A Marketing Strategist or Specialist, much as the name implies, is a marketing expert whose job is to conduct research into a company's consumers and the current market trend with the intention of using that research to predicting future trends and that way develop a strategy unique to the business meant to increase the sale of its products and services and its user engagement.
This is often a difficult part to play, with several hours of research necessary at best and a deep understanding of the industry and the product they intend to market. They cooperate with other people in marketing and advertising, and sometimes with those working in media, to design and work on projects and strategies, advertise, elevate brand awareness and customer loyalty, and act as an advisor for businesses.
A person looking to work as a Marketing Strategist generally needs to have a university degree of some sort in Marketing, Public Relations or Communications, or a similar subject. Excellent communication skills and an exemplary understanding of social media, market trends, and editing software are a must. Previous experience in marketing and advertisement and a marketing portfolio is also usually wanted.
There is more than meets the eye when it comes to being a Marketing Strategist. For example, did you know that they make an average of $37.29 an hour? That's $77,553 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Marketing Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
If you're interested in becoming a Marketing Strategist, one of the first things to consider is how much education you need. We've determined that 79.3% of Marketing Strategists have a bachelor's degree. In terms of higher education levels, we found that 14.0% of Marketing Strategists have master's degrees. Even though most Marketing Strategists have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Marketing Strategist. When we researched the most common majors for a Marketing Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Strategist resumes include Associate Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Marketing Strategist. In fact, many Marketing Strategist jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing Strategists also have previous career experience in roles such as Marketing Director or Marketing Internship.