Top Marketing Strategist Skills

Below we've compiled a list of the most important skills for a Marketing Strategist. We ranked the top skills based on the percentage of Marketing Strategist resumes they appeared on. For example, 16.0% of Marketing Strategist resumes contained Web Content as a skill. Let's find out what skills a Marketing Strategist actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Strategist resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Marketing Strategist jobs:
  • Plan and execute customer-facing communications, including email marketing, blog posts, print collateral, web content and social media.
  • Coordinated with international cross-function teams to produce web content and design web assets that were aligned with the corporate brand.
  • Handle advertisements, packaging designs, web content and social media as assigned by owner and sales department.
  • Craft original web content laced with keywords and hot buttons to attract prospective customers.
  • Web content and CMS management.
  • Audit and update web content and perform quarterly analytics on keywords and meta tags for SEO and search engine marketing.
  • Streamlined, optimized, and enhanced web content based on user data and analytics.

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2. Content Strategy

high Demand
Here's how Content Strategy is used in Marketing Strategist jobs:
  • Developed Fall and Holiday 2013 content strategy including exclusive content and first-ever segment targeting.
  • Coordinate content strategy and its implementation across multiple platforms.
  • Led launch of business website: content strategy, creative review, production standards and SEO strategy.
  • Provide high-quality content strategy and creation, editing, digital marketing and social media services.
  • Create and manage content strategy to share student, faculty, staff and alumni stories.
  • Directed content strategy development for the launch of the Merck Vaccines' e-commerce website.
  • Measured ability to lead content strategy across the entire brand and marketing process.
  • Deliver engaging content strategy for all marketing elements - online and offline.
  • Developed editorial calendar and authored several articles as part of blog content strategy piece featured in national trade publication.
  • Provided marketing, brand, and content strategy to Fortune 500 companies (e.g.
  • Oversee content strategy for early-stage startup.

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3. Online Presence

high Demand
Here's how Online Presence is used in Marketing Strategist jobs:
  • Create marketing materials and marketing plans and execute efforts to drive online presence.
  • Design, build, and manage clients' online presence (e.g., social media and websites) and PR.
  • Improved online presence and maintained social media responsibilities.
  • Modernized Marketing Strategy: Established online presence.
  • Managed the firm s online presence, resulting in a 20% increase of social media followers.
  • Home Health Care Facility: Newly built facility needed a marketing strategy and online presence.

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4. Email

high Demand
Here's how Email is used in Marketing Strategist jobs:
  • Conducted an audit of historical email marketing campaigns to analyze effectiveness and evaluate opportunities to improve strategy, content and targeting.
  • Developed and executed email marketing campaigns and analyzed their metrics.
  • Created a successful newsletter and email marketing newsletter.
  • Created and managed comprehensive email marketing program.
  • Led partnership with business units to define best practices for email marketing campaigns that could be applied to different client businesses.
  • Create content and messaging strategies distributed across email, social, and paid media channels for a global learning science company.
  • Provided recommendations and clear copy for all landing page needs to produce better conversions from landing pages connected with email campaigns.
  • Key Accomplishment: Created outbound email drip campaign via HubSpot Sales Platform that had over a 60% response rate.
  • Created long-term email campaigns for both e-commerce and informational promotions, with industry-high open rates of up to 40%.
  • Created and managed editorial content calendar and created and deployed all email campaigns and blog and social media updates.
  • Develop and launch nationwide ad campaigns for all digital channels, compose email blasts and company s weekly newsletter.
  • Lead bi-weekly email campaign conference with client, email vendor, and marketing managers to ensure accurate campaign execution.
  • Formulate strategic plans for clients' digital direct marketing programs, including email, SMS and Push Mobile Messaging.
  • Created marketing material for email newsletters to prospective clients that drove a 200% increase in email open rates.
  • Manage a weekly email campaign that averages a 27.9% open rate(nearly twice the industry average).
  • Worked with multiple accounts to increase website traffic by creating organic content, blogging, and email marketing.
  • Worked with the AOL legal/tech teams on data integrity, process, and addressing for 1M monthly emails.
  • Plan and execute content campaigns communicated through email, social and blogging for the company s three brands.
  • Work closely with field marketers to improve and optimize email campaign effectiveness based on reporting and web tracking.
  • Consulted with clients on website needs and other online marketing goals to work alongside our email marketing efforts.

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5. Market Research

high Demand
Here's how Market Research is used in Marketing Strategist jobs:
  • Conducted market researches such as interviews and data analytic, collaborating with product management teams to better understand desirable product features.
  • Participated in product development and product proposals, recommending modifications to products based on market research and application of knowledge.
  • Performed high level market research and analysis, determined marketing resource allocations, and reported findings to executive management.
  • Conducted competitive market research analysis and designed market summary documents based on specific client project requirements.
  • Overhauled the organization's market research function to provide bi-annual data necessary for strategy development.
  • Designed market research to track satisfaction with certification services and identify opportunities for improvement.
  • Monitor client websites using Google AdWordsGenerate keywords from market research
  • Administered market research programs for brand development initiatives.
  • Performed Regular Market Research industry trends & gained thorough knowledge through competitive data, social channels, and current client efforts.
  • Performed market research of the industry and created a Situation Analysis to identify market structure, trends and key market segments.
  • Reviewed book prices by conducting market research of the major book companies and matched the best prices for the retail store.
  • Performed market research and data analysis for clients from multiple diverse industries to establish their position and target market.
  • Conducted market research to identify and build relationships with valuable content, IT and channel market partners.
  • Reach out to communities for new store locations and conduct consumer market research in these areas.
  • Conducted primary and secondary market research to develop a marketing plan and establish long term strategies.
  • Conducted market research to match products/services to target market, increased revenue by 30%.
  • Completed market research for Brazilian fresh-frozen juice pulp producer for US market soft-entry in 2017.
  • Conducted market research and devised business plans for the development of new obstetric product.
  • Conduct market research to gain insights and identify strategy for brand's core values.
  • Managed sales development and market research for the Automotive and Real Estate advertising categories.

