Marketing strategist demographics and statistics in the US
Marketing strategist demographics research summary. Zippia estimates marketing strategist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing strategist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing strategists after extensive research and analysis:
- There are over 98,831 marketing strategists currently employed in the United States.
- 52.7% of all marketing strategists are women, while 47.3% are men.
- The average marketing strategist age is 39 years old.
- The most common ethnicity of marketing strategists is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing strategists are most in-demand in New York, NY.
- Harrisburg, PA pays an annual average wage of $99,538, the highest in the US.
- In 2022, women marketing strategists earned 94% of what men earned.
- Pennsylvania is the best state for marketing strategists to live.
- Marketing strategists are 62% more likely to work at private companies in comparison to public companies.
On this page
Marketing strategist demographics by:
Marketing strategist gender statistics
52.7% of marketing strategists are women and 47.3% of marketing strategists are men.
- Female, 52.7%
- Male, 47.3%
Marketing strategist gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
Marketing strategist gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$80,805
Female income
$76,106
Marketing strategist gender ratio over time
This data breaks down the percentage of men and women in marketing strategist positions over time. Currently, 52.7% of marketing strategists are female.
Marketing strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.21% | 32.79% |
| 2011 | 66.88% | 33.12% |
| 2012 | 67.49% | 32.51% |
| 2013 | 67.42% | 32.58% |
| 2014 | 65.62% | 34.38% |
| 2015 | 65.16% | 34.84% |
| 2016 | 65.03% | 34.97% |
| 2017 | 64.01% | 35.99% |
| 2018 | 49.61% | 50.39% |
| 2019 | 48.52% | 51.48% |
| 2020 | 46.91% | 53.09% |
| 2021 | 47.29% | 52.71% |
Marketing strategist related jobs gender ratio
We compared marketing strategists with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Strategist | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing strategist demographics by race
The most common ethnicity among marketing strategists is White, which makes up 74.6% of all marketing strategists. Comparatively, 8.7% of marketing strategists are Hispanic or Latino and 8.2% of marketing strategists are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing strategist race
| Marketing strategist race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing strategist race and ethnicity over time
See how marketing strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing strategist wage gap by race
According to our data, asian marketing strategists have the highest average salary compared to other ethnicities. Black or african american marketing strategists have the lowest average salary at $76,107.
| Ethnicity | Salary |
|---|---|
| Unknown | $80,375 |
| White | $79,994 |
| Black or African American | $76,107 |
| Asian | $88,332 |
| Hispanic or Latino | $79,704 |
Average marketing strategist age
See how the average age of marketing strategists varies based on ethnicity and gender.
Male
Female
Marketing strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing strategist age breakdown
The average age of marketing strategists is 40+ years years old, representing 44% of the marketing strategist population.
Marketing strategist age breakdown
| Marketing Strategist Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing strategist educational attainment
The most common degree for marketing strategists is bachelor's degree, with 79% of marketing strategists earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 4%.
- Bachelor's, 79%
- Master's, 14%
- Associate, 4%
- High School Diploma, 1%
- Other Degrees, 2%
Marketing strategists by degree level
| Marketing strategist degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 14% |
| Associate | 4% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Marketing strategist jobs you might like
Marketing strategist wage gap by degree level
According to the data, marketing strategists with a Doctorate degree earn more than those without, at $98,999 annually. With a Master's degree, marketing strategists earn a median annual income of $94,585 compared to $83,123 for marketing strategists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $94,585 |
| Bachelor's Degree | $83,123 |
| Doctorate Degree | $98,999 |
Marketing strategist employment statistics
Most marketing strategists work for a private in the media industry.
Company size where marketing strategists work
Below, you can see the size of companies where marketing strategists work.
Marketing strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 28% |
Marketing strategist jobs by company type
Employees with the marketing strategist job title have their preferences when it comes to working for a company. For instance, most marketing strategists prefer to work at private companies over public companies.
Marketing strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 32% |
| Private | 62% |
| Government | 1% |
Marketing strategist jobs by industry
The most common industries for marketing strategists are media, technology and professional.
Marketing strategist industry statistics
| Industry | Percentages |
|---|---|
| Media | 16% |
| Technology | 12% |
| Fortune 500 | 12% |
| Finance | 8% |
| Professional | 8% |
| Health Care | 6% |
| Start-up | 5% |
| Manufacturing | 4% |
| Retail | 4% |
| Non Profits | 4% |
| Education | 4% |
| Internet | 3% |
| Telecommunication | 3% |
| Insurance | 3% |
| Transportation | 2% |
| Construction | 2% |
| Hospitality | 1% |
| Government | 1% |
| Energy | 1% |
Marketing strategist turnover and employment statistics
Marketing strategist unemployment rate over time
The unemployment rate for marketing strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing strategist unemployment rate by year
| Year | Marketing strategist unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing strategist tenure
The average marketing strategist stays at their job for 1-2 years, based on the 2,653 marketing strategists resumes in Zippia's database.
Marketing strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 29% |
| 3-4 years | 13% |
| 5-7 years | 20% |
| 8-10 years | 8% |
| 11+ years | 10% |
Marketing strategist LGBT ratio compared to similar jobs
Review the percent of marketing strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Associate Director Of Sales | 7.25% | 85,596 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Marketing Strategist | 9.86% | - |
| Publication Director | 16.11% | 14,660 |
Similar marketing strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Associate Director Of Sales | 7.25% | 85,596 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Publication Director | 16.11% | 14,660 |
Foreign languages spoken by marketing strategists
The most common foreign language among marketing strategists is Spanish at 42.2%. The second-most popular foreign language spoken is French at 16.8% and Mandarin is the third-most popular at 6.2%.
- Spanish, 42.2%
- French, 16.8%
- Mandarin, 6.2%
- Japanese, 5.0%
- Italian, 5.0%
- Other, 24.8%
Marketing strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.2% |
| French | 16.8% |
| Mandarin | 6.2% |
| Japanese | 5.0% |
| Italian | 5.0% |
| Other | 24.8% |
