Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Best states for a marketing strategist
Quoted expert
Marlene Kahla Ph.D.
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
Not all states present equal opportunity for employees, and when it comes to marketing strategist jobs, it's no different. We know how hard job search can be, and in order to make your life a little easier, we have the information you need in order to determine where you might want to start your job search. This way, if you are newly entering the job market, or you are looking to change jobs, you know which places are the best for marketing strategist jobs.
To do that, we looked at the most recent data we have available for the following criteria -- average annual wages, and availability of jobs for marketing strategists.We found that the Midwest is best for marketing strategists, and the Northeast is the worst. Harrisburg, PA is the best city in the country for marketing strategist jobs, where as Pennsylvania is the best state in the country.
10 best states for marketing strategists in 2026
1. Pennsylvania
Total marketing strategist jobs: 1,421 Average annual salary: $99,769 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $150,000 Location Quotient: 1.06
2. Connecticut
Total marketing strategist jobs: 468 Average annual salary: $91,285 Lowest 10 percent earn: $61,000 Highest 10 percent earn: $136,000 Location Quotient: 1.23
3. District of Columbia
Total marketing strategist jobs: 273 Average annual salary: $97,958 Lowest 10 percent earn: $64,000 Highest 10 percent earn: $148,000 Location Quotient: 1.42
4. Nevada
Total marketing strategist jobs: 245 Average annual salary: $93,136 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $146,000 Location Quotient: 1.02
5. Rhode Island
Total marketing strategist jobs: 150 Average annual salary: $85,859 Lowest 10 percent earn: $57,000 Highest 10 percent earn: $127,000 Location Quotient: 1.07
6. Delaware
Total marketing strategist jobs: 116 Average annual salary: $94,829 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $143,000 Location Quotient: 0.8
7. Arizona
Total marketing strategist jobs: 585 Average annual salary: $88,504 Lowest 10 percent earn: $58,000 Highest 10 percent earn: $134,000 Location Quotient: 0.87
8. Massachusetts
Total marketing strategist jobs: 1,184 Average annual salary: $86,145 Lowest 10 percent earn: $58,000 Highest 10 percent earn: $127,000 Location Quotient: 1.12
9. Virginia
Total marketing strategist jobs: 1,149 Average annual salary: $87,481 Lowest 10 percent earn: $57,000 Highest 10 percent earn: $133,000 Location Quotient: 1.06
10. Oregon
Total marketing strategist jobs: 597 Average annual salary: $82,723 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $134,000 Location Quotient: 1.25
Marketing strategist jobsNear Columbus, OH
How Zippia determines the best states to be a marketing strategist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing strategist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Pennsylvania | $99,769 | $66,000 | 12,805,537 | 1,421 |
| 2 | Connecticut | $91,285 | $61,000 | 3,588,184 | 468 |
| 3 | District of Columbia | $97,958 | $64,000 | 693,972 | 273 |
| 4 | Nevada | $93,136 | $59,000 | 2,998,039 | 245 |
| 5 | Rhode Island | $85,859 | $57,000 | 1,059,639 | 150 |
| 6 | Delaware | $94,829 | $62,000 | 961,939 | 116 |
| 7 | Arizona | $88,504 | $58,000 | 7,016,270 | 585 |
| 8 | Massachusetts | $86,145 | $58,000 | 6,859,819 | 1,184 |
| 9 | Virginia | $87,481 | $57,000 | 8,470,020 | 1,149 |
| 10 | Oregon | $82,723 | $50,000 | 4,142,776 | 597 |
| 11 | Maine | $80,954 | $55,000 | 1,335,907 | 171 |
| 12 | Vermont | $85,914 | $58,000 | 623,657 | 75 |
| 13 | Minnesota | $80,034 | $52,000 | 5,576,606 | 896 |
| 14 | Maryland | $89,302 | $58,000 | 6,052,177 | 661 |
| 15 | New York | $83,041 | $55,000 | 19,849,399 | 2,098 |
| 16 | New Hampshire | $78,546 | $53,000 | 1,342,795 | 253 |
