monitor Data Health** : Proactively monitor data pipelines and dashboard health, identifying, troubleshooting, and escalating data quality issues (data drift, discrepancies, etc.) to data science and engineering partners. + **Support Deep-dive Analysis** : Collaborate with other analysts and Data Science to evolve basic reporting into strategic trend analysis, contributing data-backed insights for campaign optimization and quarterly planning. + **Collaborate Cross-Functionally** : Work closely with colleagues across Confluent including Marketing Operations, Data Science, Field Marketing, Sales, Product, Finance, and more to drive the execution of strategic or tactical recommendations **What You Will Bring:** + 2+ years of experience in analytics, marketing operation, or related roles, ideally in B2B SaaS + Bachelor's Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering + Experience with data analysis, data modeling and SQL + Experience with data visualization tools such as Tableau + Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes + Strong communication skills: Strong written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills + Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals + Be able to own and execute an agenda in a dynamic and entrepreneurial environment + Nice to have: Salesforce or other CRM software, Bigquery or Snowflake **Ready to build what's next? Let's get in motion.** **Come As You Are** Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible. We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
    $35k-53k yearly est. 42d ago
  • Marketing Manager

    City of Bridgeport, Wv 3.0company rating

    Marketing specialist job in Bridgeport, WV

    Marketing Manager - The Bridge Sports Complex City of Bridgeport, WV Full-Time | Exempt Starting Salary: $52,222 to $74,463 Deadline to Apply: 12/16/25 Email Resumes to: [email protected] The Bridge Sports Complex is seeking a creative, strategic, and community-minded Marketing Manager to lead all marketing initiatives for our premier recreation and sports facility. This role is ideal for a dynamic professional who thrives in a fast-paced environment, excels at brand building, and enjoys connecting with the community through innovative content and campaigns. About the Role: The Marketing Manager develops and executes marketing programs that support business objectives, drive customer acquisition and retention, enhance brand visibility, and support program growth across The Bridge Sports Complex. This position also collaborates closely with the City of Bridgeport's marketing efforts to ensure unified messaging and community engagement. The role reports to The Bridge General Manager and the Community Development Director, and supervises the Customer Engagement Representative and Marketing Associate. Key Responsibilities: * Develop and implement strategic marketing plans for programs, camps, events, and activities at The Bridge Sports Complex. * Create compelling print and digital content for facility programs and assist with City of Bridgeport communication needs. * Manage and elevate the overall brand presence of The Bridge within the community. * Run all social media channels, highlighting facility happenings and celebrating community success. * Lead creative brainstorming to advance the brand while honoring established product attributes. * Execute marketing efforts including advertising, merchandising, packaging, direct and interactive communication, and customer events. * Monitor, analyze, and optimize campaign performance to maximize ROI. * Develop direct communication strategies to support customer retention and acquisition. * Manage the marketing and public relations content calendar to meet all deadlines. * Collaborate with the city's Community Development Director to align messaging and shared communications. * Support strategic sports-segment marketing initiatives across both the Complex and the City. * Manage marketing budgets and develop marketing, performance, and communication plans for partnerships. * Oversee daily execution of campaign resources including sales, press, events, and tradeshows. * Coordinate sponsorship request processes and ensure timely response to inquiries. * Lead development of event initiatives and sponsorships aligned with brand, consumer, and business strategies. * Serve as Manager on Duty as needed during facility operations. Required Qualifications: * Bachelor's degree in Marketing or a related field * Proficiency in Microsoft Office (Word, Excel, PowerPoint) * Proficiency with Adobe Suite (Photoshop, Illustrator) Preferred Qualifications: * Minimum of 4 years of marketing experience * Experience managing major social media platforms * Experience in video editing and large-format printing Knowledge, Skills & Abilities: Knowledge of: * General office procedures, computers, and office equipment Skilled in: * Completing tasks with oral and written instruction * Operating computers and business software Ability to: * Organize work and set priorities to meet deadlines * Establish and maintain strong relationships with staff and community partners Physical Demands & Work Environment: * Work is performed in both office and event settings. * Frequently required to sit, stand, walk, talk, hear, and use hands for various tasks. * Must occasionally lift up to 25 pounds and perform light physical activity. * Must be able to differentiate colors, shades, and brightness when creating content. * Occasional evening or weekend hours required for events or media needs.
    $52.2k-74.5k yearly 15d ago
  • Market Merchandiser, Full-time

