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Marketing strategist skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing strategist skills. We ranked the top skills for marketing strategists based on the percentage of resumes they appeared on. For example, 11.4% of marketing strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing strategist needs to be successful in the workplace.

15 marketing strategist skills for your resume and career

1. Digital Marketing

Here's how marketing strategists use digital marketing:

Develop integrated marketing strategy/plans, design assets and provide content for social media, digital marketing and traditional marketing outlets.
Provided deep expertise and leadership in development and management of online technology for largest global digital marketing events company.

2. Email Marketing

Here's how marketing strategists use email marketing:

Conducted an audit of historical email marketing campaigns to analyze effectiveness and evaluate opportunities to improve strategy, content and targeting.
Developed and executed email marketing campaigns and analyzed their metrics.

3. Channel Marketing

Here's how marketing strategists use channel marketing:

Developed multi-channel marketing strategies to drive client business and revenue growth using traditional and online marketing strategies.
Managed multi-channel marketing efforts through planning, budgeting, execution and analyzing results.

4. Marketing Campaigns

Here's how marketing strategists use marketing campaigns:

Developed marketing campaigns, and built customer relationships for diverse industries by implementing research to develop market analysis and segmentation.
Aligned community outreach events with national marketing campaigns driving significant growth in marketing and communication plan effectiveness.

5. Integrated Marketing

Here's how marketing strategists use integrated marketing:

Created and managed integrated marketing and advertising campaigns to help Chicago firm successfully launch franchise for national IRA investment company.
Collaborate with digital, video and traditional media for an integrated marketing approach and holistic reporting.

6. Project Management

Here's how marketing strategists use project management:

Consulted with numerous internal and external clients regarding project management, acquisitions and change management methodologies.
Project management of integration and editorial processes.

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8. Content Strategy

Here's how marketing strategists use content strategy:

Managed all aspects of campaign development and execution, including content strategy, editorial calendar and creative direction.
Developed Fall and Holiday 2013 content strategy including exclusive content and first-ever segment targeting.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing strategists use crm:

Led CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Coordinated nationally recognized CRM (Customer Relationship Management) project.

10. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how marketing strategists use healthcare:

Composed healthcare oriented articles; responsible for generating topics.
Managed program planning for Healthcare and Life Sciences, a division that generates more than $1 billion in annual revenue.

11. Content Marketing

Here's how marketing strategists use content marketing:

Maximized audience engagement by developing content marketing strategies to increase live viewership and advertising revenue.
Create and manage a wide variety of content marketing and PR projects for high growth B2B and B2C companies.

12. PowerPoint

Here's how marketing strategists use powerpoint:

Use skills including PowerPoint, Microsoft Word, Excel and Social Media Posts.
Created presentations and reports in Microsoft Excel, PowerPoint, and Word.

13. Web Content

Here's how marketing strategists use web content:

Developed web content strategies to successfully target and influence enterprise technology buyers through web optimization and demand generation projects.
Coordinated with international cross-function teams to produce web content and design web assets that were aligned with the corporate brand.

14. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing strategists use email campaigns:

Provided recommendations and clear copy for all landing page needs to produce better conversions from landing pages connected with email campaigns.
Created long-term email campaigns for both e-commerce and informational promotions, with industry-high open rates of up to 40%.

15. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing strategists use market research:

Conducted market researches such as interviews and data analytic, collaborating with product management teams to better understand desirable product features.
Maintained up-to-date knowledge of competitive activity and conducted market research, producing monthly newsletters to motivate product and business development.

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What skills help Marketing Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing strategist resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What type of skills will young marketing strategists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing strategists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing strategists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing strategist skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing strategist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing strategist skills to add to your resume

The most important skills for a marketing strategist resume and required skills for a marketing strategist to have include:

Digital Marketing
Email Marketing
Channel Marketing
Marketing Campaigns
Integrated Marketing
Project Management
Social Media Marketing
Content Strategy
CRM
Healthcare
Content Marketing
PowerPoint
Web Content
Email Campaigns
Market Research
Google Analytics

WordPress
ROI
Cloud
Facebook
Business Development
B Testing
Salesforce Marketing Cloud
B2B Marketing
KPIs
Business Objectives
A/B
Client Facing
Lead Generation
Marketing Analytics
SEM
Market Trends

Content Creation
Instagram
Twitter
Brand Awareness
Brand Marketing
Graphic Design
Social Media Management
Media Management
Content Development
Press Releases
Product Development
Linkedin
Marketing Mix
Data Analysis
Integrated Marketing Campaigns
HTML

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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