Marketing supervisor vs regional marketing manager

The differences between marketing supervisors and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing supervisor vs regional marketing manager overview

	Marketing Supervisor	Regional Marketing Manager
Yearly salary	$64,304	$85,217
Hourly rate	$30.92	$40.97
Growth rate	10%	10%
Number of jobs	74,956	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing supervisor vs regional marketing manager salary

Marketing supervisors and regional marketing managers have different pay scales, as shown below.

	Marketing Supervisor	Regional Marketing Manager
Average salary	$64,304	$85,217
Salary range	Between $45,000 And $90,000	Between $62,000 And $116,000
Highest paying City	Dix Hills, NY	San Francisco, CA
Highest paying state	New York	California
Best paying company	Halliburton	AbbVie
Best paying industry	Retail	Construction

Differences between marketing supervisor and regional marketing manager education

There are a few differences between a marketing supervisor and a regional marketing manager in terms of educational background:

	Marketing Supervisor	Regional Marketing Manager
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing supervisor vs regional marketing manager demographics

Here are the differences between marketing supervisors' and regional marketing managers' demographics:

	Marketing Supervisor	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 43.5% Female, 56.5%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing supervisor and regional marketing manager duties and responsibilities

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Marketing supervisor vs regional marketing manager skills

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Marketing Supervisor
Marketing Supervisor vs Regional Marketing Manager

Updated January 8, 2025

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