| 17 | North Carolina | $79,293 | $51,000 | 10,273,419 | 1,190 |
| 18 | Washington | $81,861 | $49,000 | 7,405,743 | 965 |
| 19 | Ohio | $81,340 | $53,000 | 11,658,609 | 947 |
| 20 | California | $82,197 | $52,000 | 39,536,653 | 4,388 |
| 21 | New Jersey | $85,035 | $56,000 | 9,005,644 | 892 |
| 22 | South Carolina | $82,854 | $52,000 | 5,024,369 | 332 |
| 23 | New Mexico | $81,323 | $52,000 | 2,088,070 | 170 |
| 24 | Idaho | $81,943 | $50,000 | 1,716,943 | 123 |
| 25 | Michigan | $78,334 | $51,000 | 9,962,311 | 702 |
| 26 | Tennessee | $77,164 | $49,000 | 6,715,984 | 520 |
| 27 | Wisconsin | $76,073 | $49,000 | 5,795,483 | 548 |
| 28 | Indiana | $77,427 | $50,000 | 6,666,818 | 450 |
| 29 | Kansas | $73,052 | $46,000 | 2,913,123 | 306 |
| 30 | West Virginia | $73,191 | $47,000 | 1,815,857 | 132 |
| 31 | Nebraska | $71,131 | $46,000 | 1,920,076 | 248 |
| 32 | North Dakota | $69,231 | $46,000 | 755,393 | 110 |
| 33 | Montana | $74,092 | $47,000 | 1,050,493 | 89 |
| 34 | Missouri | $73,832 | $47,000 | 6,113,532 | 483 |
| 35 | Georgia | $70,776 | $44,000 | 10,429,379 | 1,165 |
| 36 | Oklahoma | $72,533 | $46,000 | 3,930,864 | 179 |
| 37 | Colorado | $67,437 | $43,000 | 5,607,154 | 723 |
| 38 | Texas | $66,780 | $42,000 | 28,304,596 | 2,476 |
| 39 | Illinois | $69,840 | $45,000 | 12,802,023 | 1,334 |
| 40 | Arkansas | $66,976 | $42,000 | 3,004,279 | 275 |
| 41 | Hawaii | $56,997 | $45,000 | 1,427,538 | 108 |
| 42 | Kentucky | $67,584 | $43,000 | 4,454,189 | 345 |
| 43 | Wyoming | $57,807 | $37,000 | 579,315 | 90 |
| 44 | Utah | $65,837 | $41,000 | 3,101,833 | 378 |
| 45 | Mississippi | $68,680 | $43,000 | 2,984,100 | 172 |
| 46 | Louisiana | $68,905 | $43,000 | 4,684,333 | 214 |
| 47 | South Dakota | $61,708 | $40,000 | 869,666 | 122 |
| 48 | Alabama | $66,658 | $42,000 | 4,874,747 | 275 |
| 49 | Alaska | $60,897 | $38,000 | 739,795 | 90 |
| 50 | Iowa | $66,342 | $43,000 | 3,145,711 | 261 |
| 51 | Florida | $58,694 | $36,000 | 20,984,400 | 1,671 |
Highest paying states for marketing strategists
| Rank | State | Avg. Marketing Strategist Salary |
|---|---|---|
| 1 | Pennsylvania | $99,769 |
| 2 | Connecticut | $91,285 |
| 3 | District of Columbia | $97,958 |
| 4 | Nevada | $93,136 |
| 5 | Rhode Island | $85,859 |
| 6 | Delaware | $94,829 |
| 7 | Arizona | $88,504 |
| 8 | Massachusetts | $86,145 |
| 9 | Virginia | $87,481 |
| 10 | Oregon | $82,723 |
| 11 | Maine | $80,954 |
| 12 | Vermont | $85,914 |
| 13 | Minnesota | $80,034 |
| 14 | Maryland | $89,302 |
| 15 | New York | $83,041 |
| 16 | New Hampshire | $78,546 |
| 17 | North Carolina | $79,293 |
| 18 | Washington | $81,861 |
| 19 | Ohio | $81,340 |
| 20 | California | $82,197 |
| 21 | New Jersey | $85,035 |
| 22 | South Carolina | $82,854 |
| 23 | New Mexico | $81,323 |
| 24 | Idaho | $81,943 |
| 25 | Michigan | $78,334 |
| 26 | Tennessee | $77,164 |
| 27 | Wisconsin | $76,073 |
| 28 | Indiana | $77,427 |
| 29 | Kansas | $73,052 |
| 30 | West Virginia | $73,191 |
| 31 | Nebraska | $71,131 |
| 32 | North Dakota | $69,231 |
| 33 | Montana | $74,092 |
| 34 | Missouri | $73,832 |
| 35 | Georgia | $70,776 |
| 36 | Oklahoma | $72,533 |
| 37 | Colorado | $67,437 |
| 38 | Texas | $66,780 |
| 39 | Illinois | $69,840 |
| 40 | Arkansas | $66,976 |
| 41 | Hawaii | $56,997 |
| 42 | Kentucky | $67,584 |
| 43 | Wyoming | $57,807 |
| 44 | Utah | $65,837 |
| 45 | Mississippi | $68,680 |
| 46 | Louisiana | $68,905 |
| 47 | South Dakota | $61,708 |
| 48 | Alabama | $66,658 |
| 49 | Alaska | $60,897 |
| 50 | Iowa | $66,342 |
| 51 | Florida | $58,694 |
Expert opinions on the best states for marketing strategists
Are there any particularly good places in the United States for marketing strategists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing strategist best states FAQs
Have more questions? See all answers to common executive management questions.
Search for marketing strategist jobs
Updated January 8, 2025