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Become A Marketing Strategist

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Working As A Marketing Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $70,702

    Average Salary

What Does A Marketing Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Strategist?

Marketing Strategist Jobs

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Head Of Marketing 2.3 years
Marketing Lead 2.3 years
Strategist 2.2 years
Brand Strategist 1.8 years
Top Employers Before
Internship 7.7%
Manager 4.1%
Top Employers After
Consultant 5.9%
Manager 3.5%
Strategist 3.2%

Do you work as a Marketing Strategist?

Marketing Strategist Demographics

Gender

Female

51.4%

Male

46.1%

Unknown

2.5%
Ethnicity

White

60.2%

Hispanic or Latino

13.7%

Asian

11.5%

Black or African American

10.6%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

40.6%

French

17.2%

Mandarin

6.3%

Italian

4.7%

Chinese

4.7%

Japanese

4.7%

Portuguese

3.9%

German

3.9%

Korean

2.3%

Cantonese

2.3%

Indonesian

1.6%

Arabic

1.6%

Turkish

0.8%

Hindi

0.8%

Hebrew

0.8%

Hungarian

0.8%

Vietnamese

0.8%

Catalan

0.8%

Dari

0.8%

Russian

0.8%
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Marketing Strategist Education

Schools

New York University

10.1%

University of Texas at Austin

8.7%

University of Phoenix

7.8%

Northwestern University

7.3%

Syracuse University

6.0%

University of Kansas

5.5%

DePaul University

5.0%

University of Florida

4.1%

University of Central Florida

4.1%

Full Sail University

4.1%

University of Oregon

4.1%

Indiana University Bloomington

4.1%

Florida State University

4.1%

University of South Florida

3.7%

Virginia Commonwealth University

3.7%

Georgia State University

3.7%

Boston University

3.7%

University of North Carolina at Chapel Hill

3.7%

Michigan State University

3.2%

Arizona State University

3.2%
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Majors

Marketing

28.2%

Business

21.0%

Communication

9.5%

Management

5.4%

Journalism

5.1%

Public Relations

4.7%

English

4.0%

Finance

2.7%

Economics

2.5%

Advertising

2.5%

Political Science

2.1%

Graphic Design

2.1%

Psychology

2.0%

Fine Arts

1.5%

Journalism And Mass Communications

1.4%

Writing

1.2%

Business Communications

1.2%

International Business

1.1%

History

1.1%

Agricultural Public Services

1.0%
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Degrees

Bachelors

50.9%

Masters

31.3%

Other

11.3%

Certificate

2.9%

Associate

2.0%

Doctorate

1.4%

Diploma

0.2%

License

0.1%
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Real Marketing Strategist Salaries

Job Title Company Location Start Date Salary
International Marketing Strategist McDonald Selznick Associates, Inc. Los Angeles, CA Jan 10, 2016 $175,000 -
$200,000
Marketing Strategist Renmatix, Inc. King of Prussia, PA Aug 20, 2014 $171,184
Marketing Strategist Betaworks Studio, LLC New York, NY Apr 01, 2015 $160,000
Product Marketing Strategist ESRI Inc. Redlands, CA May 25, 2016 $154,232
Marketing Strategist Renmatix, Inc. King of Prussia, PA Aug 20, 2014 $140,000
Creative Marketing Strategist The Brooklyn Brothers New York, NY Sep 01, 2014 $130,000
Senior Marketing Strategist 72Andsunny Partners LLC Vista, CA Apr 14, 2014 $120,000
International Marketing Research Strategist Union Entertainment Group, Inc. Huntington Beach, CA Oct 01, 2014 $120,000 -
$200,000
Marketing Strategist Acxiom Corporation New York, NY Feb 29, 2016 $108,493 -
$144,123
Senior Marketing Strategist Blue Cross Blue Shield of North Carolina Durham, NC Dec 01, 2013 $105,000 -
$115,000
Marketing Strategist Luxottica USA LLC New York, NY Sep 04, 2015 $102,150
Marketing Strategist Renmatix, Inc. King of Prussia, PA Feb 01, 2013 $100,000
Marketing Strategist Mathspace Inc. San Francisco, CA Jan 11, 2016 $93,915 -
$114,785
Marketing Strategists Daewoon Global, Inc. Gardena, CA May 20, 2016 $89,274
Database Marketing Strategist IBM Corporation Atlanta, GA Jan 09, 2016 $74,110 -
$137,352
Marketing Optimization Strategist Sophos, Inc. Long Beach, CA Aug 01, 2014 $74,000 -
$84,000
Database Marketing Strategist IBM Corporation Atlanta, GA Jun 17, 2014 $73,655 -
$124,574
Search Marketing Strategist Shanghai Spring International Travel Service USA, Inc. Industry, CA Jan 08, 2016 $73,045
Search Marketing Strategists Shanghai Spring International Travel Services USA, Inc. Industry, CA Jan 08, 2016 $73,045
Global Marketing Strategist Nobel Inc. New York, NY Feb 09, 2015 $72,000
Global Marketing Strategist Nobel Inc. Carlsbad, CA Feb 09, 2015 $72,000
Search Marketing Strategist Gogotech II, LLC New York, NY Oct 01, 2015 $60,029
Search Marketing Strategist Gogotech II, LLC New York, NY May 18, 2015 $60,029
Search Marketing Strategist Adeptmax Corporation Houston, TX Jul 01, 2015 $60,000
Marketing Optimization Strategist Sophos, Inc. Burlington, MA Sep 03, 2013 $60,000 -
$70,000
Business Development/Marketing Strategist Precision Global Consulting, Inc. New York, NY Apr 26, 2013 $60,000
Search Marketing Strategist Capricorn Systems, Inc. San Jose, CA Dec 02, 2013 $60,000
Search Marketing Strategist Capricorn Systems, Inc. Tucker, GA Sep 01, 2013 $60,000
Search Marketing Strategists Makdi Software Services LLC Houston, TX Jul 01, 2015 $60,000

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Top Skills for A Marketing Strategist

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  1. Content Strategy
  2. Web
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Developed Fall and Holiday 2013 content strategy including exclusive content and first-ever segment targeting.
  • Developed web content strategies to successfully target and influence enterprise technology buyers through web optimization and demand generation projects.
  • Modernized Marketing Strategy: Established online presence.
  • Created a successful newsletter and email marketing newsletter.
  • Provided organizations with strategic planning and business development designed to drive revenue growth and achieve company goals.

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Top 10 Best States for Marketing Strategists

  1. Colorado
  2. California
  3. Rhode Island
  4. Delaware
  5. Virginia
  6. New York
  7. Washington
  8. District of Columbia
  9. New Jersey
  10. Pennsylvania
  • (503 jobs)
  • (4,731 jobs)
  • (100 jobs)
  • (70 jobs)
  • (613 jobs)
  • (1,965 jobs)
  • (825 jobs)
  • (200 jobs)
  • (736 jobs)
  • (635 jobs)

Top Marketing Strategist Employers

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Jobs From Top Marketing Strategist Employers

Marketing Strategist Videos

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