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Become A Marketing Supervisor

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Working As A Marketing Supervisor

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $74,000

    Average Salary

What Does A Marketing Supervisor Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Supervisor

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Supervisor?

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Marketing Supervisor Jobs

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Marketing Supervisor Career Paths

Marketing Supervisor
Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Communications Manager Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Marketing Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Account Manager Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Project Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Regional Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Manager/Project Manager Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Manager/Project Manager Direct Marketing Manager
Marketing Manager, Email
6 Yearsyrs
Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Marketing Supervisor?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing Supervisor
Cashier 6.3%
Internship 5.3%
Supervisor 4.2%
Manager 4.0%
Server 2.4%
Top Careers After Marketing Supervisor
Manager 4.3%
Owner 3.6%
Consultant 3.3%

Do you work as a Marketing Supervisor?

Marketing Supervisor Demographics

Gender

Female

49.5%

Male

39.1%

Unknown

11.3%
Ethnicity

White

58.8%

Hispanic or Latino

17.0%

Black or African American

10.5%

Asian

9.3%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

43.4%

Chinese

10.2%

Mandarin

7.3%

German

6.8%

French

5.9%

Portuguese

4.9%

Japanese

4.4%

Italian

2.9%

Cantonese

2.9%

Arabic

2.9%

Russian

2.0%

Filipino

2.0%

Urdu

1.0%

Gujarati

0.5%

Hindi

0.5%

Dutch

0.5%

Korean

0.5%

Lithuanian

0.5%

Malay

0.5%

Thai

0.5%
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Marketing Supervisor Education

Schools

University of Phoenix

19.9%

New York University

7.2%

University of Nevada - Las Vegas

6.5%

University of North Texas

5.1%

University of Central Florida

5.1%

Michigan State University

4.7%

Arizona State University

4.7%

Kent State University

4.7%

Florida State University

4.0%

Boston University

4.0%

University of California - Los Angeles

3.6%

University of Southern California

3.6%

Florida International University

3.6%

Northeastern University

3.6%

University of Arizona

3.6%

University of South Florida

3.2%

Georgia State University

3.2%

San Diego State University

3.2%

University of Texas at Austin

3.2%

Portland State University

3.2%
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Majors

Business

30.2%

Marketing

21.1%

Communication

8.6%

Management

6.0%

Graphic Design

3.4%

Journalism

3.1%

Finance

2.9%

Psychology

2.9%

Public Relations

2.6%

Criminal Justice

2.3%

English

2.0%

Health Care Administration

2.0%

Accounting

2.0%

Political Science

1.8%

Hospitality Management

1.8%

Advertising

1.6%

Computer Science

1.5%

Liberal Arts

1.4%

Human Resources Management

1.3%

Photography

1.3%
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Degrees

Bachelors

48.4%

Masters

21.9%

Other

18.2%

Associate

6.6%

Certificate

2.9%

Diploma

1.0%

Doctorate

0.6%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$74,000
View Detailed Salary Report
$47,000
Min 10%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$117,000
Max 90%
Best Paying Company
Premise Health
Highest Paying City
Urban Honolulu, HI
Highest Paying State
Alaska
Avg Experience Level
2.9 years
How much does a Marketing Supervisor make at top companies?
The national average salary for a Marketing Supervisor in the United States is $74,848 per year or $36 per hour. Those in the bottom 10 percent make under $47,000 a year, and the top 10 percent make over $117,000.

Real Marketing Supervisor Salaries

Job Title Company Location Start Date Salary
Marketing Supervisor Squeem, LLC Orlando, FL Mar 09, 2015 $147,160
Account Marketing Supervisor Anomaly Partners LLC New York, NY Oct 20, 2014 $100,000
Marketing Supervisor Caudalie USA Inc. New York, NY Apr 17, 2015 $90,000
Search Engine Marketing Supervisor Optimedia International Us, Inc. New York, NY Feb 01, 2013 $84,000
Marketing Supervisor Italk Global Communications, Inc. McLean, VA Oct 01, 2015 $81,154
Marketing Supervisor LBOX, LLC Los Angeles, CA Jan 21, 2013 $75,000
Interactive Marketing Supervisor GSI Interactive Inc. King of Prussia, PA Jan 31, 2011 $69,763 -
$100,193
Regional Marketing Supervisor McDonald's Corporation Warrenville, IL Sep 01, 2013 $66,000
Marketing Supervisor Integrated Therapy Specialists, LLC Chicago, IL Oct 01, 2011 $62,485
Mcopco Marketing Supervisor McDonald's Corporation Warrenville, IL Nov 20, 2013 $62,459
Supervisor of Marketing Turquoise Inc. Fredericksburg, VA Sep 02, 2015 $60,523
Marketing Supervisor Italk Global Communications, Inc. McLean, VA Sep 16, 2016 $59,051
Mcopco Marketing Supervisor McDonald's Corporation Warrenville, IL Nov 20, 2010 $55,000
Marketing Supervisor Garg Sales Inc. Plainview, NY Sep 08, 2008 $53,010
Marketing Supervisor Experian Marketing Solutions, Inc. New York, NY Jan 04, 2013 $52,088
Marketing Supervisor Hakkasan Holdings, LLC Las Vegas, NV Nov 01, 2014 $50,000

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Top Skills for A Marketing Supervisor

  1. Customer Service
  2. Company Website
  3. Market Share
You can check out examples of real life uses of top skills on resumes here:
  • Supervised outside marketing, marketed, used good communication skills and provided excellent customer service.
  • Participated in team responsible for overall company website redesign.
  • Generated daily and monthly census and gathered statistical information regarding account productivity and market share growth.
  • Managed all marketing projects and supervised mailing operations team in the construction of promotional materials.
  • Develop and implement relationships through telecommunications and special events.

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Top 10 Best States for Marketing Supervisors

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
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  • (526 jobs)
  • (706 jobs)
  • (99 jobs)
  • (4,466 jobs)
  • (581 jobs)
  • (71 jobs)
  • (793 jobs)
  • (190 jobs)
  • (622 jobs)

Top Marketing Supervisor Employers

Jobs From Top Marketing Supervisor Employers

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