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6. Facebook

high Demand
Here's how Facebook is used in Marketing Strategist jobs:
  • Created an official company page on Facebook and Foursquare to facilitate interaction with customers.
  • Developed Health Mart Facebook page content and management strategy.
  • Managed various SEO marketing campaigns and boosted number of Facebook followers from 0.2K to 10K in 80% cost reduction.
  • Research and create posts for Horizon Marketing Group's social media platforms (Facebook, LinkedIn and Twitter).
  • Developed and implemented plans for social media marketing campaign, including blogging and maintaining Facebook and Twitter pages.
  • Spiked Facebook post reach by 300% during annual four-day conference with 20,000 attendees and online viewers.
  • Communicated with online clients, Facebook fans, and co-workers in both English and Spanish.
  • Managed the social media presence of PMI on a daily basis, primarily through Facebook.
  • Manage and implement social media marketing including Facebook, Google+, LinkedIn and Twitter.
  • Planned and executed social media marketing presence, including growing Facebook and blog efforts.
  • Created & managed content for company profile on LinkedIn & Facebook.
  • Scheduled 50+ social media posts per week for Facebook and Twitter.
  • Track weekly results from Facebook and Google advertisements.
  • Managed Twitter and Facebook accounts using HootSuite.
  • Provide successful social media development and blog-driven promotion, including impleme-ntation of Twitter, Facebook and other site-specific subscriptions.
  • Increased listenership by 10% through online visibility including Facebook page management.
  • Launched social media campaign including Facebook, Twitter and Pinterest reaching 85,000 people with a page fan base of 2,300.
  • Promote clients and their businesses through YouTube videos and Social Media sites involving Facebook, LinkedIn, Twitter, and Instagram
  • Extended company's social media reach and captured target audience via Facebook, Twitter, Instagram, and Yelp.
  • Boosted Facebook Engagement to an average of 35 shares and 143 likes per posts thru devised content strategies.

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7. Business Development

high Demand
Here's how Business Development is used in Marketing Strategist jobs:
  • Develop internal processes throughout the company for new business development to run seamlessly alongside current internal business practices and processes.
  • Maintained up-to-date knowledge of competitive activity and conducted market research, producing monthly newsletters to motivate product and business development.
  • Conducted market research and analysis to obtain new opportunities, expose relevant market demographics and initiated business development opportunities.
  • Managed other research opportunities to further support planning and business development, including competitive and market share reviews.
  • Participated in many new business development plans and strategic brainstorming sessions that converted to new business and projects.
  • Created comprehensive marketing, communication, business development, sponsorship and media relations programs.
  • Delivered intelligence on existing B2B account penetration and market opportunities for new business development.
  • Implemented new outreach program, aimed at post-delivery follow-up and new business development.
  • Create and implement communication strategies for business development that includes all media.
  • Developed the ability to exceed budgets through new and existing business development.
  • Develop disease area/market/competitive overviews to inform evaluations of business development opportunities.
  • Provide results driven marketing, insight and business development consulting.
  • Furthered new business development for cause-marketing and event sponsorship.
  • Supported Business development in researching possible new therapeutic areas.
  • Spearheaded all business development initiatives for the agency.
  • Drive overall business development strategy for firm.
  • Led business development program for regional opportunities.
  • Drive demand by supporting sales and business development from market identification, through to relationship building.
  • Recommended changes to marketing and business development strategies based on market trends.
  • Work with Business Development team to expand product solutions and offerings.

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8. Twitter

high Demand
Here's how Twitter is used in Marketing Strategist jobs:
  • Achieved 96,204 social impressions to the worldwide urology audience via Twitter.
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Developed, collaborated and ensured implementation and return of all social marketing campaigns and messaging via Facebook and Twitter.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Developed Facebook and Twitter accounts; designed marketing brochures; managed online and email communications.

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9. ROI

high Demand
Here's how ROI is used in Marketing Strategist jobs:
  • Introduced test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Identify and pursue innovative marketing opportunities to generate revenue and maximize ROI.
  • Managed contracts, advertising, PR, web design agencies and assessed marketing performance / ROI through metrics and usage data.
  • Produced community engagement strategies to open and foster new opportunities for PR, product reputation, brand growth and revenue ROI.
  • Generated ROI of 200% and achieved response rate 32 times above goal for national communications campaign promoting cancer awareness.
  • Developed B2B launch and sales strategies for TDMN iPhone, iPad and Android apps that consequently sold out advertising inventory.
  • Work with client to develop inbound marketing strategy to produce measurable ROI and ensure client achieves business goals.
  • Tracked web hits and response rates for publisher special deals to ensure publisher ROI for In Touch participation.
  • Gain the best ROI from our sports sponsorship dollars by working with each contract to leverage additional value/assets.
  • Analyzed ROI to drive target projections and implemented concise strategies to protect brand integrity across the site.
  • Realized 70% ROI and surpassed goal 45 times by designing three-ad campaign for orthopedic surgery practice.
  • Facilitate end to end management of the client relationship, service delivery and demonstration of ROI.
  • Demonstrated a wage increase for 10,000 non-exempt members had a positive ROI (HON Industries).
  • Conduct and lead internal review meetings, external client ROI review calls and other communications.
  • Research and write industry-specific marketing plans complete with ROI forecast and KPI scorecard.
  • Captured sales revenue at 122% ROI for client in the daycare industry.
  • Implemented ROI model that resulted in 12% improvement of cost per lead.
  • Developed effective marketing strategies to increase ROI with a focus on CPC.
  • Managed segment budgets and worked with sales managers to ensure positive ROI.
  • Enhance positioning and ROI by creating strategic media kit and supporting collateral.

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10. Press Releases

high Demand
Here's how Press Releases is used in Marketing Strategist jobs:
  • Provided comprehensive marketing services including social media positioning, press releases, trade articles, marketing strategy and board presentations.
  • Designed traditional and new media tactics, including social media, press releases, advertisements, and posters within budget.
  • Content writing for multiple client retainer; blogs, press releases, social media postings, sponsorship material, etc.
  • Write press releases and plan promotional events for the promotion of products and product launching events, and the venue
  • Developed brochures, posters, press releases, websites and social networks for club activities and fund-raisers.
  • Compose, compile and propagate press reports & press releases for popular, globally recognized musicians.
  • Supported with copy for new products, web, press releases, campaigns and social media.
  • Manage media relations including relationship building, article preparation, press releases and cut lines.
  • Create blueprints for marketing/branding -Drafted and Proctored Press Releases -Organized and Planned Events
  • Curated and wrote content for blog posts and press releases.
  • Write and distribute press releases and press kits.
  • Manage 3 team members to produce all white papers, case studies, press releases, blogs, etc.
  • Used Photoshop to create images used for press releases, blog entries, and concept meetings.

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11. CRM

high Demand
Here's how CRM is used in Marketing Strategist jobs:
  • Led CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Coordinated nationally recognized CRM (Customer Relationship Management) project.
  • Measured success of CRM campaigns, based on initial response, return on investment, patient acquisition, and patient engagement.
  • Analyze the sales force team's procedure without an established BDC, then draft out a new process using CRM.
  • Implement a sound and effective Customer Relationship Management (CRM) and Business Development Center (BDC) solutions.
  • Evaluated plans and local initiatives to roll out an effective CRM strategy to build and maintain the database.
  • Developed best practices and a process for new program development (part of a new CRM system).
  • Implemented tools such as CRM, Demand Force, and Constant Contact to ensure return revenue.
  • Developed and launched a category lead generation program and Microsoft Dynamics CRM strategy for sales teams.
  • Developed case analyses, performed CRM tasks, and aided in effectively branding our clients.
  • Managed campaigns, marketing automation, CRM's, targeting, research and analysis.
  • Gather client requirements and work with SDLC team to provide a customized CRM software.
  • Served as business lead for Customer Relationship Management (CRM) research processes.
  • Complemented w/ HP's first text offer to increase CRM/connect sales.
  • Managed LoyaltyExpress CRM including; campaign strategies, database management.
  • Implemented and customized CRM system for clients and scheduling.
  • Recommend and implement various engagement and CRM platforms.
  • Improved cross selling capabilities leveraging strategic contact curation in SalesForce CRM.
  • Created the Dell Cloud Integrated CRM offer which featured both Salesforce Sales Cloud and Service Cloud.
  • Led CRM sales training program (Salesforce.com) and Presentation Skills Workshops.

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12. Google Analytics

high Demand
Here's how Google Analytics is used in Marketing Strategist jobs:
  • Blog Manager Social Media Manager using Hoot Suit Website Manager Monthly Newsletter Distribution SEO Manager using Google Analytics
  • Researched and reported on Google Analytics for effective marketing plans
  • Monitored performance with Google Analytics.
  • Implemented company's first process for tracking and reporting all marketing activities by leveraging Google Analytics' UTM codes.
  • Created custom reports in Google Analytics and Google AdWords to benchmark and track performance of executed strategies.
  • Use tools such as Google Analytics, Google Webmaster tools, MOZ Suite and BrightEdge certified.
  • Implemented and used SEO strategies, and Google Analytics to increase conversion rates by 20%.
  • Implemented Google Analytics to effectively track conversions, trends, keywords, and visitors.
  • Provide data driven analyses from Google Analytics to deliver optimization insights to clients.
  • Conduct Pay Per Click Audits & Google Analytics Reporting.
  • Google analytics, DoubleClick / ad sense management.
  • Monitored marketing effectiveness using Google Analytics.
  • Produced Google Analytics monthly web analytics reports showcasing trends, traffic changes and web traffic data on a global scale.
  • Provided training on Google Analytics, SEO, and marketing strategy best practices to numerous departments across Brafton.
  • Analyzed social media post conversions and KPIs using HubSpot, Google Analytics, and Sprout Social.
  • Generate and monitor the benchmarks for enterprise initiatives using Adobe Analytics (Omniture) and Google Analytics.
  • Executed targeted Adwords campaign which outperformed google analytics average click through rates.

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13. Customer Service

high Demand
Here's how Customer Service is used in Marketing Strategist jobs:
  • Earned solid reputation for having excellent communication and customer services skills.
  • Defined and implemented process improvements to increase customer service response time.
  • Maintained consistent client growth and retention due to great customer service and overall experience.
  • Substantiated link between turnover in call center and declining customer service.
  • Conduct a deeper understanding of customer service functions.
  • Core Qualifications Strategic Market Planning Direct Selling Lead Development Customer Service Excellence Analytical Thinking Verbal Communication Problem Solving Product Development
  • Hold a high level of customer service and self-judgement in order to make on the spot decisions for clients needs.
  • Review customer's accounts and Update their websites Provide an unwavering commitment to professional customer service.
  • Partnered with inside sales teams and customer service organization to determine which programs were most effective.
  • Build and maintain relationships with client leeds Provide exceptional Customer Service Delivered Sales pitches

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14. New Product Development

high Demand
Here's how New Product Development is used in Marketing Strategist jobs:
  • Work closely with Learning Solutions Managers to identify viable markets and topics for new product development.
  • Participate in CQI and New Product Development teams as appropriate.
  • Supervised the New Product Development department focused on cultivating partnerships with manufacturers of cutting edge technologies for sale to international markets.
  • Co-led evaluation and re-engineering of core business processes, such as streamlined, standardized evaluation of new product development ideas.
  • Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.
  • Developed and implemented corporate branding & identity Provided commercial guidance for new product development activities for pipeline products.

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15. Internet

average Demand
Here's how Internet is used in Marketing Strategist jobs:
  • Directed marketing communication activities, including media relations, advertising, Internet and social media efforts.
  • Hired to manage traditional and Internet-based marketing efforts for a new nonprofit organization.
  • Developed and managed company Internet and multimedia presence globally.
  • Developed multiple leads, resulting in a 50% increase in closed internet leads from the previous year.
  • Maximized and optimized customers search engine (Internet browser) with SEO, SEM, AdWords and others.
  • Evaluate our Internet campaign results against business objectives and provide marketing guidance on a regular basis.
  • Produce, write, shoot and edit internet and broadcast content for social media and websites.
  • Directed Online Experience Manager in alignment of patient portal with hospital's Internet marketing presence.
  • Direct sales with Internet, Catalog, and educational seminars.
  • Craft all digital messaging for Internet and Search Engine Optimization.
  • Created digital marketing campaigns and buying Internet/Social Media Ads.
  • Handled Marketing and Internet research as well as coordinated Client Conferences Prepared marketing budget and monitored marketing related expense
  • Produced, wrote, and directed film, video, and multimedia content for TV, Internet, and podcasts.
  • Analyzed the competitive environment for Metadot, an Internet start-up company.

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16. Project Management

average Demand
Here's how Project Management is used in Marketing Strategist jobs:
  • Specialized in branding, digital marketing strategy, customer retention, crisis communications and international project management.
  • Consulted with numerous internal and external clients regarding project management, acquisitions and change management methodologies.
  • Project management of integration and editorial processes.
  • Provided writing, production, project management, communications planning, and marketing strategy services to small and mid-sized business.
  • Communicated daily with clients through regular status meetings, phone & conference calls, and project management tools.
  • Full project management and daily communication with clients, creative and technical staff, and external agency partners.
  • Demonstrated project management skills and the ability to juggle multiple roles and responsibilities.
  • Launch and manage processes and tools for marketing project management and communication.
  • Project management and the development and execution of marketing plans.
  • Act as agency point of contact for all clients, keeping track of deadlines and milestones via Asana project management software.
  • Managed the project management for eMarketing programs and served as editor/writer/designer for eMarketing pieces.
  • Project Management Manage all facets of a product launch (e.g.

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17. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Marketing Strategist jobs:
  • Analyze trends in advertising opportunities (specifically online digital advertising, search engine optimization and online display advertising).
  • Executed online marketing plans including electronic permission campaigns, newsletters, banner ads, affiliate programs, and search engine optimization.
  • Designed a Search Engine Optimization method that increased web traffic to the Grace website 487%.
  • Develop and coordinate search engine optimization (SEO) initiatives for client Web sites.
  • Redesigned company website and re-wrote all content for Search Engine Optimization.
  • Developed website search engine optimization program, resulting in strong organic search traffic and high triple-digit qualified leads annually.

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18. Healthcare

average Demand
Here's how Healthcare is used in Marketing Strategist jobs:
  • Composed healthcare oriented articles; responsible for generating topics.
  • Managed program planning for Healthcare and Life Sciences, a division that generates more than $1 billion in annual revenue.
  • Drafted quarterly and annual marketing plans for the division as well as the Healthcare value proposition and communication strategy.
  • Write informational content for the website and blog about issues related to healthcare accreditation.
  • Produced a documentary about schizophrenia for a healthcare provider, which aired on PBS.
  • Create abstract proposals for submission to academic conferences, Hospitals and Healthcare Systems.
  • Led Blue Chip Award-winning business turnaround for a healthcare services provider.
  • Full service marketing agency specializing in the healthcare industry.
  • Conducted group presentations to increase CIGNA Healthcare memberships.
  • Campaign won Healthcare Advertising Silver Award.
  • Suggested key trends to recommend branding and marketing for healthcare start-up Designed visual communication materials
  • Managed the marketing function of a startup in the Healthcare Industry.

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19. B2C

average Demand
Here's how B2C is used in Marketing Strategist jobs:
  • Developed B2B/B2C business relations and fidelity programs to increase satisfaction.
  • Created campaign strategies for both B2B and B2C clients including new acquisition, cross-sell and up-sell, retention and reactivation programs.
  • Lead interdepartmental teams of eight or more resources to advance special projects for retail, B2B, B2C and B2B2C clients.
  • Authored a brand book containing master brand guidelines, B2B and B2C guidelines, trademark usage policy, and logo treatments.
  • Create and manage a wide variety of content marketing and PR projects for high growth B2B and B2C companies.
  • Generate targeted direct mail B2C customer and prospect mailing lists in accordance with marketing strategies and current offers.
  • Develop content marketing strategies for B2C and B2B brands based on key business goals and targeted audiences.
  • Developed new product branding, B2C and B2B marketing for the launch of SportsDayHS mobile app.
  • Contracted by small business to develop and advise on both B2B and B2C marketing strategies.
  • Developed effective marketing communication strategies for multiple programs for B2B and B2C customers.
  • Managed content creation and advertising for B2B- and B2C-focused corporate social media pages.
  • Directed B2C marketing for a spa with locations throughout the Pacific Northwest.
  • Developed social media marketing strategies for B2B and B2C clients.
  • Co-created FY15 integrated B2B/B2C marketing plans.
  • Worked with a B2B & B2C target market, developed route to market strategies and strong marketing campaigns for renowned products/brands.
  • Consult with B2B and B2C clients to strategize and execute effective marketing plans that generate leads and sales.
  • Developed holistic inbound marketing programs for B2B and B2C clients, and executed them with cross-departmental teams.
  • Founder of business enterprise specializing in B2C and B2B marketing strategy development brand management sports sponsorships building strategic alliances.

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20. PPC

average Demand
Here's how PPC is used in Marketing Strategist jobs:
  • Enrolled site in Ad Exchanges (PPC), created SEM & relevant metadata & keywords to optimize SEO.
  • Generated 32% additional leads for sales team, utilizing Google, AdWords, Twitter AdWords, and PPC.
  • Create PPC strategies and implement digital advertising campaigns generating increased conversion rates for100% digital marketing clients.
  • Assessed the efficacy of marketing strategies by means of SEO software, Social Media and PPC management.
  • Managed up to 5 contractors in design, development, SEO, PPC, and content.
  • Collaborate with brand leadership and search agency to manage high six-figure pay-per-click (PPC) program.
  • Develop website, PPC campaigns, branding, social media and branding.
  • Review PPC account data and create a strategy to improve ROI.
  • Optimized PPC campaigns that led to 65% increase of leads, 59% improvement on CTR.
  • Manage Google AdWords, Twitter AdWords and PPC.
  • Identified PPC keyword opportunities to target potential clients through analyzing search trends and customer needs with Coremetrics and Google Adwords platforms.

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21. Promotional Materials

average Demand
Here's how Promotional Materials is used in Marketing Strategist jobs:
  • Assisted in driving sales and recognition of members through advertising, marketing, sales kits and other promotional materials.
  • Served as account manager for multiple clients in addition to creating and implementing marketing & promotional materials.
  • Contributed to the development of marketing and promotional materials for the Fall 2013 college textbook buyback season.
  • Created media marketing campaigns and designed promotional materials for tours and album releases.
  • Established uniform printing specifications for all of the company promotional materials.
  • Acquired funding via sponsorship to purchase promotional materials such as shirts, koozies, and sunglasses.

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22. Special Events

average Demand
Here's how Special Events is used in Marketing Strategist jobs:
  • Assume responsibility for special assignments, particularly during crisis or special events.
  • Oversee brand development initiatives and associated promotional activities and special events.
  • Coordinated special events, developed volunteer base, conducted press relations
  • Oversee the planning, implementation and logistics of the company's special events including annual company's picnic and holiday party.
  • Worked on print ads, airline commercials, postcards, trade shows, and special events.
  • Spearhead sponsors, create and oversee execution of special events.
  • Project managed all company marketing efforts: eNewsletters, SEO, website, and special events.
  • Served as the lead for developing community partnerships / sponsorships and coordinated all special events.
  • Established criteria for global involvement in promotions, sponsorships, special events & tradeshows to ensure consistency, ROI & quality.

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23. Instagram

average Demand
Here's how Instagram is used in Marketing Strategist jobs:
  • Organize Pinterest, LinkedIn, Twitter, Instagram, Social Strategy Plans.
  • Market research on our client base-Managed Instagram-Worked closely with photographers to get the best shots-Sent out promotional emails-Organized events
  • Created and maintained an Instagram account to encourage community participation and donations.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Marketed the accounts to the entire UCLA Greek Life, resulting in a 250% increase of followers on Instagram.
  • Post scheduling, daily engagement, and important festival announcements on Twitter, Instagram and live event coverage.

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24. Trade Shows

average Demand
Here's how Trade Shows is used in Marketing Strategist jobs:
  • Provide strategic leadership and expertise for trade shows and events for the entire Marketing and Public Relations Department and the hospital.
  • Researched, made preparations for and traveled to trade shows, symposiums, and conferences designed to reach target markets.
  • Worked with designers to develop solid marketing materials and advertising projects to promote at trade shows and events.
  • Create relationships at Trade Shows and follow-up with leads to pursue enrollment of a membership.
  • Prepare executive speeches, white papers, and presentations for trade shows and other venues.
  • Created global name recognition and support through trade shows, public relations and advertising efforts.
  • Developed strategies for websites, literature and advertising, trade shows, etc.
  • Attend client trade shows, interfaced regularly with relevant mix of media.
  • Prepared and presented marketing materials at national trade shows and exhibits.
  • Advance marketing through trade shows and digital marketing.
  • Developed corporate and agency clientele via inbound online lead generation, trade shows, relationships and referrals, and data mining.

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25. Market Share

average Demand
Here's how Market Share is used in Marketing Strategist jobs:
  • Utilized innovative leadership to identify hidden opportunities, conceptualize cutting-edge marketing approaches, win market share and position company competitively.
  • Developed and managed direct mail marketing campaigns and online/digital presence to expand market share.
  • Analyzed needs of global markets and recommended changes to optimize the greatest market share and return on investments.
  • Developed a $120,000 worth marketing plan and structure, which will increase market share.
  • Generate strategy to increase market share of male salon products by 10%.
  • Increased market share to all concerts and restaurant.
  • market programs designed to generate lead and retain and grow relationships with existing customers to increase market share and grow margin.
  • Maintained and upsold high value customer accounts in excess of $50,000 MRR while consistently growing market share.
  • Led strategy development for retail & etail channels to drive market share growth.
  • Developed multi-media adverting strategies for product launches and product lifecycle campaigns for key products including the market share leading SoundLink Mini.

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26. New Clients

average Demand
Here's how New Clients is used in Marketing Strategist jobs:
  • Implemented customer relationship management techniques to maintain actual and new clients.
  • Created sales forecasts, revenue projections, and profit and loss analysis for current and new clients.
  • Collaborated with the sales team in prospecting, developing and retaining new clients.
  • Charged with growing marketing portfolio business through engagement and retention of new clients.
  • Used Social Media Discovery to identify new clients.
  • Managed new eMarketing development program to bring St. Louis area businesses on board as new clients.

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27. SEM

average Demand
Here's how SEM is used in Marketing Strategist jobs:
  • Edited and produced audience targeted client commercials, created voice-overs, promo advertisements and assisted in programming.
  • Created newspaper advertisements and blog posts to support state-wide business competitions and events.
  • Coordinate with agencies to negotiate & secure celebrity talent for apparel endorsements.
  • Produced, presented and managed workshops, conferences and staff/business development seminars.
  • Developed metrics approach to classify non-investment & investment semi conductor opportunities.
  • Designed and printed advertisements, business cards and indoor/outdoor signage.
  • Designed print advertisement for publication in Your Teen magazine.
  • Compiled and reconciled member contribution reports for semi-annual donations.
  • Organized marketing events, including budget and advertisement.
  • Designed print advertisement published in Your Teen magazine.
  • Recommended marketing strategies on how to improve advertisements.
  • Delivered value through courses and informational seminars.
  • Designed web advertisements to promote the CEO's book and company's services, as well as to acquire new clients.
  • Conduct regular marketing seminars on a variety of topics such as: digital, media buys, consumer behavior, etc.
  • Served as campaign management and strategist for a State of Colorado Assembly candidate, First District, Denver, Colorado.
  • Improved the website ranking and increased the website traffic by 45% by implementing best practices of SEO and SEM.
  • Assembled the RBC Client Hockey event, which took place at MSG and included both current and former Rangers players.
  • Created original graphics and copy writing for social media posting, campaigns, and advertisements across clientele digital channels.
  • Developed and executed marketing plans, branding strategies, web 2.0 initiatives including SEO/SEM, and public relations campaigns.
  • Analyzed and reported various performance metrics including impressions, CTR, CPC and CPM of SEM campaigns.

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28. Linkedin

average Demand
Here's how Linkedin is used in Marketing Strategist jobs:
  • Coordinated the development of Company's LinkedIn page, accruing 500+ connections within 3 months.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Developed social ads, initiated LinkedIn procurement group.

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29. Graphic Design

average Demand
Here's how Graphic Design is used in Marketing Strategist jobs:
  • Hired and directed work of freelance video producers, copywriters, and graphic designers.
  • Light graphic design work, mostly coordinating with designers to achieve desired look.
  • Inspire and collaborate with graphic design teams to develop branded sales tools.
  • Worked closely with advertising clients, production team and graphic designer to create effectivemarketing and advertising campaigns.
  • Developed finely tuned audio/video production, graphic design, data analysis, and copywriting skills.
  • Head up creative, copywriting, graphic design, and print production.
  • Create graphic design for clients using Photoshop and Illustrator.
  • Design promotional materials, digital assets, website mockups using extensive graphic design skills in Photoshop.

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30. Strategic Plan

low Demand
Here's how Strategic Plan is used in Marketing Strategist jobs:
  • Collaborate with sales to develop strategic partnership, implement the execution framework and strategic plan on identified opportunities.
  • Provided organizations with strategic planning and business development designed to drive revenue growth and achieve company goals.
  • Manage website content and logistics, develop strategic plans and write copy for promotions, collateral material and white papers.
  • Developed a long-term strategic plan for the increase in membership development and sports marketing events throughout Palm Beach County.
  • Boosted event registration by 40% through strategic planning, coordination, and implementation of brand-focused funnel campaigns.
  • Created and refined strategic plans for emerging businesses to increase sales, improve productivity and reduce waste.
  • Contributed in leading strategic planning and engagement on major digital platforms for Enterprise Holdings three brands.
  • Lead strategic planning and market research to improve client brands connection to customers.
  • Spearheaded strategic planning efforts to boost subscribers to 3M users.
  • Campaign Management, Market Research, Strategic Plan Development, Marketing Automation Identify and develop growth opportunities using demand generation tactics.
  • Represented Telemundo in strategic planning meetings and presentations with clients and creative agencies
  • Develop a Strategic Plan outlining a best-in-class pre-launch research plan, as well as launch and sustain activities for the Marketplace.
  • Project scope included strategic planning, pitch development, branding, integrated marketing, communications, and PR.
  • Spearheaded strategic planning and management of all aspects of sub-brand, Cooltown.

