The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Marketing Strategist Responsibilities

Here are examples of responsibilities from real marketing strategist resumes representing typical tasks they are likely to perform in their roles.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
  • Communicate with online clients, Facebook fans, and co-workers in both English and Spanish.
  • Train new team members on internal platform and Salesforce, industry standards, and best practices.
  • Analyze trends, competitively monitor and report client KPIs, identify the effectiveness and past and present campaigns.
  • Continue to write daily Facebook updates, weekly topical blog posts, and development of in-store promotions and events.
  • Guide client teams to develop goals and KPIs that will evolve into to targeting, testing and segmentation strategies.
  • Create and edit PowerPoint presentations for educational and promotional use.
  • Identify and pursue innovative marketing opportunities to generate revenue and maximize ROI.
  • Collaborate with web-developers and SEO team to enhance website architecture and user experience.
  • Analyze, research and structure portfolio proposals using various fix income securities that satisfy client objectives.

Marketing Strategist Skills and Personality Traits

We calculated that 11% of Marketing Strategists are proficient in Digital Marketing, Email Marketing, and Channel Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Marketing Strategists that have these skills listed on their resume here:

  • Digital Marketing, 11%

    Develop integrated marketing strategy/plans, design assets and provide content for social media, digital marketing and traditional marketing outlets.

  • Email Marketing, 8%

    Conducted an audit of historical email marketing campaigns to analyze effectiveness and evaluate opportunities to improve strategy, content and targeting.

  • Channel Marketing, 6%

    Developed multi-channel marketing strategies to drive client business and revenue growth using traditional and online marketing strategies.

  • Marketing Campaigns, 5%

    Developed marketing campaigns, and built customer relationships for diverse industries by implementing research to develop market analysis and segmentation.

  • Integrated Marketing, 5%

    Created and managed integrated marketing and advertising campaigns to help Chicago firm successfully launch franchise for national IRA investment company.

  • Project Management, 4%

    Consulted with numerous internal and external clients regarding project management, acquisitions and change management methodologies.

"digital marketing," "email marketing," and "channel marketing" aren't the only skills we found marketing strategists list on their resumes. In fact, there's a whole list of marketing strategist responsibilities that we found, including:

  • Analytical skills can be considered to be the most important personality trait for a marketing strategist to have. According to a marketing strategist resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing strategists are able to use analytical skills in the following example we gathered from a resume: "performed a/b testing and multivariate analysis resulting in a 6% higher email open rate than industry average"
  • Another commonly found skill for being able to perform marketing strategist duties is the following: communication skills. According to a marketing strategist resume, "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Check out this example of how marketing strategists use communication skills: "provided and implemented communications strategies and tactics, including media relations, content development and social media recommendations for nonprofit client"
  • Another skill that is quite popular among marketing strategists is creativity. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing strategist resume: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "compiled and analyzed market trends to present systematic advertising, marketing and creative campaigns to drive traffic. "
  • In order for certain marketing strategist responsibilities to be completed, the job requires the skill "interpersonal skills." According to a marketing strategist resume, "managers must deal with a range of people in different roles, both inside and outside the organization." As an example, this snippet was taken directly from a resume about how this skill applies: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
  • Another common skill for a marketing strategist to be able to utilize is "organizational skills." Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. A marketing strategist demonstrated the need for this skill by putting this on their resume: "created a content marketing strategy from scratch designed toincrease engagement with the co-op's customer base and supportorganizational sales goals. "
  • See the full list of marketing strategist skills.

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    What Business Development And Marketing Managers Do

    The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

    In this section, we compare the average marketing strategist annual salary with that of a business development and marketing manager. Typically, business development and marketing managers earn a $4,664 lower salary than marketing strategists earn annually.

    Even though marketing strategists and business development and marketing managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require digital marketing, channel marketing, and marketing campaigns in the day-to-day roles.

    As far as similarities go, this is where it ends because a marketing strategist responsibility requires skills such as "email marketing," "social media marketing," "content strategy," and "web content." Whereas a business development and marketing manager is skilled in "revenue growth," "seo," "r," and "business development efforts." So if you're looking for what truly separates the two careers, you've found it.

    Business development and marketing managers receive the highest salaries in the finance industry coming in with an average yearly salary of $88,175. But marketing strategists are paid more in the technology industry with an average salary of $100,214.

    The education levels that business development and marketing managers earn is a bit different than that of marketing strategists. In particular, business development and marketing managers are 2.1% more likely to graduate with a Master's Degree than a marketing strategist. Additionally, they're 0.6% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Senior Manager Of Marketing?

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    Next up, we have the senior manager of marketing profession to look over. This career brings along a higher average salary when compared to a marketing strategist annual salary. In fact, senior managers of marketing salary difference is $38,317 higher than the salary of marketing strategists per year.

    A similarity between the two careers of marketing strategists and senior managers of marketing are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "digital marketing," "email marketing," and "channel marketing. "

    But both careers also use different skills, according to real marketing strategist resumes. While marketing strategist responsibilities can utilize skills like "content strategy," "healthcare," "powerpoint," and "cloud," some senior managers of marketing use skills like "sr," "patients," "strong project management," and "salesforce."

    On average, senior managers of marketing earn a higher salary than marketing strategists. There are industries that support higher salaries in each profession respectively. Interestingly enough, senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. Whereas, marketing strategists have higher paychecks in the technology industry where they earn an average of $100,214.

    When it comes to the differences in education between the two professions, senior managers of marketing tend to reach higher levels of education than marketing strategists. In fact, they're 5.3% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.

    How a Manager, Field Marketing Compares

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    The third profession we take a look at is manager, field marketing. On an average scale, these workers bring in higher salaries than marketing strategists. In fact, they make a $13,263 higher salary per year.

    Using marketing strategists and managers, field marketing resumes, we found that both professions have similar skills such as "digital marketing," "email marketing," and "channel marketing," but the other skills required are very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing strategist is likely to be skilled in "content strategy," "healthcare," "powerpoint," and "web content," while a typical manager, field marketing is skilled in "salesforce," "demand generation," "grass," and "enterprise sales."

    Interestingly enough, managers, field marketing earn the most pay in the technology industry, where they command an average salary of $100,565. As mentioned previously, marketing strategists highest annual salary comes from the technology industry with an average salary of $100,214.

    Managers, field marketing typically study at similar levels compared with marketing strategists. For example, they're 4.4% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

    Description Of a Senior Product Marketing Manager

    A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

    Now, we'll look at senior product marketing managers, who generally average a higher pay when compared to marketing strategists annual salary. In fact, the difference is about $48,438 per year.

    While their salaries may vary, marketing strategists and senior product marketing managers both use similar skills to perform their jobs. Resumes from both professions include skills like "digital marketing," "email marketing," and "channel marketing. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a marketing strategist might have more use for skills like "project management," "social media marketing," "content strategy," and "healthcare." Meanwhile, some senior product marketing managers might include skills like "product management," "go-to-market strategy," "sr," and "value proposition" on their resume.

    Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for senior product marketing managers with an average of $134,623. While the highest marketing strategist annual salary comes from the technology industry.

    Senior product marketing managers reach higher levels of education when compared to marketing strategists. The difference is that they're 7.9% more likely to earn a Master's Degree more, and 0.4% more likely to graduate with a Doctoral Degree.

    What a Marketing Strategist Does FAQs

    How Do I Become A Good Marketing Strategist?

    You can become a good marketing strategist by knowing the fundamentals of marketing, increasing your observational and communicative skills, and securing preliminary experience before looking to enter the field or advance into a position within your current company.

    What Qualifications Do You Need To Be A Marketing Strategist?

    Qualifications needed to be a marketing specialist include:

    • in-depth knowledge of marketing basics,

    • web content basics,

    • use of analytical tools,

    • use of marketing outreach software,

    • communication,

    • project management, and

    • research methodologies associated with marketing strategies and business practices.

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