How To Become A Marketing Supervisor: What It Is and Career Path

What is a marketing supervisor and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Linda Goulet,

Richard Tate

Marketing Supervisors oversee the performance of employees in the marketing department and handle promotion for a company. You are to ensure that the employees in the department comply with the company policies, standards, and guidelines. To do this, you must create marketing strategies, promote brands, work with the advertising and sales department to gain interest in the company's product and services, cascade marketing campaigns' mechanics to employees, and manage the follow-through. You are also to delegate tasks to their team members to ensure the achievement of the marketing goals. Apart from this, you are expected to conduct performance reviews of staff so as to promote the company.

The most common degree required for this position is a bachelor's degree in business, marketing, or communications. You should be creative, strategic, and personable. You should possess outstanding leadership skills and confidence. More importantly, you must be resilient with a solid work ethic. You will earn an average salary of $56,723 annually.

What general advice would you give to a marketing supervisor?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing SupervisorUS Average

Salary

5.0

Avg. Salary $64,304

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 56.54%

male 43.46%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing supervisor

Explore marketing supervisor education requirements

Most common marketing supervisor degrees

Bachelor's

70.7 %

Associate

11.3 %

Master's

9.4 %

Start to develop specific marketing supervisor skills

Skills	Percentages
Customer Satisfaction	40.20%
Direct Reports	30.59%
Customer Service	6.65%
Digital Marketing	3.18%
Payroll	2.25%

Complete relevant marketing supervisor training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing supervisors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing supervisor based on U.S. Bureau of Labor Statistics data and data from real marketing supervisor resumes.

Research marketing supervisor duties and responsibilities

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.

Prepare your marketing supervisor resume

When your background is strong enough, you can start writing your marketing supervisor resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing supervisor resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing supervisor resume templates

Build a professional marketing supervisor resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing supervisor resume.