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Become A Marketing Strategist

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Working As A Marketing Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems

  • Mostly Sitting

  • Stressful

  • $59,062

    Average Salary

What Does A Marketing Strategist Do At Principal Financial Group

* Assist with developing innovative engagement strategies to drive positive customer emotion and demand for our products/offerings.
* Drive the execution of customer journeys, marketing campaigns, initiatives and product development to help Principal to grow brand preference and grow revenue among our target audiences.
* Cultivate a solid understanding and application of target market research, marketing and competitive trends, market dynamics and regulations.
* Track, analyze and communicate results.
* Use results analysis to improve future outcomes.
* Perform other job-related duties or special projects as required.
* Qualifications

What Does A Marketing Strategist Do At Chipotle Mexican Grill

* Build strong partnerships with operations leadership teams within dedicated region
* Assess and effectively communicate sales opportunities; partner with regional directors to create regional marketing strategy
* Understand operational challenges and limitations and effectively integrate into operations leadership team
* Create strategic marketing plans for key markets and restaurants within the region
* Identify, recommend and work with local community partners aligned with Chipotle’s purpose
* Innovate ways to capitalize on industry trends, culture, and cares of local communities
* Regularly analyze results
* Evaluate progress of marketing plans; create recaps for operations teams and marketing leadership teams
* Effectively collaborate with field marketing team members and national marketing team members
* Plan strategic promotions and local initiatives in-line with national marketing strategy
* Create and implement data-driven marketing promotions to build restaurant sales and elevate Chipotle’s brand in local communities
* Develop outreach plans utilizing social media, PR, e-mail distribution and creative grassroots outreach to maximize effectiveness of initiatives
* Develop strong partnerships quickly with community non-profit organizations and other partners
* Assess financial results and recap all programming, including recommendations for future partnerships
* Plan and execute local events and sponsorships
* Collaborate with national events team to create and drive strategy and execution of local events and partnerships
* Work with national marketing departments (Social, PR, Creative, Digital, Ecommerce) to create and utilize assets to support partnerships
* Negotiate sponsorship proposals
* Manage regional marketing budget and event asset inventory
* The Ideal Candidate Will:
* Have 2
* years marketing experience or relevant equivalent
* Possess a B
* A./B
* S. in Marketing or a related field; or an equivalent in education and experience
* Proficient in the Microsoft Office Suite
* Have flexibility to travel moderately both regionally and nationally
* Have the ability to interpret high-level marketing strategy, as well as the design, technical, financial, and operational requirements of marketing programs
* Possess a strong ability to manage multiple demands and responsibilities; adapt quickly and effectively to changing needs and expectations.
* Have demonstrated ability in maintaining focus on both short and long-term priorities and goals
* Be able to develop data-driven, strategic programs and solutions
* Possess excellent written and verbal communication skills
* Have a strong desire to work as part of a team and elevate others
* Be able to write business cases, negotiate contracts and manage a budget
* Maintain current knowledge of trends in consumer marketing, the restaurant industry and landscape of key market
* Have a strong knowledge and understanding of markets within the region
* Have ability to work independently and remotely in the field and from a home office
* Have an entrepreneurial spirit and familiar with field marketing
* Have a start-up mentality and get excited about building something from the ground up
* Primary Location: California
* Beverly Hills
* Beverly Hills-(00261)
* Work Location:
* Beverly Hills-(00261)
* South Beverly Drive
* Beverly Hills

What Does A Marketing Strategist Do At New York Times

* Develop a broad understanding of all New York Times assets
* Collaborate and project manage across relevant departments (including Ad Products, T Brand Studio, Ad Operations, Research, Marketing, Events, etc.) to create integrated programs for clients
* Develop, articulate and share innovative programs, partnerships, innovations and opportunities to marketing team for potential use with other clients categories
* Brainstorm and write content strategy briefs
* Utilize research and data to articulate and support sales stories
* Attend sales calls to pitch marketing ideas when necessary
* Step in to assist marketing team members as needed
* Communicate proposal and program status to management

What Does A Marketing Strategist Do At B&H Photo

* Recommend ideas and implement new strategies to engage with B&H; customers
* End-to-end management of push campaigns
* Provide an effective mode of communication to our customers via push notifications and email
* Analyze marketing data and trends to better communicate with various target markets
* Implement and test new email marketing and push strategies
* Communicate and coordinate with various departments to ensure that the email marketing and push campaigns are implemented efficiently

What Does A Marketing Strategist Do At Jeppesen

* Creates annual marketing plans for each of the four Digital Aviation market segments.
* Develops partnerships and relationships with internal customers, stakeholders, peers, and direct reports in favor of a fully-coordinated and transparent service.
* Develops and manages initiatives that create a lean and sustainable productivity culture in support of short and long-term strategic objectives through operationalizing a documented strategy that is cascaded, managed, and tracked across the organization.
* Supports product launches by representing the needs of the global sales organizations.
* Acts in expert capacity on markets by identifying who buys, how they buy and their overall buying criteria; be the expert on market competition and how to beat them.
* Communicates the value proposition of the products to the sales team and assist in the development the sales tools that support the selling process of your markets based on product and sales engagement needs.
* Gathers metrics on marketing initiatives related to marketing objectives and strategies.
* Performs analysis of effectiveness and provides recommendations for strategic shifts or marketing plan changes