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31. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Marketing Strategist jobs:
  • Perform competitive analysis and Voice of Customer study to determine competitive position and customer perception.
  • Monitor social conversations to develop competitive analysis and identify opportunities for brands.
  • Created product positioning, competitive analysis, segmentation strategies, audience insight.
  • Identified current and future marketing through industry and competitive analysis.
  • Conducted industry research & competitive analysis for clients.
  • Crafted brand strategy documents for clients that outlined their voice, target personas, positioning, and competitive analysis.
  • Write marketing plans, business plans and competitive analysis.
  • Developed strategic marketing and public relations initiatives and conducted competitive analysis for this startup internet knowledge management and community solutions firm.
  • Perform data informed optimizations based on market research and competitive analysis.

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32. Communications Strategy

low Demand
Here's how Communications Strategy is used in Marketing Strategist jobs:
  • Developed a community-based, purpose driven marketing communications strategy designed to increase brand awareness and introduce the new Health Mart positioning.
  • Drive marketing and communications strategy for both internal and external business owners to deliver relevant, results-focused campaigns to the marketplace.
  • Consult with organizations in developing communications strategy, writing communication plans, and creating effective collateral.
  • Developed communications strategy and platform to expand small business.
  • Coordinated marketing and communications strategy across departments.
  • Sound Shore Stars, Rye Brook, NY: Web development and communications strategy for Special Olympics training agency.
  • Created a comprehensive marketing communications strategy based on consumer insights and situational analysis.

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33. Real Estate

low Demand
Here's how Real Estate is used in Marketing Strategist jobs:
  • Developed marketing strategies for clients within the real estate, health care, fine art, and non-profit industries throughout Chicago.
  • Work with public buyers and sellers, performing all fundamental aspects of real estate trans- actions to successfully close.
  • Tasked with developing brand, print and online marketing communications strategies for Real Estate brokerage.
  • Launched new Real Estate & Home Sunday newspaper section.
  • Prospect for New Buyers and Sellers of Real Estate.
  • Help Buyers & Sellers of Real Estate.
  • Developed business to business sales leads for startup property management and real estate company
  • reported to Marketing Manager Fortune International is an international real estate company.
  • support, training program, Sold nearly $1M in real estate, despite depressed economy and small market.

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34. Target Audience

low Demand
Here's how Target Audience is used in Marketing Strategist jobs:
  • Analyzed social media metrics and provided reports indicating demographics and interests of target audience.
  • Defined sustainability positioning, developed value proposition, messaging for target audience communications.
  • Studied target audience through data statistics platform educating internal staff on all media of interest to the clients target customer.
  • Upgraded communication style, including speaking skills, print and digital material, in alignment with target audience.
  • Developed value propositions, key messages and assets to engage target audience and generate qualified leads.
  • Identify target audience for a media campaign and recommend how to communicate to that audience.
  • Provided strategic recommendations to clients based on understanding of business, target audiences and goals.
  • Conducted research and SWOT analysis to identify new products/markets, target audiences and segmentation.
  • Provide insight and analysis into target audience and media usage research.
  • Edited and Created alluring and engaging signage with target audience.
  • Developed specifics of target audience in accordance to programs metrics.
  • Established target audiences and potential user bases.
  • Analyze current gym demographics and target audience.
  • Implemented a marketing plan that focused on subscribers, partnerships and engagement Increased involvement among target audience of strategists and communicators
  • Strategized with micro entrepreneurs to develop achievable public relations and marketing goals to reach target audience.
  • Assigned with the task of creating a proper Strategic M arketing Plan to attract target audience.

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35. Company Website

low Demand
Here's how Company Website is used in Marketing Strategist jobs:
  • Developed and managed company website with easy-to-use features that increased customer base.
  • Determined bids and payouts for affiliate partners based on current and historical performance to drive traffic to company website landing pages.
  • Established brand and new business through SEO of company website.
  • Monitor Yelp and company website.
  • Collaborated across departments to redesign company website, improving navigation, lead capture, and clarifying product offerings.
  • Designed and implemented successful organic search programs, working closely with company website & Internally marketing teams and/or executive leadership.

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36. Creative Direction

low Demand
Here's how Creative Direction is used in Marketing Strategist jobs:
  • Provided marketing tactic and media recommendations; plus creative direction and production.
  • Set creative direction based on client request, oversee creative team including graphic designers, videographers/editors and photographers.
  • Provided creative direction and acted and guided the overall pre-campaign for crowdfunding products bringing in over 3.5 million dollars in funding.
  • Provided advisory and creative direction to agencies for collateral development, obtained copy and mechanical approvals and Legal department follow up.
  • Provide creative direction & facilitate concept development for graphic designers; supplement by performing graphic design as necessary using Adobe products.
  • Provided creative direction and ensured advertisements were 100% accurate by managing relationship between external agency and internal client.

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37. Youtube

low Demand
Here's how Youtube is used in Marketing Strategist jobs:
  • Quarter Rotation on the YouTube Creative Marketing Team (The Zoo).
  • Created multiple contests that generated hundreds of thousands of YouTube hits.
  • Evaluated and redesigned social media strategy based on demographic and financial analysis that that quadrupled number of views on YouTube.
  • Conducted and successfully rolled out a North American web and YouTube video contest utilizing Social Whirled automated campaign platform.
  • Posted social media updates on Facebook and recorded informational videos for YouTube.
  • Initiated social marketing campaigns including YouTube video of customer events.

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38. Small Business

low Demand
Here's how Small Business is used in Marketing Strategist jobs:
  • Provided business and marketing strategy and execution as independent contractor to start-ups, small businesses and advertising agencies.
  • Developed multifaceted marketing strategy for small business owner that included direct mail campaign
  • Developed personalized marketing strategies and launch campaigns for small businesses and start-ups.
  • Worked closely with small business owners to develop effective marketing strategies.
  • Coach small business owners about effective marketing strategy selection and implementation.
  • Assisted small businesses to become strategically positioned for growth.
  • Developed marketing strategies, including social media marketing, branding, and campaign design, for small businesses and individuals.
  • Lead small business workshops for social media, website management, and Google s Get My Business on the Map.
  • Managed individuals that included but not limited to, branding, documentaries, small business, and sales training.
  • Created exceptional training systems catered to small businesses, which maximized effectiveness and the quick role-out of new campaigns.
  • Breathed new life into small businesses and artists with digital, social and mobile campaigns and development strategies.
  • Provide freelance business consulting, planning, event management, and marketing strategy to small businesses and organizations.
  • Consulted on local, small business marketing plans and recommended action plans to successfully build brands.
  • Serve as a consultant to small businesses: strategic messaging and comprehensive marketing strategies.
  • Key tasks: Solving technology and marketing problems for brands and small businesses.
  • Partnered with clients to create strategic social media campaigns for small business promotion.
  • Worked with clients nationwide ranging from small businesses to Fortune 500companies.
  • Led earned media initiatives for small businesses and national non-profits.
  • Design and create websites for small businesses and organizations.
  • Create custom marketing strategies for small business owners.

