Marketing strategist job description
Updated March 14, 2024
7 min read
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Example marketing strategist requirements on a job description
Marketing strategist requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing strategist job postings.
Sample marketing strategist requirements
- Bachelor's degree in marketing, business or related field
- At least 5 years' experience in a marketing or related role
- Proven track record in developing and implementing successful marketing strategies
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
Sample required marketing strategist soft skills
- Ability to work collaboratively with a team
- Ability to multi-task and prioritize workload
- Strong attention to detail
- Creative mindset and innovative thinking
Marketing strategist job description example 1
Verisk Analytics marketing strategist job description
Join us! Verisk is hiring for a Marketing Strategist for our Underwriting unit. In this role you will be responsible for marketing strategy development and implementation across multiple channels. The successful candidate will be responsible for market & competitive intelligence including understanding the market and competitive intelligence to develop insights and strategies that inform product positioning and direction. The day to day responsibilities of this role include:
Customer Journey - Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
(Product) Strategy - Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
Marketing Strategy - Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures BU leader and CMO approval
Messaging & Positioning - Develop product positioning and messaging that differentiates (insert product/lob) in the market
Sales enablement - Work with the product team to develop sales collateral to enable effective selling, and other on-demand materials in support of sales efforts.
Campaign Development - Conceive of, lead, and launch innovative, integrated, and multimedia marketing campaigns to include email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Deliver superior creative briefs that compel outstanding creative development.
Marketing Analytics - Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
Thought Leader - Serve as internal and market-facing SME/thought leader for the product
Market & Competitive Intelligence - Understand market and competitive intelligence to develop insights and strategies that inform product positioning and direction
Customer Journey - Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
(Product) Strategy - Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
Customer Journey - Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
(Product) Strategy - Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
Marketing Strategy - Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures BU leader and CMO approval
Messaging & Positioning - Develop product positioning and messaging that differentiates (insert product/lob) in the market
Sales enablement - Work with the product team to develop sales collateral to enable effective selling, and other on-demand materials in support of sales efforts.
Campaign Development - Conceive of, lead, and launch innovative, integrated, and multimedia marketing campaigns to include email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Deliver superior creative briefs that compel outstanding creative development.
Marketing Analytics - Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
Thought Leader - Serve as internal and market-facing SME/thought leader for the product
Market & Competitive Intelligence - Understand market and competitive intelligence to develop insights and strategies that inform product positioning and direction
Customer Journey - Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
(Product) Strategy - Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
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Marketing strategist job description example 2
Lifechurch.tv marketing strategist job description
The Marketing Strategist is primarily responsible for developing and maintaining highly integrated and effective campaigns leading and connecting the YouVersion Community.
God's Word is alive. It moves in our hearts, speaks to our souls, and changes us daily. YouVersion is building new ways for everyday people to experience the uncommon message of the Gospel through technology. We believe wholeheartedly in the life-giving power of His Word, and we want to work alongside people like you-dreamers, innovators, and sold-out Christ-followers-to create new avenues for people to deepen their intimacy with God.
With over 500 million installs of the Bible App, the YouVersion team continues to grow and evolve to appropriately steward the opportunities God brings our way. The Marketing Team has a unique role to play in bringing leadership across various areas. This includes the discoverability of the Bible online, quality of app downloads, fostering ongoing engagement through Community campaigns, and surfacing insights around Community sentiment across social media.
The YouVersion Marketing Strategist role serves as a connector of ideas and people, bringing together stakeholders to drive toward critical outcomes. Keep reading if you're passionate about marketing and helping people grow in their faith.
Who you are: A strategic thinker and planner-you're always thinking about how to help someone get to their next step or understand a new concept Organized, detailed, and thoughtful regarding how you serve an audience, and willing to research to learn to better engage with our CommunityLaser-precise when it comes to details with an eye for how they fit into the big pictureA gifted problem-solver who thoroughly appreciates checking things off your to-do list Driven and self-motivated, yet humble and able to work with a gifted team of faith-filled coworkers
What you'll do: Plan monthly communication campaigns of assigned product(s) that will be executed through platforms like social media, email, blog, push notifications, and in-app banners.Collaborate with the Creative Team on visual content-images and videos-that meets the strategic objectives of the Platform Review data and gather insights to inform strategy related to audience segmentation and communication strategy Steward the brand position of assigned product(s) and maintain a pulse on the competitive landscape Closely collaborate with the YouVersion Product and Growth Teams to develop strategies in alignment with overall objectives Maintain a thorough understanding of the organization's communication stack to maximize features and capabilities
For bonus points: You're excited to work in a fun, fast-paced atmosphere where everyone takes the mission seriously, but no one takes themselves too seriously You love a good whiteboarding session You believe in trying new things and measuring what's effective
To view the expectations and responsibilities of this role, please review the job description.
Work Perks:
When you join the YouVersion team, our prayer is that your family will be closer, your leadership will be sharper, your finances will be stronger, your faith will be deeper, and your heart will be larger. And while the biggest perk to working at Life.Church is doing work that makes an eternal difference, you'll find that's not the only benefit we offer:
Flexible work arrangements
Generous and immediate time-off
Industry-leading medical, dental, and vision coverage
Unparalleled employer 401K contribution match
Childcare benefits
Casual dress code
Professional development funds
And so much more!
