Marketing supervisor job description
Updated March 14, 2024
10 min read
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Example marketing supervisor requirements on a job description
Marketing supervisor requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing supervisor job postings.
Sample marketing supervisor requirements
- Bachelor’s degree in marketing or related field.
- Minimum of 3 years' experience in marketing.
- Proven track record of successful marketing campaigns.
- Knowledge of marketing automation software.
- Excellent understanding of current trends in digital marketing.
Sample required marketing supervisor soft skills
- Excellent communication and interpersonal skills.
- Strong organization and problem-solving skills.
- Creative and analytical thinking.
- Ability to work in a fast-paced environment.
Marketing supervisor job description example 1
Horizon Media marketing supervisor job description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis. 25% - Manage the execution of clients' Search program, inclusive of managing the efforts of analyst level resources assigned to clients' accounts. 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions. 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats. 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below. 3% - Manage daily relationships with key search engine representatives. 2% - Provide support on new business initiatives.
Who You Are
A dot connecter, able to marry strategic thought and tactical objectives Eager to advance problem solving skills, with the ability to be solutions oriented A self-starter strong writer and communicator A detailed oriented individual An independent worker with strong time management and organization skills A desire to be nimble and flexible to succeed in a fast-paced environment A strong team player, willing to roll up your sleeves A business mature individual Eager to guide and mentor team members
Preferred Skills & Experience
2.5+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.) 1+ years' experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.) Desire and aptitude for training, motivating and managing individuals at multiple levels. Advanced quantitative skills and aptitude including advanced Excel skills. An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. Excellent organizational skills and the ability to juggle multiple responsibilities.
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis. 25% - Manage the execution of clients' Search program, inclusive of managing the efforts of analyst level resources assigned to clients' accounts. 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions. 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats. 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below. 3% - Manage daily relationships with key search engine representatives. 2% - Provide support on new business initiatives.
Who You Are
A dot connecter, able to marry strategic thought and tactical objectives Eager to advance problem solving skills, with the ability to be solutions oriented A self-starter strong writer and communicator A detailed oriented individual An independent worker with strong time management and organization skills A desire to be nimble and flexible to succeed in a fast-paced environment A strong team player, willing to roll up your sleeves A business mature individual Eager to guide and mentor team members
Preferred Skills & Experience
2.5+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.) 1+ years' experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.) Desire and aptitude for training, motivating and managing individuals at multiple levels. Advanced quantitative skills and aptitude including advanced Excel skills. An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. Excellent organizational skills and the ability to juggle multiple responsibilities.
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Marketing supervisor job description example 2
Bluegreen Vacations Unlimited marketing supervisor job description
NEW OPENING - IN-HOUSE MARKETING SUPERVISOR - Panama City, FL
* EXCITING NEWS* Bluegreen Vacations has officially acquired a beautiful bayfront property in Panama City Beach. This will be our first Club Resort in this Florida west coast vacation destination.
We are seeking a In-House Marketing Supervisor to head up this new acquisition! The Supervisor, In-House Marketing is responsible for assisting in the day to day activities of the In-House Marketing Department. Must be able to drive production for all In-House Marketing Programs (owners, samplers, renters and exchangers, Owner BB Team, Pre-Arrival Team, Etc.). Also responsible for ensuring compliance with established policies, procedures and systems.
SPECIFIC DUTIES, ACTIVITIES AND RESPONSIBILITIES:
* Recruit, train, and develop staff. Conduct performance appraisals, counseling, and coaching sessions.
* Manage representative performance standards and penetration.
* Maintain site penetration above approved levels without generating guest complaints.
* Maintain gifting cost below approved or budgeted levels.
* Hold weekly meetings with all associates to address procedures, policies, issues and programs.
* Ensure weekly In-House reports are submitted to In-House Manager/ADOM by set deadline.
* Maintain 100% Owner/Guest satisfaction by ensuring guests concerns are heard and needs are met.
* Manage In-House Marketing Team personnel. This includes ensuring daily, weekly, and monthly reporting is accurate from both Concierge and TSW from a financial standpoint
JOB REQUIREMENTS:
* High school diploma or equivalent (GED)
* Strong written, verbal and interpersonal communication skills
* One year of timeshare, management, and customer service experience
* Outgoing personality and excellent customer service skills
* Must be able to multi-task and work in a fast-paced environment, handling multiple systems at once
* Ability to be flexible with work schedule, including overtime, weekends and holidays
Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW
At Bluegreen Vacations, the health, safety and wellbeing of our associates, owners and guests are a top priority. In order to comply with state and local COVID-19 mandates, and in alignment with the most recent CDC guidelines, we have implemented various safety protocols within our operations, such as wearing masks and conducting temperature checks and health screenings for our associates. We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine. We are all in this together!
Other details
* Job Family : Marketing Generalists
* Job Function : None
* Pay Type : Hourly
* EXCITING NEWS* Bluegreen Vacations has officially acquired a beautiful bayfront property in Panama City Beach. This will be our first Club Resort in this Florida west coast vacation destination.
We are seeking a In-House Marketing Supervisor to head up this new acquisition! The Supervisor, In-House Marketing is responsible for assisting in the day to day activities of the In-House Marketing Department. Must be able to drive production for all In-House Marketing Programs (owners, samplers, renters and exchangers, Owner BB Team, Pre-Arrival Team, Etc.). Also responsible for ensuring compliance with established policies, procedures and systems.
SPECIFIC DUTIES, ACTIVITIES AND RESPONSIBILITIES:
* Recruit, train, and develop staff. Conduct performance appraisals, counseling, and coaching sessions.
* Manage representative performance standards and penetration.
* Maintain site penetration above approved levels without generating guest complaints.
* Maintain gifting cost below approved or budgeted levels.
* Hold weekly meetings with all associates to address procedures, policies, issues and programs.
* Ensure weekly In-House reports are submitted to In-House Manager/ADOM by set deadline.
* Maintain 100% Owner/Guest satisfaction by ensuring guests concerns are heard and needs are met.
* Manage In-House Marketing Team personnel. This includes ensuring daily, weekly, and monthly reporting is accurate from both Concierge and TSW from a financial standpoint
JOB REQUIREMENTS:
* High school diploma or equivalent (GED)
* Strong written, verbal and interpersonal communication skills
* One year of timeshare, management, and customer service experience
* Outgoing personality and excellent customer service skills
* Must be able to multi-task and work in a fast-paced environment, handling multiple systems at once
* Ability to be flexible with work schedule, including overtime, weekends and holidays
Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW
At Bluegreen Vacations, the health, safety and wellbeing of our associates, owners and guests are a top priority. In order to comply with state and local COVID-19 mandates, and in alignment with the most recent CDC guidelines, we have implemented various safety protocols within our operations, such as wearing masks and conducting temperature checks and health screenings for our associates. We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine. We are all in this together!
Other details
* Job Family : Marketing Generalists
* Job Function : None
* Pay Type : Hourly
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Marketing supervisor job description example 3
Columbia Sportswear marketing supervisor job description
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It's perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
With over 430 retail stores worldwide, our Store Leadership Teams are essential to our business. From ensuring effective store operations and procedures, to providing guidance to team members within an assigned area of responsibility, our Store Leadership Teams help create memorable consumer experiences while supporting and helping drive the company's mission of “Connecting Active People with Their Passions.”
As the Community Marketing Supervisor you will split priorities between Community Marketing and Retail Supervisor responsibilities. Community Marketing hours will focus on both B2B and B2C marketing opportunities in the local market with the primary goal of this work to generate foot traffic to the store and ensure Columbia Sportswear is well connected to the local community. Retail Supervisor hours will consist of regular supervisor duties within the store and assisting the Store Manager in the effective running of store operations. This blended role is a key driver of both consumer and employee satisfaction and experience.
HOW YOU'LL MAKE A DIFFERENCE
B2B Development:Develop B2B marketing opportunities Beginning with a cold list of local businesses, the supervisor will work through cold calling, email and in-person visits to move businesses from cold contact to Columbia customer and with a goal of establishing a consistent conversation of Columbia brand events, offers and incentives to drive traffic from the business to the retail store.
B2C Activations: Building off the Columbia Brand Calendar, the supervisor will be expected to plan, implement and execute a variety of B2C activations as a representative of the brand. These activations include in-store events, offsite events (expo, fair, convention, etc.), Donations and Sponsorships of local events, non-profit groups, school systems, etc.
Mall/Property Marketing: Aid in auditing, sourcing and reviewing marketing opportunities within the mall property. This includes print/digital signage opportunities, event/participation programs, competitor research, communication and relationship with mall marketing contacts in partnership with Columbia Retail Marketing Team.
As Retail Supervisor: Oversees the day-to-day work of assigned associate level staff; provides direction and guidance, training and coaching to associate level team members to ensure efficient and effective operations and proper store procedures to support the overall customer experience in store.
Creates and maintains store culture of teamwork and coaching; displays a high professional standard of individual behavior leading by example; demonstrates Columbia Sportswear Company values.
Collaborates with store leadership team concerning policies, procedures and standards for assigned area of responsibility. Oversees to the profitability of the store by receiving, handling, replenishingreplenishing, and processing.
Maintains company standards and policies; ensures that employees adhere to procedures and quality standards; works to resolve problems & errors.
YOU ARE
Community oriented and have a defined POV for brand representation, external & internal event production and partner relations. Highly organized with strong attention to detail. Deadline oriented with the ability to manage multiple projects at once from planning to activation. Results oriented and committed to consistent reporting, tracking and sharing of results to move program in positive direction. An effective communicator, able to navigate conversations with many personality types, and while ensuring consistent team performance.and present information, and negotiateA strong communicator with presentation, negotiation, and closing skills.Able to self-motivate and multi-task and work independently or within a team.
YOU HAVE
Bachelor's degree or equivalent combination of education and experience2-3 years of experience in a business development, B2B marketing, or communications focused role.A proficiency with Microsoft PowerPoint, Excel and Outlook. Demonstrated experience as a clear communicator via Email and internal messaging like TEAMS & Slack. Occasionally requires ability to remain stationary; Constantly requires ability to move about, communicate with others to exchange information; fFrequently adjust/move items weighing up to 40 lbs. Detailed physical requirements document on file.Ability to drive and/or get to offsite with several items. Including a tent, table, and small boxes of items.
To learn more about our hiring process during COVID-19, click here.
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and pr Ana, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.
At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It's perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
With over 430 retail stores worldwide, our Store Leadership Teams are essential to our business. From ensuring effective store operations and procedures, to providing guidance to team members within an assigned area of responsibility, our Store Leadership Teams help create memorable consumer experiences while supporting and helping drive the company's mission of “Connecting Active People with Their Passions.”
As the Community Marketing Supervisor you will split priorities between Community Marketing and Retail Supervisor responsibilities. Community Marketing hours will focus on both B2B and B2C marketing opportunities in the local market with the primary goal of this work to generate foot traffic to the store and ensure Columbia Sportswear is well connected to the local community. Retail Supervisor hours will consist of regular supervisor duties within the store and assisting the Store Manager in the effective running of store operations. This blended role is a key driver of both consumer and employee satisfaction and experience.
HOW YOU'LL MAKE A DIFFERENCE
B2B Development:Develop B2B marketing opportunities Beginning with a cold list of local businesses, the supervisor will work through cold calling, email and in-person visits to move businesses from cold contact to Columbia customer and with a goal of establishing a consistent conversation of Columbia brand events, offers and incentives to drive traffic from the business to the retail store.
B2C Activations: Building off the Columbia Brand Calendar, the supervisor will be expected to plan, implement and execute a variety of B2C activations as a representative of the brand. These activations include in-store events, offsite events (expo, fair, convention, etc.), Donations and Sponsorships of local events, non-profit groups, school systems, etc.
Mall/Property Marketing: Aid in auditing, sourcing and reviewing marketing opportunities within the mall property. This includes print/digital signage opportunities, event/participation programs, competitor research, communication and relationship with mall marketing contacts in partnership with Columbia Retail Marketing Team.
As Retail Supervisor: Oversees the day-to-day work of assigned associate level staff; provides direction and guidance, training and coaching to associate level team members to ensure efficient and effective operations and proper store procedures to support the overall customer experience in store.
Creates and maintains store culture of teamwork and coaching; displays a high professional standard of individual behavior leading by example; demonstrates Columbia Sportswear Company values.
Collaborates with store leadership team concerning policies, procedures and standards for assigned area of responsibility. Oversees to the profitability of the store by receiving, handling, replenishingreplenishing, and processing.
Maintains company standards and policies; ensures that employees adhere to procedures and quality standards; works to resolve problems & errors.
YOU ARE
Community oriented and have a defined POV for brand representation, external & internal event production and partner relations. Highly organized with strong attention to detail. Deadline oriented with the ability to manage multiple projects at once from planning to activation. Results oriented and committed to consistent reporting, tracking and sharing of results to move program in positive direction. An effective communicator, able to navigate conversations with many personality types, and while ensuring consistent team performance.and present information, and negotiateA strong communicator with presentation, negotiation, and closing skills.Able to self-motivate and multi-task and work independently or within a team.
YOU HAVE
Bachelor's degree or equivalent combination of education and experience2-3 years of experience in a business development, B2B marketing, or communications focused role.A proficiency with Microsoft PowerPoint, Excel and Outlook. Demonstrated experience as a clear communicator via Email and internal messaging like TEAMS & Slack. Occasionally requires ability to remain stationary; Constantly requires ability to move about, communicate with others to exchange information; fFrequently adjust/move items weighing up to 40 lbs. Detailed physical requirements document on file.Ability to drive and/or get to offsite with several items. Including a tent, table, and small boxes of items.
To learn more about our hiring process during COVID-19, click here.
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and pr Ana, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.
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Updated March 14, 2024