What Does a Marketing Strategist Do?

In this section, we compare the average marketing strategist annual salary with that of a business development and marketing manager. Typically, business development and marketing managers earn a $4,664 lower salary than marketing strategists earn annually.

Even though marketing strategists and business development and marketing managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require digital marketing, channel marketing, and marketing campaigns in the day-to-day roles.

As far as similarities go, this is where it ends because a marketing strategist responsibility requires skills such as "email marketing," "social media marketing," "content strategy," and "web content." Whereas a business development and marketing manager is skilled in "revenue growth," "seo," "r," and "business development efforts." So if you're looking for what truly separates the two careers, you've found it.

Business development and marketing managers receive the highest salaries in the finance industry coming in with an average yearly salary of $88,175. But marketing strategists are paid more in the technology industry with an average salary of $100,214.

The education levels that business development and marketing managers earn is a bit different than that of marketing strategists. In particular, business development and marketing managers are 2.1% more likely to graduate with a Master's Degree than a marketing strategist. Additionally, they're 0.6% more likely to earn a Doctoral Degree.

Next up, we have the senior manager of marketing profession to look over. This career brings along a higher average salary when compared to a marketing strategist annual salary. In fact, senior managers of marketing salary difference is $38,317 higher than the salary of marketing strategists per year.

A similarity between the two careers of marketing strategists and senior managers of marketing are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "digital marketing," "email marketing," and "channel marketing. "

But both careers also use different skills, according to real marketing strategist resumes. While marketing strategist responsibilities can utilize skills like "content strategy," "healthcare," "powerpoint," and "cloud," some senior managers of marketing use skills like "sr," "patients," "strong project management," and "salesforce."

On average, senior managers of marketing earn a higher salary than marketing strategists. There are industries that support higher salaries in each profession respectively. Interestingly enough, senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. Whereas, marketing strategists have higher paychecks in the technology industry where they earn an average of $100,214.

When it comes to the differences in education between the two professions, senior managers of marketing tend to reach higher levels of education than marketing strategists. In fact, they're 5.3% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.

The third profession we take a look at is manager, field marketing. On an average scale, these workers bring in higher salaries than marketing strategists. In fact, they make a $13,263 higher salary per year.

Using marketing strategists and managers, field marketing resumes, we found that both professions have similar skills such as "digital marketing," "email marketing," and "channel marketing," but the other skills required are very different.

There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing strategist is likely to be skilled in "content strategy," "healthcare," "powerpoint," and "web content," while a typical manager, field marketing is skilled in "salesforce," "demand generation," "grass," and "enterprise sales."

Interestingly enough, managers, field marketing earn the most pay in the technology industry, where they command an average salary of $100,565. As mentioned previously, marketing strategists highest annual salary comes from the technology industry with an average salary of $100,214.

Managers, field marketing typically study at similar levels compared with marketing strategists. For example, they're 4.4% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

Now, we'll look at senior product marketing managers, who generally average a higher pay when compared to marketing strategists annual salary. In fact, the difference is about $48,438 per year.

While their salaries may vary, marketing strategists and senior product marketing managers both use similar skills to perform their jobs. Resumes from both professions include skills like "digital marketing," "email marketing," and "channel marketing. "

Even though a few skill sets overlap, there are some differences that are important to note. For one, a marketing strategist might have more use for skills like "project management," "social media marketing," "content strategy," and "healthcare." Meanwhile, some senior product marketing managers might include skills like "product management," "go-to-market strategy," "sr," and "value proposition" on their resume.

Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for senior product marketing managers with an average of $134,623. While the highest marketing strategist annual salary comes from the technology industry.

Senior product marketing managers reach higher levels of education when compared to marketing strategists. The difference is that they're 7.9% more likely to earn a Master's Degree more, and 0.4% more likely to graduate with a Doctoral Degree.