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The differences between marketing supervisors and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Supervisor | Brand Marketing Manager | |
| Yearly salary | $64,304 | $91,940 |
| Hourly rate | $30.92 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,956 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing supervisors and brand marketing managers have different pay scales, as shown below.
| Marketing Supervisor | Brand Marketing Manager | |
| Average salary | $64,304 | $91,940 |
| Salary range | Between $45,000 And $90,000 | Between $64,000 And $131,000 |
| Highest paying City | Dix Hills, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Halliburton | Morgan Lewis |
| Best paying industry | Retail | Media |
There are a few differences between a marketing supervisor and a brand marketing manager in terms of educational background:
| Marketing Supervisor | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing supervisors' and brand marketing managers' demographics:
| Marketing Supervisor | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |