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Marketing strategist resume examples from 2026

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
6 min read
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How to write a marketing strategist resume

Craft a resume summary statement

Your resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to writing the most important 2-4 sentences of your resume:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in marketing strategist-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the marketing strategist position.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
  2. Include as many relevant hard or technical marketing strategist skills as possible for each job you apply to.
  3. Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
These five steps should give you a strong elevator pitch and land you some marketing strategist interviews.

Here are example skills to include in your “Area of Expertise” on a marketing strategist resume:

  • Digital Marketing
  • Email Marketing
  • Channel Marketing
  • Marketing Campaigns
  • Integrated Marketing
  • Project Management
  • Social Media Marketing
  • Content Strategy
  • CRM
  • Healthcare
  • Content Marketing
  • PowerPoint
  • Web Content
  • Email Campaigns
  • Market Research
  • Google Analytics
  • WordPress
  • ROI
  • Cloud
  • Facebook
  • Business Development
  • B Testing
  • Salesforce Marketing Cloud
  • B2B Marketing
  • KPIs
  • Business Objectives
  • A/B
  • Client Facing
  • Lead Generation
  • Marketing Analytics

Zippia’s AI can customize your resume for you.

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How to structure your work experience

Your work experience should be structured:

  1. With your most recent roles first, followed by earlier roles in reverse chronological order.
  2. Job title, along with company name and location on the left.
  3. Put the corresponding dates of employment on the left side.
  4. Keep only relevant jobs on your work experience.

How to write marketing strategist experience bullet points

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

  • Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
  • What were your responsibilities or goals?
  • How did you accomplish them?
  • Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are examples from great marketing strategist resumes:

Work history example #1

Account Supervisor

Massachusetts Mutual Life Insurance ...

  • Replicated a retail - leveraged distribution model post acquisition, to help MassMutual penetrate the Retail investment marketplace.
  • Maintained general ledger accounts, including preparation and review of journal entries and trial balances on a statutory and GAAP basis.
  • Managed daily progress reports of campaign results and reported findings for front-end/back-end/ ROI during meeting with clients on a quarterly basis.
  • Introduced proprietary digital ecosystem software to clients - pulling out insights for stronger ROI for marketing budgets.
  • Trained new employee, 5&7 Step cleaning procedures, Complete room cleaning, Discharge room cleaning.

Work history example #2

Marketing Strategist

Cox Enterprises

  • Completed CRM billing module vendor proposal analysis and delivered recommendation for CTI Smartbill.
  • Developed customer acquisition and promotional campaigns for Cox's broadband residential Internet services.
  • Optimized reporting to bring higher visibility to campaign ROI.
  • Collaborated with clients to determine targeting strategies and designed campaign testing matrices and KPIs.
  • Established an ROI model utilized company-wide to measure effectiveness of over 500 events/year.

Work history example #3

Realtor

Crye-Leike, Realtors

  • Helped buyers and sellers in all aspects of real estate with regard to selling, purchasing and/or renting their home.
  • Worked with Lenders, Appraisers, Inspectors, and Insurance companies to receive all documentation needed to complete the final contract.
  • Attained Graduate Realtor Institute (GRI) and Executive Broker designations while employed at Crye-Leike.
  • Worked in REO and HUD Foreclosure market, seeing transaction to close Completed Crye-Leike Career College Developing business and marketing strategies
  • Assisted buyers and sellers with residential and commercial property transactions, which included negotiating contractual terms.

Work history example #4

Marketing Strategist

HP

  • Directed a team of 5 analysts in Bangalore, India, responsible for direct marketing execution and marketing research and analytics.
  • Assisted account teams with the RFP response for a multiyear $270M contract renewal.
  • Developed and managed the Public Sector web strategy for printing and personal computing on HP.com.
  • Led 2 cloud platform launches and led global-cross channel marketing.
  • Implemented a comprehensive marketing automation platform for partners that included content syndication, social media and web analytics.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from marketing strategist resumes:

Master's Degree in business

Pennsylvania State University, Main, PA

2009 - 2010

Highlight your marketing strategist certifications on your resume

Certifications can be a crucial part of your resume. Many jobs have required certifications.

Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.

If you have any of these certifications, be sure to include them on your marketing strategist resume:

  1. Google Data Analytics Professional Certificate
  2. Professional Certified Marketer (PCM)
  3. Certified Blockchain & Digital Marketing Professional

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