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How To Become A Marketing Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Strategist jobs

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Marketing Strategist Career Paths

Marketing Strategist

Marketing Strategist Demographics

Gender

  • Female

    50.8%

  • Male

    46.5%

  • Unknown

    2.7%

Ethnicity

  • White

    77.6%

  • Asian

    11.0%

  • Hispanic or Latino

    8.6%

  • Unknown

    1.9%

  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    40.8%

  • French

    16.9%

  • Mandarin

    6.2%

  • Italian

    4.6%

  • Japanese

    4.6%

  • Chinese

    3.8%

  • German

    3.8%

  • Portuguese

    3.1%

  • Korean

    2.3%

  • Cantonese

    2.3%

  • Hindi

    1.5%

  • Indonesian

    1.5%

  • Filipino

    1.5%

  • Tagalog

    1.5%

  • Arabic

    1.5%

  • Turkish

    0.8%

  • Hebrew

    0.8%

  • Hungarian

    0.8%

  • Vietnamese

    0.8%

  • Catalan

    0.8%
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Marketing Strategist

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Marketing Strategist Education

Marketing Strategist

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Real Marketing Strategist Salaries

Job Title Company Location Start Date Salary
International Marketing Strategist McDonald Selznick Associates, Inc. Los Angeles, CA Jan 10, 2016 $175,000 -
$200,000
Marketing Strategist Renmatix, Inc. King of Prussia, PA Aug 20, 2014 $171,184
Marketing Strategist Betaworks Studio, LLC New York, NY Apr 01, 2015 $160,000
Product Marketing Strategist ESRI Inc. Redlands, CA May 25, 2016 $154,232
Marketing Strategist Renmatix, Inc. King of Prussia, PA Aug 20, 2014 $140,000
Creative Marketing Strategist The Brooklyn Brothers New York, NY Sep 01, 2014 $130,000
Senior Marketing Strategist 72Andsunny Partners LLC Vista, CA Apr 14, 2014 $120,000
Marketing Strategist Acxiom Corporation New York, NY Feb 29, 2016 $108,493 -
$144,123
Program Manager II .10 Search Marketing Strategists) Zulily, LLC Seattle, WA Sep 19, 2016 $108,000
Senior Marketing Strategist Blue Cross Blue Shield of North Carolina Durham, NC Dec 01, 2013 $105,000 -
$115,000
Marketing Strategist Luxottica USA LLC New York, NY Sep 04, 2015 $102,150
Marketing Strategist Renmatix, Inc. King of Prussia, PA Feb 01, 2013 $100,000
Marketing Strategist Mathspace Inc. San Francisco, CA Jan 11, 2016 $93,915 -
$114,785
Marketing Strategists Daewoon Global, Inc. Gardena, CA May 20, 2016 $89,274
Database Marketing Strategist IBM Corporation Atlanta, GA Jun 17, 2014 $73,655 -
$124,574
Search Marketing Strategist Shanghai Spring International Travel Service USA, Inc. Industry, CA Jan 08, 2016 $73,045
Search Marketing Strategists Shanghai Spring International Travel Services USA, Inc. Industry, CA Jan 08, 2016 $73,045
Global Marketing Strategist Nobel Inc. Carlsbad, CA Feb 09, 2015 $72,000
Global Marketing Strategist Nobel Inc. New York, NY Feb 09, 2015 $72,000
Marketing Strategist Binary Lane Inc. Columbus, OH Mar 18, 2014 $70,000
Marketing Strategist Binary Lane Inc. Columbus, OH Mar 10, 2014 $70,000
Search Marketing Strategist Capricorn Systems, Inc. San Jose, CA Dec 02, 2013 $60,000
Search Marketing Strategist Capricorn Systems, Inc. Tucker, GA Sep 01, 2013 $60,000
Search Marketing Strategist Adeptmax Corporation Houston, TX Jul 01, 2015 $60,000
Marketing Optimization Strategist Sophos, Inc. Burlington, MA Sep 03, 2013 $60,000 -
$70,000
Business Development/Marketing Strategist Precision Global Consulting, Inc. New York, NY Apr 26, 2013 $60,000
Search Marketing Strategists Makdi Software Services LLC Houston, TX Jul 01, 2015 $60,000
Search Marketing Strategist Lake 5 Media, Inc. New York, NY Feb 09, 2015 $59,738
Marketing Strategist National Oilwell Varco, L.P. Houston, TX Aug 22, 2015 $59,574

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Top Skills for A Marketing Strategist

ContentStrategyWebContentOnlineEmailCampaignsRevenueGrowthFacebookMarketResearchTwitterBusinessDevelopmentROIPressReleasesCRMB2CGoogleAdwordsSearchEngineOptimizationInternetSEMPPCProjectManagementInstagram

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Top Marketing Strategist Skills

  1. Content Strategy
  2. Web Content
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Deliver engaging content strategy for all marketing elements - online and offline.
  • Developed web content strategies to successfully target and influence enterprise technology buyers through web optimization and demand generation projects.
  • Provided reporting and analysis of ongoing digital marketing campaigns, competitive audits and online audience insights.
  • Utilize social media platforms and targeted email campaigns to attract and maintain consumers.
  • Achieved 15% annual revenue growth from assigned product portfolio.

Top Marketing Strategist Employers

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A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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