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What is a Marketing Strategist

A Marketing Strategist or Specialist, much as the name implies, is a marketing expert whose job is to conduct research into a company's consumers and the current market trend with the intention of using that research to predicting future trends and that way develop a strategy unique to the business meant to increase the sale of its products and services and its user engagement.

This is often a difficult part to play, with several hours of research necessary at best and a deep understanding of the industry and the product they intend to market. They cooperate with other people in marketing and advertising, and sometimes with those working in media, to design and work on projects and strategies, advertise, elevate brand awareness and customer loyalty, and act as an advisor for businesses.

A person looking to work as a Marketing Strategist generally needs to have a university degree of some sort in Marketing, Public Relations or Communications, or a similar subject. Excellent communication skills and an exemplary understanding of social media, market trends, and editing software are a must. Previous experience in marketing and advertisement and a marketing portfolio is also usually wanted.

There is more than meets the eye when it comes to being a Marketing Strategist. For example, did you know that they make an average of $37.29 an hour? That's $77,553 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Strategist Do

There are certain skills that many Marketing Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Marketing Strategist does

How To Become a Marketing Strategist

If you're interested in becoming a Marketing Strategist, one of the first things to consider is how much education you need. We've determined that 79.3% of Marketing Strategists have a bachelor's degree. In terms of higher education levels, we found that 14.0% of Marketing Strategists have master's degrees. Even though most Marketing Strategists have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing Strategist. When we researched the most common majors for a Marketing Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Strategist resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing Strategist. In fact, many Marketing Strategist jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing Strategists also have previous career experience in roles such as Marketing Director or Marketing Internship.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Google Jobs (7)
  2. Intel Jobs (11)
  3. Arrow Electronics Jobs (113)
  4. Dell Jobs (20)
  5. IBM Jobs (40)
Average Salary
$77,553
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
107,290
Job Openings
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Marketing Strategist Career Paths

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Average Salary for a Marketing Strategist

Marketing Strategists in America make an average salary of $77,553 per year or $37 per hour. The top 10 percent makes over $117,000 per year, while the bottom 10 percent under $51,000 per year.
Average Salary
$77,553
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How much should you be earning as an Marketing Strategist? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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5 Marketing Strategist Resume Examples

Learn How To Write a Marketing Strategist Resume

At Zippia, we went through countless Marketing Strategist resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Strategist Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Google Jobs (7)
  2. Intel Jobs (11)
  3. Arrow Electronics Jobs (113)
  4. Dell Jobs (20)
  5. IBM Jobs (40)

Choose From 10+ Customizable Marketing Strategist Resume templates

Zippia allows you to choose from different easy-to-use Marketing Strategist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Strategist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Strategist Demographics

Marketing Strategist Gender Distribution

Male
Male
47%
Female
Female
53%

After extensive research and analysis, Zippia's data science team found that:

  • Among Marketing Strategists, 52.7% of them are women, while 47.3% are men.

  • The most common race/ethnicity among Marketing Strategists is White, which makes up 71.5% of all Marketing Strategists.

  • The most common foreign language among Marketing Strategists is Spanish at 42.2%.

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Marketing Strategist Education

Marketing Strategist Majors

21.1 %
18.1 %

Marketing Strategist Degrees

Bachelors

79.3 %

Masters

14.0 %

Associate

4.2 %

Top Colleges for Marketing Strategists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Online Courses For Marketing Strategist That You May Like

Content Marketing Masterclass: Create Content That Sells
udemy
4.6
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Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Content Marketing: Grow Your Business with Content Marketing
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Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!...

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Create a single successful event or event-series with effective event promotion, planning, management and monetization...

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Top Skills For a Marketing Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.4% of Marketing Strategists listed Content Marketing on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Marketing Strategist

Some places are better than others when it comes to starting a career as a Marketing Strategist. The best states for people in this position are Washington, Oregon, Nevada, and Pennsylvania. Marketing Strategists make the most in Washington with an average salary of $98,804. Whereas in Oregon and Nevada, they would average $98,098 and $92,433, respectively. While Marketing Strategists would only make an average of $90,410 in Pennsylvania, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Oregon

Total Marketing Strategist Jobs:
597
Highest 10% Earn:
$144,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing Strategist Jobs:
965
Highest 10% Earn:
$144,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Pennsylvania

Total Marketing Strategist Jobs:
1,421
Highest 10% Earn:
$135,000
Location Quotient:
1.06
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Strategists

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Top Marketing Strategist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Marketing Strategists and discovered their number of Marketing Strategist opportunities and average salary. Through our research, we concluded that Arrow Electronics was the best, especially with an average salary of $118,263. IBM follows up with an average salary of $105,542, and then comes Dell with an average of $115,125. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Marketing Strategist. The employers include Alight Solutions, Marworth, and Alliance Data

Most Common Employers For Marketing Strategist

RankCompanyZippia ScoreAverage Marketing Strategist SalaryAverage Salary
1$149,540
2$121,026
3$118,263
4$115,125
5$105,542
6$98,580

Marketing Strategist Videos

Becoming a Marketing Strategist FAQs

How do I become a good marketing strategist?

You can become a good marketing strategist by knowing the fundamentals of marketing, increasing your observational and communicative skills, and securing preliminary experience before looking to enter the field or advance into a position within your current company.

What qualifications do you need to be a marketing strategist?

Qualifications needed to be a marketing specialist include:

  • in-depth knowledge of marketing basics,

  • web content basics,

  • use of analytical tools,

  • use of marketing outreach software,

  • communication,

  • project management, and

  • research methodologies associated with marketing strategies and business practices.

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