A Marketing Strategist or Specialist, much as the name implies, is a marketing expert whose job is to conduct research into a company's consumers and the current market trend with the intention of using that research to predicting future trends and that way develop a strategy unique to the business meant to increase the sale of its products and services and its user engagement.
This is often a difficult part to play, with several hours of research necessary at best and a deep understanding of the industry and the product they intend to market. They cooperate with other people in marketing and advertising, and sometimes with those working in media, to design and work on projects and strategies, advertise, elevate brand awareness and customer loyalty, and act as an advisor for businesses.
A person looking to work as a Marketing Strategist generally needs to have a university degree of some sort in Marketing, Public Relations or Communications, or a similar subject. Excellent communication skills and an exemplary understanding of social media, market trends, and editing software are a must. Previous experience in marketing and advertisement and a marketing portfolio is also usually wanted.
How to Become a Marketing Strategist
What is a Marketing Strategist
There is more than meets the eye when it comes to being a Marketing Strategist. For example, did you know that they make an average of $37.29 an hour? That's $77,553 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Marketing Strategist Do
There are certain skills that many Marketing Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
How To Become a Marketing Strategist
If you're interested in becoming a Marketing Strategist, one of the first things to consider is how much education you need. We've determined that 79.3% of Marketing Strategists have a bachelor's degree. In terms of higher education levels, we found that 14.0% of Marketing Strategists have master's degrees. Even though most Marketing Strategists have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Marketing Strategist. When we researched the most common majors for a Marketing Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Strategist resumes include Associate Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Marketing Strategist. In fact, many Marketing Strategist jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing Strategists also have previous career experience in roles such as Marketing Director or Marketing Internship.
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Tell us your goals and we'll match you with the right jobs to get there.
And if you’re looking for a job, here are the five top employers hiring now:
Marketing Strategist Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a Marketing Strategist can determine their career goals through the career progression. For example, they could start out with a role such as Marketing Manager, progress to a title such as Marketing Director and then eventually end up with the title Regional Marketing Director.
Marketing Strategist Jobs You Might Like
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Average Salary for a Marketing Strategist
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5 Marketing Strategist Resume Examples
Build a professional marketing strategist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your marketing strategist resume.
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Kelly Robinson Marketing Strategist |
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Kelly Robinson Marketing Strategist Experience Marketing Strategist2014 - Present Hearst•New York, NY
Social Media Manager2011 - 2014 Microsoft•New York, NY
Managing Editor2010 - 2011 Microsoft•New York, NY
Content Editor2008 - 2009 The Republican Company•Main, PA
Skills Market ResearchWeb ContentStaff MembersNews StoriesCommunity ManagementMagazinesCRMInternetSales EnablementCSS Education Master's Degree Business2009 - 2010 Pennsylvania State University•Main, PA Bachelor's Degree Finance2005 - 2008 Pennsylvania State University•Main, PA |
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Learn How To Write a Marketing Strategist Resume
At Zippia, we went through countless Marketing Strategist resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Marketing Strategist Resume Examples And TemplatesAnd if you’re looking for a job, here are the five top employers hiring now:
Choose From 10+ Customizable Marketing Strategist Resume templates
Zippia allows you to choose from different easy-to-use Marketing Strategist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Strategist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Marketing Strategist Demographics
Marketing Strategist Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among Marketing Strategists, 52.7% of them are women, while 47.3% are men.
- The most common race/ethnicity among Marketing Strategists is White, which makes up 71.5% of all Marketing Strategists.
- The most common foreign language among Marketing Strategists is Spanish at 42.2%.
Find the best Marketing Strategist job for you
Marketing Strategist Jobs You Might Like
- High Paying Marketing Strategist Jobs - $117K and Up
- Work From Home Marketing Strategist Jobs
- Entry Level Marketing Strategist Jobs
- Part Time Marketing Strategist Jobs
- Actively Hiring
- No Degree Marketing Strategist Jobs
Top Colleges for Marketing Strategists
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. University of Texas at Austin
Austin, TX • Private
7. University of Southern California
Los Angeles, CA • Private
8. Ohio State University
Columbus, OH • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. San Diego State University
San Diego, CA • Private
Find the best Marketing Strategist job for you
Marketing Strategist Jobs You Might Like
- High Paying Marketing Strategist Jobs - $117K and Up
- Work From Home Marketing Strategist Jobs
- Entry Level Marketing Strategist Jobs
- Part Time Marketing Strategist Jobs
- Actively Hiring
- No Degree Marketing Strategist Jobs
Online Courses For Marketing Strategist That You May Like
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Top Skills For a Marketing Strategist
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.4% of Marketing Strategists listed Content Marketing on their resume, but soft skills such as Analytical skills and Communication skills are important as well.
Best States For a Marketing Strategist
Some places are better than others when it comes to starting a career as a Marketing Strategist. The best states for people in this position are Washington, Oregon, Nevada, and Pennsylvania. Marketing Strategists make the most in Washington with an average salary of $98,804. Whereas in Oregon and Nevada, they would average $98,098 and $92,433, respectively. While Marketing Strategists would only make an average of $90,410 in Pennsylvania, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Oregon
$98,098
Avg. Salary
2. Washington
$98,804
Avg. Salary
3. Pennsylvania
$90,410
Avg. Salary
How Do Marketing Strategist Rate Their Jobs?
Top Marketing Strategist Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Marketing Strategists and discovered their number of Marketing Strategist opportunities and average salary. Through our research, we concluded that Arrow Electronics was the best, especially with an average salary of $118,263. IBM follows up with an average salary of $105,542, and then comes Dell with an average of $115,125. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Marketing Strategist. The employers include Alight Solutions, Marworth, and Alliance Data
Marketing Strategist Videos
Becoming a Marketing Strategist FAQs
How do I become a good marketing strategist?
You can become a good marketing strategist by knowing the fundamentals of marketing, increasing your observational and communicative skills, and securing preliminary experience before looking to enter the field or advance into a position within your current company.
What qualifications do you need to be a marketing strategist?
Qualifications needed to be a marketing specialist include:
in-depth knowledge of marketing basics,
web content basics,
use of analytical tools,
use of marketing outreach software,
communication,
project management, and
research methodologies associated with marketing strategies and business practices.