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What is a marketing strategist and how to become one
A marketing strategist develops and implements marketing plans to increase brand awareness, customer engagement, and sales. They conduct market research to identify target audiences and consumer trends and create effective marketing campaigns. Marketing strategists work with sales, advertising, and product development, to ensure that their strategies align with business objectives. They also analyze data and track performance metrics to evaluate campaign success and make adjustments. Overall, a marketing strategist drives business growth through marketing initiatives.
What general advice would you give to a marketing strategist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $80,033
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 52.71%
male 47.29%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
What are the pros and cons of being a marketing strategist?
Pros
Great opportunities for creativity and innovation
High potential for career growth and advancement
Competitive salary and benefits packages
Ability to work remotely or from anywhere in the world
Collaborating with and learning from other marketing professionals
Cons
High pressure environment with tight deadlines and high expectations
Can be stressful and demanding, requiring long hours and intense focus
Can be challenging to measure the success of marketing campaigns accurately
May require significant travel or working in different time zones
Can be difficult to balance creativity with practicality and ROI considerations
Marketing strategist career paths
Key steps to become a marketing strategist
Explore marketing strategist education requirements
Start to develop specific marketing strategist skills
Skills Percentages Digital Marketing 11.40% Email Marketing 7.79% Channel Marketing 5.51% Marketing Campaigns 5.28% Integrated Marketing 5.00% Complete relevant marketing strategist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing strategist based on U.S. Bureau of Labor Statistics data and data from real marketing strategist resumes.Research marketing strategist duties and responsibilities
- Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
- Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Prepare your marketing strategist resume
When your background is strong enough, you can start writing your marketing strategist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing strategist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing strategist resume templates
Build a professional marketing strategist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing strategist resume.
Apply for marketing strategist jobs
Now it's time to start searching for a marketing strategist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing strategist job
Are you a marketing strategist?
Share your story for a free salary report.
Average marketing strategist salary
The average marketing strategist salary in the United States is $80,033 per year or $38 per hour. Marketing strategist salaries range between $53,000 and $119,000 per year.
What am I worth?
How do marketing strategists rate their job?
Marketing strategist reviews
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Marketing strategist FAQs
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Updated January 8, 2025