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39. Blog Posts

low Demand
Here's how Blog Posts is used in Marketing Strategist jobs:
  • Outlined, researched, drafted, and uploaded 50+ marketing-oriented blog posts that increased website traffic by 25%.
  • Applied legal research and writing skills to craft blog posts, newsletters, and client alerts.
  • Curated social media presence, drafted blog posts, published blog content.
  • Generated a 22% increase in candidate applications through blog posts, social media, and Linkedin Pulse articles.
  • Manage editorial calendar of blog posts, webinars, infographics, and social updates to engage target audiences.
  • Drafted e-mail newsletters, blog posts, and social media ads relevant to industry trends and for sponsored content.

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40. KPI

low Demand
Here's how KPI is used in Marketing Strategist jobs:
  • Analyze and report on KPI's.
  • Utilize advanced analytic approaches to identify KPIs, target consumer segments, and manage brand equity for Fortune 500 clients.
  • Guide client teams to develop goals and KPIs that will evolve into to targeting, testing and segmentation strategies.
  • Analyze trends, competitively monitor and report client KPIs, identify the effectiveness and past and present campaigns.
  • Managed $1.5 million quarterly paid search campaign for PRWeb while exceeding monthly and quarterly KPI's.
  • Established KPIs for a variety of businesses and trained internal staff on entire program.
  • Established KPIs with client input and monitored efforts for future enhancements.
  • Used KPIs and visitor data to optimize product merchandizing and marketing strategies, manage execution of project-oriented work efforts.
  • Set, analyze, and report KPIs based on client budgets and campaign strategy.
  • Tracked all campaign analytics, measuring against corporate KPIs, in Omniture.

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41. Company S

low Demand
Here's how Company S is used in Marketing Strategist jobs:
  • Implement technology solutions and project manage outside vendors and company staff and subcontractors to implement agreed upon strategy.
  • Company Spokesperson and community relations specialist.
  • Create market positioning and messaging platforms to support the business line while maintaining synergy with the company s corporate brand positioning.
  • Ensured company spokespersons maintained a consistent and repeatable stance on key issues, and governed adherence to corporate identity standards.
  • Designed, scripted and narrated web-based demonstration videos highlighting different points of company software in order to boost sales.
  • Attended training meetings with clients and made presentations outlining and demonstrating the use of company software.
  • Provide guidance to the marketing staff on how to achieve the company s marketing goals.
  • Developed and executed marketing strategy to grow company s Gift & Rewards product suite.
  • Managed product life cycle - market validation through product launch for company subsidiary.
  • Manage media outreach with national and local media outlets acting as company spokesperson.
  • Achieved a twenty-five percent increase in total company sales during tenure
  • Present company software programs and marketing campaigns to clients.
  • Develop and run company social media accounts.
  • Created first company social media presence.
  • Company size ~42,000 employees, $1.2B annual revenue.
  • company Small independent communications strategic development, and delivery of marketing communications for Responsible for the management, pharmaceutical clients
  • Establish channel presence by initiating corporate relationships with VARs to expand company sales exponentially.
  • Created the company social media platforms- Created and executed discussed marketing strategies
  • Spearheaded efforts to refine the company s marketing efforts through e-marketing, webinars, and social media.
  • Keep My Planet Green Created brand platform for start-up Atlanta-based environmental company selling carbon offsets.

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42. Html

low Demand
Here's how Html is used in Marketing Strategist jobs:
  • Used HTML and CSS to create product pages with custom video players.
  • Developed emails and landing pages using HTML and CSS.
  • Create HTML email templates and troubleshoot rendering issues.
  • Created branded HTML templates across all businesses.
  • Freelance interactive marketing professional providing online marketing services, copywriting, website CMS development, and HTML / CSS development.
  • Utilize graphic design, HTML, and copywriting expertise to achieve objectives and instigate the composition approval process.
  • Reimagined artist press packet presentations to online format using Flash, HTML, CSS.
  • Drafted and managed all targeted email campaigns via HTML CSS and Mailchimp.
  • Design web layouts for clients using HTML, CSS and Dreamweaver.
  • Created campaign workflows, hand-coded html/CSS emails from templates, secure compliance approvals, reported metrics to SVP of Marketing.
  • Train staff in the development, implementation and creation of HTML eNewsletters using Salesforce Marketing Cloud.
  • Introduced HTML5-compliant programmatic advertising through Double Click, Facebook, Instagram, and Waze.
  • Utilized Celtra Ad Creator to build HTML5 rich media ad units for global brands mobile and tablet initiatives.

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43. Client Relationships

low Demand
Here's how Client Relationships is used in Marketing Strategist jobs:
  • Developed a campaign to foster current client relationships that increased repeat contracts by 40%
  • Handled all back-end responsibilities: invoicing, client relationships, taxes, etc.
  • Sourced, cultivated and built successful client relationships throughout Seattle and Western Washington.
  • Performed all positions of a large dining operation with an emphasis in increasing customer satisfaction, client relationships and profitability.
  • Managed the Marketing Partnerships Division that established long-term client relationships with Fortune 100 companies providing cost effective direct marketing support.
  • Promoted revenue growth and solidified client relationships to effectively market programs by collaborating with national and regional key sales partners.

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44. A/B

low Demand
Here's how A/B is used in Marketing Strategist jobs:
  • Increased conversion rates by creating, executing and managing A/B testing plans on an ongoing basis.
  • Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing conversion.
  • Advanced customer segmentation and A/B testing on circulations over 40 million.
  • Utilized A/B testing Developed protocol for A/B test to gauge effectiveness of company website
  • Implemented A/B testing strategy to provide insight on landing page improvements and optimization recommendations.
  • Collaborate with internal teams to create landing pages, complete A/B testing, and optimize user experience.

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45. Account Management

low Demand
Here's how Account Management is used in Marketing Strategist jobs:
  • Set up company-wide account management procedures and documentation templates to improve client relations.
  • Performed new business development, account management, marketing strategy and implementation.
  • Provide sales support to Business Development and Account Management teams
  • Established and nurtured new client relationships ranging from strategic engagement to tactical account management (contract & pricing negotiation).
  • Tasked with client communication, account management, vendor communication, and strategic marketing plans.
  • Coached and mentored 12 sales executives on sales development and account management.
  • Account management: Handled communication between clients and the company.
  • Head CPC and CPM marketing strategies across traditional and digital channels and provide account management to five clients.
  • Coordinate company resources to meet clients needs; oversee account management and handle client outreach.

