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The differences between marketing supervisors and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Supervisor | Manager, Field Marketing | |
| Yearly salary | $64,304 | $93,296 |
| Hourly rate | $30.92 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,956 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing supervisors and managers, field marketing have different pay scales, as shown below.
| Marketing Supervisor | Manager, Field Marketing | |
| Average salary | $64,304 | $93,296 |
| Salary range | Between $45,000 And $90,000 | Between $68,000 And $127,000 |
| Highest paying City | Dix Hills, NY | Carson City, NV |
| Highest paying state | New York | Nevada |
| Best paying company | Halliburton | |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing supervisor and a manager, field marketing in terms of educational background:
| Marketing Supervisor | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing supervisors' and managers, field marketing' demographics:
| Marketing Supervisor | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |