How to hire a marketing supervisor

How to hire a marketing supervisor, step by step

Here's a step-by-step marketing supervisor hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing supervisor job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing supervisor
• Step 8: Go through the hiring process checklist

What does a marketing supervisor do?

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1. Identify your hiring needs

   Before you start hiring a marketing supervisor, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing supervisor to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing supervisor that fits the bill.

   This list presents marketing supervisor salaries for various positions.

   Type of Marketing Supervisor	Description	Hourly rate
   Marketing Supervisor	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$21-43
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Satisfaction
   • Direct Reports
   • Customer Service
   • Digital Marketing
   • Payroll
   • Marketing Campaigns
   • PowerPoint
   • SEO
   • Coordinators
   • Hire Training
   • Email Campaigns
   • Market Research
   • SEM
   • Press Releases

   Check all skills

   Responsibilities:

   • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
   • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
   • Coordinate with other team leaders on large projects and SEM wide decisions.
   • Direct creative development for banner ads, SEM copy, and landing pages.
   • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
   • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

   More marketing supervisor duties

3. Make a budget

   Including a salary range in your marketing supervisor job description is a great way to entice the best and brightest candidates. A marketing supervisor salary can vary based on several factors:

   • Location. For example, marketing supervisors' average salary in colorado is 35% less than in new york.
   • Seniority. Entry-level marketing supervisors earn 50% less than senior-level marketing supervisors.
   • Certifications. A marketing supervisor with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing supervisor's salary.

   Average marketing supervisor salary

   $64,304yearly

   $30.92 hourly rate

   ---

   Entry-level marketing supervisor salary

   $45,000 yearly salary

   Updated January 31, 2026

   Average marketing supervisor salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$78,196	$38
   2	Virginia	$74,893	$36
   3	California	$71,897	$35
   4	Washington	$70,877	$34
   5	Illinois	$67,244	$32
   6	Pennsylvania	$64,529	$31
   7	Massachusetts	$64,436	$31
   8	Nevada	$63,014	$30
   9	Utah	$62,178	$30
   10	Idaho	$61,948	$30
   11	Georgia	$61,897	$30
   12	Arizona	$59,897	$29
   13	Texas	$59,682	$29
   14	Florida	$59,274	$29
   15	Ohio	$59,106	$28
   16	Minnesota	$58,977	$28
   17	Indiana	$56,847	$27
   18	Alabama	$56,177	$27
   19	North Carolina	$55,828	$27
   20	Missouri	$55,618	$27

   Average marketing supervisor salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Halliburton	$86,720	$41.69
   2	Wells Fargo	$84,626	$40.69	3
   3	Experian Data Quality	$84,608	$40.68
   4	Omnicom Media Group	$80,449	$38.68	21
   5	McDonald's	$80,234	$38.57	84
   6	Hilton Grand Vacations	$77,898	$37.45	69
   7	Do it Best	$77,583	$37.30	4
   8	Annalect	$77,358	$37.19
   9	Ball	$77,120	$37.08	1
   10	Columbia Sportswear	$74,992	$36.05	3
   11	BJ's Restaurants	$74,224	$35.68
   12	Veeva Systems	$72,780	$34.99	30
   13	Staffmark	$71,439	$34.35
   14	A and G, Inc.	$70,303	$33.80	5
   15	Travel and Transport	$67,228	$32.32	132
   16	Hakkasan Group	$65,001	$31.25
   17	Yamaha Motor	$64,946	$31.22	2
   18	Asset Living	$64,504	$31.01	1
   19	DaBella	$64,174	$30.85
   20	Panalpina Inc	$64,142	$30.84

4. Writing a marketing supervisor job description

   A good marketing supervisor job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing supervisor job description:

   Marketing supervisor job description example

   Who We Are
   Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
   
   At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
   
   Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
   
   What You'll Do
   30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis. 25% - Manage the execution of clients' Search program, inclusive of managing the efforts of analyst level resources assigned to clients' accounts. 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions. 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats. 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below. 3% - Manage daily relationships with key search engine representatives. 2% - Provide support on new business initiatives.
   
   Who You Are
   A dot connecter, able to marry strategic thought and tactical objectives Eager to advance problem solving skills, with the ability to be solutions oriented A self-starter strong writer and communicator A detailed oriented individual An independent worker with strong time management and organization skills A desire to be nimble and flexible to succeed in a fast-paced environment A strong team player, willing to roll up your sleeves A business mature individual Eager to guide and mentor team members
   
   Preferred Skills & Experience
   2.5+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.) 1+ years' experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.) Desire and aptitude for training, motivating and managing individuals at multiple levels. Advanced quantitative skills and aptitude including advanced Excel skills. An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. Excellent organizational skills and the ability to juggle multiple responsibilities.
   
   Certificates, Licenses and Registrations
   N/A
   
   Physical Activity and Work Environment
   N/A
   
   The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

   Copy this example

   

5. Post your job

   To find marketing supervisors for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing supervisors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing supervisors with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing supervisor job on Zippia to find and recruit marketing supervisor candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing supervisors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing supervisor

   Once you've found the marketing supervisor candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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