Learn More:
When you join the YouVersion team, you are also joining the community and staff of Life.Church. Named one of the largest, fastest-growing, and most innovative churches in America, Life.Church is a multi-site Christian church meeting in locations around the United States and globally at Life.Church Online. YouVersion is a ministry of Life.Church, created in 2007 out of a passion to leverage technology to reach the world for Christ.
Learn more about what it's like to work at Life.Church: www.life.church/careers. This role is located at Life.Church Central Offices in Edmond, OK.
God's Word is alive. It moves in our hearts, speaks to our souls, and changes us daily. YouVersion is building new ways for everyday people to experience the uncommon message of the Gospel through technology. We believe wholeheartedly in the life-giving power of His Word, and we want to work alongside people like you-dreamers, innovators, and sold-out Christ-followers-to create new avenues for people to deepen their intimacy with God.
With over 500 million installs of the Bible App, the YouVersion team continues to grow and evolve to appropriately steward the opportunities God brings our way. The Marketing Team has a unique role to play in bringing leadership across various areas. This includes the discoverability of the Bible online, quality of app downloads, fostering ongoing engagement through Community campaigns, and surfacing insights around Community sentiment across social media.
The YouVersion Marketing Strategist role serves as a connector of ideas and people, bringing together stakeholders to drive toward critical outcomes. Keep reading if you're passionate about marketing and helping people grow in their faith.
Who you are: A strategic thinker and planner-you're always thinking about how to help someone get to their next step or understand a new concept Organized, detailed, and thoughtful regarding how you serve an audience, and willing to research to learn to better engage with our CommunityLaser-precise when it comes to details with an eye for how they fit into the big pictureA gifted problem-solver who thoroughly appreciates checking things off your to-do list Driven and self-motivated, yet humble and able to work with a gifted team of faith-filled coworkers
What you'll do: Plan monthly communication campaigns of assigned product(s) that will be executed through platforms like social media, email, blog, push notifications, and in-app banners.Collaborate with the Creative Team on visual content-images and videos-that meets the strategic objectives of the Platform Review data and gather insights to inform strategy related to audience segmentation and communication strategy Steward the brand position of assigned product(s) and maintain a pulse on the competitive landscape Closely collaborate with the YouVersion Product and Growth Teams to develop strategies in alignment with overall objectives Maintain a thorough understanding of the organization's communication stack to maximize features and capabilities
For bonus points: You're excited to work in a fun, fast-paced atmosphere where everyone takes the mission seriously, but no one takes themselves too seriously You love a good whiteboarding session You believe in trying new things and measuring what's effective
To view the expectations and responsibilities of this role, please review the job description.
Work Perks:
When you join the YouVersion team, our prayer is that your family will be closer, your leadership will be sharper, your finances will be stronger, your faith will be deeper, and your heart will be larger. And while the biggest perk to working at Life.Church is doing work that makes an eternal difference, you'll find that's not the only benefit we offer:
Flexible work arrangements
Generous and immediate time-off
Industry-leading medical, dental, and vision coverage
Unparalleled employer 401K contribution match
Childcare benefits
Casual dress code
Professional development funds
And so much more!
Learn More:
When you join the YouVersion team, you are also joining the community and staff of Life.Church. Named one of the largest, fastest-growing, and most innovative churches in America, Life.Church is a multi-site Christian church meeting in locations around the United States and globally at Life.Church Online. YouVersion is a ministry of Life.Church, created in 2007 out of a passion to leverage technology to reach the world for Christ.
Learn more about what it's like to work at Life.Church: www.life.church/careers. This role is located at Life.Church Central Offices in Edmond, OK.
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Marketing strategist job description example 3
RealPage marketing strategist job description
PRIMARY RESPONSIBILITIES
- Work closely with sales leadership and team members to fully understand business goals, sales priorities and focus areas
- Work with product marketing, events and campaign marketers to develop and execute strategic marketing plans for your business segment
- Understand and have experience with marketing a product or solution including marketing strategy, planning and execution, positioning, messaging, sales enablement, and reporting results.
- 8-10 years marketing experience; real estate industry experience/knowledge is a plus.
- Strategic planning - ability to translate end goals into actionable plans. Proven track record driving new strategies and programs within an organization
- Critical thinking - ability to understand business objectives, assess market opportunities, determine likelihood of success and prioritize resources
- Sales and customer focus - understand sales priorities and motions; be able to articulate customer pain points and our value proposition
- Results and action oriented - analyze and report on results to sales teams, pivot as needed based on demand and performance
- Experience developing B2B content, email campaign strategies, video scripts, articles, strategic communications, sales collateral, and more.
- Strong attention to detail with ability to manage multiple projects within strict time frames and deadlines.
- Enthusiastic and collaborative with solid emotional intelligence.
- Excellent command skills with experience presenting to executive-level leaders.
- High integrity, energy, and a desire to work in a results-oriented, fast growth environment
- Ability to clearly communicate results, key learnings, and areas of opportunities
- Industry Experience with B2B, SaaS or subscription-based technology companies and/or Real Estate Related Industry (particularly Real Estate investment management).
- Experience with ABM (account-based marketing) is a plus.
- MBA preferred, but not required.
At RealPage, we're always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.
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Updated March 14, 2024
Updated March 14, 2024