How to hire a marketing strategist

How to hire a marketing strategist, step by step

Here's a step-by-step marketing strategist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing strategist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing strategist
• Step 8: Go through the hiring process checklist

What does a marketing strategist do?

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1. Identify your hiring needs

   The marketing strategist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing strategist's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing strategists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing strategists and their corresponding salaries.

   Type of Marketing Strategist	Description	Hourly rate
   Marketing Strategist	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-57
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Email Marketing
   • Channel Marketing
   • Marketing Campaigns
   • Integrated Marketing
   • Project Management
   • Social Media Marketing
   • Content Strategy
   • CRM
   • Healthcare
   • Content Marketing
   • PowerPoint
   • Web Content
   • Email Campaigns

   Check all skills

   Responsibilities:

   • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
   • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
   • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
   • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
   • Maintain accurate records and client account information through SalesForce.
   • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

   More marketing strategist duties

3. Make a budget

   Including a salary range in your marketing strategist job description is one of the best ways to attract top talent. A marketing strategist can vary based on:

   • Location. For example, marketing strategists' average salary in hawaii is 43% less than in pennsylvania.
   • Seniority. Entry-level marketing strategists 55% less than senior-level marketing strategists.
   • Certifications. A marketing strategist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing strategist's salary.

   Average marketing strategist salary

   $80,033yearly

   $38.48 hourly rate

   ---

   Entry-level marketing strategist salary

   $53,000 yearly salary

   Updated January 23, 2026

   Average marketing strategist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Pennsylvania	$99,538	$48
   2	Nevada	$99,159	$48
   3	District of Columbia	$98,026	$47
   4	Delaware	$94,669	$46
   5	Connecticut	$90,836	$44
   6	Maryland	$89,440	$43
   7	California	$89,380	$43
   8	Arizona	$88,843	$43
   9	Virginia	$87,064	$42
   10	Massachusetts	$86,020	$41
   11	Rhode Island	$85,758	$41
   12	South Carolina	$83,333	$40
   13	New York	$83,272	$40
   14	Washington	$82,605	$40
   15	North Carolina	$81,077	$39
   16	Ohio	$80,540	$39
   17	Minnesota	$80,094	$39
   18	New Hampshire	$77,997	$38
   19	Michigan	$77,254	$37
   20	Indiana	$76,886	$37

   Average marketing strategist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	McKinsey & Company Inc	$155,779	$74.89	11
   2	Getaround	$138,427	$66.55
   3	Altium	$134,067	$64.46	2
   4	NerdWallet	$130,237	$62.61	1
   5	Yext	$129,230	$62.13	6
   6	UBS	$127,436	$61.27	1
   7	Amazon	$126,378	$60.76	353
   8	Uber Technologies	$124,442	$59.83	2
   9	Thoughtworks	$123,941	$59.59
   10	JPMorgan Chase & Co.	$122,920	$59.10	175
   11	Sophos	$121,823	$58.57
   12	Arrow Electronics	$121,791	$58.55	56
   13	Square	$120,975	$58.16
   14	FUJIFILM Diosynth Biotechnologies	$120,485	$57.93	5
   15	Autodesk	$120,188	$57.78	42
   16	Belk	$119,820	$57.61	1
   17	AIG	$119,677	$57.54	1
   18	FUJIFILM Medical Systems USA	$119,398	$57.40	181
   19	Getty Images	$119,307	$57.36
   20	Qualtrics	$118,999	$57.21	15

4. Writing a marketing strategist job description

   A marketing strategist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing strategist job description:

   Marketing strategist job description example

   Join us! Verisk is hiring for a Marketing Strategist for our Underwriting unit. In this role you will be responsible for marketing strategy development and implementation across multiple channels. The successful candidate will be responsible for market & competitive intelligence including understanding the market and competitive intelligence to develop insights and strategies that inform product positioning and direction. The day to day responsibilities of this role include:
   
   Customer Journey - Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
   
   (Product) Strategy - Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
   
   Marketing Strategy - Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures BU leader and CMO approval
   
   Messaging & Positioning - Develop product positioning and messaging that differentiates (insert product/lob) in the market
   
   Sales enablement - Work with the product team to develop sales collateral to enable effective selling, and other on-demand materials in support of sales efforts.
   
   Campaign Development - Conceive of, lead, and launch innovative, integrated, and multimedia marketing campaigns to include email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Deliver superior creative briefs that compel outstanding creative development.
   
   Marketing Analytics - Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
   Thought Leader - Serve as internal and market-facing SME/thought leader for the product
   
   Market & Competitive Intelligence - Understand market and competitive intelligence to develop insights and strategies that inform product positioning and direction
   
   Customer Journey - Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
   
   (Product) Strategy - Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)

   Copy this example

   

5. Post your job

   To find the right marketing strategist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing strategists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing strategists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing strategist job on Zippia to find and attract quality marketing strategist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing strategists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing strategist

   Once you've decided on a perfect marketing strategist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new marketing strategist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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