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46. RFP

low Demand
Here's how RFP is used in Marketing Strategist jobs:
  • Led RFP for a new bid management platform including on-site demos, proposals, negotiations and analysis.
  • Consult with sales teams to put together creative RFP's, case studies and other sales collateral.
  • Managed RFP process for highest revenue earning sellers with over $5MM in current pipeline.
  • Progressed 5 new prospects from initial pitch to the RFP selection process in 8 months.
  • Managed RFI and RFP process to successfully become Microsoft mobile agency of record.
  • Involved in BD pitches and RFP responses.

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47. Customer Acquisition

low Demand
Here's how Customer Acquisition is used in Marketing Strategist jobs:
  • Implement strategies for go-to-market, customer acquisition/retention, strategic partner development, and communications.
  • Focused on event marketing, customer acquisition, retention and revenue generation.
  • Direct Marketing Strategy for segmentation and customer acquisition.
  • Redesigned prospect nurturing tool process flow within retail channel customer acquisition funnel, improving sales rep prospecting productivity 25%.
  • Created and implemented a customer acquisition plan which in one case added 10,000 beta users in two weeks.
  • Created, managed and executed marketing strategies that drove customer acquisition and upsell/retention to new levels.

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48. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Strategist jobs:
  • Create and edit PowerPoint presentations for educational and promotional use.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
  • Use skills including PowerPoint, Microsoft Word, Excel and Social Media Posts.
  • Created presentations and reports in Microsoft Excel, PowerPoint, and Word.
  • Prepared quarterly churn reports using MS PowerPoint.
  • Designed presentations, powerpoints, and workbooks for Fortune 500 companies on storytelling and personal branding.
  • Utilized Prezi's, and PowerPoint for training team members.

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49. Content Development

low Demand
Here's how Content Development is used in Marketing Strategist jobs:
  • Manage content development strategy and deployment of digital programs and websites.
  • Led concept creation, strategic planning, content development, sales process alignment, budget, distribution, and metrics.
  • Developed content calendars for social media and SEO content development based on keyword research for target audiences.
  • Created and deployed the IBM Systems marketing strategy and content development resulting in a VP Leadership Award.
  • Managed staff of offshore instructional designers in the content development and delivery of corporate proposal e-Learning modules.
  • Moderated and coordinated content development for company blog and social networking profiles.

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50. Focus Groups

low Demand
Here's how Focus Groups is used in Marketing Strategist jobs:
  • Facilitated and moderated multiple focus groups, synthesized and analyzed resulting data.
  • Facilitated 20 executive-level focus groups for SBT.
  • Conduct 3 focus groups and disseminate 100 surveys that contribute to the reach of over 150 men in the D.C. area.
  • Conducted focus groups and interviews to obtain consumer insights toward the industry products.
  • Lead all research focus groups and user testing.
  • Conducted in-depth interviews and focus groups for a corporate rebranding strategy for Hart Intercivic, a government technology solutions provider.
  • Conduct customer interviews and focus groups for product and brand development Hasso Plattner Institute of Design.

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20 Most Common Skill for a Marketing Strategist

Web Content20.7%
Content Strategy19.9%
Online Presence9.3%
Email8.1%
Market Research5.6%
Facebook4.9%
Business Development4.1%
Twitter3.3%

Typical Skill-Sets Required For A Marketing Strategist

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
16%
16%
2
2
Content Strategy
Content Strategy
15.3%
15.3%
3
3
Online Presence
Online Presence
7.2%
7.2%
4
4
Email
Email
6.2%
6.2%
5
5
Market Research
Market Research
4.3%
4.3%
6
6
Facebook
Facebook
3.7%
3.7%
7
7
Business Development
Business Development
3.2%
3.2%
8
8
Twitter
Twitter
2.6%
2.6%
9
9
ROI
ROI
2.1%
2.1%
10
10
Press Releases
Press Releases
1.9%
1.9%
11
11
CRM
CRM
1.9%
1.9%
12
12
Google Analytics
Google Analytics
1.7%
1.7%
13
13
Customer Service
Customer Service
1.6%
1.6%
14
14
New Product Development
New Product Development
1.6%
1.6%
15
15
Internet
Internet
1.4%
1.4%
16
16
Project Management
Project Management
1.3%
1.3%
17
17
Search Engine Optimization
Search Engine Optimization
1.3%
1.3%
18
18
Healthcare
Healthcare
1.3%
1.3%
19
19
B2C
B2C
1.3%
1.3%
20
20
PPC
PPC
1.1%
1.1%
21
21
Promotional Materials
Promotional Materials
1.1%
1.1%
22
22
Special Events
Special Events
1.1%
1.1%
23
23
Instagram
Instagram
1.1%
1.1%
24
24
Trade Shows
Trade Shows
1.1%
1.1%
25
25
Market Share
Market Share
1%
1%
26
26
New Clients
New Clients
1%
1%
27
27
SEM
SEM
1%
1%
28
28
Linkedin
Linkedin
0.9%
0.9%
29
29
Graphic Design
Graphic Design
0.9%
0.9%
30
30
Strategic Plan
Strategic Plan
0.9%
0.9%
31
31
Competitive Analysis
Competitive Analysis
0.8%
0.8%
32
32
Communications Strategy
Communications Strategy
0.8%
0.8%
33
33
Real Estate
Real Estate
0.8%
0.8%
34
34
Target Audience
Target Audience
0.7%
0.7%
35
35
Company Website
Company Website
0.7%
0.7%
36
36
Creative Direction
Creative Direction
0.7%
0.7%
37
37
Youtube
Youtube
0.7%
0.7%
38
38
Small Business
Small Business
0.7%
0.7%
39
39
Blog Posts
Blog Posts
0.7%
0.7%
40
40
KPI
KPI
0.6%
0.6%
41
41
Company S
Company S
0.6%
0.6%
42
42
Html
Html
0.6%
0.6%
43
43
Client Relationships
Client Relationships
0.6%
0.6%
44
44
A/B
A/B
0.6%
0.6%
45
45
Account Management
Account Management
0.6%
0.6%
46
46
RFP
RFP
0.5%
0.5%
47
47
Customer Acquisition
Customer Acquisition
0.5%
0.5%
48
48
Powerpoint
Powerpoint
0.5%
0.5%
49
49
Content Development
Content Development
0.5%
0.5%
50
50
Focus Groups
Focus Groups
0.5%
0.5%

16,238 Marketing Strategist Jobs

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