Working as a Marketing Strategist

There is more than meets the eye when it comes to being a marketing strategist. For example, did you know that they make an average of $29.62 an hour? That's $61,604 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Strategist Do

There are certain skills that many marketing strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a marketing strategist, we found that a lot of resumes listed 7.7% of marketing strategists included content marketing, while 7.6% of resumes included project management, and 4.7% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing strategist job title. But what industry to start with? Most marketing strategists actually find jobs in the technology and media industries.

How To Become a Marketing Strategist

If you're interested in becoming a marketing strategist, one of the first things to consider is how much education you need. We've determined that 60.7% of marketing strategists have a bachelor's degree. In terms of higher education levels, we found that 27.7% of marketing strategists have master's degrees. Even though most marketing strategists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing strategist. When we researched the most common majors for a marketing strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing strategist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing strategist. In fact, many marketing strategist jobs require experience in a role such as marketing manager. Meanwhile, many marketing strategists also have previous career experience in roles such as marketing director or marketing internship.

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Average Salary$61,604
Job Growth Rate8%

Marketing Strategist Jobs

Marketing Strategist Career Paths

Top Careers Before Marketing Strategist
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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Strategist

Marketing Strategists in America make an average salary of $61,604 per year or $30 per hour. The top 10 percent makes over $88,000 per year, while the bottom 10 percent under $42,000 per year.
Average Salary
$61,604

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Media and Direct Marketing Strategist
Media and Direct Marketing Strategist
Ohio University
Ohio University
06/24/2020
06/24/2020
$51,24206/24/2020
$51,242
Email Marketing Strategist
Email Marketing Strategist
Robert Half
Robert Half
06/12/2020
06/12/2020
$70,00006/12/2020
$70,000
Marketing Strategist
Marketing Strategist
Hamilton Group Funding
Hamilton Group Funding
05/30/2020
05/30/2020
$36,00005/30/2020
$36,000
Business To Business (B2B) Demand Generation Marketing Strategist
Business To Business (B2B) Demand Generation Marketing Strategist
Omaha Public Power District
Omaha Public Power District
04/28/2020
04/28/2020
$78,26504/28/2020
$78,265
Senior Marketing Strategist
Senior Marketing Strategist
Burnett's Staffing, Inc.
Burnett's Staffing, Inc.
04/01/2020
04/01/2020
$72,00004/01/2020
$72,000
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Marketing Strategist Demographics

Gender

Female

49.3 %

Male

45.4 %

Unknown

5.3 %
Ethnicity

White

60.3 %

Hispanic or Latino

14.1 %

Asian

11.1 %
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Foreign Languages Spoken

Spanish

42.2 %

French

16.8 %

Mandarin

6.2 %
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Marketing Strategist Education

Schools

New York University

14.2 %

Northwestern University

7.4 %

University of California - Los Angeles

6.3 %

University of Texas at Austin

5.8 %
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Majors

Marketing

26.4 %

Business

17.9 %

Communication

12.7 %

Management

5.2 %
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Degrees

Bachelors

60.7 %

Masters

27.7 %

Certificate

4.9 %

Associate

3.1 %
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Entry Level Jobs For Becoming A Marketing Strategist

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Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.7% of marketing strategists listed content marketing on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Marketing Strategist

Some places are better than others when it comes to starting a career as a marketing strategist. The best states for people in this position are Washington, Virginia, New York, and West Virginia. Marketing strategists make the most in Washington with an average salary of $85,620. Whereas in Virginia and New York, they would average $84,089 and $82,973, respectively. While marketing strategists would only make an average of $82,087 in West Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Strategist Jobs:
825
Highest 10% Earn:
$128,000
Location Quotient:
1.41
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Marketing Strategist Jobs:
1,965
Highest 10% Earn:
$142,000
Location Quotient:
1.86
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Colorado

Total Marketing Strategist Jobs:
503
Highest 10% Earn:
$137,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Marketing Strategist Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a marketing strategist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless marketing strategist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Marketing Strategist Resume

At Zippia, we went through countless marketing strategist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Top Marketing Strategist Employers

1. IBM
4.7
Avg. Salary: 
$84,673
Marketing Strategists Hired: 
39+
2. Dell
4.8
Avg. Salary: 
$94,992
Marketing Strategists Hired: 
20+
3. Chipotle Mexican Grill
4.1
Avg. Salary: 
$23,897
Marketing Strategists Hired: 
13+
4. Hallmark
4.6
Avg. Salary: 
$37,541
Marketing Strategists Hired: 
10+
5. American Management Association .
4.3
Avg. Salary: 
$61,764
Marketing Strategists Hired: 
9+
6. HP
4.8
Avg. Salary: 
$88,383
Marketing Strategists Hired: 
8+

Marketing Strategist Videos

Recently Added Marketing Strategist Jobs

Updated October 2, 2020