    Careers Opportunities at AVI Foodsystems

    Marketing specialist job in West Virginia

    AVI Foodsystems is looking for a friendly and hard-working team member to immediately fill the role of Market Merchandiser, Full-time. Founded in 1960, AVI Foodsystems has evolved into one of the most respected and trusted food service companies in the nation. Providing comprehensive food services with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday. Duties & Responsibilities: Receive delivery of items such as soft drinks, bakery products, snack items and specialty foods at client locations Fill vending machines to proper inventory levels with items such as soft drinks, pastries and packages foods Place stock on shelves or racks in vending machines or coolers Ensure the refrigeration of all cold food products Oversee the ordering of merchandise and control inventory Collect unsold and stale merchandise Collect money, including coins and bills, from machines Communicate positively with customers by making eye contact and smiling Perform routine maintenance and sanitation of machines Maintain clean vending areas Requirements: Outgoing personality with the skills to promote products Ability to work both independently and as part of a team Excellent organization and time management skills Ability to speak effectively to customers and employees Ability to perform calculations in all units of measure, using whole numbers, common fractions, and decimals Benefits: Flexible schedule with a work/life balance A family culture and atmosphere Competitive compensation Health, dental, vision, and life insurance for full-time team members 401(k) with generous company match Paid vacations and holidays Free meals and snacks/beverages Immense training and growth opportunities We conduct pre-employment drug testing. EOE
    $27k-58k yearly est. 8d ago
  • Retail Event Marketer

    Leaf Home 4.4company rating

    Marketing specialist job in West Virginia

    Earn Full-time Pay working Part-time hours! LeafFilter Gutter Protection, a rapidly growing home improvement company is seeking Part-time Retail Marketers. Candidates should possess excellent verbal communication skills, be self-motivated, dependable, and have reliable transportation. Selected applicants will work on site at a variety of retail stores. Hours and days vary, and weekend availability is a must. For Immediate Hire! Paid Weekly! What we offer: Commission opportunities allow motivated marketers to earn uncapped earning potential Industry leading starting pay Compensation increases based on performance Paid Training and flexible scheduling Paid Weekly (Every Friday!) Opportunity for growth into management positions Fun work environment with branded LeafFilter swag! Job Summary: The Retail Marketer will attend pre-scheduled shifts in retail stores and generate leads for the local office through ongoing interaction with potential customers. Responsible for exceeding issued lead targets and goals administered by the Retail Event Marketing Manager. Essential Duties and Responsibilities: Interact with potential customers and provide product demonstrations using high energy and positive engagement techniques Work well without close supervision but always keeping the manager informed Meet predetermined performance goals Generate high quality leads for our industry leading products Job Requirements: Must be willing to work weekends (Friday, Saturday, Sunday) Attention to detail and punctual Smartphone required Self-motivated with a strong desire to educate potential customers about our product High level of energy and engagement for long periods of time Ability to utilize our proven system to generate leads for our #1 rated product Industry-best compensation packages | 401k with company match | Individualized career development programs | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEIA Committee, Women's Committee. We want to welcome you to the team, APPLY TODAY! Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
    $27k-41k yearly est. 5d ago
  • Sr. Manager, Medical Distribution Account Marketing

    Cardinal Health 4.4company rating

    Marketing specialist job in Charleston, WV

    **What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution. **_Job Summary_** The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. **_Responsibilities_** Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following: Financials and Performance Metrics: + Leverage data to understand channel performance and program effectiveness and support decision-making. + Monitor product performance metrics and customer satisfaction. + Prepare reports and presentations on product performance and market insights for stakeholders. Marketing tools and GTM Strategies: + Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments + Sales enablement support to accelerate industry growth + Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. + Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy + Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy + Ensure that marketing strategies are effectively executed at the channel level + Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis: + Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement + Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD **Qualifications** + 8-12 years of experience, preferred + Bachelor's degree in related field, or equivalent work experience, preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to) + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to influence cross-functional teams without formal authority + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Must be able to travel up to 25% of the time, including some nights and weekends. **What is expected of you and others at this level** + Manages department operations and supervises professional employees, front line supervisors and/or business support staff + Participates in the development of policies and procedures to achieve specific goals + Ensures employees operate within guidelines + Decisions have a short term impact on work processes, outcomes and customers + Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management + Interactions normally involve resolution of issues related to operations and/or projects + Gains consensus from various parties involved **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 14d ago

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