Marketing supervisor vs assistant marketing director

The differences between marketing supervisors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and an assistant marketing director. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Marketing supervisor vs assistant marketing director overview

	Marketing Supervisor	Assistant Marketing Director
Yearly salary	$64,304	$55,415
Hourly rate	$30.92	$26.64
Growth rate	10%	10%
Number of jobs	74,956	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Marketing supervisor vs assistant marketing director salary

Marketing supervisors and assistant marketing directors have different pay scales, as shown below.

	Marketing Supervisor	Assistant Marketing Director
Average salary	$64,304	$55,415
Salary range	Between $45,000 And $90,000	Between $35,000 And $86,000
Highest paying City	Dix Hills, NY	San Francisco, CA
Highest paying state	New York	California
Best paying company	Halliburton	Moody's
Best paying industry	Retail	-

Differences between marketing supervisor and assistant marketing director education

There are a few differences between a marketing supervisor and an assistant marketing director in terms of educational background:

	Marketing Supervisor	Assistant Marketing Director
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing supervisor vs assistant marketing director demographics

Here are the differences between marketing supervisors' and assistant marketing directors' demographics:

	Marketing Supervisor	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 43.5% Female, 56.5%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing supervisor and assistant marketing director duties and responsibilities

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Marketing supervisor vs assistant marketing director skills

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Marketing Supervisor
Marketing Supervisor vs Assistant Marketing Director

Updated January 8, 2025

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