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The differences between marketing supervisors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Supervisor | Marketing Strategist | |
| Yearly salary | $64,304 | $80,033 |
| Hourly rate | $30.92 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,956 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing supervisors and marketing strategists have different pay scales, as shown below.
| Marketing Supervisor | Marketing Strategist | |
| Average salary | $64,304 | $80,033 |
| Salary range | Between $45,000 And $90,000 | Between $53,000 And $119,000 |
| Highest paying City | Dix Hills, NY | Harrisburg, PA |
| Highest paying state | New York | Pennsylvania |
| Best paying company | Halliburton | McKinsey & Company Inc |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing supervisor and a marketing strategist in terms of educational background:
| Marketing Supervisor | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing supervisors' and marketing strategists' demographics:
| Marketing Supervisor | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |