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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|International Marketing Strategist||McDonald Selznick Associates, Inc.||Los Angeles, CA||Jan 10, 2016||$175,000 -
|Marketing Strategist||Renmatix, Inc.||King of Prussia, PA||Aug 20, 2014||$171,184|
|Marketing Strategist||Betaworks Studio, LLC||New York, NY||Apr 01, 2015||$160,000|
|Product Marketing Strategist||ESRI Inc.||Redlands, CA||May 25, 2016||$154,232|
|Marketing Strategist||Renmatix, Inc.||King of Prussia, PA||Aug 20, 2014||$140,000|
|Creative Marketing Strategist||The Brooklyn Brothers||New York, NY||Sep 01, 2014||$130,000|
|Senior Marketing Strategist||72Andsunny Partners LLC||Vista, CA||Apr 14, 2014||$120,000|
|Marketing Strategist||Acxiom Corporation||New York, NY||Feb 29, 2016||$108,493 -
|Program Manager II .10 Search Marketing Strategists)||Zulily, LLC||Seattle, WA||Sep 19, 2016||$108,000|
|Senior Marketing Strategist||Blue Cross Blue Shield of North Carolina||Durham, NC||Dec 01, 2013||$105,000 -
|Marketing Strategist||Luxottica USA LLC||New York, NY||Sep 04, 2015||$102,150|
|Marketing Strategist||Renmatix, Inc.||King of Prussia, PA||Feb 01, 2013||$100,000|
|Marketing Strategist||Mathspace Inc.||San Francisco, CA||Jan 11, 2016||$93,915 -
|Marketing Strategists||Daewoon Global, Inc.||Gardena, CA||May 20, 2016||$89,274|
|Database Marketing Strategist||IBM Corporation||Atlanta, GA||Jun 17, 2014||$73,655 -
|Search Marketing Strategist||Shanghai Spring International Travel Service USA, Inc.||Industry, CA||Jan 08, 2016||$73,045|
|Search Marketing Strategists||Shanghai Spring International Travel Services USA, Inc.||Industry, CA||Jan 08, 2016||$73,045|
|Global Marketing Strategist||Nobel Inc.||Carlsbad, CA||Feb 09, 2015||$72,000|
|Global Marketing Strategist||Nobel Inc.||New York, NY||Feb 09, 2015||$72,000|
|Marketing Strategist||Binary Lane Inc.||Columbus, OH||Mar 18, 2014||$70,000|
|Marketing Strategist||Binary Lane Inc.||Columbus, OH||Mar 10, 2014||$70,000|
|Search Marketing Strategist||Capricorn Systems, Inc.||San Jose, CA||Dec 02, 2013||$60,000|
|Search Marketing Strategist||Capricorn Systems, Inc.||Tucker, GA||Sep 01, 2013||$60,000|
|Search Marketing Strategist||Adeptmax Corporation||Houston, TX||Jul 01, 2015||$60,000|
|Marketing Optimization Strategist||Sophos, Inc.||Burlington, MA||Sep 03, 2013||$60,000 -
|Business Development/Marketing Strategist||Precision Global Consulting, Inc.||New York, NY||Apr 26, 2013||$60,000|
|Search Marketing Strategists||Makdi Software Services LLC||Houston, TX||Jul 01, 2015||$60,000|
|Search Marketing Strategist||Lake 5 Media, Inc.||New York, NY||Feb 09, 2015||$59,738|
|Marketing Strategist||National Oilwell Varco, L.P.||Houston, TX||Aug 22, 2015||$59,574|
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