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The differences between marketing supervisors and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing supervisor, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Supervisor | Marketing Coordinator | |
| Yearly salary | $64,304 | $48,326 |
| Hourly rate | $30.92 | $23.23 |
| Growth rate | 10% | 19% |
| Number of jobs | 74,956 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 80% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing supervisors and marketing coordinators have different pay scales, as shown below.
| Marketing Supervisor | Marketing Coordinator | |
| Average salary | $64,304 | $48,326 |
| Salary range | Between $45,000 And $90,000 | Between $34,000 And $67,000 |
| Highest paying City | Dix Hills, NY | New York, NY |
| Highest paying state | New York | New Jersey |
| Best paying company | Halliburton | Keller Williams Capital Properties |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing supervisor and a marketing coordinator in terms of educational background:
| Marketing Supervisor | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing supervisors' and marketing coordinators' demographics:
| Marketing Supervisor | Marketing Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |